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Nov 02
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Hiring a Makeup Artist: Everything You Need To Know

By From the Experts, Makeup Tips and Tricks No Comments

Is hiring a makeup artist worth it?

Well, picture this… You’re all dolled up for your friend’s wedding, and as you take a step back to admire your handiwork in the mirror, you realize that something doesn’t look quite right. Your eyes are puffy, your lipstick is smudged, and your blush is streaky.

Uh oh!

It’s time for a wardrobe change – but not before you put on some concealer to cover up those dark circles!

If this sounds like a familiar story, then you know firsthand how important it is to have a good makeup artist on-hand. In this article, we’ll explore everything you need to know about hiring a makeup artist – from the benefits they offer to the key information you should gather before booking with anyone.

So, let’s jump in!

First Thing’s First: What Is a Makeup Artist?

A makeup artist is a professional who uses their creative talents to apply cosmetics and enhance an individual’s appearance. They have the ability to completely transform a person’s look with the stroke of a brush, and they often work in the fashion, film, television, and theater industries.

Makeup artists typically use a wide range of products, including:

  • Foundation
  • Powder
  • Concealer
  • Eye shadow
  • Eyeliner
  • Mascara
  • Lipstick
  • Lip gloss
  • Fake eyelashes
  • And more!

What’s more, they may also use special-effect makeup to create certain looks or bruises.

What Does a Makeup Artist Do?

In terms of job duties and responsibilities, makeup artists typically:

  • Meet with clients to discuss their specific needs and wants
  • Create a custom makeup look that meets the client’s individual needs
  • Apply the makeup using a variety of techniques
  • Touch-up the makeup throughout the day or evening as needed
  • Remove the makeup at the end of the event or shoot

Furthermore, many MUAs work as freelancers and/or run their own business. As such, they are also responsible for:

Pro Tip: Learn even more about the job description of a professional makeup artist!

Hiring a Makeup Artist: Know The Different Types

There are six main types of makeup artists:

  1. Beauty makeup artists
  2. Theatrical and performance makeup artists
  3. Airbrush makeup artists
  4. Makeup artists for TV and film
  5. Special FX makeup artists
  6. Celebrity makeup artists

Let’s take a closer look at each one, shall we?

Hiring a makeup artist in-post image 1

Beauty Makeup Artists

Beauty makeup artists typically work in the cosmetics industry. They may be employed by a cosmetics company, department store, or salon. Alternately, they may freelance and/or run their own business. Either way, their job is to apply makeup. They may also teach people how to properly use cosmetics as well.

Bridal makeup artists are a particularly popular type of beauty makeup artist. As the name suggests, they specialize in doing makeup for brides (as well as, potentially, bridesmaids and family members) on their big day.

Interested in professional beauty makeup? Check out QC Makeup Academy‘s self-paced, online Master Makeup Artistry Course and discover how YOU can become a trained Master International Makeup Professional (MIMP) in as little as 8 short weeks!

Theatrical and Performance Makeup Artists

Theatrical and performance makeup artists are responsible for applying makeup to actors, dancers, and other performers. They often work in live theater or film and television productions.

Airbrush Makeup Artists

Airbrush makeup artists use an airbrush gun to apply a thin layer of makeup. This type of makeup is often used in weddings, proms, and other special events. It can also be used in the film and television industry.

Interested in airbrush makeup? QC Makeup Academy also offers a self-paced, online Airbrush Makeup Workshop, too. We’ll even provide you with your very own airbrush kit as part of the course – absolutely free!

Makeup Artists for TV and Film

Speaking of the film and television industry, makeup artists who work in this field are responsible for creating makeup looks for actors, actresses, and other on-screen talent. This may include special effects makeup as well.

Special FX Makeup Artists

And then we have special FX MUAs. These professionals are responsible for creating realistic (or even unreal!) effects using makeup. This might include wounds, bruises, scars, aging, etc. Special FX makeup artists often work in the film and television industry as well.

Interested in special effects makeup? You guessed it – you can also get professionally trained and certified in this niche with QC Makeup Academy! Check out our self-paced, online Special FX Makeup Course to see how you can become an International Special FX Makeup Professional (ISMP) in just 2 months!

Celebrity Makeup Artists

Last but not least, we have celebrity makeup artists. As the name suggests, these professionals work with celebrities to help them create red carpet-ready looks. They may also work with models, athletes, and other high-profile individuals.

Should YOU Hire a Makeup Artist?

There are countless scenarios in which hiring a makeup artist can help save the day! For instance, maybe you’re getting married and want to look your absolute best for the big day. Or, perhaps you’ve been invited to a gala or black-tie event and need some help creating a glamorous look.

Other times, you might just need a little pick-me-up after a long week. Hiring a makeup artist for a makeup lesson can teach you techniques to help you feel more confident in your everyday makeup routine.

Additionally, if you have a big job interview or presentation coming up, having your makeup professionally done can help boost your confidence – not to mention make the right impression on your potential employer or client.

In short, there are lots of reasons why someone might seek out the services of a makeup artist. And there’s no shame in it! Hiring a professional to help you look and feel your best is a smart investment.

Benefits of Hiring a Makeup Artist

There are many benefits of hiring a makeup artist, whether you’re getting ready for a special event or you just want to feel more confident in your everyday makeup routine.

For one, a professional makeup artist can help you create a look that’s tailored specifically for you. They’ll take into account your unique features, skin type, and personal style to create a look that flatters you and makes you feel your best.

Additionally, makeup artists have access to the latest products, trends, and techniques. They know which products work best for different skin types and can help you find the right foundation, concealer, eyeshadow, etc. to suit your needs.

And lastly, a makeup artist can save you time and hassle. They’ll do all the hard work for you so that you can sit back and relax while they transform you into a glam goddess!

Makeup artist working on young diva before filming.

How Much Do Makeup Artists Cost?

Now that we’ve discussed some of the reasons why you might want to hire a makeup artist, let’s talk about how much it might cost.

The average cost of hiring a makeup artist varies depending on a number of factors, including:

  • Their location
  • Their experience of the makeup artist
  • The length of time needed
  • The type(s) of service(s) you’re requesting

Generally speaking, you can expect to pay anywhere from $50-$200+ for professional makeup services. According to Thumbtack, for example, the current national average cost for an MUA in the United States is between $120 and $170 USD.

However, it’s important to keep in mind that you usually get what you pay for.

If you’re looking for a top-notch makeup artist to help you create a stunning look for your wedding day, you can expect to pay on the higher end of the spectrum. However, if you just need a little help with your everyday makeup routine, you may be able to find someone who charges on the lower end.

It’s also worth noting that many makeup artists offer discounts for groups, so if you’re getting your makeup done with a friend or family member, you may be able to save some money!

What’s Included In The Cost?

When hiring a makeup artist, you’re not simply paying for them to apply makeup in a one-and-done situation. Instead, you’re paying for their time, expertise, and access to high-quality products.

Typically, the cost of hiring a makeup artist includes:

  • A consultation: This is where you’ll discuss your desired look, skin type, etc. with the makeup artist. They’ll use this information to create a custom look for you.
  • A makeup trial: This is an optional service, but it’s a good idea if you’re hiring a makeup artist for your wedding day or another major event. During a trial run, the makeup artist will do your makeup exactly as they would on the day of the event. That way, you can see how you like the finished product and make any necessary adjustments.
  • The actual makeup application: This is the time when the magic happens! The makeup artist will use their skills and expertise to transform you into a glam queen.
  • A touch-up: Once the initial makeup application is complete, the makeup artist will usually do a quick touch-up to ensure that everything looks perfect.

