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How to Launch a Successful Career as a Beauty Content Creator

By Career Advice, Your Makeup Career No Comments

What You’ll Learn

  • The role of a beauty content creator
  • How it is the same – and how it differs – from that of an influencer
  • Five niche ideas for the type(s) of content you can create
  • What goes into developing your brand
  • Defining your target audience and the importance of engagement
  • Which social media platforms to target
  • Your earning potential (and 9 business-savvy ways to monetize your efforts)
  • How to produce incredible content and collaborate with others
  • The best – and worst – ethical practices
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Introduction

Dream of making it as a beauty content creator? Launching a successful career in this competitive field requires a unique blend of passion, creativity, and strategy. Because, let’s face it: practically everyone nowadays wants to be famous on social media.

As platforms continue to grow in popularity, beauty influencers and content creators alike have the opportunity to reach millions of potential followers worldwide… But becoming a successful beauty content creator takes more than just uploading pretty photos and swatches.

In order to stand out, aspiring creators must:

  • Develop a distinct brand identity;
  • Master various content production skills;
  • Continually engage with their audience in meaningful ways;
  • And so much more.

Our goal today is to provide you with all the essential insights and practical tips needed to navigate the dynamic world of beauty content creation. By the time you’re finished reading, you’ll be able to establish a thriving online presence as a beauty guru… The likes of which the world has never seen before!

Read on for all the secrets and tips to becoming a beauty content creator!

What Is a Beauty Content Creator?

A beauty content creator is someone who leverages their expertise, passion, and influence in the beauty industry to create engaging digital content. This can include:

  • Makeup tutorials;
  • Skincare reviews;
  • Beauty tips;
  • Trends on platforms (e.g., Instagram, YouTube, TikTok, and blogs);
  • And much more!

These creators often build their personal brand around their unique style, perspective, or area of expertise. For example, maybe that’s bold makeup looks, cruelty-free product recommendations, or minimalist beauty routines. Their content not only entertains and educates followers; it also often influences purchasing decisions.

Basically, beauty content creators play a vital role in shaping consumer behavior and trends within the beauty industry. This is why they’re such invaluable assets for brands and marketers looking to connect with their audience!

To thrive in this space, creators need to:

  • Stay informed about new developments;
  • Continually refine their skills;
  • And remain authentic to their personal brand.

To Summarize

Beauty content creation is all about storytelling. It’s about connecting with your audience on a deeper level and building trust in your recommendations. While having stunning visuals is important, it’s equally crucial to have an authentic voice and message behind your content.

This means being genuine, transparent, and relatable to your followers!

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Is a Beauty Content Creator the Same as a Beauty Influencer?

Honestly, the answer to this question depends on who you ask. Some may argue that content creators and influencers are two sides of the same coin, while others see them as distinct entities.

Generally speaking:

Beauty Influencers

  • Use their social media presence to influence or persuade their audience’s opinions, behaviors, or purchasing decisions
  • Often collaborate with brands in sponsored partnerships to promote products or services

Beauty Content Creators

  • Focus more on consistently producing high-quality digital content for their followers
  • May also partner with brands, but their main priority and passion is to create engaging and valuable content

A beauty influencer may be a beauty content creator, but not all beauty content creators are necessarily influencers. The key distinction lies in the primary motivation behind creating the content.

So, pause for a moment and ask yourself: why do you want to become a beauty content creator? Is it solely for the fame and free products? Or do you genuinely have a passion for creating valuable content and connecting with your audience?

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Beauty Influencer Niche Ideas

So, what types of content can beauty content creators and influencers create? Here are 5 popular avenues:

Starting a Beauty Blog

A beauty blog can be an awesome outlet for sharing in-depth product reviews, personal beauty tips, and tutorials. Plus, it offers so much flexibility, which is a massive perk!

For example, you can write long-form content that allows for detailed explanations and personal stories. (This sort of content might not fit well on shorter-form platforms like Instagram or TikTok.) Another great idea would be to guest blog for beauty influencers.

To get started, choose a blogging platform that’s easy to use and aligns with your needs. We recommend platforms like WordPress or Squarespace. Then select a unique and memorable domain name, and boom, you’re ready to go!

Pro Tip: Refer to our guide on How to Start a Beauty Blog for more info!

Launching a YouTube Channel

Love being on camera and have a knack for video editing? Then starting a YouTube channel could be your ticket to success in the beauty world!

Videos allow you to showcase makeup tutorials, skincare routines, and even product hauls in a dynamic and engaging way. With YouTube, you can develop a strong connection with your audience through your personality and on-screen presence.

Longer videos allow for more in-depth explanations and demonstrations, making it a valuable platform for sharing your expertise. On the other hand, thanks to YouTube Shorts, you can more effectively target the ever-growing mobile audience, too!

If you’re new to YouTube, don’t be intimidated by the technical aspects of video creation. There are many resources available online to help you get started, such as this Beginner’s Guide.

Building an Instagram Persona

Instagram is a visual-first platform – and it’s one of the most popular platforms out there. As such, it’s perfect for creating a stunning portfolio of beauty photos, from makeup looks to skincare snapshots.

The challenge – and the beauty – of Instagram lies in capturing attention in a fleeting moment. This is done via a scroll-stopping image or a catchy caption. Furthermore, you can utilize stories and reels to also enhance your engagement!

Going Live on Social Media

Going live on platforms like Instagram or Facebook gives you the opportunity to interact directly with your audience in real-time.

This format works great for live makeup tutorials, Q&A sessions, or even virtual beauty events. Not to mention, live sessions can build trust and rapport with your followers. This is because they get to see the real, unscripted you.

One key tip? Be sure to promote your live events in advance to maximize attendance!

Hosting a Podcast

Podcasts offer a unique platform to explore beauty topics in a more conversational and relaxed format. You can:

  • Conduct interviews with industry experts;
  • Share personal experiences;
  • Discuss the latest trends, etc.

As a beauty podcaster, you can dive deep into subjects that you’re passionate about. After all, podcasts are perfect for those who enjoy storytelling and have a talent for engaging listeners through audio!

Starting one can be as simple or as elaborate as you choose. Luckily, there are many tools available to help you record, edit, and publish your episodes. Begin by considering what unique angle or voice you can bring to your podcast that will resonate with your audience.

Consistency is crucial with all social media strategies – but especially so with podcasts! Regular episodes will keep your audience engaged. In turn, they’ll keep coming back for more insights and discussions!

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Building a Beauty Brand: Finding Your Niche

Now that you know exactly what a beauty content creator is and the type of content you can create, let’s dive into the practical steps you can take to establish yourself as one!

To begin your journey, start by identifying what sets you apart from others in the industry. What is your niche (that is, that special thing that sets you apart from everyone else)?

To determine this, ask yourself:

  • What unique perspective or expertise can you offer?
  • Is there an aspect of your personality that you feel sets you apart from everyone else?
  • Do you have a particular niche or aesthetic that makes you stand out?
  • What aspects of beauty are you passionate about (i.e. cruelty-free products, budget-friendly makeup hacks, etc.)?

Influencer Brand Development: What To Cover

Once you’ve identified your niche, it’s time to get to work on developing a cohesive brand identity. Your brand is what will immediately come to mind whenever people think of you.

Some things that encompass your beauty brand include:

  • Colors and/or images you repeatedly use throughout your content;
  • The tone of voice you use in your videos, post captions, blog posts, etc. (e.g. informative, relatable, bubbly);
  • The types of beauty products and brands you promote;
  • Consistency throughout all social media platforms.

Essentially, it’s your forever first impression on new viewers – and the lasting impression on everyone else. Because of this, you want to ensure your brand is accurate and positive.

At the end of the day, remember that your brand as a beauty content creator should be a reflection of YOU! Therefore, don’t be afraid to experiment with different ideas and styles until you find what feels most authentic.

Pro Tip: Here’s everything you need to continue developing your beauty content creator brand!

Knowing Your Target Audience

Full stop – you can’t engage with a beauty audience if you don’t know who they are. Therefore, your next step is to identify your target market. These are the people you want to attract to your social media channels and follow you.

Here are some of the things you’ll need to research:

  • Demographics: Consider the age, gender, location, and income level of the audience you aim to reach. Is your content geared towards teenagers, young adults, or a more mature crowd? Perhaps you’re targeting a specific gender, or maybe you’re focusing on a more inclusive approach.
  • Interests and Preferences: What are the beauty trends or topics that interest your audience? Do they seek out new product releases? Or are they more interested in tips for sustainable and eco-friendly beauty practices? Understanding their preferences will help tailor your content to their interests.
  • Challenges and Needs: Identify the common beauty-related challenges or needs your target audience faces. Are they struggling with finding the right skincare products for their skin type? Are they looking for makeup tutorials suited for beginners? By addressing these challenges, you can help position yourself as a helpful and trusted resource.

The better you understand your audience, the more effectively you can meet their needs and build a strong community around your brand.

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The Best Social Media Platforms for Beauty Influencers

Keeping track of the latest and most popular social media platforms is Beauty Content Creation 101! Here are some platforms that tend to be more popular among beauty influencers than others:

Arguably the most popular platform for beauty content creators, Instagram allows you to showcase your work through photos and videos.

With over 2 billion monthly active users, YouTube is another go-to platform for beauty tutorials, reviews, and vlogs.

This short-form video app has taken the world by storm with its viral trends and challenges, making it an ideal platform for creative and engaging beauty content.

A visually-driven platform, Pinterest is perfect for sharing beauty inspiration and tips through images and infographics.

For beauty content creators who enjoy live streaming and engaging with their audience in real-time, Twitch can be a great platform to showcase makeup tutorials and have Q&A sessions.

While not as popular among younger generations anymore, Facebook still has a large user base and offers opportunities for building a community through groups and pages. That said, younger generations are still the target demographic for Facebook Reels. So, if you’re trying to target a younger crowd and are interested in creating short-form beauty videos, Facebook is worth considering.

Other Platforms to Consider

There are also many other niche-specific platforms such as Reddit, WeHeartIt, Discord, and Snapchat that may cater more directly to your target audience. Don’t hesitate to explore these options as well!

All of these options may sound like a lot, but it’s important to note that not all of these platforms will suit your style or audience. Rather, it’s best to experiment with different ones and see which work best for you. When it comes to which social media platforms you choose to focus on, quality over quantity is key.

Focus on creating top-notch content on one or two platforms, rather than spreading yourself thin across multiple. That said, keep in mind that new social media platforms are always on the horizon…

When the opportunity presents itself, give it a try! You never know, it could be the very thing that makes you go viral!

Produce High-Quality Beauty Content

Okay, so by now you have a solid idea of which social media sites you want to publish your content on. Moreover, you know which types of content you want to create (for example, you want to make TikTok videos and start a podcast).

So now, let’s take a look at actually creating that content. As a beauty content creator, the things you create should reflect your brand identity. At the same time, it should also be high quality and unique enough to stand out from the crowd.

Some key skills you’ll need include:

  • Photography and video editing;
  • Social media management;
  • Copywriting for captions and blog posts, etc.
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Beauty Influencer Tips for Creating Engaging Content

  1. Plan Ahead: Begin by creating a content calendar that can help you stay organized. From there, plan out your posts in advance with the help of a scheduling app. This can help you organize better, as well as ensure that your content is diverse and covers a range of topics.
  2. Collaborate: Partnering with other beauty creators or brands can help expand your reach and introduce you to new audiences. It’s also a great way to learn from others in the industry! We’ll touch more on this shortly.
  3. Stay Trendy: Keep an eye out for beauty trends and incorporate them into your content. For instance, try out new products or join in on hashtag challenges.
  4. Be Engaging: Don’t just post content; engage with your audience! People will like you better if they feel you’re actually relatable. You’re a real, three-dimensional person just like them – so act like it! Basically, acknowledge their support and make them feel like they matter.
  5. Use Analytics: Pay attention to your content’s performance and adjust accordingly. Use analytics tools like Instagram Insights or Google Analytics to track metrics such as engagement rate, reach, and conversions.

How to Develop Beauty Influencer Skills as a Beginner

Are any of the above skills NOT in your current wheelhouse?

Then consider taking online courses, or investing in equipment to elevate your content creation game!

For instance, if you’re not all that tech-savvy, you could start by learning the basics of video editing or photography. Alternately, if your writing skills are a bit rusty, you could enroll in a course on copywriting.

Not sure what goes into social media management or analytics? There are plenty of free online resources that can help you develop these skills! Furthermore, don’t hesitate to join online communities and seek advice from other beauty content creators. Oftentimes, they’re more than happy to share their knowledge and experience.

It’s also important to remember that, much like with any new endeavor, some skills can only develop through trial and error. Not everything you attempt will stick the first time around – and that’s okay! Experiment and have fun with your content to find what works best for you and your audience.

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The Beauty Content Creator’s Salary

Alright, by this point you’re probably wondering, “Can I actually make any money off of this?”

The short answer is YES!

The slightly longer answer is yes – but there’s unfortunately no clear-cut answer, in terms of solid figures. We feel it best to be as honest about that as we can be. The reality is, your earning potential as a beauty content creator will be influenced by many factors, such as:

  • Where you live;
  • The size and engagement level of your audience;
  • The platforms you use;
  • Your level of expertise and credibility in the beauty industry;
  • The types and number of brand partnerships you secure, etc.

Ways to Monetize Beauty Content

The good news is that there are multiple revenue streams available to beauty content creators. Here are just a few ways you can earn money doing what you love:

Sponsored Content

Brands may pay you to create posts featuring their products, which can be an excellent source of income, especially if you have a sizable following.

Brand Collaborations

Apart from sponsored posts, you can also collaborate with brands on various projects. For example, creating a product line together or doing a brand takeover for a day.

Affiliate Marketing

Through affiliate programs, you can earn a commission when your followers purchase products via your referral links.

Ad Revenue

If you create video content on platforms like YouTube, you can earn money through ad revenue. Basically, this works by displaying ads before, during, or after your video. So, the more followers you have, the better!

Product Sales

Launching your very own product line is another viable option for monetization. This could include everything from beauty merch to your own line of cosmetics.

Subscriptions

Platforms like Patreon allow content creators to offer exclusive content and experiences to subscribers in exchange for a monthly fee. Additionally, platforms like YouTube and Twitch offer membership options for fans to support their favorite creators.

Donations

Some content creators also offer a donation option for their followers who want to support their work.

Coaching Online Courses and/or Workshops

Sharing your expertise through educational content can offer another income stream, whether through a webinar, e-book, or subscription service.

Booking with Freelance Clients

You may also leverage your skills and knowledge to work with freelance clients, such as beauty brands or other content creators who need help with their own digital presence.

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How to Collaborate with Beauty Brands

Collaborating with beauty brands can be a powerful way to grow your influence and reach new audiences as a content creator. Here are 3 solid strategies to help you successfully partner with brands:

Types of Beauty Influencer Brand Collaborations

There are various ways to collaborate with beauty brands, such as:

  • Sponsored posts: Creating content that features the brand’s products in exchange for compensation;
  • Product reviews: Sharing honest feedback with your audience and building trust by being transparent about the product(s) you’re reviewing;
  • Giveaways: Increasing engagement and attracting new followers by incentivizing them with some type of gift;
  • Affiliate programs: Receiving a commission for any sales generated through your unique link or code promoted in your social media bio, videos, blog article, and/or content post descriptions.

Finding The Right Partnerships

First, start by looking into potential brands that align with your values and content style. Do thorough research! After all, you want to collaborate with companies whose products you genuinely believe in and would use yourself.

Next, when you find a brand you’re interested in working with, engage with their content by liking, commenting, and sharing their posts. This interaction can create an initial connection before you send a partnership proposal.

Need help stepping out of your comfort zone so you can get some proper networking done? These helpful tips will get the ball rolling!

Pitching Your Beauty Influencer Media Kit

After this, you have to actually pitch yourself. Clearly articulate to them why you want to work together – and how your collaboration would be mutually beneficial.

It’s at this stage in the game that you’ll also want to provide your beauty influencer media kit. This is basically your resume. It showcases your skills, audience, and past work.

Crafting Your Kit

First, make sure to include an engaging bio that highlights what makes you unique as a beauty influencer. Next, incorporate key statistics that demonstrate your influence and reach, such as:

  • High-quality visuals  (e.g., professional photos of yourself, screenshots of your social media profiles, and examples of your content);
  • A brief introduction to your personal brand;
  • What sets you apart from other influencers/content creators;
  • Your social media metrics (e.g., follower count, engagement rate);
  • A summary of who your target audience/demographic is;
  • Examples of previous collaborations or sponsored content you have done;
  • Testimonials from happy clients or brands you’ve worked with;
  • And contact information for potential partnerships or inquiries.

Including Your Rates

It can also be helpful to outline your rates for different types of content creation services. This transparency can ease brand negotiations and set clear expectations.

When approaching brands, always remember to be professional and concise. Furthermore, make sure to personalize your pitch for each specific brand. Don’t just use some generic, one-size-fits-all type of pitch.

They will be able to tell… And it won’t make you look good!

Pro Tip: When doing collaborations, make sure to disclose to your audience that it’s a sponsored post and/or includes affiliate links. This is not only ethically important – it’s also required by law!

Delivering Value

In any collaboration, make sure that you deliver value to both the brand and your audience. Create authentic, high-quality content that naturally incorporates the brand’s products. Moreover, maintain your voice and style to ensure your audience remains engaged.

This way, they’ll see that the collaboration as a natural fit!

Remember: successful collaborations stem from alignment in values, authentic engagement, and creating win-win scenarios for both you and the brands you partner with. By consistently hitting these checkpoints, you’ll build stronger relationships with brands. In turn, this will pave the way for endless future opportunities!

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Create a Beauty Influencer Platform: Your Audience Engagement

Audience engagement is important because it shows how well your content resonates with your followers – and where you need to improve. When you have a high level of engagement, brands will see that you’re influential – and an investment-worthy partner!

Captivating Your Followers

Ready to build strong audience engagement?

Then you need to make captivating content that resonates with your followers! This means consistently providing value through educational, entertaining, or inspiring posts, etc.

(Basically, whatever aligns best with your niche.)

You can also boost engagement by hosting Q&A sessions, polls, and interactive challenges on social media platforms. These types of activities encourage conversation, as well as make your audience feel more connected and involved with your brand.

And don’t forget to respond to comments and messages from your followers, too! This personal touch helps build a deeper connection. Plus, it shows that you legitimately value their support and feedback.

Building Trust as a Beauty Influencer

This step is essential for establishing long-term credibility and loyalty with your audience. Why? Because trust is the cornerstone that keeps your audience engaged and committed to your brand!

One of the most effective ways to do this is through transparency and authenticity. Clearly communicate your intentions – whether you’re promoting a product, sharing a personal experience, or offering advice.

Furthermore, be upfront about partnerships and sponsored content. This honesty reinforces your dependability. You can also provide genuine and unbiased reviews of products. After all, your followers need to know they can count on your insights as reliable and truthful!

Tracking Your Audience Engagement

Tracking your audience engagement is another crucial step. When you do this, you better understand what content resonates with your followers. On the other hand, it also shows where you might need to make improvements.

To effectively monitor engagement, keep an eye on key metrics like:

  • Likes
  • Comments
  • Shares
  • Saves

We also recommend using those social media analytic tools we talked about earlier to gain a deeper understanding of these metrics! Platforms like Instagram, YouTube, and TikTok offer in-depth analytics that allow you to track engagement rates and audience demographics. They can even show you the times when your followers are most active.

Leveraging this data will help you tailor your content strategy so that it better meets your audience’s interests and preferences. Importantly, don’t shy away from experimenting with different content styles and formats. Try mixing videos, carousel posts, stories, and live sessions to see what garners the highest engagement!

20 Best Ethical Practices for Beauty Influencers

If you want to launch a successful career as a beauty content creator, then your best bet is to follow ethical practices that support your long-term:

  • Sustainability;
  • Authenticity;
  • And credibility.

The following ethical practices check all of these boxes:

Disclose Partnerships, Sponsored Content, and Affiliate Links

As we mentioned earlier, this is not only ethically important but also legally required.

Prioritize Product Quality Over Quantity

Your audience trusts your recommendations. So, be selective in the brands you collaborate with and promote.

Avoid Promoting Harmful Products or Questionable Ingredients

Always do thorough research on the safety and ethics of a brand before featuring their products.

Be Transparent About Any Editing or Filters Used in Photos/Videos

This maintains authenticity and honesty with your audience. Not to mention, it’s also a good reminder that perfection isn’t the goal!

Avoid Spreading Misleading Information or False Claims

Your platform holds influence. So, make sure to fact check and always share accurate information.

Respect Copyrights and Intellectual Property

NEVER use someone else’s content without permission and ALWAYS give proper credit when necessary! This is one of the easiest ways to get cancelled, real talk.

Stay True to Your Values and Voice

Don’t compromise on who you are as a content creator in pursuit of partnerships or popularity. Be a leader, rather than a follower.

Don’t Overpromise or Underdeliver

Make sure you’re able to fulfill the commitments and expectations set in any collaboration. Otherwise, you’ll likely come across as unprofessional – and gain a negative reputation in the community!

Avoid Buying Followers or Engagement

It may seem tempting to boost your numbers quickly, but it’s not a sustainable strategy. Ultimately, pulling this stunt will harm your credibility, which will lead to a massive drop in the authentic followers you do have once the secret is inevitably out.

Engage with Your Community Genuinely

Respond to comments and messages with sincerity, and show appreciation for your followers’ support. This connection builds a loyal and engaged audience willing to support you through your journey.

Stay Updated With Industry Standards and Regulations

Being knowledgeable about ethical guidelines and industry changes helps you remain compliant and trustworthy.

Choose Diversity and Inclusivity In Your Content

Your platform has the power to influence societal norms. So, use it responsibly by representing diverse voices and promoting inclusivity. Feature different skin types, body shapes, ages, and cultural backgrounds in your content to celebrate diversity and promote inclusivity.

Be Mindful of Your Language and Acknowledge Biases

Use inclusive and respectful language. Additionally, be aware of any personal biases that may influence your opinions or recommendations.

Don’t Participate in Unethical or Harmful Trends

Just because something may be popular on social media doesn’t mean it aligns with your values or is safe for your audience.

Educate and Empower Your Audience

Use your platform to educate your followers about ethical beauty practices, sustainability, and self-love. Furthermore, encourage them to make informed choices and embrace their unique beauty. Avoid sounding preachy.

Take Breaks and Prioritize Self-Care

Being a beauty influencer can be demanding! So, make sure to take care of yourself mentally, physically, and emotionally.

Don’t Engage in Drama or Negativity

It’s tempting to get involved in online conflicts or controversies, but remember that it reflects poorly on you as a content creator. No cap – the age-old saying, “All publicity is good publicity,” is wrong. Don’t make the wrong name for yourself.

Practice Patience and Persistence

Building a reputable brand takes time, so stay committed and consistent in delivering quality content. Your dedication will shine through, attracting a loyal audience.

Use Your Platform for Good

Lastly, use your platform for more than just promoting products. Share important messages, support causes you believe in, and give back to your community.

10 Beauty Influencer Mistakes to Avoid

On the other hand, being successful also means knowing what not to do, too. So, here are 10 industry faux pas to avoid committing:

Ignoring Your Audience

One of the biggest mistakes is neglecting your followers. Make an effort to acknowledge comments, answer questions, and engage in discussions. Your audience will appreciate your efforts, and this interaction can significantly boost loyalty and engagement.

Alienating Your Followers

In a similar vein, avoid creating divisive content and alienating your audience. It’s important to express your opinions, but always do so in a respectful and inclusive manner.

Forgetting About Your Brand

When you collaborate with brands, it’s essential to maintain your brand identity and values. Be selective about the partnerships you accept, ensuring that they align with your niche and resonate with your followers.

Copying Others’ Content

Originality is vital for standing out and building a unique brand. So, avoid copying other beauty influencers’ content to maintain authenticity and credibility with your audience.

Lack of Transparency

As we’ve mentioned a couple times now, always be transparent about sponsorships, partnerships, and affiliate links. Not only is this ethically responsible; it also shows your audience that you value their trust and are committed to providing genuine recommendations and insights.

Over-Posting Sponsored Content

While collaborations are essential for revenue, bombarding your audience with too much sponsored content can make your platform seem more about sales than connection and authenticity. Balance is key! Mix promotional posts with organic content that adds value – without feeling commercialized.

Lack of Authenticity

Followers can sense when you’re not being true to yourself or are only motivated by sponsorship deals. As such, stay connected to your personal brand and voice. This will help ensure that all of your content reflects your true self and beliefs.

Ignoring Analytics and Feedback

Skipping on analyzing engagement metrics and dismissing constructive feedback from your audience can stall your growth. Rather, be open to adjustments based on performance data! Learn to pivot when something isn’t resonating with your followers.

Making a Negative Impression with Potential Collaborators

When attempting to approach prospective brands and sponsors, always be polite and professional. Remember: your reputation extends beyond your followers. The beauty industry is a tight-knit community, and word travels fast!

Underestimating How Much Work Goes Into This Job

With so much beauty content online, the bar has never been higher in terms of competition. Meaning: high-quality visuals and clear, captivating storytelling are imperative for standing out! So, invest in good equipment and editing tools. On top of that, continually hone your skills to ensure your content is top-notch!

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Beauty Content Creator FAQ

Q: What are the top 5 beauty influencer success strategies?

A:

  1. Building a Strong Personal Brand: To achieve success as a beauty content creator, cultivating a unique and recognizable personal brand is essential. This involves identifying your niche, being consistent with your style, and sharing your authentic personality. Your brand is what sets you apart from others – so, make sure it’s memorable and resonates with your audience.
  2. Consistent Content Creation: Regularly posting high-quality content is key to keeping your audience engaged and attracting new followers. Create a content calendar to plan out your posts and ensure a steady flow of fresh and relevant material. Consistency not only helps you remain visible on social media platforms; it also sets expectations for your audience.
  3. Engaging with Your Community: Actively interacting with your followers is crucial for building a loyal community. Respond to comments and messages, ask for feedback, and involve your audience in your content creation process. This engagement fosters a sense of community and makes your followers feel valued and connected to your journey.
  4. Collaborating with Other Creators: Partnering with fellow influencers and brands can expand your reach and introduce you to new audiences. Collaborations provide opportunities for creative exchange and help build your credibility within the beauty industry. Choose partners whose values align with yours to ensure authentic and beneficial partnerships.
  5. Staying Informed and Adapting: The beauty industry is constantly evolving, so staying updated on trends and industry changes is vital. Attend beauty events, follow industry news, and constantly seek to improve your skills. Being adaptable and open to change will help you stay relevant and innovative, ensuring ongoing success in your beauty influencer career.

Q: How can I stay updated with beauty trends?

A: Following industry leaders and fellow influencers on social media is an excellent starting point. Subscribe to beauty magazines and blogs that offer insights and predictions about upcoming trends to keep your insights fresh and relevant. Also, don’t forget to explore platforms like Pinterest and TikTok, where countless new ideas and styles emerge regularly.

Additionally, experimenting with trends yourself and sharing your genuine experiences with your audience can also establish your channel as an innovative source of beauty inspiration. Always remember to inject your own personality into each trend to make it truly yours!

Q: What are the best beauty editing apps?

A:

  1. Facetune: This app is perfect for retouching skin, whitening teeth, and refining selfies to achieve a polished look without sacrificing authenticity. The intuitive interface allows for easy adjustments, making it a favorite among beauty enthusiasts.
  2. VSCO: Known for its wide range of filters and precise editing tools, VSCO is ideal for beautifying your photos while maintaining a natural aesthetic. Its editing tools empower you to adjust exposure, contrast, and saturation effortlessly.
  3. Adobe Lightroom: For more advanced editing needs, Adobe Lightroom offers powerful tools to refine your images to professional standards. Its extensive range of customizable presets and editing options make it a go-to for serious content creators wanting fine control over their images.
  4. Snapseed: This free app by Google features a comprehensive suite of tools suitable for both novices and experienced editors. With its “Selective Adjust” feature, you can target specific areas of your photo to subtly enhance details or correct inconsistencies.
  5. Canva: While known for graphic design, Canva also offers a host of editing features that let you create eye-catching and cohesive social media posts. Its versatile templates and text options allow for adding creative flair to your content.

Q: What are the best video editing apps?

A:

  1. InShot: A favorite for its straightforward interface, InShot provides an array of features tailored for social media, including video trimming, merging, and speed adjustments. It also allows you to add music, text, and filters, ensuring your videos are engaging and polished.
  2. iMovie: Perfect for beginners, iMovie offers a clean and user-friendly platform for creating professional-looking videos on Apple devices. With its simple drag-and-drop tools, you can easily cut, arrange, and add effects to your videos. It also offers seamless integration with other Apple apps, making your editing process smooth and efficient.
  3. Adobe Premiere Rush: Designed for on-the-go editing, Adobe Premiere Rush is perfect for creators looking to edit from their mobile devices without compromising on quality. The app boasts powerful editing capabilities while allowing for easy transitions to more complex projects in Adobe Premiere Pro if needed.
  4. KineMaster: Known for its robust editing features, KineMaster offers multiple layers of editing, blending modes, and chroma key compositing for more creative video projects. Its precision controls and real-time preview make it an excellent choice for those ready to explore advanced editing techniques.
  5. Splice: With an intuitive design, Splice makes it quick and easy to create stunning videos by allowing you to splice, trim, and add transitions. It also provides a library of music and sound effects to perfectly complement your visuals.

Q: What is multi-platform beauty influencing?

A: Multi-platform beauty influencing involves leveraging several social media platforms to broaden your reach and connect with diverse audiences. By doing this, you share your content with a larger community. In turn, this maximizes engagement and expands your influence.

Each platform offers unique features and caters to different demographics. So, tailoring your content to suit each one is crucial. For instance, Instagram is ideal for sharing high-quality images and short beauty tips. YouTube, on the other hand, allows for more in-depth tutorials and product reviews. TikTok, with its focus on short, snappy videos, can help capture the attention of younger audiences.

Engaging on multiple platforms not only enhances your visibility – it also provides varied ways to express your creativity and connect with followers in more meaningful, personalized ways!

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QC Makeup Academy’s Ultimate Master List of Blog Resources

By About the School, Career Advice, Education, Your Makeup Career No Comments

Oh, hey! Are you a student of QC Makeup Academy – or thinking of enrolling? Maybe you’re a brand-new graduate who just got their internationally-recognized certification, but don’t know what your next step should be? Or perhaps you have dreams of launching your very own business in the beauty industry and have no idea where to start?

Either way, you’ve come to the right place!

In this ULTIMATE Master List, we’ll provide you with ALL our top recommended, in-house blog resources. These resources will cover virtually everything you need to know, whether you’re a QC student or a certified MUA in need of some career advice. Simply bookmark this list and refer back to it whenever you need it!

So, on that note, let’s get started!

Before We Dive In, Have You Joined QC Makeup Academy’s Virtual Classroom Yet?

Did you know that as soon as you enroll with QC Makeup Academy, you’re automatically eligible to become a member of our private Virtual Classroom on Facebook? It’s true!

In this exclusive group, you can:

  • Connect and network with other QC students and graduates;
  • Post your work and get constructive feedback that’ll help you grow as an artist;
  • Get any questions you may have answered by our awesome staff, as well as our amazing Peer Mentor(s);
  • Discuss the beauty industry and gain invaluable insights into what YOU can expect once you launch your career;
  • Get all sorts of helpful business/career tips and tricks;
  • And MUCH more!

So, what are you waiting for? Join QC’s free Virtual Classroom on Facebook today! 💕

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Student Resources

Alright, now let’s get to the good stuff! If you’re thinking of enrolling with QC Makeup Academy, or you’re already a student, these blog resources are for YOU!

a makeup artist does makeup to a blonde for a holiday or a photo shoot. the concept of professional cosmetic services.
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Makeup Artistry Resources

If you’re enrolled in (or a graduate of) any of QC Makeup Academy’s self-paced, online makeup programs, you’ll more than likely benefit from this section! So, give this list a look-over… There’s probably at least ONE article in here that’ll catch your eye!

Business & Career Resources for Makeup Artists:

Close up beauty girl with freckles and thick eyebrows, applying moisturizing skincare cream, lotion or mask for skin lifting and anti-aging detoxifying effect, white background. Makeup article.

Skincare Resources

Currently a student – or graduate – of QC Makeup Academy’s Skincare Course? Then you’ve guessed it… The blog articles below have been hand-picked just for you!

Working with actress to prepare stage makeup

Additional Beauty Industry Resources

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Connect with QC Makeup Academy on Social Media!

Want to follow us on social media? Maybe want to slide into our DMs for a chat? Sounds good to us! 😘

Here’s where you can connect with QC Makeup Academy:

Reach Out to Our Awesome Student Support Team!

Furthermore, don’t forget that whether you’re thinking of enrolling with QC Makeup Academy, or are already a student or alumnus, our wonderful Student Support Team is ALWAYS happy to help – however they can! Specifically, they’re available Monday through Friday (between 9am and 5pm EST) via phone, email, and live chat.

If you have any questions for them, here are all of their contact details. Don’t hesitate to reach out!

Got Any Comments or Questions?

Drop them down below! We always love to hear from you!

What’s more – if you have any blog topics that you’d like to read about, but didn’t see on this list, feel free to let us know. We’re always happy to hear your feedback and get inspiration for future articles!

Thanks for reading!

Did you know that once you’ve enrolled in one QC Makeup Academy Course, ALL other courses are 50% off – forever? It’s true! Take advantage of this amazing offer and add another internationally-recognized certification to your resume today!