What You Should Know Hiring a Makeup Artist: Key Questions To Ask

Before The Consultation

If you’re thinking about hiring a makeup artist, there are a few key questions you should ask before making your decision and scheduling a consultation. These include:

  • “How professional is their website?” A professional website is a good indication that the makeup artist is serious about their work and takes pride in their business. It also shows that they’re willing to invest in their career.
  • “What is their education and/or experience?” It’s important to hire a makeup artist who has plenty of experience. If they also have some sort of professional training/certification, this is also a great indication that this MUA is the real deal… And will be worth your time and money!
  • “What are their rates?” As we mentioned before, the average cost of hiring a makeup artist ranges from $50-$200+. However, it’s important to get an idea of the MUA’s specific rates before booking anything. That way, there are no surprises later on.
  • “What’s their portfolio like?” Seeing a makeup artist’s previous work is critical! After all, this will give you a good idea of their style and whether or not they’re a good fit for you.
  • “Do they currently have any discounts?” Many makeup artists offer discounts for groups, so if you’re getting your makeup done with a friend or family member, you may be able to save some money.
  • “Are they on social media?” Social media is a great way to see what kind of work a makeup artist does on a day-to-day basis. It’s also a good way to get an idea of their personality and see if you’ll be a good fit.
  • “What do their reviews say?” Checking out online reviews is always a good idea before hiring any type of professional. That way, you can see what other people’s experiences have been like and get an idea of what to expect.

During The Consultation

Once you’ve found a makeup artist whose work you like and who you feel you can trust, it’s time to schedule a consultation. This is where you’ll discuss your desired look, skin type, etc. with the makeup artist. They’ll use this information to create a custom look for you.

Some things you should ask during the consultation include:

  • “Do you offer trials?” As we discussed earlier, trials are a great way to see how the makeup artist’s work will look on you in person. Not all makeup artists offer trials, but it’s worth asking if they do.
  • “What’s included in your rates?” When hiring a makeup artist, you’re not just paying for them to apply makeup. You’re also paying for their time, travel expenses, etc. So, it’s important to know what’s included in their rates.
  • “What products do you use?” Make sure to ask about the products the makeup artist uses. That way, you can avoid any potential allergies or skin reactions.
  • “Are you available on the day and time that I’ll need you?” This is critical! Make sure to ask about the makeup artist’s availability before booking anything.
  • “Can you do my makeup on site?” If you’re getting your makeup done for a special event, you’ll want to make sure that the makeup artist can do your makeup on site. Otherwise, you’ll have to travel to them, which can be inconvenient.
  • “What is your cancellation policy?” Life happens, and sometimes things come up that we can’t control. So, it’s important to know the makeup artist’s cancellation policy in case you need to cancel or reschedule.
  • “Can I take a look at your contract?” Always, always, always read over the contract before signing anything! This will help you avoid any misunderstandings or surprises later on.
  • “Do you have insurance?” Hiring a makeup artist who is insured is always a good idea. That way, if anything goes wrong, you’ll be covered. If you discover that the MUA does not have any insurance, this should be considered a red flag.
  • “What makeup look would you suggest for me?” Although you may come prepared with some inspiration/reference photos, it’s always a good idea to get the makeup artist’s professional opinion. After all, they’re the experts!
  • “Do you have any questions for me?” This is an important one! Make sure to ask if the makeup artist has any questions for you. This will help them understand your vision and create a look that you love. And if they don’t have any questions for you, just know that that’s a bad sign.

Fun Fact: Here are 6 questions that most makeup artists will ask you during the consultation!

Hiring a makeup artist in-post image 3

How To Pick a Makeup Artist: Breaking Down The Process

Now that you know what to ask and what to look for, it’s time to start the process of finding a makeup artist. Here’s how to do it:

1. Know what you need!

The first step in finding a makeup artist is knowing what you need. Are you looking for someone to do your makeup for your wedding? Or do you just need a makeup lesson? Once you know what you need, you can start the process of finding a makeup artist who can provide that service.

2. Set a budget!

Before you start reaching out to makeup artists, it’s important to set a budget. Makeup artists typically charge by the hour, so you’ll need to know how much you’re willing to spend. That way, you can avoid any sticker shock later on.

3. Do your research!

Use Google, social media, etc. to find makeup artists in your area. Once you’ve found a few MUAs that you like, check out their websites and social media pages to get a better idea of their work.

4. Make a list of your top 3-5 choices!

After you’ve done your research, it’s time to make a list of your top 3-5 choices. Once you have your list, you can start reaching out to the makeup artists to set up consultations.

5. Set up the consultations!

This is where you’ll get to meet the makeup artists in person and see their work up close. During the consultation, be sure to ask all of the questions that we listed above. And when you’re done, you should have a good idea of which makeup artist is the right fit for you.

How To Pick a Makeup Artist: Red Flags To Avoid

Now that you know how to find a makeup artist, it’s time to talk about some red flags to avoid. Here are a few things to watch out for:

  • Makeup artists who are underinsured or uninsured. As we mentioned earlier, it’s always a good idea to hire a makeup artist who is insured. That way, if anything goes wrong, you’ll be covered.
  • Makeup artists who refuse to sign a contract. A contract is important because it protects both you and the makeup artist. So, if a makeup artist refuses to sign a contract, that’s a major red flag because it shows that they’re not professional.
  • Makeup artists who are late to the consultation. This is just unprofessional and shows a lack of respect for your time.
  • Makeup artists who are inexperienced or untrained. Hiring an inexperienced and/or untrained makeup artist is definitely a gamble. And while you may get lucky, it’s probably not worth the risk.
  • Makeup artists who have little to no online presence. In today’s day and age, it’s important for businesses to have an online presence. So, if a makeup artist doesn’t have a legitimate website or social media page, that’s a major red flag!
  • Makeup artists who have more bad reviews than good ones. When you’re looking at reviews, it’s important to take the bad with the good. But if a makeup artist has more bad reviews than good ones, that’s definitely something to be aware of.
  • Makeup artists who are self-taught through YouTube videos. Watching YouTube videos does not make someone a professional makeup artist – FULL STOP! Hiring a self-taught makeup artist is a huge risk because they likely have no formal training. Instead, they’ve only learned the style of “social media makeup”, rather than actually learning the core techniques that’ll allow them to do ANY style of makeup.

Pro Tip: Here’s why YouTube tutorials are NOT the same as professional makeup training!

So, Is Hiring a Makeup Artist Worth It?

Now that we’ve gone over everything you need to know about hiring a makeup artist, it’s time to answer the big question: is hiring a makeup artist worth it?

The short answer is: yes, hiring a makeup artist is definitely worth it! Here’s why:

  • A professional makeup artist has the experience and training to do your makeup exactly the way you want it!
  • Professional makeup artists will save you time and hassle!
  • A professional makeup artist comes with a kit full of high-quality products – products that you likely don’t have access to!
  • Professional makeup artists can give you advice on what colors and styles will look best on you!
  • Hiring a makeup artist is a great way to pamper yourself and feel your best on a special day!
beautiful woman makeup artist painting brows for client in beauty salon. makeup for model, applying paint on eyebrows

How To Become a Makeup Artist Yourself

If by now, you’re thinking to yourself, “Hey, that sounds like an awesome career… I want to do that!” – then great news, because you can ABSOLUTELY make this happen.

What’s more, with the help of QC Makeup Academy, you can make it happen in as little as 2 short months!

With QC’s self-paced, online makeup certification training, you’ll gain all the skills you need to take the beauty industry by storm – all while learning right from the comfort of home, on your preferred schedule!

Starting from the date you first enroll, you’ll be given two full years to finish your program. However, since there are no deadlines or due dates, you get to choose how much or how little of those two years you’ll actually need. For reference, many of our grads found that they could complete their training and earn their internationally-recognized certification in approx. 2-6 months… All by dedicating a mere 1-2 hours of their week to their studies!