Special effects training Feature Image

10 Ways Special Effects Training Makes You a Better Makeup Artist

By Special Effects Makeup, Your Makeup Career No Comments

Special effects makeup isn’t just a fun way to express your creativity. It’s also an invaluable tool for professional makeup artists! Special effects training can also open the door to all kinds of amazing opportunities. For example, you can produce unique and innovative looks for film and television projects, as well as create stunning visuals for photo shoots.

So, if you want to take your career as a makeup artist to the next level, read on to discover 10 reasons why special effects training is the way to go!

First Thing’s First – What is a Special FX Makeup Artist?

As a special effects MUA, you must have an in-depth understanding of the human body and anatomy so you can create incredibly lifelike creations. You’ll also need to have strong artistic skills and attention to detail.

Special effects makeup is an incredibly rewarding and challenging field. After all, it requires a great deal of knowledge and skill to create believable illusions that look realistic in any setting!

What Does a Special Effects Makeup Artist Do?

Special effects makeup is a unique and highly specialized field of makeup artistry. It involves creating dramatic and realistic illusions using prosthetics, special effects products, and other materials. Furthermore, special effects makeup artists are often hired to create a variety of looks for film, television, theater, and even photography projects.

Special Effects Makeup Artist Responsibilities

A Special Effects Makeup Artist must have the skills and knowledge to create believable illusions. They must also be able to work with a variety of materials, including prosthetics and special effects products.

Furthermore, SFX makeup artists need to be able to think outside the box and come up with creative ideas that will help bring the client’s vision to life. You’ll need to be able to look at a script, bring the story to life, and work with a variety of materials.

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10 Reasons Why Special Effects Training Make You a Better MUA

1. You’ll Gain a More Well-Rounded Skill-Set

Special effects makeup involves the use of a variety of products and techniques, from prosthetics to airbrush artistry. As such, special effects training gives you the opportunity to learn about all these different methods and apply them in your work. In turn, you can also apply all of these new techniques to the rest of your makeup artistry services as well (i.e. adding airbrush makeup to your bridal services, etc.).

Pro Tip: New to the world of special effects makeup – but interested in learning? Here are 5 easy ways any beginners can get started!

2. You’ll Learn How to Create Lifelike Prostheses and Special FX Pieces

Special effects makeup requires a deep understanding of the human body and anatomy. Special effects training teaches you how to create prostheses and special FX pieces that look incredibly lifelike – whether for film, theater, or photography projects.

3. You’ll Be Able to Take on More Challenging Projects

The more skills and knowledge you have in any given field, the more opportunities you have to take on bigger and better projects! When you learn special effects makeup, you’re opening the door to all kinds of exciting and challenging work. For instance, you could create monsters, aliens, prosthetic creatures, or even fantasy characters for television and film!

4. You’ll Be Able to Create Specialized Looks for Different Projects

Special effects training teaches you how to create specialized looks for different projects. For example, you’ll learn how to create specific looks for horror films, as well as more subtle and realistic effects for medical dramas – all with a single special FX makeup course!

And how will this benefit your career in the grand scheme of things?

Special effects makeup gives you the ability to create truly unique and innovative looks for any kind of project – which can help make your portfolio stand out from the competition!

5. You’ll Stand Out From the Crowd

Speaking of standing out from the competition… Most makeup artists don’t have any experience in special effects makeup. If you get special effects training, you’ll have a significant advantage over other MUAs in your area. Not to mention, you’ll be that much more appealing to prospective clients, employers, and makeup brands!

Special effects makeup artist applying fake wound to client's arm.

6. You’ll Be Able to Command Higher Rates

With special effects makeup training, you can position yourself as an expert in the field. As a result, this gives you the confidence to command higher rates for your services! Special FX makeup requires a lot of skill, knowledge, and experience – which are all invaluable traits that should be properly compensated for.

Pro Tip: Need help pricing your makeup services? We’ve got you covered!

7. You’ll Have Access to Specialized Product Lines

In addition to learning new techniques, special effects training also grants you access to specialized product lines that are only available through certain makeup brands or suppliers. Special FX makeup requires certain products and materials. However, you may not be able to find in your local drugstore or beauty supply store.

But your special effects training will connect you to the right resources, as well as educate you on how to properly use them for your projects!

Pro Tip: Check out the different makeup brand discounts you’ll automatically be eligible for as a QC Makeup Academy student!

8. The Special Effect Makeup Artist Salary Can Be Killer

Special effects makeup artists can make some serious money in their field, depending on the type of work they do. After all, this is a highly sought after niche and skill-set! To give you a bit of an idea of what you could potentially earn, check out what the average salary ranges are in the following countries:

  • United States: Between approx. $52,560 and $71,655 USD per year (Source: Salary.com)
  • Canada: Between approx. $42,000 and $110,000 CAD per year (Source: Glassdoor)
  • United Kingdom: Between approx. £40,779 and £64,961 GBP per year (Source: Salary Expert)
  • Australia: Between approx. $100,299 and $159,776 AUD per year (Source: Salary Expert)

9. There Are SO Many Types of Jobs in The SFX Makeup Field

Okay, we’ve already discussed the obvious career paths – which is to work in film and television. But the SFX makeup field has so much more to offer than that! For example, special effects makeup artists can also find lucrative and fulfilling work in fashion, theater, editorials, photography, and the rest of the beauty industry!

10. Special Effects Makeup is a LOT of Fun

Last but not least, special effects makeup is a seriously wicked and exciting profession! Special FX makeup opens up a whole new world of creativity and self-expression. Not to mention, it will challenge you to think outside of the box and push the boundaries of beauty standards.

And if that’s not enough, then just remember: special effects makeup is a lot of fun! So if you’re passionate about makeup and want to take your career to the next level, then special effects training is the perfect way to do so!

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Frequently Asked Questions

Q: What are the benefits of being a special effects makeup artist?

A: Special effects makeup artists can stand out from the competition, command higher rates for their services, have access to specialized product lines, and even make an excellent salary! Moreover, SFX makeup is also a lot of fun! Plus, it allows you to express your creativity in new and innovative ways.

Q: Any advice on how to become a special effects makeup artist?

A: Of course! Special effects makeup is a specialized skill-set. So, it’s important to get the proper training. Although there are no mandatory educational requirements to become a special effects makeup artist, taking a course from a reputable institution like QC Makeup Academy can give you the foundation you need to start your career.

Plus, you’ll also have access to their amazing student support, business training, and additional resources that you may need in your journey!

Pro Tip: Interested in taking a special effects makeup course? Learn all about QC’s self-paced, online Special FX Makeup certification course to see if it’s the right fit for you!

Q: What can you do to promote yourself for jobs as a special effect makeup artist?

A: Special effects makeup artists should always be prepared to showcase their portfolio, complete with before and after photos. Having a strong social media presence is also essential to get your name out there and attract more clients.

Additionally, networking with other makeup artists, attending industry events, and joining professional organizations are all great ways to network and promote yourself. Finally, it’s important to stay up-to-date with the latest trends and techniques in the SFX makeup industry.

Q: How do you become a successful SFX makeup artist?

A: If you want to be truly successful, you’ll need to be highly knowledgeable in a variety of makeup techniques, as well as special effects materials and tools. It’s also important to be creative and have an eye for detail. You’ll need to have a strong work ethic and commitment to quality, as well as a well-developed business plan.

Finally, don’t forget to capture the right kind of attention with an online presence and portfolio that stands out!

Golden eggs. Luxurious model. Gold bodypainting. Glamorous beautiful model in gold paint. Brilliant fantasy makeup. Golden creative makeup. Fantasy image. Special effects article.

Final Thoughts

Special effects makeup is an exciting and creative way to express yourself. With the right training, you can take your career to new heights and make a name for yourself as an amazing special effects makeup artist. For some extra guidance and support, consider taking a course at QC Makeup Academy or one of their Special FX Makeup certifications – you won’t regret it!

Good luck on your special effects journey, beauties!

Become a globally-certified International Special FX Makeup Professional (ISMP) in as little as 2 short months! Enroll in QC Makeup Academy’s self-paced, online Special FX Makeup Course and start your dream career today!

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11 Guaranteed Ways to Get CANCELED as a Beauty Influencer

By Career Advice, Your Makeup Career No Comments

Have you ever dreamed of becoming a viral beauty influencer? I know – the thought of having thousands upon thousands of followers, and leveraging your talent for amazing opportunities, is an exciting prospect. But before you take the plunge, you NEED to know what not to do first. After all, once you get canceled as a beauty influencer, it’s a lot harder to make a comeback.

In this blog post, we’ll take a close look at 11 guaranteed ways to get canceled as a beauty influencer… And why. So, read on to learn how to avoid them at all costs!

11 Guaranteed Ways to Get Canceled as a Beauty Influencer

Before we dive in, I want to make one thing clear: when I talk about getting “canceled” in this article, it isn’t always in the super dramatic way we’ve all come to think of it. Sometimes, yes – getting canceled is when you MAJORLY mess up (in a colossal way) and you’re ostracized immediately.

However, other times, getting canceled is simply a matter of you continually making the wrong career moves, until it reaches a point where you force yourself to fade from relevance.

With that in mind, let’s jump into our list!

Mistake #1: Ignoring Your Followers

Obviously, this is hard when you have thousands (or even millions!) of followers. After all, you can’t be expected to be able to reply to everybody – or come even close. But ignoring everyone’s comments is a surefire way to get cancelled as a beauty influencer.

Why?

Because your followers are your biggest asset. They’re the ones who will help you get noticed, and create an engaged community of dedicated fans. If you never engage directly with them (i.e. not replying to any comments or DMs, never addressing commonly asked questions you get, etc.), they’ll begin to feel alienated from you.

This is the kind of mistake that may not get you canceled suddenly and immediately. However, it’s definitely one that can force you to gradually fade from the public’s eye the more your followers feel you don’t care about them.

So, make sure you reply to at least some of your followers’ comments. This way, they’ll know you appreciate them!

Mistake #2: Not Being Authentic

The modern consumer is savvier than ever – and that’s especially true when it comes to social media. If it looks like you’re not being authentic, your followers won’t hesitate to call you out on it.

This makes perfect sense! Obviously, no one wants to follow or support a fake influencer. People want to see real people with real experiences… Not someone just faking it to make a quick buck.

So, if you want to stay relevant, make sure you’re always being authentic. Post genuine content, answer questions honestly – and don’t be afraid to show both the positive and negative sides of your life.

After all, an influencer who’s too perfect isn’t all that relatable.

Pro Tip: Want to go viral on TikTok as a makeup artist? These tips and tricks can help you achieve this goal!

Mistake #3: Being a Little Too Authentic

There’s a flip side to Mistake #2… And that is, being a little too authentic.

No, I’m in no way discouraging you from being yourself! I’m just pointing out that there’s a thin line between authenticity and oversharing. Furthermore, there’s still a level of tact, professionalism, and respect needed whenever you post something to the public – especially if it’s your job.

(Do any beauty influencers who’ve been canceled in the past come to your mind who fit this description?)

So, make sure you don’t cross this line! Be judicious with what you post and respect both your audience and yourself. Furthermore, don’t share personal information that could be used against you.

Mistake #4: Always Being Involved in The Drama

You’re a beauty influencer – not the star of a reality TV show. So, when drama starts happening, it’s best to stay out of it.

Remember the infamous feud between Jeffree Star and James Charles? At one point, their entire PR teams were called in to help smooth things over. And while there’s a certain level of entertainment that drama like this brings the audience, it’s definitely not worth getting involved in.

Why?

Because if you’re always choosing sides and stirring up drama, your followers will grow tired of it and stop engaging with you. This can create a lot of tension between you and your audience – and make them question where your true loyalties lie.

Plus, you don’t want to get caught in the middle of a battle between two popular beauty influencers. That’s a surefire way to get canceled!

So, if unnecessary drama is brewing, it’s best to avoid the tea altogether.

Mistake #5: Lying About Paid Sponsorships and/or Brand Deals

This is another one that could get you canceled in an instant – and for good reason. Nobody likes being lied to. Especially when your followers are trusting you to recommend products and services they can use.

Furthermore, and this is especially worth noting, lying about paid sponsorships and/or brand can land you in legal trouble. For example, in the US, FTC guidelines require influencers to clearly disclose any sponsored content or paid partnerships.

If you don’t, you could be fined!

So, make sure that when it comes to sponsorships and brand deals, you don’t mislead your followers. Be transparent and honest about the products you’re promoting – and always disclose any sponsored content in a clear manner. This way, you can avoid getting canceled and/or fined.

Mistake #6: Outright Lying to Your Followers

Look, I don’t want to weigh in too heavily on the whole #mascaragate situation that recently happened on TikTok, but it’s an excellent example to highlight the damages of lying to your audience.

Therefore, I’m going to attempt to summarize what happened as objectively as possible…

Basically, a mega popular beauty influencer was accused of lying to her followers about the results of using a certain mascara. The overwhelming majority of the people flooded to the comments, pointing out what everyone felt was an obvious use of false lashes.

In turn, this influencer doubled down in her comment replies and stuck to her story that no fake lashes were used.

And while she may have thought nothing would come of it in the long run, thousands upon thousands of people believed her words to be a lie. And if this did happen to be a lie, it was one that not only cost her thousands of followers – it even brought a number of beauty guru legends out of the woodwork to call her out!

The moral of the story?

If you want to be a successful beauty influencer, you need to be honest with your followers. If they can trust and believe in you, they will stick around for the long haul. But if you try to deceive them?

Canceled.

Mistake #7: Not Taking Accountability When You Mess Up

Yes, I know, this article kind of has no chill… It’d be easy to assume that because this mistake is specifically following the last one, I’m trying to get a subtle jab in at this particular influencer.

But this is not the case. Once again, I’m trying to be neutral here and not definitively point any fingers. But one way or another, it IS a current and relevant example of the point I’m making…

For the sake of the argument, let’s say that this influencer was lying. Importantly, that’s what a LOT of her fans and followers believe. And yet, after going silent following the #mascaragate situation and then making a return… This influencer has yet to actually address what happened.

No apology, no explanation – nothing.

This has happened plenty of times with social media influencers from all sorts of niches and industries. One mistake is made, and it’s almost like they completely ignore the fact that anything ever happened.

But people WILL remember if you do this. Not only will they never fully feel like that can trust you again – you’ll lose so much of your credibility as a beauty professional in general.

So, if you want to be a successful beauty influencer, here’s the deal: if you mess up and your followers call you out for it, own up to it and apologize. Taking responsibility and being honest with your followers is the only way to truly gain back any trust you may have lost.

Pro Tip: Make sure you know the DOs and DON’Ts of beauty vlogging before you attempt to go viral!

Mistake #8: Not Knowing What You’re Talking About as a Beauty Expert

Real talk (and I’m aware this might be an unpopular opinion): learning makeup through social media is not the same as completing a professional makeup course.

Yes, obviously there are a fair number of famous beauty and makeup influencers out there with remarkable talent, who didn’t get professionally trained. But they’re like a rare butterfly. In reality, most people who aren’t properly trained can’t make it very far as an influencer because there’s too much they either:

  • Don’t know about, or
  • Can’t execute properly.

So, if you are serious about becoming a beauty influencer, I highly recommend getting the education and certification that comes with it. This way, you’ll actually know what you’re talking about and can help teach your audience the correct way to do things and use products.

Pro Tip: Earn YOUR professional, internationally-recognized makeup certification in as little as 2 short months with QC Makeup Academy’s self-paced, online training!

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Mistake #9: Fighting with Your Followers

Okay, there are two things I want to preface with this one:

  1. I’m not referring to instances where someone is being abusive towards you and you’re merely standing up for yourself;
  2. And I’m also not referring to the odd argument that may happen on a very rare occasion.

What I’m referring to are the kind of fights that start because you’ve either:

  • Said something controversial and are now getting called out for it, or
  • Responded to someone in an aggressive, negative, and/or unacceptable manner.

In either case, fighting with your followers is a BIG no-no and can quickly lead to you getting canceled. Also, while we’re here, please don’t be the kind of influencer who is actively going out of their way to look for fights when their followers comment on their content.

It gets old really fast, it’s exhausting, and it only makes you look super immature.

No matter how passionate you are about something, always remember to be respectful and polite when interacting with your followers online. Being kind goes a long way!

And if someone is being abusive towards you?

It’s better to simply block them than engage.

Mistake #10: Abandoning Your Platform

Another way to get canceled as a beauty influencer is by you abandoning your platform. Maybe you’re going through a rough patch and need to take a break, and that’s totally understandable.

But if you decide to just up and leave your followers with no warning and no explanation, they’ll more than likely think you’ve just run away from the consequences of something you did – or have lost interest and moved on all together.

Either way, they won’t be happy and you’ll quickly get canceled.

So, if you need to take a break for whatever reason, make sure you’re honest and transparent with your followers about it. Let them know what’s going on and when you hope to be back. From there, if you need more time away then expected, simply post a quick, short update to keep your audience informed.