If this sounds like the path for you, then make sure you check out our full list of wildly popular online makeup and beauty courses!

Wrapping It Up

We hope this article has helped to give you a better understanding of what’s involved in hiring a makeup artist, as well as whether or not it’s worth it for you.

Remember, if you’re thinking of becoming a professional makeup artist yourself, then QC Makeup Academy can help make your dream a reality! With our world-renowned, online makeup courses, you’ll be able to study right from home and graduate in as little as 2-6 months!

Have any questions? Feel free to reach out in the comments below and we’ll answer them as best we can. Alternatively, our Support Team is available 7 days a week (between 9am and 5pm EST) and are always happy to chat. Don’t hesitate to contact them by email, phone, or live chat.

Thanks for reading! 💕

Become a working, successful makeup artist by starting your training with QC Makeup Academy today!

Aug 19
Love20
Makeup Academy article, Aug 19 2021, Feature Image

6 Reasons to Train with QC Makeup Academy This Fall!

By Career Advice, Education, From the Experts, Your Makeup Career No Comments

Thinking of enrolling with QC Makeup Academy? Want to pursue your dream career as a professional makeup artist? QC graduate and industry expert, Gabrielle Rivera, breaks down 6 key reasons why you NEED to start your training this upcoming fall season!

Makeup academy article, Aug 19 2021, in-post image 1, Gabrielle Rivera portfolio

Start The Career of Your Dreams This Upcoming Fall!

Fall is quickly approaching! This means back to school – and for many of us, back to work, instead of working from home. Returning to our normal (but busy) routines can be a big adjustment.

However, with autumn just around the corner, this can also be a great opportunity for you to make some much-needed change in your life, too! Specifically, you can use this new season as an opportunity to practice a bit of self-care and work towards the career of your dreams.

Here’s the good news: QC Makeup Academy can help you achieve this goal, all from the comfort of your own home!

Why should you enroll with QC Makeup Academy over other online makeup schools this fall? I’ve got 6 killer reasons, so let’s take at look at them together!

6 Reasons to Enroll with QC Makeup Academy

Reason #1: Total Flexibility = Less Stress

The great thing about taking a course with QC Makeup Academy – unlike attending other online or in-person schools – is that you really do have the freedom to customize your schedule!

With many of us returning to in-person jobs, having the freedom to learn at your own pace is invaluable. Since QC’s learning environment works around your availability (rather than the other way around), you can find time to study and build your skill-set whenever it’s convenient for you.

The best part? There are NO strict deadlines! Once you enroll, you have 2 full years to complete your course. However, during this time, when and how often you focus on your studies is entirely up to you. As a result, you’re granted a stress-free learning environment, which is proven to get you the most out of your education!

Fun Fact: Many of QC’s graduates have found that by devoting a mere 1-2 hours per week to their studies, they were able to graduate and earn their internationally-recognized certification(s) in as little as 2-6 months!

Makeup academy article, Aug 19 2021, in-post image 2

Reason #2: QC Makeup Academy is Affordable for ANY Budget

You might be wondering, “How much does QC Makeup Academy cost?”

Don’t worry, I’m covering this for you, too!

Course tuition varies, depending on which program you want to enroll in and where you live. That said, QC ensures that every course is fairly priced. While the tuition reflects the high quality of the training provided, they also don’t want their students to go broke in the process.

This is why – on top of their already affordable rates – they offer payment options that best suit your budget. When you enroll with QC, you have the option to either:

  1. Pay the full amount upfront, which will earn you a sweet little “pay in full” discount.
  2. Or pay a small deposit at the time of enrollment, followed by low monthly payments. Thanks to this option in particular, countless QC students on a tight budget have been able to pursue their makeup training without worrying about any financial burden.

Reason #3: Advanced, Thorough Education

I just so happen to be a graduate of QC Makeup Academy myself. For me, one of the most important takeaways was how thorough this school is in delivering a high-quality, advanced education. Something that separates this makeup academy from others is that they supply you with all of the tools you need to excel – and I don’t just mean makeup.

QC goes above and beyond other schools by providing instructional videos for each section of your course. Moreover, you’re given academic booklets (both digital and physical), as well as makeup products and/or tools that would be required for the training.

Additionally, you’re also assigned an instructor who’s a legitimate expert in the makeup and beauty world. This tutor is there to assist you and give comprehensive feedback on your assignments. Speaking from experience, I can assure you that your tutor feedback will be anything but generic!

When I was completing my own course, I found that the responses given to me where always exceptionally thorough, detailed, and mindful. QC Makeup Academy’s instructors truly take the time to review your work with a fine-tooth comb. This way, they can offer constructive feedback to help you grow and perfect your artistry.

Man doing makeup on female client in beauty salon

Reason #4: Special FX and The Halloween Season

Not only does QC Makeup Academy offer beauty makeup certifications – they also offer a Special FX Makeup Course, too! This 4-unit certification program delves into makeup for theater, fantasy, gore, and classic SFX looks. What better time to become a master of special effects makeup than for the upcoming Halloween season?

Obtaining an International Special FX Makeup Professional (ISMP) certification with QC Makeup Academy is a great asset to add to your resume. Firstly, because it’ll help you land more clients for the upcoming fall season. Secondly, because having this training will open up SO many career opportunities and paths for you.

For example, it’ll make you more marketable to work as a makeup artist for haunted houses. Additionally, it’ll help you network with photographers for a variety of autumn-themed shoots. Not to mention, SFX training can get your foot in the door for movies, television shows, and live theater gigs!

Did you know that my SFX makeup knowledge has helped ME land a sweet seasonal job for a haunted house? Read my full story here!

Reason #5: QC Makeup Academy Will Get You Certified in Time for The Wedding Season Craze

For MUAs who specialize in bridal makeup, the 2021 wedding season has been a nonstop whirlwind! Even though we’re all still in the midst of a global pandemic, life is beginning to open up again. As a result, weddings that were once put on pause are now in full effect.

From my own personal experience, I can attest to the wedding craziness. I’m already booking bridal parties well into 2022! So, believe me when I tell you that NOW is the optimal time for you to maximize the upcoming fall season by gaining a professional certification that’ll really impact your business.

Unlike other makeup schools, QC Makeup Academy offers all sorts of certifications that can take your bridal services to the next level. For starters, they offer an entire course devoted to airbrushing (which has become extremely popular in the bridal industry).

Furthermore, QC also offers a Skincare Course, Hair Styling Essentials Course, Global Beauty Workshop, and so much more! Their most popular program, the Master Makeup Artistry Course, also focuses on bridal applications. You can then further this knowledge through the Pro Makeup Workshop, which explores advanced bridal makeup artistry.

In a nutshell: getting certified NOW will mean you’ll be ready to book bridal clients this upcoming Fall. And when it comes to where you should obtain this training, QC Makeup Academy is the way to go. Their in-depth programs will truly help your artistry and career flourish!

Makeup academy article, Aug 19 2021, in-post image 4, bridal makeup application

Reason #6: Professional Benefits

A final benefit of enrolling with QC Makeup Academy this upcoming fall is that you’ll automatically become eligible for SO many discounts from reputable big-named brands! For example, depending on where you live, you’ll be able to save money on products from MAC, Temptu, Urban Decay, Mehron, and many others!

Learn more by checking out QC Makeup Academy’s full list of partner discounts!

So, what are you waiting for? Enroll with QC Makeup Academy today and become a professionally certified MUA in just a couple short months!

Jul 16
Love15
Makeup artist salary article, July 16 2021, Feature Image

6 Niches That’ll Increase Your Makeup Artist Salary

By Career Advice, From the Experts, Your Makeup Career One Comment

Want to increase your makeup artist salary? You’ve come to the right place! Today, QC Makeup Academy alumnus, Gabrielle Rivera, is here to reveal 6 awesome niches that can help you book more clients and boost your income!