Doing this will help maintain trust, respect and loyalty within your community – even when you’re not active.

Mistake #11: Saying Something Horrifically Offensive

This is probably the worst mistake you can make as a beauty influencer (or any social media influencer, for that matter). Chances are, if you mess up in this way, your career isn’t coming back from it.

Because the fact is, it’s 2023… And yet, unfortunately, people still say and do racially insensitive, homophobic, transphobic, sexist – you name it – things on the internet.

No matter how passionate you are about something, always remember to be respectful and polite when interacting with your followers online. Saying anything offensive or hateful will get you canceled in no time – particularly if it’s something that is completely and utterly wrong.

So, please think before you post anything and make sure you aren’t crossing any lines. If it’s not something that everyone can get behind and accept, don’t post or say it.

Bearded man professional beauty make up artist vlogger or blogger recording makeup tutorial to share on website or social media. Getting cancelled article.

Food for Thought

As we wrap things up, I encourage you to ask yourself:

  • What kind of beauty influencer do you want to be?
  • Who are your current beauty influencer idols – and why?
  • Are there any beauty influencers you don’t want to be like – and again, why?
  • What can you do to be more like the influencers you admire, and less like the ones you don’t?

Answering these questions will give you a good idea of the kind of content and social media presence you want to cultivate as a beauty influencer. Remember: content should be your first priority – but with great power comes great responsibility!

So, always remember to be mindful of what you’re posting, how often you’re engaging with your followers, and most importantly, staying true to yourself and your values.

Doing this will help you become a successful beauty influencer that people admire – and also help you avoid getting canceled!

Good luck, beauties! 🤞

Up Next: Interested in writing your very own beauty blog? Here are the 5 steps for success!

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18 Secrets to Makeup Photography Success

By Career Advice, Makeup Tips and Tricks, Your Makeup Career No Comments

Are you a professional makeup artist and want to improve your portfolio? Have you been hired to do editorial makeup and you want to make sure you deliver the best possible results? Or maybe you’re a makeup lover who simply wants to improve your makeup photography skills for your Instagram feed?

If you answered YES to any of these questions, we’ve got some great news for you! Makeup photography doesn’t have to be complicated. In this article, we’ll go over 18 secrets that will help you take your makeup photos from mediocre to magazine-worthy.

So, let’s get started!

The Importance of Makeup in Photography

Makeup plays an an important role in in photography, as it helps enhance your features and create a certain look. Furthermore, makeup also makes it easier for photographers to capture colors, tones, and textures in the images they take.

In the world of professional makeup artistry, makeup is especially important in editorial work. In a nutshell, editorial photoshoots are all about creating a specific look or atmosphere. Usually, the purpose is to sell some sort of product, tell a story, or portray a concept. Makeup is the key to helping achieve this vision!

You’ll also find that makeup photography is of major importance when it comes to building your professional portfolio. After all, as a makeup artist, your portfolio is essentially your resume! It’s what potential employers look at to determine if you have the skillset they’re looking for. As such, knowing how to apply makeup for the camera is a must.

Now, let’s say you’re not a professional MUA. Perhaps you simply want to take your social media content to the next level. Well, makeup is just as important here, too. It helps you look your best and creates a more polished image!

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18 Secrets to Makeup Photography Success

Okay, let’s not waste anymore time! Here are 18 tips to help you achieve the perfect makeup look for photography…

But WAIT! Before we reveal these 18 secrets, make sure you know HOW to build a professional makeup artistry portfolio first!

Secret #1: Prep the skin with moisturizer and primer!

Make sure your (or your client’s) skin is well-hydrated and prepped first before applying makeup. This will help ensure that the products you use stay put and look their best all day long!

Secret #2: Know how to color correct!

Color correcting is basically using a specific product to cancel out any unwanted tones in your skin. Make sure you have a good understanding of how to color correct before doing makeup for photography. Otherwise, you’ll end up with an uneven and inconsistent look.

Pro Tip: Become a color correcting master with the help of this educational webinar – hosted by QC Makeup Academy executive instructor and professional MUA, Nathan Johnson!

Secret #3: Use bold colors that’ll pop on camera!

When it comes to makeup photography, bold colors are always best! So, make sure you use products that’ll show up clearly and will stand out in photos.

Secret #4: Ditch the cakey foundation!

Cakey foundation looks unnatural and unflattering in photos. For this reason, it’s important to avoid this look! Instead, make sure you use a lightweight foundation that’ll provide a sheer and polished finish.

Secret #5: Focus on the eyes!

The eyes are the most important feature in makeup photography because they’re the “windows to the soul”. So, make sure you focus on creating a dramatic and beautiful eye look that’ll make an impact in photos. You can achieve this by:

  • Swiping on some colorful eyeshadow;
  • Applying a dramatic cat eye;
  • Doing a sharp, crisp wing;
  • Applying false lashes;
  • Choosing colors that enhance the eye color;
  • And more!

Pro Tip: Need help perfecting your smokey eye? This step-by-step video tutorial by QC Makeup Academy grad, Devyn Gregorio, will show you everything you need to know!

Fashion African American model in gold jewelry, with perfect bright makeup and pigtails. Beautiful stylish African model on colored background. Makeup photoshoot article.

Secret #6: Make sure the lips don’t go unnoticed!

Just because you’re focusing on the eyes doesn’t mean you should overlook the lips. Make sure to create a luscious and full-looking pout with the help of lip liner, lipstick, and/or gloss!

Secret #7: Go with matte products!

Shimmery and sparkly products can be distracting in photos. Furthermore, they can also cause unwanted shine. Instead, make sure you opt for matte or subtle sheen products instead.

By doing this, you’ll be able to create a more subtle and polished look!

Secret #8: Use powder so skin doesn’t look shiny!

While we’re on the subject, applying a translucent setting powder on the face is also essential for keeping skin from getting shiny or greasy. So, make sure you lightly dust this over your (or your client’s) face – either before or after taking photos.

Secret #9: The fashion should match the makeup (and vice versa)!

If you’re choosing your or your client’s wardrobe, make sure to choose an outfit that’ll match the makeup look. This means making sure the colors, styles, and textures don’t clash with each other! And if someone else has picked out the wardrobe, make sure to adjust the makeup accordingly.

Either way, creating a cohesive look is key for achieving the perfect makeup photography look!

Interested in a career as a Fashion Styling Consultant? Become trained and certified in as little as 8 weeks with QC Makeup Academy’s self-paced, online Fashion Styling Course!

Secret #10: Choose colors that compliment the skin tone (and undertones)!

The colors you use in makeup photography can make or break the final look. Thus, we strongly recommend choosing colors that are flattering and will highlight the best features of the person you’re working with. Make sure to take their skin into consideration before you choose colors – as this will help create a more balanced and harmonious look.

For example, all people’s skin tones fall into any of these categories:

  • Cool (blue undertone)
  • Warm (yellow/golden undertone)
  • Neutral (a balance of cool and warm undertones)

Once you know the undertones, you can then choose colors that’ll enhance them!

Secret #11: Don’t be afraid of natural skin texture!

No amount of makeup in the world can completely erase skin texture – and that’s just a fact. Personally, when I see a model who has no pores, I immediately think “Photoshop”… And Photoshop doesn’t sell me on anything other than Photoshop.

So, when applying makeup for photography, as it’s important to keep some of the natural skin texture still visible. Of course, this doesn’t mean you should leave your or your client’s skin looking dull and dry. It simply means that you shouldn’t cake on the makeup.

Make sure to use the right products and techniques to create a glowing, healthy complexion without losing the skin’s natural texture. Remember: having texture on our skin is part of being human. There’s absolutely nothing wrong with it!

Secret #12: Make sure to use a setting spray!

Setting spray is essential for keeping your makeup in place and ensuring it still looks fresh after hours of shooting. We recommend using a product that’s specifically designed for photography (such as any of these), as this will give you the best results.

Male skincare routine showing male model with great skin

Secret #13: Know how to do a variety of looks!

You’ve probably noticed that so far, we’ve put a lot of emphasis on the bolder, more dramatic side of makeup photography. That being said, you should also be aware of the importance of subtler looks as well. Not only does your professional portfolio need variety; if you’re limited to one or two styles, you won’t be able to book as many photoshoot jobs!

With that in mind, you should learn how to do a variety of looks, such as:

  • Everyday makeup;
  • Soft glam makeup;
  • Bridal/wedding makeup;
  • SFX makeup;
  • Makeup for men;
  • Makeup for mature skin;
  • Global beauty makeup, etc.

Pro Tip: QC Makeup Academy’s self-paced, online courses cover ALL of these styles of makeup (and SO much more)! Plus, you’ll earn a legitimate, globally-recognized certification AND learn how to start/run your own MUA business… All in as little as 12 short weeks!

Secret #14: Do touch-ups throughout the photoshoot!

No matter how perfect the makeup looks at first, it’s bound to need a few touch-ups here and there. When you forget to re-apply powder or blend eyeshadow, the makeup will begin to look patchy and cake-like. So, make sure you have a few key products on hand to help you out when needed.

How to Retouch Makeup for Photography

If you or your client/model needs their makeup retouched during the photoshoot, you’ll need to do two things:

  1. Make sure your makeup is still intact (i.e., powder, eyeshadow, blush, etc.);
  2. And make sure your skin is still matte and not shiny or greasy.

To do this, use a setting spray to re-set the makeup and blot any excess oil with a tissue or blotting paper.

Secret #15: Lighting is literally everything!

We can’t stress this one enough! Makeup photography is all about playing around with light and making sure it’s hitting the face in the most beautiful and flattering way possible. Make sure to experiment with different lighting techniques, as this will help you create a more dynamic look!

Makeup Photography Lighting

Here are the different types of lighting you can work with, and the pros and cons of each:

Natural Lighting

This is widely considered the most flattering type of light, as it comes from the sun and is softer on the skin. However, you’ll need to plan your photoshoots around certain times of day (which may be difficult to do!)

Studio Lighting

This is often used in professional photography studios, and provides a more direct/intense light. It’s trickier to work with, as you’ll have to experiment a lot until you find the right balance.

Moreover, the type of light bulbs used will also affect the final result. For example, “warm” bulbs are often used to create softer and more subtle lighting, while “cool” bulbs can be used to create a sharper look.

Ring Lighting

Used predominantly by social media influencers and beauty gurus, this is a diffused light that’s perfect for makeup photography. Why? Because it provides an even and soft illumination on the face.

While ring lighting isn’t common for professional shoots, it’s definitely recommend for those wanting to take pics of themselves for social media. If you’re interested in trying out ring lighting for your personal photos, make sure to play around with the strength of the light, too. This will help you create different effects.

Secret #16: Take multiple shots from different angles!

If you’re working with a professional photographer, we guarantee this is something they’ll do. But if you’re the one snapping the pics, you’ll need to remember to take multiple shots from different angles. This will ensure that you get the best results!

For starters, this will allow you to capture more detail (such as different eyeshadow colors). And secondly, it allows for better creativity, too, as you can choose the most flattering angles of your – or your client’s – face.

Portrait of elegant beautiful Asian woman in a fashionable raincoat around colourful bright neon uv lights posing in studio. Makeup photoshoot article.

Secret #17: NEVER take selfies!

This one’s important, whether you’re taking pics of makeup for your portfolio or simply adding content to your social media pages. Now, it’s first key to point out that when we say “selfie”, we don’t simply mean a photo you take of yourself. If done correctly, a self-portrait is absolutely fine!

What we’re referring to is when people take photos of themselves with their arms stretched out and the camera in an unflattering position. A better solution is to buy a tripod, position it at the correct angle, and place your phone or camera on it. This will provide much more professional-looking results.

Remember: makeup photography should be taken seriously. If you have trouble taking the perfect pic of yourself, try getting help from a professional photographer or even an assistant.

Secret #18: Know what makes for a high-quality shot!

Finally, it’s important to understand what makes for a high-quality makeup shot. If you’ve been hired for a professional gig, then you probably won’t have to worry about this. Chances are, the photographer hired will be able to deliver the best images.

Essentially, makeup photography should be crisp, clear, and detailed. It should NOT be blurry or grainy – no matter the type of camera you (or the photographer) are using!

How to Take Amazing Makeup Pictures

Here are some tips to help you achieve this, if you’re the one snapping the pics:

  • Make sure to adjust your white balance settings correctly, as this will help create a more even and accurate tone;
  • Set your camera to “Manual Mode”, so you can adjust the exposure, shutter speed and aperture;
  • Set your camera to the highest resolution available. This will ensure that no details are lost in translation;
  • If you’re using the camera on your phone, make sure to check your focus before taking a photo.
  • Furthermore, if you have an iPhone, you can also set your phone camera settings to “Portrait Mode”. This will greatly help you blur out the background – which is perfect for showcasing makeup looks!

If You’re Hiring a Photographer

Now, if you’re looking to hire a photographer to take the pics (say, for your professional portfolio or social media), the key is doing your research. The goal here is to hire somebody who has an eye for detail and knows how to capture the best shots.

Make sure to look through their portfolio and ask questions about their experience and process. Furthermore, don’t be afraid to ask them for any tips they have on taking great makeup pictures!

How to do Makeup for Photography: Black and White Photos

Now, we would be remiss if we didn’t mention black and white photography. After all, makeup looks can look amazing in black and white! However, as an MUA, you’ll have to pay extra attention to detail when doing makeup for this type of photography.

The key here is to think of the contrast. Make sure your makeup pops! This means going for a bold lip or an eyeshadow that will stand out against the darkness of the photo. Plus, you should also make sure you also focus on highlighting your or your client’s features, as this will help them stand out even more.

FAQs

Phew, that was a lot of info! Let’s wrap things up by answering some of the common questions people have about makeup and photography:

Q: What is makeup photography called?

A: Makeup photography is also known as beauty photography.

Q: What is the best makeup for photography?

A: Makeup for photography should be bold and full coverage, in order to make sure all the details show up in the pictures. Some brands that meet this criteria include (but certainly aren’t limited to):

  • Tarte Cosmetics
  • Rimmel London
  • Anastasia Beverly Hills
  • Hourglass
  • Urban Decay
  • Becca
  • Charlotte Tilbury
  • Jouer
  • Fenty Beauty
  • e.l.f. Cosmetics
  • Huda Beauty
  • Marc Jacobs Beauty
  • Patrick Ta

As an added bonus, all of these makeup brands are also cruelty-free! Win-win!

Q: What are the steps for flawless makeup on camera?

A: Here are the steps for flawless makeup on camera:

  1. Make sure your (or your client’s) skin is properly prepped and hydrated.
  2. Choose makeup products that are full-coverage and long-lasting.
  3. Make sure to pay extra attention to the lips, cheeks, and eyes.
  4. Keep your makeup natural and dewy-looking.
  5. Set the makeup using a setting spray or powder.
  6. Finally, adjust the white balance settings on your camera to ensure accurate colors.
Makeup photography in-post image 5

Q: What are the 7 tips for taking good photographs?

A: In the world of makeup photography, it’s important to keep these seven photo-taking tips in mind:

  1. Have a clear vision of what you want the end result to look like.
  2. Set up your lighting correctly.
  3. Choose the right lens and background.
  4. Stick to natural poses, as they tend to look better on camera.
  5. Pay attention to the makeup details and adjust accordingly.
  6. Use a setting spray or powder to set the makeup in place.
  7. Make sure the colors are accurate by adjusting the white balance on the camera.

Q: Why doesn’t my makeup look good in pictures?

A: Makeup doesn’t always look the same in pictures as it does in person – and there are lots of factors to consider.

Make sure your makeup is full coverage, long-lasting, and natural-looking. What’s more – make sure to focus on the details of the eyes, lips, and cheeks. Next, ensure that the lighting is good, and adjust the white balance on your camera. Lastly, use a setting spray or powder to make sure everything stays in place!

Q: Is makeup really necessary for photography?

A: Makeup is essential for photography – both for everyday pictures AND professional photoshoots! Makeup can enhance the features of whoever’s in the photo, as well as bring out the colors and help create contrast. Plus, it’s also a great way to experiment with different looks and create something unique!

Conclusion

Makeup is an essential part of photography, whether you’re a professional MUA or just someone taking pictures for personal use!

As such, make sure to pay attention to the details and use products that are full coverage and long-lasting. Your lighting should be good and the white balance should be adjusted on your camera for accurate colors. Lastly, set everything in place with a setting spray or powder.

With all of these tips in mind, you’ll be able to take stunning makeup photos every time! Make sure to also check out the recommended reading section for more information on makeup portfolios and how to showcase them.

Good luck, beauties, and happy snapping!

In as little as 2 months, learn how YOU can put together the ULTIMATE makeup portfolio for your career as an MUA. Enroll in QC Makeup Academy’s self-paced, online Portfolio Development Workshop and get started today!

Reasons to invest in makeup artist insurance Feature Image

12 Reasons to Invest in Makeup Artist Insurance

By Career Advice, Your Makeup Career No Comments

Are you an aspiring or professional makeup artist? If so, you’ve likely heard about the importance of getting makeup artist insurance. This type of insurance is essential for any MUA and can cover a variety of risks, from damage to your client’s property to libel and slander claims. If you’re still feeling unsure, we’re going to break down 12 business-savvy reasons to invest in makeup artist insurance!

So, let’s get to it!

What is Insurance?

Insurance is a type of financial product that can help protect you from unexpected losses. Moreover, it’s an agreement between you and an insurance company that provides coverage for specified risks, such as:

  • Property damage;
  • Personal injury;
  • Or liability claims.
Makeup artist applying makeup to client using makeup theory

Most Common Types of Small Business Insurance

As a makeup artist, these are the types of insurance that would most apply to you and your business:

  • General liability insurance. This type of coverage can help protect against property damage and bodily injury claims related to your business operations.
  • Professional indemnity insurance. This type of policy is designed to protect you if a client incurs loss resulting from errors or omissions in your work.
  • Product liability insurance. If you sell products as part of your service, this type of coverage can provide protection if one of your products causes harm or damages to someone’s property.

Pro Tip: Dream of launching your very own makeup business? Here’s what the expectation vs. reality of this endeavor looks like!

Do You NEED Insurance as a Makeup Artist?

Okay, so here’s the thing: makeup artist insurance isn’t required by law. And it’s for this very reason that only a small percentage of working MUAs (think around 20-45%). After all, if it isn’t mandatory, why invest the money into it?

But the truth is, it’s VERY important to invest in this kind of coverage! Doing so can help protect your business and personal assets if you’re ever sued for negligence. Not to mention, it’ll also help protect you against other potential liabilities caused by your work…

12 Reasons to Invest in Insurance as a Makeup Artist

Reason #1. Makeup Artist Insurance Protects Your Business

With makeup artist insurance, you can cover specific risks related to your MUA services that could potentially threaten the well-being of your business. For example, if you accidentally spilled a product on your client’s clothing, this type of coverage can help you pay for the repairs or replacements.

Reason #2. It Protects You Financially

In addition to protecting your business, makeup artist insurance can also protect you financially if a customer files a claim against you for negligence. This type of policy will cover the legal costs associated with defending yourself in court and any potential settlement payout that may be awarded to your client.

Reason #3: Having Insurance for Makeup Artists Increases Your Professionalism and Credibility

When you invest in makeup artist insurance, you’re investing in your reputation as an MUA, too! Having this type of coverage shows that you’re serious about your business and willing to go the extra mile to protect yourself (and your clients).

Reason #4: It Can Help You Win More Clients

Makeup artists with insurance may be more attractive to potential clients than those without. After all, who wouldn’t want to feel 100% confident when it comes to their beauty service provider? Thus, investing in the right kind of insurance can help instill a sense of trust between you and future customers!

Reason 5: Makeup Artist Insurance Covers Damages Caused by Your Work

It’s no secret that makeup can be a tricky business. Although you may do your best to provide excellent services, accidents (like spilling foundation on the floor) can still happen. And in these cases, having insurance for makeup artists will help cover all damages caused by your work.

Woman hands neatly organizing makeup or cosmetics in the drawer of vanity dressing table and leaving her jewellery on dressing table surface. Visagiste is taking out vanity case of cosmetic powders. Makeup artist insurance article.

Reason 6: It Can Help You Handle Liability Claims

If a customer ever files a liability claim against you (for example, if one of your products causes an allergic reaction), this type of policy can help protect you from financial loss and other legal repercussions.

Reason 7: Makeup Artist Insurance Covers Equipment Damage

As a makeup artist, you spend SO much money on your kit essentials – from brushes to foundations and more! But without the right kind of coverage, you’re basically on your own if anything happens to your equipment – like a broken mirror or spilled foundation.

On the other hand, if you do have the right insurance coverage, you can be rest assured knowing that your equipment is safe and secure!

Pro Tip: Save your money by avoiding these 8 items you DON’T actually need in your professional makeup kit!

Reason 8: It Can Help Cover Medical Expenses for Injuries

Imagine that a client accidentally gets injured while receiving makeup services from you. For instance, say your client slips and falls due to a spilled foundation on the floor. In this case, your insurance can help cover any medical expenses associated with their injuries (including ambulance rides, hospital visits, and more).

Furthermore, this type of insurance cover can apply to YOU and/or your staff as well!

Reason 9: Makeup Artist Insurance Covers Property Damage

It’s no secret that being an MUA means spending lots of time in different locations – like clients’ homes, wedding venues, professional sets, etc. But if you ever experience any property damage while working onsite, makeup artist insurance can help cover all costs associated with repairs or replacements.

For example, let’s say you’re a film MUA and some of your makeup products spill on the floor, causing damage to the set. With insurance coverage, you’re protected and won’t have to worry about footing the bill for any repairs!

Reason 10: It Can Help You Get Back to Work Quickly

We can’t discuss reasons to invest in makeup artist insurance without touching on this very important topic! Makeup artist insurance can help you get back to work quickly after experiencing a setback. For example, if you ever experience any theft, fire damage, or other mishaps, having this type of coverage can help you get back on your feet in no time!

Reason 11: It Can Help You Find New Opportunities

Having makeup artist insurance can open the door to more opportunities, such as working with larger companies and brands who may require this type of coverage!

Reason 12: The Best Makeup Artist Insurance Will Save You Money In The Long

Finally, investing in the best makeup artist insurance can save you money in the long run. By taking out a comprehensive policy, you’ll be able to cover the costs of any damages or injuries, without having to break the bank.

Reasons to invest in makeup artist insurance in-post image 3

Frequently Asked Questions

Q: What is the BEST makeup artist insurance?

A: The best makeup artist insurance is one that provides comprehensive coverage, including protection against:

  • Fire damage;
  • Theft;
  • Liability claims;
  • Medical expenses;
  • Equipment damage;
  • And property damage.

Q: How much does makeup artist insurance cost?

A: The cost of makeup artist insurance varies from policy to policy. Factors like the amount of coverage, your location, and your industry experience can all affect the cost of a policy. However, typically, an annual policy costs around $400-$500. On average, a monthly policy costs less than $50 per month.

Q: Is makeup artist insurance worth the investment?

A: Yes! Investing in makeup artist insurance will help protect your equipment, your clients, and YOU in the event of any unexpected incidents. Plus, having this type of coverage can open you up to more opportunities (like working with larger companies and brands).

Q: Where can I find makeup artist insurance?

A: You can find makeup artist insurance through a variety of different providers. So, look around online and see what your option are! Just be sure to research the best options for your needs and budget – and always read the policy details carefully before signing up.

Q: How can I get liability insurance as a makeup artist?

A: You can get liability insurance as a makeup artist by taking out an independent policy. This type of policy is specifically designed to help protect against damages caused by you or your staff. So, if someone slips and falls while on set, you’ll have coverage to help cover the medical expenses.

On average, a liability insurance policy for makeup artists will cost around $300-$400 per year.

Q: How does a professional makeup artist get workers compensation insurance?

A: Workers compensation insurance refers to a type of policy that provides coverage for any injuries or illnesses that occur on the job. So, if you ever experience an injury or illness while working, this type of policy can help cover the costs of any medical bills or lost wages.

Most states require employers to have workers compensation insurance, so if you’re a professional makeup artist, make sure to check the laws in your state.

In terms of actually getting it for your business, you can contact a variety of different insurance providers to find the best policy for you!

Q: What insurance does a freelance makeup artist need?

A: A freelance makeup artist needs specific types of insurance to help protect against any damages or injuries that may occur while on the job. This type of coverage includes:

  • General Liability Insurance;
  • Professional Liability Insurance;
  • Workers Compensation Insurance;
  • And Property and Equipment Insurance.

It’s important to note that the cost of these policies will vary depending on the state you live in, your industry experience, and the coverage amounts you choose. So, make sure to research your options carefully before choosing the best policy for you.

Pro Tip: Learn how YOU can become a trained, certified, and working freelance MUA in as little as 2 short months!

Beauty specialist applying lipstick on woman lips with cosmetic brush. Young woman sitting at dressing table in beauty salon while makeup artist making professional makeup. Makeup artist insurance article.

Conclusion

Investing in makeup artist insurance is a smart and necessary way to protect yourself, your clients, and your business. So, if you’re a professional or aspiring MUA, make sure to research the best policy for YOUR needs today!

Good luck, beauties, and thanks as always for reading!

Become a professionally trained and internationally-certified makeup artist in as little as 8 short weeks! Enroll in QC Makeup Academy’s self-paced, online certification training and start your dream career today!

Makeup artist applying makeup to a client after completing course from the best cosmetology school in the US

15 Bad Business Habits to Leave in 2022 as a Professional Makeup Artist

By Career Advice, Your Makeup Career No Comments

Hey, makeup artists! Are you looking to start the new year off on the right foot? If so, then you’ll want to break some bad habits that’ve been holding you back professionally. Luckily, we’ve put together a list of 15 bad business habits to leave in 2022.

So, let’s take a look together and see what they are!

What are Some Bad Business Habits?

Before we reveal our list of 15 bad business habits to leave in 2022, let’s first take a more general look at what constitutes a “bad” business habit…

Essentially, any habit that prevents you from growing your business or achieving your goals is a bad one. This could mean:

  • Overspending on unnecessary items;
  • Not taking time to network and build relationships;
  • Or even procrastinating important tasks like bookkeeping.

In any case, these habits get in the way of success and should be left behind as soon as possible!

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15 Bad Business Habits to Leave in 2022 as a Professional MUA

In a nutshell, these are the 15 bad business habits that you should leave behind in 2022 as a professional makeup artist:

  1. Not keeping up with the latest trends;
  2. Not staying organized and timely;
  3. Relying solely on word-of-mouth marketing;
  4. Not setting goals and objectives;
  5. Not taking advantage of online resources and tools;
  6. Poor communication with clients and other MUAs;
  7. Not diversifying your makeup portfolio;
  8. Spending too much time on social media;
  9. Being overly competitive against other MUAs;
  10. Not delegating tasks to free up time for important work;
  11. Ignoring customer feedback, not listening to what they want, and being unreceptive to constructive criticism;
  12. Failing to take risks;
  13. Not asking for help when you need it;
  14. Letting negative thoughts derail your goals;
  15. Not investing in yourself and your business.

Let’s take a closer look at each one, shall we?

While we’re on the topic of bad habits to break, here are 5 bad makeup habits (not business-related) that ALL MUAs need to stop doing ASAP!

Bad Habit #1: Not keeping up with the latest trends.

The beauty industry is always changing and evolving. So, it’s important to stay up-to-date with the latest trends! In turn, this will help you create looks that are fresh and on-trend for your clients.

Consequently, if you choose not to keep up with the latest trends, your makeup looks can quickly become outdated.

FUN FACT: Here are 15 makeup trends that EVERY professional MUA needs to know!

What Things Should You Do in the New Year to Break this Habit?

In the New Year, make sure to allocate time each month (or even week) to research the latest trends.

Also, try reading beauty magazines for inspiration or industry-related books. Another excellent idea is to enroll in a makeup course (such as the self-paced, online programs offered at QC Makeup Academy) to learn the latest techniques – and add a reputable certification to your resume at the same time.

Finally, attending makeup workshops or conferences can also be a great way to stay informed on the latest looks and techniques!

Bad Habit #2: Not staying organized and timely.

When it comes to running a successful business, organization and timeliness are key. That is, if you don’t have a solid plan for how to run your business efficiently, then chaos can quickly ensue. For example, not responding to inquiries in a timely manner, not having a proper filing system for paperwork, or forgetting about important appointments are all mistakes that will cost you clients AND profits.

Furthermore, being organized and timely also extends to each and every makeup application, too. Meaning, you’ll need to be prepared in advance (having all the necessary tools on-hand), ensure your clients don’t have to wait too long for their service, and hone your makeup skills so that the application process is fast and efficient – without losing quality!

What Things Should You Do in the New Year to Break this Habit?

To break this habit in the New Year, start by creating detailed plans ahead of time. For example, prepare a list of all the supplies you’ll need for each client ahead of time, and try to arrive at least 10 minutes earlier than your appointment time.

Additionally, create a filing system to store all of your paperwork in one place. This way, it’s easy to find when needed. Moreover, make sure to set reminders on your phone or calendar app for any upcoming appointments.

Finally, invest in good quality makeup brushes and other tools that will make the application process smoother and faster. You can (and should) also work on improving your application time by challenging yourself to time trials in the New Year. If you’ve never heard of time trials, this is basically a process where you time yourself while doing a makeup look, and then try to beat your time in every time trial afterwards.

As a result, you can compare and measure your progress over time. And of course, the ultimate goal here is to be able to shorten the amount of time it takes for you to do makeup looks, without sacrificing any of its quality.

Bad Habit #3: Relying solely on word-of-mouth marketing.

Yes, word-of-mouth marketing can be a powerful tool for any MUA… However, it’s important to diversify your marketing methods! After all, relying solely on word-of-mouth will only get you so far – and it won’t help you reach clients outside of your current network.

Consequently, investing in other types of digital or traditional marketing (such as social media or print advertising) will help you reach a much larger pool of potential clients.

What Things Should You Do in the New Year to Break this Habit?

To break this habit in the New Year, start by creating an online presence for your business. This can include setting up a website, social media accounts, and even a blog. The more places potential customers can find you, the better!

Additionally, make sure to create quality content for your social media accounts. Think behind-the-scenes videos/photos of you doing makeup looks, helpful tips and tricks videos for beginners, or even reviews from happy clients. Doing so will not only help people get to know you better, but it can also act as free advertising for your business.

On top of that, consider investing in paid advertising campaigns on social media, as well as other methods to improve your SEO (search engine optimization). For this, just remember to set a budget before launching any ads and keep track of its progress over time. Also, don’t forget about traditional marketing methods such as print or radio ads! They can still be effective in reaching potential clients.

Finally, don’t forget to ask your satisfied customers for referrals. After all, word-of-mouth marketing is still a great way to attract new people to your business. And while it shouldn’t be your ONLY marketing strategy, it should still be ONE of them!

PRO TIP: Here are 15 of the BEST ways to successfully market your professional makeup business!

Makeup artist applies eye shadow . Beautiful woman face. Hand of visagiste, painting cosmetics of young beauty model girl . Make up in process. Bad business habits article.

Bad Habit #4: Not setting goals and objectives for your business.

It can be easy to get caught up in the day-to-day operations of your business and forget about taking time to set goals. But without them, it’s hard to measure success and growth. And as a result, it can be difficult to know what areas you should invest more time and energy in.

What Things Should You Do in the New Year to Break this Habit?

To break this bad habit and leave it behind in 2022, start by setting both short-term and long-term goals for your business.

Short-term goals are usually things that you’d like to accomplish within a year, such as increasing your client base or launching a new product. Meanwhile, long-term goals are those that you’d like to achieve over the next 5 years or more, such as opening your own brick-and-mortar makeup store.

Once you have your goals in place, create action steps for each of them so that you know how to get there. From there, make sure to create a timeline for each action step so that you can measure and track your progress throughout the year.

Finally, don’t forget that all of your business goals should be SMART goals. Meaning, goals that are:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • And Time-Based.

Doing so will ensure that your goals are clear and achievable – which is essential for business success!

Bad Habit #5: Not taking advantage of online resources and tools.

With everything going digital these days, it can be easy to miss out on useful online resources and tools. For instance, there are countless programs out there that can help with invoicing, client management, marketing, and even social media scheduling.

By failing to maximize these resources to your benefit, you could be missing out on a LOT of opportunities for growth, marketing success, and more.

What Things Should You Do in the New Year to Break this Habit?

To break this habit in 2022, start by doing some research on the various online tools and resources that are available to you. From there, create a list of those that could potentially help your business – whether it’s an invoicing program or website hosting service.

Once you have this list in place, take the time to read reviews and do your own testing if necessary. Then, decide which online tools and resources you’d like to invest in for your makeup business.

Finally, make sure to set up a timeline for when you’d like to use these tools. Doing so will help ensure that you have the budget for them, that you’re making the most of them throughout the year, and that you’re getting the best possible results for your business!

Bad Habit #6: Poor communication with clients and other MUAs.

Poor communication can be a MAJOR issue for makeup artists. Whether it’s not responding to client inquiries in a timely manner or failing to follow through on commitments, bad communication can quickly lead to unhappy customers and lost business.

What Things Should You Do in the New Year to Break this Habit?

To make sure you’re communicating effectively with your clients and other MUAs in 2022, start by setting clear expectations from the very beginning. Make sure that you’re upfront about your scheduling and availability so that clients know what to expect when they book an appointment with you.

Also, make sure to set up a reliable system for responding to messages and inquiries – whether it’s via email or through a messaging app. Doing so will ensure that no messages slip through the cracks and that you’re always responding in a timely manner.