How Education Will Impact Your Makeup Artist Salary

The professional makeup industry is one that is highly saturated. As a makeup artist, you may question which steps you can take to increase your salary, keep a consistent cash flow, and maintain steady client bookings.

For starters, it’s important to understand that proper education is a key niche that’ll help you to increase your rates! When clients or companies are looking to book a makeup artist, the fact that you have a reputable certification will put you far ahead of your competition. Similarly, having the right credentials to your name will help you build client to trust a whole lot easier. After all, they’ll be able to feel confident that you truly are the best of the best! Furthermore, they’ll be able to see this through the time and work you’ve put into becoming a legitimate subject-matter expert.

The Value of a Niche

Another excellent way you can increase your makeup artist’s salary is by honing one or more niches. A niche is a specialized area of the market that’s considered rare. Niches are often things that are in high demand but are not as regularly offered. Furthermore, it’s also that special something that can make you unique from the other MUAs in your area!

Below are some Advanced and Specialty Courses offered by QC Makeup Academy. I guarantee that any of these niches will help you boost your makeup artist salary. So, continue reading to see what each of these training programs have to offer!

Makeup artist salary article, July 16 2021, airbrush makeup

Niches That’ll Increase Your Makeup Artist Salary

1. Airbrush Makeup

Aside from knowing how to apply traditional makeup, airbrush makeup is a popular technique in both the bridal and Special FX worlds. The benefits of airbrush makeup are that it can be long-lasting and quickly applied. Moreover, this type of makeup creates a natural, seamless finish. Adding airbrush makeup to your skills is a fantastic way to gain more clientele, increase your bookings, and boost your makeup artist salary!

Learn all about QC Makeup Academy’s Airbrush Makeup Workshop here

Helpful Resources

Here are some resources/articles on airbrush makeup that will provide you with even more information, guidance, and tips:

2. Hair Styling

Hairstyling is another skill set that easily goes hand-in-hand with makeup artistry. When clients are looking to book an MUA, more often than not they’re also looking for a hairstylist. What better way to increase your makeup artist salary and build your clientele than by providing both of these services under one roof?

QC Makeup Academy’s Hair Styling Essentials Course teaches you how to create studio hairstyles that you can use to work in the bridal, studio or editorial settings. Knowing how to create hairstyles alongside makeup applications will allow you to create a full, finished product!

Helpful Resources

Here are some resources/articles on hair styling that will provide you with even more information, guidance, and tips:

Hair stylist curling client's hair at salon

3 More Niches To Boost Your Makeup Artist Salary!

3. Global Beauty

Beauty makeup truly goes beyond knowing the latest social media trends – especially those only popular in your area of the world. Something that can help you stand out, work with a larger range of clients, and increase your makeup artist salary is to know how to apply global beauty makeup!

QC’s Global Beauty Workshop will teach you how to create applications that are international. You can refine your skills in order to address a range of cultures and religions. Furthermore, you’ll discover how to properly apply makeup on all skin tones and types!

Helpful Resources

Here are some resources/articles on global beauty makeup that will provide you with even more information, guidance, and tips:

4. Special FX Makeup

When you think of special effects makeup, you might only think of Halloween-style makeup. However, SFX makeup goes FAR beyond that! This area of makeup can be created for movie sets, TV shows, theater, and so much more. In terms of bumping up your makeup artist salary, learning special effects makeup is a solid strategy!

QC Makeup Academy’s Special FX Makeup Course will teach you the basics of color theory, bruising, applying bald caps, working with prosthetics, and much more. Through this program, you’ll learn how to apply crepe hair, develop unique characters, create cuts and fantasy makeup – just to name a few things! Knowing this range of skills is guaranteed to make you a more valuable asset to agencies, as well as clients.

Helpful Resources

Here are some resources/articles on special effects makeup that will provide you with even more information, guidance, and tips:

Beautiful tender girl in the ornaments of feathers. Tender girl in the form of a bird. Girl bird Very beautiful young girl. Fairy makeup. Fantasy makeup.

5. Fashion Styling

As a professional makeup artist, you need to be able to see your client in the entire picture: hair, makeup, and fashion. When working on-set for a photoshoot, film, or television, it’s important to understand how the fashion aspect will fit into your makeup and hair applications.

Think of makeup, hair, and fashion as the ultimate holy trinity. Together, they create the most rounded-out, completed look – and this is exactly why QC Makeup Academy offers a Fashion Styling Course! This way – alongside your makeup and hair training – you truly learn how to master all three fields.

Once enrolled in this program, you’ll discover how to conduct fashion consultations with clients, work with textures and tones, and determine what works best for each individual’s body type. This skill-set pairs great with makeup and hairstyling to help you create the perfect look, from head to toe!

Helpful Resources

Here are some resources/articles on fashion styling that will provide you with even more information, guidance, and tips:

Bonus Niche: Virtual Makeup Services

Lastly, another option that can help increase your makeup artist salary is to consider signing up for QC’s Virtual Makeup Training mini-course. By offering clients virtual makeup and/or skin care services, you’d be able to consult and work with clients from all over the world!

These days, it’s easy for individuals to turn to social media for answers or advice regarding makeup or skincare. But imagine the benefits of having YOU as a consultant to provide factual, professional expertise instead! This course will allow you to work from home, make additional money for your business, and connect you with more clientele than you could ever imagine.

Here are some resources/articles on virtual makeup and skincare that will provide you with even more information, guidance, and tips:

Now that we’ve reached the end, my only question to you is: What are you waiting for? You have the power to increase your makeup artist salary by investing in yourself and your skill-set. So, don’t wait a second longer to make the future happen for you, today!

Earn your internationally recognized certification in as little as 2-6 months and start on the path towards a higher makeup artist salary! Enroll with QC Makeup Academy today!

Jul 15
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Makeup artist jobs article, July 15 2021, Feature Image

The Ultimate List of DOS and DON’TS for Makeup Artist Jobs!

By Career Advice, From the Experts, Your Makeup Career 3 Comments

Want to rock your makeup artist jobs each and every time? Then this list of DOs and DON’Ts was made especially for YOU!

Charlotte Ravet is the proud owner of her very own hair and makeup business, A Date with Charlotte. Her extensive resume includes working for Prada, L’Oreal, and even the cast of the hit show, Glee! A developer of educational programs, Charlotte has even been awarded Best Makeup Educator of the Year by the Australian Industry Makeup Awards.

From Makeup Training to Makeup Artist Jobs

After completing your makeup certification training with QC Makeup Academy, you’ll have learned all the skills and techniques needed to succeed in your dream career! From there, it’ll be time to find clients and start booking professional makeup artist jobs!

As much as you might feel confident in your makeup skills, you’re going to feel quite a bit of pressure when you go to your very first job. Don’t worry, this kind of anxiety is totally normal and to be expected. For instance, you might be wondering:

  • What should I wear?
  • Who should I talk to?
  • How should I speak with my clients?
  • What can I do to ensure a great first impression?

Professionalism is a universal concept. But when it comes to a creative industry like makeup, the rules can be slightly different. It can be tricky to understand what the right etiquette is when you’re on a job.

Luckily, I’ve got you covered! Here are 3 things you should never do during makeup artist jobs – and the 3 things you need to do instead!

Makeup artist jobs article, July 15 2021, in-post image

3 DOs and DON’Ts for Makeup Artist Jobs

DON’T: Be late, wearing inappropriate clothing, and/or have a lousy attitude!

Let’s be real… Do I really need to explain why doing ANY of these things can majorly hurt your reputation?

DO: Arrive on time and make the best possible first impression at your makeup artist jobs!