Finally, make sure to follow through on your commitments – no matter how big or small they may be. This could mean anything from turning up on time for an appointment to sending out invoices promptly after a job is completed. By following through, you’ll be able to build trust with your clients and other MUAs – which is essential for long-term success.

Bad Habit #7: Not diversifying your makeup portfolio.

It’s easy to get into a creative rut when you’re doing the same kind of makeup looks for every client. But if you want to stand out from the competition and attract new clients, it’s essential that you diversify your portfolio!

After all, if your makeup portfolio isn’t diverse enough, it could lead to:

  • Clients not wanting to book you because they’re not impressed with your range
  • You getting bored with the same types of makeup looks
  • More difficultly promoting yourself and your services, etc.

What Things Should You Do in the New Year to Break this Habit?

So, how can you leave this bad business habit in 2022 and make sure you have a diverse makeup portfolio in the New Year (and beyond)?

Start by setting aside some time each month to practice different styles of makeup – whether it’s bridal, glamor, special effects makeup, or something completely unique. Also, make sure to take high-quality pictures of your work and upload them to your portfolio on a regular basis. This will help potential clients get an idea of your range and could potentially lead to more bookings.

Finally, consider taking a makeup course or attending a makeup workshop so that you can refine your skills and learn new techniques. Furthermore, you can enroll in a course that’s specifically about building a solid makeup portfolio – such as QC Makeup Academy’s self-paced, online Portfolio Development Workshop!

Doing so will help ensure that you have all the tools you need to create unique and stunning makeup looks for every client!

PRO TIP: Never put together a professional makeup portfolio before? These 10 steps will walk you through the process from start to finish!

Bad Habit #8: Spending too much time on social media.

Spending too much time on social media can be a huge productivity killer. After all, if you’re not careful, it’s easy to get sucked into an endless cycle of scrolling and liking – which can lead to lost hours (and dollars) in the long run.

What’s more, if you’re not using social media strategically, it can also be a huge waste of time for you and your makeup business!

What Things Should You Do in the New Year to Break this Habit?

To make sure you’re using social media efficiently in 2023 and beyond, start by setting aside a specific amount of time each day to dedicate to your business’s presence on the various platforms. Make sure to stick to this allotted time and use it strategically. As in, think about what content you should be posting and how often.

Also, consider investing in tools and software that can help you further streamline and optimize your social media management. This could include anything from scheduling apps to analytics tools that give you insights into your performance, etc.

Finally, make sure to take regular breaks from social media! Too much time on the platforms can not only be bad for productivity but also for your mental health. So, be mindful of how much time you’re spending scrolling, and strive to find a healthy balance.

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Bad Habit #9: Being overly competitive against other MUAs.

Although it’s natural to be competitive in business, being overly competitive against other MUAs can really hurt your own success – and the makeup community as a whole.

Why?

Because it can lead to a negative environment and create unnecessary drama. Plus, it’s important to remember that everyone is at different stages in their career. Making comparisons won’t do you any good.

So, instead of competing with one another, you should focus on collaborating and supporting each other!

What Things Should You Do in the New Year to Break this Habit?

To break this bad business habit in 2022, start by taking the time to reach out to other MUAs and build relationships. You never know when someone may have a job opportunity that they need extra help with!

Also, don’t be afraid to ask for advice – especially if you’re just starting out in your career. Chances are, fellow MUAs will be more than happy to help you out. Finally, try to focus on your own business rather than worrying about what other MUAs are doing.

That way, you can strive for success without letting negative feelings of comparison get in the way!

PRO TIP: Learn more about why other professional makeup artists are your FRIENDS – not enemies!

Bad Habit #10: Not delegating tasks to free up time for more important work.

If you’re not delegating tasks, it can be really easy to become overworked and overwhelmed. After all, there’s only so many hours in the day – and if you’re trying to do everything yourself, your progress is likely to suffer. Not to mention, you’ll probably wind up burning yourself out… and forgetting why you love makeup in the first place!

What Things Should You Do in the New Year to Break this Habit?

To successfully break this habit, start by figuring out which tasks you should be delegating – and who you should delegate them to! Then, make sure to set up clear expectations and deadlines for each task that’s being delegated.

Also, set aside a specific amount of time each week for planning and strategizing. That way, you’ll have enough time to think about the tasks that need to get done – and how best to delegate them.

Finally, don’t be afraid to take things off your plate if they’re not essential! Learning when it’s okay to say no will help you to create more space for yourself and focus on the tasks that you actually enjoy doing.

Now, what if your makeup business is a one-person-operation and you don’t have anyone to delegate things to? In this case, you should look into outsourcing! Hiring freelancers or independent contractors can be a great way to help free up your time and delegate certain tasks.

Lastly, make sure to outsource the right tasks for you – such as administrative work or marketing – so that you can focus on the creative side of things. That way, you can still be productive without getting overwhelmed.

Bad Habit #11: Ignoring customer feedback, not listening to what they want, and being unreceptive to constructive criticism.

As a makeup artist, it’s essential to make sure that you’re listening to your customers and taking their feedback into consideration. After all, they’re the ones who are going to be using your services. So, it only makes sense to take their opinion into account.

Furthermore, the beauty industry is one where being able to take constructive criticism is VITAL for your success. If you’re not able to accept and learn from it, then you’ll never be able to grow and improve as an artist. Not to mention, you’ll likely gain a poor reputation for being unprofessional.

What Things Should You Do in the New Year to Break this Habit?

To break this bad business habit, start by creating a feedback system that allows customers to share their thoughts and opinions. Then, make sure to take the time to actually listen and respond to what they have to say. Even if it’s not necessarily something you agree with or want to hear, try your best to remain open-minded and be receptive.

Finally, be sure to thank customers for their feedback – even if it’s negative – and show that you’re taking it seriously. This will help to build trust and ensure they know their opinion matters.

PRO TIP: Check out this helpful article to learn the difference between constructive criticism vs. insults – as well as tips for receiving and giving constructive feedback!

Bad Habit #12: Failing to take risks.

When it comes to makeup artistry, being able to take risks and experiment can be incredibly helpful for your career. After all, stepping outside of your comfort zone can help you to grow and develop new skills that will set you apart from the competition. However, if you’re not taking any bold steps or trying something new – then chances are your work will remain stagnant and you’ll miss out on opportunities.

What Things Should You Do in the New Year to Break this Habit?

To break this bad habit, start by committing to taking at least one risk every month. This could be anything from trying out a new technique to taking on a daring project. Just make sure it’s something that pushes you out of your comfort zone!

Additionally, make an effort to stay up-to-date on the latest trends and news in the makeup industry. That way, you’ll be more informed about what types of risks might pay off. Finally, remember that taking risks doesn’t guarantee success – but it does give you a better chance of achieving something amazing.

So, stay positive and keep pushing yourself!

Bad Habit #13: Not asking for help when you need it.

One common downfall of an entrepreneur is the misconception that you need to be able to do it all – from marketing to accounting and everything in-between. However, it’s important to remember that you don’t have to be superhuman – and it’s totally okay to ask for help!

What Things Should You Do in the New Year to Break this Habit?

To kick this bad habit, start by reaching out to your network and letting people know that you’re looking for assistance. You’d be surprised how many people are willing to lend a helping hand! Additionally, think about hiring an assistant or virtual assistant to help with tasks like scheduling and customer service. That way, you can focus on the creative side of your business without getting overwhelmed.

Finally, don’t forget to take advantage of all the amazing online resources available, such as tutorials and online courses. In turn, you’ll be able to develop the skills you need – without needing anyone else’s help!

Are you currently a QC Makeup Academy student? Our Student Support Team is always available to help with any questions or concerns you have! Simply contact them by phone, email, and/or live chat!

Professional makeup artist working with young bride at home, closeup. Bad business habits article.

Bad Habit #14: Letting negative thoughts derail your goals.

As an artist, it’s normal to experience a bit of self-doubt now and then. However, letting negative thoughts go unchecked can quickly lead to a spiral of despair that derails your progress and make it difficult to move forward.

What Things Should You Do in the New Year to Break this Habit?

The first step is being aware of your thoughts and the words you use when talking about yourself. Whenever you catch yourself in a negative thought cycle, take a step back and reframe it into something more positive and empowering.

Remind yourself of all the things you’ve accomplished so far, as well as any successes that have come from taking risks or stepping outside your comfort zone. Finally, don’t be afraid to ask for help from friends and mentors. Having a support system can make it much easier to stay focused on your goals and keep the negative thoughts at bay.

By breaking this bad habit in the New Year, you’ll be able to focus more of your energy on what’s important – creating amazing makeup looks!

Bad Habit #15: Not investing in yourself and your business.

Finally, our last bad business habit to leave in 2022 is not investing in yourself and your business. Whether it’s not taking the time to attend workshops and seminars or neglecting to upgrade your equipment, failing to invest in yourself can quickly lead to burnout and stagnation.

What Things Should You Do in the New Year to Break this Habit?

In the New Year, start by setting aside a budget (no matter how small) for investing in yourself and your business.

Put aside money for workshops, online courses, or even a new piece of equipment to help you uplevel your artistry. Additionally, consider volunteering or interning with other makeup artists. Not only will you learn valuable skills, but you’ll also be able to expand your network!

Finally, don’t forget to take care of yourself. Invest in self-care activities like getting a massage, going for a walk, or even just taking some time to relax and recharge.

By breaking this bad habit in the New Year, you’ll be able to stay motivated and work towards creating amazing looks with confidence!

Frequently Asked Questions

Before we wrap things up, let’s take a look at some frequently asked questions related to breaking bad business habits in the New Year.

Q: What 3 habits of an entrepreneur can most negatively impact entrepreneurial growth?

A: Three of the biggest habits that can most negatively impact entrepreneurial growth include:

  1. Procrastination;
  2. Spending too much time on unproductive tasks;
  3. And not investing in yourself and your business.

Q: What are the top 5 bad habits that will negatively affect your makeup career?

A: The top 5 bad habits that can negatively affect your makeup career include:

  1. Not setting clear and achievable goals;
  2. Failing to market yourself and promote your work;
  3. Staying stuck in the same style instead of trying new things;
  4. Letting negative thoughts derail you;
  5. And not investing in yourself and your business.

Q: How can you identify “bad” career habits?

A: To identify “bad” career habits, it’s important to take a step back and look at your current workflow. Ask yourself if any of the following applies to you:

  • Do you procrastinate or lack motivation?
  • Are you stuck in your comfort zone instead of taking risks?
  • Do you struggle with time management or setting clear goals?
  • Are you neglecting to invest in yourself and your work?

If the answer is yes to any of these questions, it’s likely that you have developed some bad career habits. Fortunately, by identifying them and taking steps to break them in the New Year, you can reignite your passion for makeup artistry!

Q: How can you track your progress so that you know if you’re actually improving your bad career habits?

A: One of the best ways to track your progress is to keep a journal and write down your thoughts, feelings, and successes. Additionally, you can create a vision board or set measurable goals for yourself that you can work toward each week.

Moreover, there are also ways that you can gather stats and data to measure your progress. For instance, you can track the number of followers you have on social media or analyze how many bookings you’re getting each month. By tracking these metrics, you can easily see where your bad business habits are hindering your success and adjust accordingly!

PRO TIP: Here are 12 business metrics that EVERY business owner should know and keep track of, courtesy of Scoro!

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So, What Would YOU Improve in 2023 and Beyond?

Now that you know how to break your bad habits, the only thing left is for you to start taking action! Set yourself up for success by investing in yourself and your business, expanding your network, and taking time for self-care. With these tips in mind, you’ll be able to create amazing artwork and reach new heights of success in no time.

Good luck and Happy New Year, beauties!

Start the New Year on the best foot possible by getting professionally trained and internationally-certified as a makeup artist! Enroll with QC Makeup Academy and earn globally-recognized certification in as little as 8 short weeks!

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When to Throw Away Your Old Makeup and Skincare Products

By Education, Makeup Tips and Tricks, Your Makeup Career No Comments

With the New Year fast approaching, now is the perfect time to sort through all of your makeup and skincare products, and get rid of anything that’s old or expired. After all, there are definite expiration dates that you should be aware of… And not paying attention to them can have damaging effects on your skin. In this article, we’ll reveal when to throw away your makeup and skincare products so you can keep your skin its healthiest!

Let’s get started!

Makeup

We’re going to break this article into two sections:

  1. Makeup
  2. Skincare

So, let’s start with your makeup products…

Simple makeup for matching patterned outfits

What Happens to Makeup as it Gets Old?

Makeup products don’t last forever. As soon as you open them, they begin to expire due to natural oxidation and the growth of bacteria. When makeup gets old, it can cause irritation, breakouts and other unwanted reactions on your skin.

Are YOUR makeup products bathing in bacteria? Here are 6 reasons why this may be the case – and what to do about it!

How to Tell When Makeup Products Have Expired

There are a few ways to tell when your makeup products have gone bad. The first is the smell test – if it smells rancid, then it’s probably time to toss it. You can also look for changes in texture or color, as this is another good indication that the product has expired. Finally, you may want to check the packaging for an expiration date.

What Happens When You Use Old/Expired Makeup?

Using old/expired makeup can lead to a variety of skin issues, such as:

  • Irritation
  • Rashes
  • Allergic reactions
  • Breakouts
  • Dryness, etc.

Not only that, but it can also make your skin look dull and aged due to the oxidation process. So if you want to keep your skin looking its best, be sure to throw away any old or expired makeup!

So, How Often Should You Get Rid Of Your Makeup?

Most experts suggest tossing out any makeup that you haven’t used in the last 3-6 months. Of course, the shelf life may vary, depending on the product. (We’ll delve more specifically into different products momentarily!)

In general, though, whenever you purchase any makeup products, be sure to find and note its expiration date. From there, you can make things easier for yourself by setting reminders or writing yourself little notes to remind you when it’s time to toss out your products.

And as we mentioned earlier, it’s also a good idea to regularly check your makeup products for any changes in smell, color or texture. After all, these can all be signs that it’s time to throw them away!

Foundation makeup products on aged paper. Selective focus, retro toning. Makeup and skincare products article.

When to Throw Away Makeup Products

Foundation

Average Shelf Life: 6 – 12 months

In terms of your foundation(s), you should be sure to replace it every 6-12 months. This is because these products contain water and oil, which can easily become breeding grounds for bacteria.

When to Get Rid of Foundation

Some signs that your foundation is going bad are:

  • Changes in color
  • A strange scent
  • Clumps of product forming

Concealer

Average Shelf Life: 1-2 years

Whereas powder and/or stick concealers can last up to two years, liquid concealers should be replaced after one. When it comes to using these products on your skin, you want to make sure that they’re as fresh and bacteria-free as possible. When it’s expired, the product may not blend as easily, and it can also cause irritation, breakouts or dryness.

When to Get Rid of Concealer

When your concealer has gone bad, you may notice changes in texture or colors. Similarly, there may be flakes forming or a strange scent.

Highlight and Contour

Average Shelf Life: 1-2 years

Similarly, highlighting and contouring products can last up to two years if they are powders. Meaning, you won’t have to worry about replacing them as often. If they are liquid products, however, then their shelf life will be closer to one year.

When to Get Rid of Highlight and Contour Products

When it comes to these products, you’ll want to pay attention for any changes in texture or color. If you notice that they’re starting to look cakey or discolored, it’s probably time to throw them out.

Blush

Average Shelf Life: 6 months-2 years

Just like with highlight and contour, powder blush products can last up to two years. If it’s cream-based, however, then it can last anywhere from 6 months to a year.

When to Get Rid of Blush

When your blush begins to look cakey or discolored, you’ll want to replace it. Furthermore, you’ll also want to make sure that your blush products are properly stored in a cool place away from direct sunlight. This can actually help extend their shelf life!

Mascara

Average Shelf Life: 3 months

In terms of mascara, you should be sure to replace it after three months. Mascara is especially prone to bacteria buildup, so it’s important to keep an eye on the expiration date and toss it out when needed. When you open a new tube, be sure to store it away from heat or humidity.

When to Get Rid of Mascara

If you’re unsure whether or not your mascara is starting to get old, look for any of the following indicators:

  • Clumping
  • A strange smell
  • Crumbly texture
  • Stiff/hard wand

Lipstick and Lip Gloss

Average Shelf Life: 6 months-2 years

Lipstick typically lasts between one to two years. Lip gloss, on the other hand, is usually good for six months to a year.

When to Throw Out Lipstick and/or Lip Gloss

When it comes to these products, you’ll want to pay attention to any changes in the texture or color. When it looks dry and cakey, it’s time to say goodbye!

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Eye Shadow

Average Shelf Life: 2 years

Most eye shadows can last up to two years, so long as they’re stored correctly. Meaning, you’ll want to make sure that they’re away from heat, humidity and direct sunlight. That said, you should still check for any signs of expiration before using them.

When to Throw Out Eyeshadow Palette

When your eye shadow starts to look too dry, too powdery, or discolored, it’s a sign that it’s time to replace it.