Start with the basics! Arrive on time, with clean clothes and a clean makeup kit. Ensure that your breath is fresh, your nails are clean, and that there’s a smile on your face! It sounds simple, but these things alone make up a LOT of what people will expect from you right off the bat. First impressions always matter!

Firstly (and I can never stress this enough): always make hygiene your top priority! Looking professionally groomed and having a clean makeup artist kit is mandatory to ensure a successful start to your career. For example, imagine that you made an appointment at a hair salon, only to show up and discover that the place is filthy. Chances are, you’ll have a bad opinion of their services!

In the same way, both your kit and your appearance are the windows of your business. Since you’re working in an artistic industry, tattoos and colored hair are tolerated (sometimes, even common). However, personal hygiene is still a must!

Next, arriving on time is also extremely important. This is because the makeup artist is always the first one to kick off the day’s events, whatever they may be. Arriving late can delay a whole production or put the bride under pressure on her most important day. Moreover, showing up late will definitely make you appear unprofessional. In turn, this can negatively impact your ability to book future makeup artist jobs.

Last, but definitely not least, always remember to put a smile on! No one will want to work with a Negative Nelly. If, however, you’re known for your infectious smile, your friendly demeanor, and your positive outlook, everyone will want to collaborate and benefit from your expertise.

Makeup artist and hair stylist working on client at the same time in salon

DON’T: Show up to makeup artist jobs unprepared!

Because you put the time and effort into your professional certification training, you’ll have learned everything you need to know about being properly prepared for makeup artist jobs. After all, if you arrive at a booking and don’t know what you’re doing, it’s going to be obvious to everyone around you. In turn, this is bound to make you seem unprofessional.

An unprofessional makeup artist isn’t a makeup artist that others will want to work with again. So, if you’re goal is to book as many clients as possible and sustain a thriving career, always ensure that you do everything you can to be as in the know as possible!

DO: Be as prepared as possible!

As part of your makeup training, you created face charts, conducted research, and explored the depths of your own creativity. The exact same goes when working on makeup artist jobs! Knowing who you should talk with, as well as who you will be applying makeup on, is very important.

Studio Makeup Artist Jobs

If you’ll be working in a studio, you’ll receive a call sheet with all the names of the talents and crew. Don’t simply take the call sheet and put it aside. Rather, go over it thoroughly and familiarize yourself as much as you can with everyone’s names! And if you haven’t been provided with that information? Research the previous work of the director and/or photographer! This will help you better understand the lighting, who the talents are, etc.

No, you won’t be expected to know everyone – but making a bit of conversation with the talents is always appreciated. Having a bit of history about them always makes it easier. Plus, by doing some research, you can also see previous examples of their makeup looks. Knowing the previous work from the photographer or the director will also help you to better understand the artistic direction of the project.

Private Makeup Artist Jobs

If you’re doing makeup for a private client, try setting up a client consultation before the appointment. This consultation will allow you to thoroughly know and prepare for the exact types of look your client is after. Do not hesitate to ask all the necessary questions prior to the makeup job! The more prepared you are, the smoother the day will be.

Moreover, always confirm with the team or the client that there are lighting and power sockets accessible in your workspace. Also, check the weather if you are doing hair in addition to makeup. Rain or humidity can ruin a hairstyle or makeup application all too easily! So, take it into consideration when creating the looks.

Makeup artist working from contour palette

DON’T: Rely on a verbal agreement when deciding the budget for your services!

We are sometimes shy when it comes to talking about money. However, this is an absolute must! Of course, as a freelancer, the fear of losing a client because of the quote is very common. It’s always hard to know what your client is expecting to pay. Furthermore, if you’re bookings have been a little quiet, the pressure of not having upcoming work coming can make the temptation of working for less money that much stronger.

But that being said, it’s important to know your value and stick to your guns. Sure, some flexibility can be granted on a client-by-client basis – so long as you’re still getting fairly compensated for the work expected of you. Ultimately, though, your rates are set as they are for a reason: because they reflect your advanced skill-set, professional brand, and time spent getting trained to that high standard. The right clients will understand your value and be willing to pay for what you’re worth.

Lastly, never make the mistake of assuming all parties agree to your rates and rely solely on a verbal agreement.  Otherwise, things can potentially get messy and/or complicated later on in the process.

DO: Get your budget approved in writing!

Once it has been determined what amount your client should be paying you for your work, ALWAYS get it in writing. Moreover, have the client read it over and sign it. That way, there’s a paper trail of the terms all parties have agreed upon. This will give you security in the unfortunate event that the client ever tries to pay you less when the time comes.

How to Negotiate the Budget During Makeup Artist Jobs

The truth is, negotiating is part of the job. If you don’t believe in yourself and set your prices with confidence, no one else is going to do it for you! So, here are a few tips to negotiate smoothly with your clients and secure your prices:

  • Always look busy. It doesn’t matter whether you’re totally booked, or you have no makeup jobs planned for the next 3 weeks. Always say, “Let me have a look at my calendar,” when someone calls you! Being busy tells others that you’re in high demand. As a result, people will want to work with you! From there, then you can negotiate…
  • Set your prices. Stop asking yourself what your client is willing to pay! Set your prices based on your experience, area, and the quality of the products you use. Then it’s just a matter of sticking with it! Whether you wish to list your service rates on your business website or not is up to you. But you should have a half-day and a full-day rate, along with individual prices for private clients. That’s it! If your client has a set price for the job which he/she communicates to you directly, it’ll then be up to you to take it, negotiate a higher rate, or decline the makeup artist job.
  • Again, confirm all agreements in writing. Once you’ve agreed on the makeup job requirements and fees, confirm everything by email. When the job is completed, send the invoice right away. What’s more – don’t forget to include terms and conditions for late payments in your contract. Unfortunately, the odd client will try to swindle you from time to time. Protecting yourself and being organized will avoid disappointments.
Professional female makeup artist applying cosmetics on model face use brush working at beauty salon. Woman visagist make up master dyeing facial visage to client appearance makeover

When you work as a freelance makeup artist, you are your own boss! While that is fantastic, it admittedly requires organization and professionalism at all times. Of course, we all learn from our mistakes – but setting up the correct rules from the start will help to start your dream job safely, navigate makeup artist jobs with success, and enjoy the experience to its fullest extent!

Prepare yourself to rock any and all makeup artist jobs by first getting professionally trained and certified! Enroll with QC Makeup Academy today and graduate in as little as 2-6 months!

Jul 08
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Makeup courses article, July 08 2021, Feature Image

5 Reasons to Take Makeup Courses This Summer!

By Career Advice, Education, From the Experts, QC Student Ambassador, Your Makeup Career One Comment

Dream of launching an exciting, successful career as a makeup artist? Here’s your sign to take professional makeup courses this upcoming summer!

Multi-certified MUA, Veronika Kelle, is a Student Ambassador and graduate of QC Makeup Academy. Connect with her on Instagram, as well as in the Virtual Classroom on Facebook!

A Little About Me

Hi, my name is Veronika and I’m a Student Ambassador for QC Makeup Academy. I’ve graduated from QC’s Master Makeup Artistry Course, Pro Makeup Workshop, and Special FX Makeup Course.

I ran my own modeling agency for 15 years. During this time, I organized beauty contests and fashion shows. In addition, I worked alongside models, photographers, and makeup artists. I also organized photoshoots, castings, and modeling courses. Throughout all of this, makeup was always a key factor. As such, it was during this time that I fell in love with makeup artistry! Ultimately, this is what made me decide to learn it professionally.

I’ve talked many times before about why it’s important to acquire professional makeup knowledge. Moreover, I’ve delved into why it’s critical to master your techniques, complete professional makeup courses, and obtain a recognized certification. Now today, I’m going to discuss why this upcoming summer is the perfect time to get professional makeup training!

Makeup courses article, July 08 2021, Veronika Kelle portfolio image 1

5 Reasons to Take Makeup Courses This Summer

1. You May Have More Free Time

Do you have a bustling life? Do you work or already study full-time? Are you a full-time parent?

If you answered “yes” to any of these questions, then you’re probably quite the busy bee! But when summer rolls around, the kids are finally on holiday. If you’re also a student, then you might be, too. Moreover, maybe you use the summer season as a chance to take an annual leave, vacation time, etc. Either way, there’s a good chance that you might not be quite as busy in the summer as you are the rest of the year.

If you’re going to have more free time this summer, why not maximize it by enrolling in makeup courses, and using this time to buckle down and focus on your training?

Still have a pretty hectic schedule, even during the summer months? No problem! Thanks to QC Makeup Academy’s distanced, self-paced learning environment, you have the freedom to work on your makeup courses whenever it suits your availability! That’s right – absolutely no deadlines!

2. The COVID Pandemic is Almost Over

With the end of the COVID pandemic finally on the horizon, the summer of 2021 is the perfect time to get professionally trained and earn a reputable certification! After all, businesses everywhere are beginning to open back up. By the fall, the makeup and beauty industry could very well be back to normal.

If you enroll in makeup courses now, you could easily graduate by the end of the summer. In doing so, you’ll be ready to hit the ground running and launch your makeup business at full-speed as soon as it’s safe to book clients again.

3. A LOT of Makeup Courses Will Offer Summer Discounts

Many makeup schools will offer awesome deals during the summer holidays. For example, you could find “summer discounts”, “Back-To-School specials”, “summer giveaways”, etc. As a result of these super hot deals, makeup courses even more affordable. Given that online makeup schools are already cheaper than their brick-and-mortar alternatives to begin with, this is a perk that’s too important to overlook!

Did you know that QC Makeup Academy holds regular, monthly discounts? It’s true! Plus, once you enroll in one program, all other QC makeup courses will be offered to you at 50% off!

Veronika Kelle portfolio image 2

4. Easier Access to Models for Your Assignments

Throughout the rest of the year, you won’t be the only one who’s busy. Your friends and family will also be, too. This can sometimes mean you’ll need to put in a bit more work into getting models for your makeup course assignments.

During the summer, however, they’re more likely to have a freer schedule, same as you. As a result, it’ll be a lot more convenient (and easier) to have them donate their time to being your model. Plus, this can also give you an even bigger group of people – meaning more diversity – to choose from.

Remember: the more practice you get under your belt, and the more you get to work on different ages, skin tones, skin types, etc., the better your skill-set will become!

5. Summer is The Optimal Time to Embark on a New Career Path

For many, the summer season often embodies a time of renewal, change, and opportunity. What better chance to start a new journey and pursue the career you’ve always dreamt of?

Not to mention, as in-person gathering limitations are loosening up, more events and activities will be getting organized in your local area. This means you can expect a MASSIVE amount of bookings, clients, and career opportunities! Indeed, now is the best time for you to hone your craft (or refine it), improve your makeup techniques, expand your services, and/or launch a brand-new business by completing professional makeup courses.

5 Reasons to Enroll in Online Makeup Courses

1. Cheaper Tuition

As I mentioned earlier, the cost of online makeup courses is typically cheaper than in-person ones. QC Makeup Academy offers awesome payment options, so you can select the payment plan that best suits your budget! You can pay in full (and get a discount for doing so) or pay monthly.

Plus, once you’ve enrolled with QC, all future courses are half off. QC Makeup Academy currently offers 11 different courses in the makeup and beauty industry – and they’re always expanding and looking for new courses to add to their roster! Moreover, every single on of their programs will give you either a certification/designation or a certificate once you graduate. These certifications and certificates are all internationally-recognized.

This is an awesome way to master your makeup skills without breaking the bank!

2. A Personalized, One-On-One Learning Experience

In a physical classroom, the instructor is responsible for teaching you and dozens of other students at the same time. Moreover, you may not always get to sit front and center during the lesson either. It can become all too easy for little details to get missed. As a result, your training might not always be 100% personalized to you, your learning style, and your needs.

Through online makeup courses, however, you’re GUARANTEED a more personalized, one-on-one environment with your industry-leading tutor. All of QC Makeup Academy’s tutors are legitimate beauty experts; there specifically to help you accelerate your career with success.

My tutor was QC executive instructor and celebrity makeup artist, Nathan Johnson. Speaking from personal experience, the guidance Nathan gave me was unparalleled! He guided me through my course, and taught me everything I needed to know about makeup theory and professional techniques. In addition, he gave me countless helpful critiques after every single unit I submitted.

Believe me: you’ll be impressed and will love every moment of QC’s learning process!

Veronika Kelle portfolio image 3

3. You Get The Same High-Quality Education As You Would in a Physical Setting

There’s a common misconception that the quality of online makeup courses can never measure up to the quality of in-person ones. But this notion is 100% false!

In reality, the learning experience you’ll have in an online makeup school will be exactly the same as it would be in a physical class. I’d even argue that the quality of education is actually better through an online school! For starters, you’re given more flexibility due to the self-paced learning method. Not to mention, you have the freedom to train wherever you please.

Furthermore, QC Makeup Academy offers amazing Student Support services, an online student center, and even a Virtual Classroom on Facebook!

4. You Get More Bang for Your Buck

Many online makeup courses – such as the ones offered by QC Makeup Academy – include and deliver all of the course materials (and makeup kits) as part of your course tuition! At QC, each program comes with full-color texts, video tutorials, and countless hands-on assignments. All of your physical materials will be mailed directly to your door at NO extra cost! And since the course is done online, you’re also given a digital copy of your texts and instructional videos, too.

For example, QC’s most popular and comprehensive program is the Master Makeup Artistry Course. As a student of this course, you’ll not only be sent the physical copy of your course materials – you’ll also get their Master Makeup Starter Kit at no additional cost! This professional makeup kit offers the widest selection of shades and colors to complete a large variety of looks on any skin tone. Plus, it provides you with the tools needed to successfully complete your training!

5. More Promotional Discounts Than You Could Ever Imagine

Seriously, who doesn’t love a chance to save even more money?

As I touched on earlier, online schools tend to offer more frequent and better promotions/discounts for their makeup courses. For instance, there’s always a killer, exclusive promo you can take advantage of at QC Makeup Academy! Every time I turn around, they’re offering something new.

Here are just some of the current discounts QC is running:

  • The ‘Elite Makeup Kit Upgrade’ promotion allows you to get QC’s Elite Makeup Kit 100% free! This kit includes a highlight palette, contour palette, eyebrow palette, 4-pack of false lashes, a makeup travel bag, and a stainless steel palette with a spatula. Simply use the promo code ELITE at the checkout when enrolling in your makeup course!
  • Again, when you enroll in one of QC’s online makeup courses, you’ll get 50% off all other courses of equal or lesser value!
  • There’s even a group discount! Id you’d like to enroll with a friend, groups of two or more are eligible to receive a 25% discount per person when you enroll!
  • QC frequently offers 2 courses for the price of 1 – so make sure to keep an eye out for that offer!
  • As a QC student or graduate, you’re automatically eligible for amazing makeup discounts with huge, big-name brands! Check out the full list of brand partners here.
Makeup courses article, July 08 2021, Veronika Kelle portfolio image 4

Take Your Makeup Courses with QC Makeup Academy!

Have I piqued your interest in learning professional makeup? Do you dream of becoming a makeup artist and launching your very own business? Then you need to get trained and internationally-certified with QC Makeup Academy!