Eye Liner (Pencil)

Average Shelf Life: 1-2 years

Pencil eyeliners usually last between 12 months and two years. When using these products, remember to always sharpen them after each use.

When to Get Rid of Eye Liner Pencil

When the pencil tip becomes dull or dry, it’s time to replace it with a new one!

Eye Liner (Liquid)

Average Shelf Life: 3-6 months

On the other hand, liquid eyeliners should be replaced every three to six months. When purchasing liquid eyeliners, be sure to check the label for any expiration dates or other important information.

When to Get Rid of Liquid Eye Liner

If you notice that your liquid eyeliner has changed color, texture or consistency, it’s time to toss it out and get a new one. For instance, one telltale sign that liquid eyeliner is going bad is if it starts becoming more clumpy.

Fake Eyelashes

Average Shelf Life: 6 months

Granted that they’re properly taken care of, fake eyelashes have an average shelf life of six months. Fake eyelashes can easily collect bacteria, so it’s important to keep them as fresh as possible.

When to Throw Out Fake Eyelashes

When the lashes start to look worn, dry, or clumpy, it’s time to throw them away!

Makeup Brushes

Average Shelf Life: 3-5 years

Your brushes are probably your biggest long-term investment when it comes to your makeup products! If you care for them properly and clean them regularly, they should be able to last you anywhere from a year to a whole decade! That said, a good average is that you’ll probably need to replace most brushes every three to five years.

When to Throw Away Makeup Brushes

A good indicator is that when the bristles start to flake off or become dry, it’s time to get a new set. Remember that you should always be gentle and careful when cleaning your brushes – harsh cleaners can damage the bristles!

PRO TIP: You may be cleaning your brushes (and other makeup products) the wrong way. But don’t worry, we’ve put together a little guide to help you clean your products the RIGHT way!

Makeup Sponges/Beauty Blenders

Average Shelf Life: 3-6 months

Lastly, makeup sponges should be replaced every three to six months. We know, this may not sound like a whole lot of usage time… And if you’re on a budget, we totally understand that paying to replace them this frequently can be a challenge.

But, if you’re trying to keep your skin healthy and free from bacteria, it’s essential that you replace them regularly! After all, this is one product that’s especially susceptible to bacterial buildup.

When to Throw Out Makeup Sponges/Beauty Blenders

When your beauty blenders start to look dry or discolored, it’s time to say goodbye and invest in a new set!

How to Tell When Makeup Products Have Expired

Specifically, where should you be looking to find the actual expiration date on the product itself?

Well, most makeup products should have an expiration date printed somewhere on the packaging or label.

If you don’t see anything that explicitly says ‘expiration date’, then it’s a good idea to check for a ‘best by’ or ‘use by’ date. You should be able to find this by looking at either the bottom, side, or back of the product. This will tell you how long the product is good for and when it should be replaced.

Finally, it’s also important to keep in mind that your makeup products may expire sooner if they’ve been exposed to extreme temperatures or humidity. When in doubt, replace your products as soon as you can to make sure that your skin stays healthy and free from bacteria.

Do You Really Need to Throw Out Makeup?

Now, you may be wondering, “Can’t you simply clean old makeup?”

The short answer is no – you should not attempt to clean old makeup products. When it comes to eye shadow, eyeliner, and other products that come in a powder form, the bacteria buildup may be too deep into the product and simply can’t be removed.

For liquid makeup products such as foundation or concealer, they tend to expire much faster due to the bacteria that can form from being exposed to air. When it comes to makeup and skincare products, we always recommend replacing them as soon as they become expired or look like they have been used too much.

Bottom line? When in doubt, throw it out! Not only will this help you stay safe and healthy, but it will also help you stay looking fabulous!

Pink beauty tear-shaped blender, dirty and clean egg-shaped sponges isolated on light background. Cosmetic tool for makeup in hand. Makeup and skincare products article.

Skincare Products

Now let’s move onto the second section of our article – this time, all about skincare products.

What Happens to Skincare Products as They Get Old?

Most people don’t realize this, but using expired skincare products can actually be really damaging to your skin. When skincare products get old, the active ingredients start to break down and become ineffective… Meaning that they won’t give you the same benefits as when they were fresh!

Additionally, bacteria can start to form on the surface of the product, which can be really bad for your skin if you don’t clean it off regularly. When this happens, it’s important to throw away the product and invest in a new one.

What Happens When You Use Old/Expired Skincare Products?

Using expired skincare products can cause a number of issues, including:

  • Irritation
  • Breakouts
  • Dryness
  • Allergic reactions
  • Redness
  • Bacterial infections

Furthermore, as we mentioned above, using expired skincare products won’t actually be beneficial for your skin – or helping you achieve the goals you have for your skincare routine.

Basically, when it comes to skincare products, you should always check the expiration date and replace them as soon as they become expired. This will help keep your skin healthy, safe and looking/feeling its best!

What is the Shelf Life of Skincare Products?

In general, most skincare products (once opened) have a shelf life of 6-12 months. If left unopened and stored correctly, many skincare products can last up to three years.

However, the shelf life ultimately varies, depending on the type of product and how you store it.

For example, products that come in a pump or spray bottle often have shorter shelf lives than products that come in a jar or tube. Additionally, storing your skincare products in areas with excessive heat or humidity may cause them to expire sooner than expected.

As we suggested earlier, the best way to keep track of your skincare products’ expiration dates is to check the bottom, side or back of the product for a ‘best by’ or ‘use by’ date. Then, set yourself reminders to replace them as soon as they become expired.

Interested in a career in professional skincare? Enroll in QC Makeup Academy’s self-paced, online Skincare Course and become a globally-certified International Skincare Consulting Professional (ISCP) in as little as 2 short months!

How to Tell When Skincare Products Have Expired

Next, let’s talk about how you can tell when your skincare products have expired. When it comes to liquids, the product may change in consistency or color – often becoming darker or runnier than usual.

For powders and creams, they may become lumpy or discolored. When this happens, they should be immediately thrown away.

Additionally, you may notice a foul odor or a change in the scent of your skincare product when it has expired – this is often an indication that bacteria has started to form on the surface of the product. When this happens, it’s best just to throw it away and invest in a new one.

What Happens if You Get an Infection?

Whether the root of the issue is your makeup products or your skincare products, what should you do if you use old products and it leads to an infection?

While you may be tempted to just wait it out and hope things clear up on their own, we don’t recommend this. If your skin has become inflamed, red, or irritated after using an expired product, then it’s important to see a doctor as soon as possible. Depending on the severity of the infection, they may prescribe antibiotics or other treatments to help clear it up.

Better to be safe than sorry, right?

After all, in some cases, infections caused by using old makeup and skincare products can be serious! For example, staph infections can lead to long-term skin damage and even scarring. So, it’s important to take the necessary steps towards healing as soon as possible.

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How to Make Your Makeup and Skincare Products Last

Finally, what can you do to make sure your makeup and skincare products last as long as possible? Well, it all boils down to properly taking care of your products!

Here are a few things you can do:

  • Keep them away from heat and direct sunlight
  • Check expiration dates regularly
  • Don’t share or swap old products with friends (as this can lead to bacteria and infections)
  • Store them in a cool, dry place
  • Clean brushes and beauty blenders regularly (with soap and warm water)
  • Throw away expired products immediately

By following these tips, you’ll be able to maximize the shelf life of your makeup and skincare products, as well as avoid any potential infections.

When to Throw Away Makeup and Skincare Products: In Conclusion…

And voila! Now you know when to throw away makeup and skincare products. When in doubt, always check the product labels for a ‘best by’ or ‘use by’ date – this way, you’ll be sure to stay on top of your beauty routine!

Importantly, don’t forget to see a doctor if you experience any signs of infection after using old products – it’s always better to err on the side of caution.

Finally, remember to take proper care of your products and store them in cool, dry places. This way, you’ll be able to make them last as long as possible!

Happy shopping (and throwing away)! 😊

NEXT UP: Dream of an exciting, successful career as a professional makeup artist? This Ultimate Guide reveals how to become fully trained, certified, and booking clients in just 3 simple steps!

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Running a Makeup Business: Expectation vs. Reality

By Career Advice, Your Makeup Career No Comments

There’s no question that owning your own business is a dream for many professional makeup artists. But what is the reality of owning and running a makeup business? Is it all glitz and glamor – or are there some hidden truths that you need to know before taking the plunge? Today, we’ll explore the expectations vs. realities you may not have considered.

So, keep reading to learn everything about the reality of having your own makeup business!

What It’s Like To Run Your Own Makeup Artistry Business: Expectation vs. Reality

Alright, let’s dive right in! Here are 10 expectations vs. realities of running a makeup business that you need to know…

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Expectation #1: You’ll Make Bank Right Off The Bat

Many people expect that they’ll make a ton of money right away when they start their own makeup business. As in, they’ll be raking in cash hand-over-fist and living the high life within a few short months.

Where does this myth come from?

Probably from all of the social media “gurus” out there who make it look like they’re swimming in dough. Similarly, celebrity MUAs who work with A-listers probably charge – and earn – a pretty penny. In turn, this can mislead the everyday makeup artist into thinking that they, too, will be making a killing right out of the gate.

HOWEVER, that’s not to say that you can’t eventually make a wicked income! Learn more about the average yearly salary for a makeup artist to get a better idea of the kind of figures YOU can earn!

Reality #1: It Might Take A While To Build Up Your Makeup Business (and In Turn, Your Profits)

In the real world, it will likely take time to build up a clientele and establish yourself as a reputable makeup artist. This means that in the beginning, you might not be bringing in as much money as you’d like.

And that’s okay! Remember, Rome wasn’t built in a day.

The same goes for building up a successful makeup business. It takes time, patience, and a whole lot of hard work. So, if you’re not making bank right away, don’t sweat it. Just keep hustling and eventually, the money will start rolling in.

Expectation #2: Starting a Makeup Business Can Be Done For Dirt Cheap

If you want to start your own makeup business, you might think that all you need is a few decent brushes, some good quality products, and voila – you’re in business! Understandably, this misconception is especially appealing to those who are just starting out and might not have a lot of disposable income.

Reality #2: Starting ANY Business Requires an Investment

While you might be able to get away with spending very little money when you first start out, it’s important to understand that starting ANY business requires some level of investment.

For example, in addition to brushes and products, you’ll also need things like:

  • A registered business name
  • A website
  • Business cards
  • Business insurance
  • Marketing materials, etc.

Plus, if you’re planning on working from a brick-and-mortar location, you’ll need to factor in the cost of rent, utilities, etc.

Furthermore, you’ll want to plan ahead to make sure your finances are covered for the first year of operation. This is especially important because it can take time to build up a clientele when starting any business… And that means your income might be a bit erratic in the beginning. Therefore, during the first year of business, there may be times where you’ll need to dip into your own pockets in order to stay afloat.

To give you a tangible number that you can work with, Small Biz Trends states that in the United States, the average startup + first-year costs for small businesses tends to range between $30,000 and $40,000 USD. Of course, it’s 100% possible to spend less (or more) than this – it all depends on the specific business being started and where it’s located.

What we’re basically saying is, while you might be able to get by with spending very little in the beginning, understand that there will be some costs associated with starting your own makeup business!

Expectation #3: You Can Work Anywhere, Anytime

As a makeup artist, you might think that you can work whenever, wherever, since you get to determine your schedule. After all, you’re your own boss, right? So, if you feel like working at 3 am on a Tuesday, who’s going to stop you?

Reality #3: Running a Makeup Business Means Making Certain Sacrifices

While it’s true that being your own boss has its perks, it’s important to understand that running a business also requires making certain sacrifices.

For example, as much as you might want to, you can’t always work whenever, wherever. Yes, having the ability to create your own schedule is amazing… But ultimately, you’ll need to be available when your clients are available. And that might mean working during weekends, evenings, and even holidays!

Furthermore, you’ll need to be willing to travel to wherever your clients are. So, if you’re not up for putting in the extra miles (literally), then being a makeup artist might not be the right career for you.

Young woman sitting at dressing table and looking in the mirror while makeup artist applying concealer with cosmetic brush. Female stylist doing professional makeup for client in beauty salon. Makeup article.

Expectation #4: You Can Quit Your Day Job Immediately

This is a big one. A lot of people think that once they decide to start their own makeup business, they can immediately quit their day job and pursue their passion full-time.

Reality #4: You Should Probably Keep Your Day Job – At Least for a Little While

Look, we totally get it. Choosing to pursue your passion and start your very own business is a huge accomplishment – and it’s super exciting! So, it’s understandable that you might get caught up in all of the hype and want to quit your day job immediately in order to pursue your new career.

But here’s the thing: as much as we’d all love to be able to do that, it’s just not realistic for most people. In fact, unless you have a ton of savings that you can fall back on, quitting your day job without any sort of backup plan is actually a pretty big gamble. This is because, in reality, the average small business takes approximately 2-3 years to become profitable.

So, while we know it might be tempting, our best advice would be to keep your day job (at least in the beginning) and work on building up your makeup business on the side. This way, you’ll have a steady income to fall back on in case things don’t go as planned.

Expectation #5: Running a Makeup Business is All Fun and Games

Another common misconception about running a makeup business is that it’s all fun and games.

After all, what could be better than getting paid to do something that you love? Not to mention, the world of makeup artistry is not like, say, the world of finance. Rather, it’s creative, it’s fun, and it’s pretty darn glamorous.

So, understandably, this might lead you to believe that running a makeup business is all rainbows and butterflies…

Reality #5: Running a Makeup Business is a Lot of Hard Work

Make no mistake about it – running a successful makeup business IS creative, fun, and glamorous. But at the same time, it also takes a lot of hard work.

Yes, you’ll get to play with makeup all day long and make people look and feel their best… But you’ll also have to deal with the not-so-fun parts of running a business, like advertising, marketing, accounting, and (if you have employees) HR.

So, if you’re thinking about starting your own makeup business, just know that it’s not all fun and games. Running a successful business requires dedication, discipline, and a whole lot of hard work. But if you’re up for the challenge, then we say go for it!

Expectation #6: You Can Operate a Successful Business WITHOUT Proper Makeup Training

Interesting fact that you may not have known: in many places around the world, makeup artistry (unlike cosmetology and esthetics) is NOT actually a regulated field. Meaning, there are no formal education or training requirements in order to become a makeup artist.

So, obviously this means that you have the green light to launch a career – and makeup business – without first getting some professional training under your belt… Right?

WRONG.

Reality #6: Professional Training is a MUST If You Want Your Makeup Business to Succeed

Just because there are no formal education or training requirements in place for makeup artists, doesn’t mean that you can operate a successful business without proper makeup training. In fact, we would argue that the opposite is true.

If you want people to take your business seriously (and trust us, they will), then it’s important that you have some sort of professional makeup training. This could be anything from a certification program (such as the self-paced, online certification courses offered at QC Makeup Academy) to a full-blown degree from a cosmetology school.

Think of it this way: if YOU were the client, and you had to choose between an MUA without any formal training and an MUA with a professional certification or degree, who would you choose? We’re guessing the answer is pretty obvious.

So, if you’re serious about starting your own makeup business, then our best advice would be to get some proper training first. Trust us, it’ll be worth it in the long run!

Check out the full list of online makeup certification courses currently offered at QC Makeup Academy!

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Expectation #7: Running a Makeup Business is Expensive

This is another common misconception about running a makeup business – that it’s expensive. While we can’t pinpoint for sure where this myth stemmed from, our best guess is due to the fact that, in order to run a successful business, you need to make sure you have the proper tools and equipment.

And let’s face it, quality makeup products aren’t exactly cheap!

Reality #7: You Can Easily Operate Your Makeup Business On a Budget

While it’s true that you running a makeup business requires having the proper tools and equipment, this doesn’t necessarily mean that it’s expensive. In fact, depending on how you choose to operate your business, it can actually be quite inexpensive.

For example, if you decide to work freelance and visit your clients at their homes or chosen location, then you won’t need to worry about the costs associated with renting out a studio space.

Or, if you choose to specialize in a certain area of makeup (like weddings or special effects), then you can invest in the specific tools and products required for that area, rather than buying a bunch of expensive, general-use products.

So, as you can see, there are a number of ways to operate your makeup business on a budget. It’s all about being strategic with your finances and only investing in what you need.

Tips For Creating a Realistic Budget for Your Business

Now that we’ve busted this common myth about starting a makeup business, it’s time to give you some practical tips for creating a realistic budget for your own business. Here are a few of our best suggestions:

  • First and foremost, it’s important that you have a clear understanding of your financial situation. This means knowing how much money you have to work with and what your regular expenses are. Once you have a good handle on this, you can start to think about how much you can realistically afford to spend on your business.
  • Next, make a list of all the essential items you need for your business. This could include things like makeup products, brushes, a website, business cards, etc. Once you have your list, start to research the prices of these items so that you can get a better idea of what they will cost.
  • Finally, remember that your business budget is not set in stone. As your business grows and changes, so too will your budget. So, don’t be afraid to revisit it on a regular basis to make sure that it’s still accurate and realistic.