With QC, you’ll be able to access all the benefits mentioned above in this blog! Their self-paced, online makeup courses will teach you everything you need to know to start your own makeup business and launch an amazing career. You’ll be armed with all the industry knowledge and makeup techniques needed to thrive for the long-run.

Moreover, you don’t need ANY special qualifications to enroll. QC’s wide variety of online courses are suitable for any and all skill level. In just 2-6 months, you’ll be ready to fill up your client-book – even if you never even touched a makeup brush prior to your training.

Sounds great, doesn’t it? And what better time to do it than this summer!

Final Thoughts

Can you think of any other reasons why summer is the PERFECT time to enroll in makeup courses? I would love to know your thoughts, so let’s discuss it in the comments below!

As always, thank you for reading. If you have any questions, feel free to connect with me in QC Makeup Academy’s Virtual Classroom on Facebook. I’m always happy to help and answer your questions. I look forward to seeing you there!

Enroll in QC’s online makeup courses today and earn your internationally-recognized certification in as little as 2-3 months!

Jul 01
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Mistakes to avoid in makeup classes article, Feature Image

3 Mistakes to AVOID in Your Makeup Classes if You Want to Be Successful in the Industry

By Career Advice, Education, From the Experts, QC Student Ambassador, Your Makeup Career 2 Comments

Professional makeup classes will teach you a LOT more than just how to do makeup. Rather, they’re also meant to prepare you for the real, professional industry. This means helping you develop the right business etiquette and frame of mind. After all, you can be the most talented MUA in the world… but if you have a lousy attitude, that’s what you’ll quickly be known for.

If you’re reading this article, it’s because you’re seriously passionate about your craft. So, we know that this isn’t the outcome you want for your career!

This is why today, we’re here to take a look at 3 critical mistakes to AVOID as you complete your certification training. So long as you heed these tips, you’ll be sure to set yourself and your business up for long-term success!

Mistakes to avoid in makeup classes article, in-post image

Amanda Ramey’s 3 Sins to Avoid in Your Makeup Classes

Amanda Ramey is a multi-graduate and Student Ambassador of QC Makeup Academy. Through her hard work and dedication, she’s successfully obtained the following internationally-recognized qualifications:

  • Master International Makeup Professional (MIMP) certification/designation
  • International Special FX Makeup Professional (ISMP) certification/designation
  • Pro Makeup Workshop certificate
  • Airbrush Makeup Workshop certificate

Amanda is here to break down 3 important mistakes that one should never make while working through their makeup classes. The reason? Such errors will create a toxic mindset that you’ll carry with you into your professional career. As such, you’ll be more likely to alienate potential clients, collaborators, and employers. Thus, your brand may be perceived negatively and others in the industry will be less inclined to work with you.

So, what are these 3 mistakes to avoid? Watch the video below to find out!

Want to connect with Amanda directly? Join QC Makeup Academy’s free Virtual Classroom on Facebook today!

The 3 Mistakes You Should Never Make in Your Makeup Classes:

Mistake #1: Rejecting Constructive Criticism

In general, constructive feedback is never a bad thing. So long as it’s provided in a positive, beneficial way, it serves only to help you grow. In the world of professional makeup, however, constructive criticism is ESSENTIAL!

After all, we’re all guilty of subjectivity. When you look at your own work through just your own lens, you can often miss a lot of fixable errors. Getting a second (or third, or fourth, or fifth) opinion from someone who’s able to view your work objectively is often the only way to truly know where improvements can be made.

Now look, I get it: it’s never easy to have someone point out the flaws you’ve made. But the beauty industry can be extremely cutthroat at times, so you need a thick skin if you really want to prosper. Once you’re working professionally, you’re going to get told a lot, by all sorts of different people, if you’ve done something incorrectly.

In the real world, combating constructive feedback with defensiveness, anger, or negativity is guaranteed to stunt your chances of success. If you aren’t prepared or able to accept this kind of feedback in a calm and professional way, your career will probably end before it’s even had a chance to begin.

Learn This Skill in Your Makeup Classes!

So, maximize the time spent in your makeup classes by adjusting how you receive the constructive feedback provided by your tutors and/or fellow peers. If you find that you take it personally and become emotionally upset, I urge you to pause, take a step back, and ask yourself why it’s making you feel this way. Sometimes, it just takes time and honesty with one’s self to be able to comfortably accept constructive feedback from others.

But one way or another, you’ll NEED to learn this imperative skill… and the optimal place to start honing it is in your makeup classes!

Image of a displeased young pretty blonde cute woman in dress posing isolated over pink wall background covering ears because of loud.

Mistake #2: Relying on Others to Say When Work is Up to Standard

If you’re brand-new to makeup artistry, it’s to be expected that you haven’t developed your eye yet. At first, you won’t always be able to look at the applications you’re doing for your assignments and automatically know what can be done better. This is totally okay!

The only way to truly learn how to train your eye is to take full responsibility for your progress. This means not relying on others to tell you when your work is ready to submit to your tutor. If you shoulder this responsibility onto other people, you’ll never be able to properly identify correct vs. incorrect techniques or applications.

Remember: in the real world, everyone’s going to expect you to know what you’re doing. Other professionals won’t want to hold your hand through the process. If anything, they’ll probably be put off if they feel like that’s what you’re expecting of them.

Learn This Skill in Your Makeup Classes!

Use your makeup classes as a way to strengthen your eye. While it’s okay to ask others for their advice on your work, refrain from asking them if your assignment is “ready to submit”. Similarly, don’t ask this question when posting your work in QC’s Virtual Classroom! Yes, your peers can help guide you in the right direction. However, it’s not up to them to give you the answers.

Only YOU can truly know if you feel your work is ready for submission. And if it turns out that there were errors that you didn’t notice? Well, that’s exactly why your tutor is there to help you grow and get better! Take their feedback to heart (see Mistake #1), absorb it, and use it to train your eye. When you wind up working on your next assignment, you’ll already be a lot more critical and on the look-out for specific things to improve upon!

Mistake #3: A Negative, Argumentative, and Unprofessional Attitude

In many ways, this final mistake ties back in with the first one. As a professional makeup artist, your job will constantly involve you working closely with people. Thus, you need to have the right attitude at all times. Moreover, you need to know how to be flexible, accommodating, and work well with others. No one wants to be involved with someone who’s always in a bad mood or gets confrontational at the drop of a hat!

There will be days – as it is in life – when it feels impossible to keep your cool. However, it’ll only affect your career if you let it! No matter how a client, vendor, etc. is behaving, you must always be the bigger person. No, we’re not saying to let others mistreat you or take advantage of you. But there’s always a way to handle a negative situation that doesn’t involve it dragging you down to its level.

Learn This Skill in Your Makeup Classes!

QC’s Virtual Classroom is a great resource for connecting with other QC students grads, tutors, and industry professionals. By leveraging this platform, you can also start honing your professional mindset and self-reflect on your attitude. For example, do you get defensive easily if someone critiques your work? If you make an incorrect or inappropriate comment and someone calls you out on it, do you take responsibility and try to become better? Or do you become argumentative and try to make excuses?

These are all moments that can either help you shape yourself into a professional makeup artist of the highest standard… or they can be moments that further cement inappropriate behaviors, sure to damage your reputation once you pursue your career.

The choice, ultimately, is up to you.

Close up isolated portrait of young annoyed angry woman holding hands in furious gesture. Young female with red hair in white T-shirt and cap. Negative human emotions, face expressions.

Can you think of any other mistakes that one should never make in their makeup classes? Share them in the comments below! 💕

Jun 30
Love6
How to become a professional makeup artist article, Feature Image

How to Become a Professional Makeup Artist While Holding a Full-Time Job

By Career Advice, Education, From the Experts, Your Makeup Career 9 Comments

So, you want to pursue your dream and become a professional makeup artist. There’s just one problem: you already have a full-time job – and you can’t exactly quit. After all, you’ve got bills to pay! So, how can you do both?