PRO TIP: Discover how you can better budget yourself as a makeup artist with the help of these 4 industry secrets!

Expectation #8: You’ll Need To Undercharge Your Makeup Services At First

This is another myth that we hear all the time from aspiring MUAs: that they’ll need to undercharge their services at first in order to get their business off the ground. Now, we can absolutely understand why this logic appears to make sense. After all, if you want to attract customers, then you need to offer them a good deal, right?

Furthermore, especially if no one knows who you are yet, you might think that it’s going to be hard to charge top dollar for your services.

Reality #8: You Should NEVER Undercharge Your Makeup Services

As a general rule, you should never undercharge your services in order to attract customers. In fact, if you do this, you could actually end up doing more harm than good.

Why? Well, first of all, it sends the wrong message to your potential clients. If you charge too little for your services, they might think that your work is also low quality. After all, why would someone pay top dollar for something that’s not worth it?

Secondly, undercharging for your services can also make it difficult to run a profitable business. After all, if you’re not making enough money to cover your costs, then how are you supposed to stay in business?

But thirdly, and arguably most importantly, undercharging your makeup services is doing YOU a major disservice! As a professional makeup artist, you have invested time, money, and energy into perfecting your craft (especially if you’ve gotten professionally trained and certified). So, why sell yourself short by not charging what you’re truly worth?

So, What’s The Solution?

The key is to find a happy medium between charging too little and too much for your services. Do some research on what other makeup artists in your area are charging and use that information to help you determine a fair price for your own services. And, of course, don’t forget to factor in your own unique experience and skills when setting your prices.

Need help figuring out what you should be charging clients for your makeup services? Here are 4 types of makeup artistry services and what you should be charging for them!

Expectation #9: You Can (and Should) Be Doing Everything Yourself

Running your own business can be a lot of work. But as a result, it’s easy to fall into the trap of thinking that you have to do everything yourself in order to be successful. After all, it’s your makeup business. So, shouldn’t you be the one in charge of everything?

Reality #9: This Will Probably Lead To Burnout

One of the biggest mistakes that new makeup artists make is trying to do everything themselves. And while it’s admirable to want to be in control of every aspect of your business, the truth is that this is simply not realistic (or sustainable) in the long run.

Think about it this way: as a makeup artist, your time is better spent doing what you’re good at (i.e. doing makeup). So, why waste your time on tasks that someone else could easily do for you (like social media, marketing, bookkeeping, etc.)?

The key is to learn how to delegate and outsource the tasks that you’re not good at or that you don’t have time for. This way, you can focus your energy on growing your business and doing what you love!

But What If You Don’t Have The Budget For This?

If you’re just starting out, then it’s understandable if you don’t have the budget to hire someone to help you with your business.

In this case, the key is to be strategic about the tasks that you delegate. Start with the tasks that are taking up the most time or that are causing you the most stress. Then, once you have more money coming in, you can gradually start outsourcing more and more tasks.

Expectation #10: Getting Your Startup Running Will Take Up Most Of Your Time

Depending on how you view this particular myth, this may actually be a reason why you’re hesitant to start your own makeup business. After all, if it’s going to take over and dominate your entire life, then is this endeavor really worth it?

This can be an especially damaging misconception if you happen to have a full-time job, are a student, and/or are a busy parent.

Reality #10: This Depends On Your Definition Of “Most Of Your Time”

Yes, the truth is that starting your own makeup business will probably take up more of your time than you originally anticipated. But this doesn’t mean that it has to take over your whole life!

As we mentioned earlier, one of the best things about being your own boss is that you get to set your own hours. So, if you only have a limited amount of time to work on your business, then you can simply schedule your work around the other important things in your life.

Of course, this doesn’t mean that you won’t have to make some sacrifices in the beginning. But if you’re strategic about how you use your time, then you should be able to get your business up and running without completely sacrificing your personal life.

After all, keeping a healthy work-life balance is one of the most important things you can do for your business (and for yourself)!

Young girl with a make-up artist in the studio in front of a mirror. Makeup article.

Final Thoughts

Starting your own makeup business can be a very rewarding experience. But it’s important to go into it with your eyes wide open. Be prepared for the challenges that you’ll face and don’t be afraid to ask for help when you need it.

If you can do these things, then you’ll be well on your way to success!

Got any questions or comments for us? We’d love to hear from you! Leave us a comment down below or send us an email at info@qcmakeupacademy.com.

Thanks for reading! 💕

Tips to market your makeup business Feature Image

15 Best Tips To Market Your Makeup Business

By Career Advice, Your Makeup Career 3 Comments

As a makeup artist, it is important to know how to market your business. If you don’t have a plan in place, your business will likely not make it very far. In this blog post, we will outline the top 15 tips to market your makeup business successfully.

By following these tips, you will be able to reach new customers and grow your business!

Don’t have any experience and not sure how to kick-start your professional makeup career? Discover how YOU can become a makeup artist in as little as 3 simple steps!

10 Tips To Market Your Makeup Business Successfully

Starting a makeup business can be daunting, but it doesn’t have to be! By following these simple tips, you’ll be on your way to marketing your makeup business like a pro in no time.

Tip #1: Build a professional, polished website for your makeup business!

Your website is often the first impression potential customers will have of your business. So, make sure it reflects your brand well and provides visitors with all the information they need to know about your business.

What specific info should your website have? Here are just some of the things to include:

  • Your business name, logo, and contact information
  • A brief description of your services
  • Some before and after photos or a portfolio of your work
  • Testimonials from satisfied customers
  • Links to your social media profiles
  • An option for online booking

If your website is hard to navigate or lacks key information, prospective clients will likely move on to another makeup artist.

Moreover, creating a professional, well-designed website doesn’t have to be expensive or time-consuming. There are plenty of easy-to-use website builders out there that can help you get started. Plus, there are all sorts of resources you can turn to, such as this article by Forbes.

Tip #2: Get on social media!

These days, it’s essential for businesses to have a strong social media presence. Platforms like Facebook, Instagram, TikTok, Twitter, and YouTube are great ways to connect with potential (and current) customers. Not only that, but it’s also a powerful marketing tool, too.

When it comes to social media, consistency is key. Posting regularly (at least once or twice a week) will help you stay top of mind with your followers. And, when you do post, make sure your content is engaging, original, and visually appealing.

In addition to posting interesting content, make sure you’re interacting with your followers as well! Respond to comments and questions in a timely manner and like/share other users’ content that’s relevant to your business.

By building up a strong social media following, you’ll be able to reach more people with your marketing message. As a result, you may even get some new clients through word-of-mouth marketing!

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Tip #3: Prioritize SEO!

If you want your website to rank high in search engine results, you need to focus on SEO – a.k.a. search engine optimization. This simply means using the right keywords and phrases on your website so that people can find it easily when they’re searching for something related online.

For example, let’s say someone is searching for “makeup artists in Los Angeles.” If you include those keywords on your website (in the title, meta description, etc.), there’s a much higher chance that your site will show up in the search results. And, if it’s one of the first few results, even better!

Not sure how to get started with SEO? We recommend giving Moz’s Beginner’s Guide a read!

Tip #4: Have a killer makeup portfolio!

As a makeup artist, your portfolio is essential in both attracting new clients and keeping the ones you have. After all, it’s a representation of your work and what potential clients can expect from you.

So, make sure your portfolio is up-to-date with your best work! And, if you don’t have one already, now’s the perfect time to start putting one together. Oh, and don’t forget to showcase your portfolio on both your website and social media channels!

PRO TIP: Never put together a makeup portfolio before? Here’s everything you need to know about developing a a portfolio that’ll blow people’s minds!

Tip #5: Get as much real-world experience as possible!

There’s no better way to hone your skills as a makeup artist than by getting lots of real-world experience. So, if you’re just starting out, offer your services for free or at a discounted rate. Reach out to friends and family and gain experience by working on them for free. Also, another great idea is to do makeup for a stylized photoshoot.

Firstly, these strategies will help you build up your portfolio. But secondly, they’ll also give you the opportunity to try out different looks and techniques in a legitimate setting.

Plus, working with real clients (even if they are friends or family) can be great practice for dealing with the pressures of a real job. It’ll also give you a chance to get feedback from clients so that you can improve your work!

Tip #6: Get involved in your local community!

One great way to market your makeup business is by getting involved in your local community. This could mean anything from volunteering at events to partnering with other businesses in your area.

For example, let’s say you own a makeup studio. You could partner with a local hair salon and offer a discount to customers who book both services together. Or, you could volunteer your time to do makeup for a charity event.

There are many different ways to get involved in your community – it just takes some creativity! And, not only will this help you market your business, but it’ll also make you feel good knowing that you’re giving back.

Tip #7: Get creative with your marketing campaigns!

There are endless possibilities when it comes to marketing your makeup business. Get creative and think outside the box to come up with unique campaigns that will grab attention.

Some ideas include partnering with another local business for a joint promotion, holding a contest or giveaway, or creating social media challenges.

No matter what you do, make sure your campaigns are aligned with your brand identity and target audience. With a little creativity and effort, you’ll be able to reach new customers and grow your business!

Tip #8: Invest in paid advertising!

Paid advertising is a great way to reach new customers and grow your business. And, with the vast array of online advertising platforms available today, it’s easier than ever to get started!

Examples of paid advertising include (but aren’t limited to):

  • Google Ads
  • Facebook Ads
  • Instagram Ads
  • TikTok Ads
  • YouTube Ads

Paid advertising can be a great way to reach new customers while giving your business a more immediate boost. But, it’s important to remember that you’ll need to invest both time and money into creating and managing your campaigns.

So, be sure to do your research and create a campaign that’s right for your business!

Photo of nice optimistic brunette hairdo lady apply make up look empty space wear white shirt isolated on pink color background. Market makeup business article.

Tip #9: Focus on your USP (unique selling proposition)!

Your USP is what makes your business unique and sets you apart from your competition. When marketing your makeup business, be sure to focus on your USP!

Here are some questions to ask yourself:

  • What makes my business different?
  • What can I offer that my competition doesn’t?
  • How can I position my business in the market?

Answering these questions will help you identify your USP and figure out how to market it effectively. Remember, customers are always looking for something unique. So, make sure you’re highlighting what makes your business special!

Tip #10: Know who your target market is!

One of the most important things to do when marketing your makeup business is to know who your target market is. This means understanding who your ideal customer is and what they’re looking for.

To help you identify your target market, ask yourself these questions:

  • Who are my ideal customers?
  • What are their demographics (age, gender, location, etc.)?
  • What are their interests?
  • Which needs or problems do they have that I can solve?
  • How can I show them that I am the best makeup artist for their needs and/or problems?

By answering these questions, you’ll have a more comprehensive idea of who your target market is – and how to reach them. Remember: it’s important to focus on quality over quantity. Meaning, it’s better to have 100 ideal customers than 1000 uninterested ones!

Tip #11: Have a strong brand identity for your makeup business!

Your brand identity is what makes your business recognizable and sets you apart from your competition. So, it’s important to have a strong brand identity when marketing your makeup business!

Some things to consider when creating or refining your brand identity include your:

  • Mission statement
  • Values
  • Target market
  • USP (unique selling proposition)
  • Logo and other visuals (colors, fonts, etc.)
  • Tone of voice

By having a strong brand identity, you’ll be able to create consistent and cohesive marketing materials. In turn, this will help you attract new customers and grow your business!

PRO TIP: Learn the ins and outs of branding your makeup business properly!

Tip #12: Network literally ALL of the time!

Networking is a great way to meet new people, learn about new opportunities, collaborate, and grow your business. So, make sure you’re always networking!

Here are some invaluable ways you can network yourself and your makeup business:

  • Attend industry events and tradeshows
  • Join relevant online communities
  • Reach out to other businesses in your field
  • Connect with artists you admire through social media
  • Build relationships with influencers and thought leaders

Remember: it’s not all about meeting new people. It’s also about building strong relationships with the people you already know. So, don’t forget to stay in touch with your current contacts!

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Tip #13: Write a beauty blog and/or film a vlog!

Blogging and vlogging are great ways to show off your makeup skills, build your brand, grow your social media following, and attract new customers. Not to mention, they’re also a lot of fun!

Some things to keep in mind when starting a beauty blog or vlog:

  • Find your niche: what kind of makeup and/or beauty services do you want to focus on?
  • Be consistent: try to post new content regularly (at least once a week)
  • Promote your content: share your blog posts and videos on social media, in email campaigns, etc.
  • Engage with your audience: respond to comments and questions promptly

It’s also just as important to know what not to do as well. So, before getting started, make sure you know which steps to take – and which to avoid altogether.

Tip #14: Stock up on business cards for your makeup business!

Business cards are an essential marketing tool for any business – and your makeup business is no exception! After all, you never know when you’ll meet a potential new client or collaborator.

Here are some useful things to keep in mind when designing your business cards:

  • Include your name, title, contact information, website, and logo
  • Make sure the design is professional and aligned with your brand identity
  • Use high-quality materials (e.g. thick paper stock, raised printing, etc.)
  • Avoid using cheesy or gimmicky designs

Remember: less is more! So, make sure your business card design is simple and straightforward. Furthermore, make sure you always order extra business cards. This way, you always have them on hand!

Tip #15: Add a professional certification + designation to your makeup resume!

Investing in a professional certification or designation is a great way to show your commitment to your craft – and it can also help you attract new clients. Not to mention, getting properly trained by a reputable institution is the only sure-fire way to develop the skills you need to be a successful makeup artist.

So, if you’re serious about taking your makeup business to the next level, consider getting certified or designated by a professional organization, such as QC Makeup Academy.

Did you know that QC Makeup Academy offers a wide range of self-paced, online makeup and beauty-related courses? It’s true… And these programs can all be completed in as little as 8 short weeks!

How To Market a Makeup Business: Frequently Asked Questions

Now that we’ve gone over 15 of the best tips for marketing your makeup business, let’s answer some common questions about this topic…

“How Do I Get More Makeup Clients?”

The answer to this question may vary depending on your specific situation. However, some of the most effective ways to attract new clients include networking, creating a strong online presence, and marketing yourself through beauty blogging, vlogging, and paid advertisements.

“How Do Makeup Artists Get Noticed?”

There are a few things you can do to make sure you’re noticed by potential clients, collaborators, and industry professionals. First, it’s important to have a strong online presence. This means having an active social media account and/or website for your makeup business.

Second, you should also consider investing in some paid advertising, such as Google Ads or Facebook Ads. Finally, networking is always a great way to get noticed. Attend industry events, meetups, and workshops – and don’t forget to bring plenty of business cards!

Beautiful woman face with perfect makeup. Makeup artist applies eye shadow. Hand of visagiste, painting cosmetics of young beauty model girl. Beauty girl with perfect skin. Market makeup business article.

“How Do Makeup Artists Expand?”

There are a few things you can do to expand your makeup business…

First, you can offer new services, such as skincare consultations, bridal makeup, or special effects makeup. Second, you can also consider opening a second location or investing in mobile makeup services. Finally, expanding your team by hiring additional hair and makeup artists is also a great way to grow your business.

“What Are Some Makeup Artist Content Ideas?”

If you’re looking for some content ideas for your makeup business website or social media accounts, consider creating blog articles or videos on topics like:

  • Tips for applying makeup
  • Makeup trends
  • How to choose the right foundation shade
  • Tips for contouring
  • How to do a smoky eye
  • Tips for creating a natural makeup look
  • How to do your own wedding makeup
  • Tips for doing Halloween and/or SFX makeup
  • Tips for taking care of your skin
  • Get ready with me (GRWM) videos of you doing your own makeup
  • Various makeup tutorials
  • Behind the scenes videos of you working on client applications, photoshoots, etc.
  • Before vs. after comparisons
  • Tips for proper color correcting

“What Are Some Successful Makeup Artist Business Ideas?”

There are a few things you can do to set your makeup business up for success…

  1. First, make sure you have a strong online presence. This means having an active social media account and/or website for your makeup business.
  2. Then invest in some quality marketing materials, such as professional business cards, flyers, and postcards.
  3. Next, consider investing in a good CRM (customer relationship management) system to help you keep track of your clients, appointments, and payments.
  4. From there, create a price list for your services. Make sure to include any discounts or package deals you offer.
  5. Finally, always be willing to go the extra mile for your clients. This could mean providing complimentary touch-ups or offering to do their makeup for special events.

Marketing a Makeup Business: Final Thoughts

There you have it – 15 of the best tips for marketing your makeup business! Remember: it’s important to have a strong online presence, network with other industry professionals, and always be willing to go the extra mile for your clients.

Do YOU have any other questions about how to market a makeup business? Let us know in the comments below!

Happy marketing, beauties! 💕

Become a certified MUA (and launch your makeup business in as little as 2 months) by starting your training with QC Makeup Academy today!