Luckily, this goal is a LOT more achievable than you think!

Join QC Makeup Academy graduate, Gabrielle Rivera, as she breaks down how to become a makeup artist while holding a full-time job!

Debunking a Common Makeup Artist Misconception

When it comes to professional makeup artistry, there are a lot of misleading misconceptions. For example, many people incorrectly believe that being an MUA is just a “hobby”. But the fact is, becoming a pro makeup artist is a full-time job in and of itself!

Now, if you’re just dipping your toes into this industry, you might be thinking: “How am I supposed to do this professionally and commit this much time if I already have a full-time job?”

Don’t worry, you can still become a professional makeup artist! Yes, some beauty experts have decided to commit to their business full-time. However, just as many others choose to maintain their regular jobs and either do makeup on the side, or as a second (part-time) career. I’m here to give you some tips on how to manage becoming a professional makeup artist while holding a full-time job!

How to Become a Professional Makeup Artist While Working Full-Time

Drawing from personal experience, I’ve put together a list of 5 key tips to help you pursue your dreams of becoming a professional makeup artist. (Yes, even if you’re currently holding full-time employment.) If you give these 5 tips the proper focus and dedication, I guarantee you’ll be able to achieve your goal!

Tip #1: Planning, Scheduling, and Organization

I’m both a professional makeup artist and a full-time teacher. To me, the key to successfully balancing both priorities is all about organization! If you’re like me, you probably love writing in a physical planner. That being said, you may prefer a digital one instead. Either way, all I have to say is trust me – a planner is an important greatest asset to helping you manage both careers. It’ll quickly become your best friend!

When I plan my work weeks, I take into consideration both careers, as well as the workload each one requires per week. By doing this, I can stop and take a step back. As a result, I can ensure that I’m not overworking myself or overbooking my makeup artist business.

For example: I know that between April to August, my professional makeup artist business will be extremely busy. Mainly, because it’s prom and wedding season. So, I plan accordingly and pay extra attention to how many clients I can book realistically.

Pro Tip: Remember to Be Flexible!

Being flexible – while also setting realistic expectations – is going to be an important part of having a successful professional makeup artist career. You need to keep in mind the kind of workload you can actually manage. If you feel you’re biting off more than you can chew, don’t simply try to power through it. You won’t be benefiting anyone by spreading yourself too thin.

Remember that what matters most should always be the quality of your work, rather than the quantity of clients you schedule. Your clients will respect you for providing them with your best work – without having to rush their appointment or hurt their results in order to meet your next customer.

How to become a professional makeup artist article, in-post image, networking concept

Tip #2: Become a Professional Makeup Artist By Networking

Holding a full-time job and becoming a professional makeup artist takes balance. Moreover, it requires a strong ability to network with others. When I first started out, I didn’t really value the power of networking… That is, until I saw what networking can really do!

When you learn to network with other professionals in the beauty industry, you’re opening the door to invaluable opportunities. Such opportunities could include gaining new clientele and securing more bookings – all through word of mouth! I can’t tell you how many times I’ve booked clients because my networked recommended me. I’ve also gained clients because fellow artists within my network needed extra help working large bridal parties, proms, and/or photoshoots!

Tip #3: Maintain Clear and Consistent Communication

Everyone says that communication is key. But from my experience, this is especially the case in our profession. If you want to know how to become a professional makeup artist, one of the first things to understand is that clear and consistent communication is critical!

If you have a full-time job but dream of working as an MUA, you really need to make sure that it’s easy for clients to contact you. Furthermore, you must always keep those lines of communication clear and consistent (to the best of your ability). You never want to lose out on a potential client because they weren’t sure how to contact you. Similarly, it’d be a shame to miss out on a golden opportunity because you missed their inquiry.

A way to combat this is to have a system in place that works the best for you. Many professional makeup artists will provide a business email for contact. Additionally, you can also have a contact link set up on your website that’ll directly send visits any customer inquiries. Regardless of the method that works best for you, ensure that it’s easily accessible to clients.

Happy woman relaxing at home on couch, practicing self-care

Tip #4: Remember to Practice Self-Care

Speaking from experience, trying to juggle a full-time job and a professional makeup artist career can be overwhelming at times. Your goal is to be able to maintain your full-time employment. However, you’re also driven to grow your own makeup business. As a result, your personal and/or mental health can unintentionally wind up taking a back seat.

Oftentimes, people believe that in order to be successful, you must wake up at the crack of dawn, work yourself to the bone, and even limit sleep in order to be more productive. Well, I’m here to tell you that those beliefs couldn’t be further from the truth!

A phrase I often tell my students is, “Work smarter, not harder.” Being successful is not contingent on working long hours, depriving yourself of sleep, or a lack of proper nutrition. In fact, it’s actually quite the opposite! When you feel your best, you’ll work and produce your best.

So, make sure to give yourself days off to relax, unwind, and recharge. Remember to practice self-care regularly and you’ll notice how it benefits yourself and your business!

Tip #5: Become a Professional Makeup Artist By Getting Properly Educated

Ultimately, it all boils down to this: if you want to know how to become a professional makeup artist, the #1 answer I can give you is to get reputable training. This is especially true if you’re holding a full-time job. After all, you’re already busy as it is. As such, it can become all too easy to fall behind on the latest beauty trends.

When you enroll in a professional certification course, however, you’ll not only stay current on these game-changing trends – you’ll learn how to combine them with core techniques, so you can apply them correctly.

Knowing trends is one simple step that can help bring you a LOT of new clientele. For instance, if you’re an artist in the world of bridal makeup, you’ll quickly see the trends in wedding makeup. The more you educate and practice both the classic and current trends, the more clientele you can attract and book for your business.

Furthermore, it’s imperative that you continuously educate yourself and better your craft. I suggest taking seminars, online classes, one-on-one lessons, business webinars… Basically, any learning opportunity you can get your hands on!

The more knowledgeable you become about skincare, makeup products, applications, and styles, the easier it’ll be for you to secure more clients, network, and collaborate with others. This will also allow you the opportunity to increase your prices as your knowledge base and experience grows!

A great way to support your professional makeup career while holding a full-time job is to sign up for one of QC Makeup Academy’s self-paced, online certification courses. As a QC graduate myself, I cannot recommend them highly enough!

Jun 10
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Makeup portfolio article, June 10 2021, Feature Image

Building Your Makeup Portfolio: How to Connect with Photographers

By Career Advice, From the Experts, Your Makeup Career 2 Comments

Building your makeup portfolio for the first time? Professional MUA, Charlotte Ravet, is here with 5 tips to help you find and connect with photographers in your area! 

Charlotte is the proud owner of her very own hair and makeup business, A Date with Charlotte. Her extensive resume includes working for Prada, L’Oreal, and even the cast of the hit show, Glee! A developer of educational programs, Charlotte has even been awarded Best Makeup Educator of the Year by the Australian Industry Makeup Awards.

The Value of Your Makeup Portfolio

As a beauty expert, your makeup portfolio is critical! It’s just as important to you as a resume would be for someone working in the corporate industry. As such, the quality of the work you’re showcasing needs to just be exceptional as the work itself.

Sure, you can use your phone to take images of your clients when developing your portfolio. However, this isn’t the mark of a professional makeup artist. Particularly, if you have the desire to work in fashion, advertising, or commercials, you’re going to want to avoid using your phone’s camera.

Instead, it’s strongly recommended to have your makeup portfolio built with a creative team – including professional models, stylists, and photographers.

Makeup portfolio article, in-post image, camera and makeup products on blanket

Let’s Start With The Basics…

In a nutshell, your makeup portfolio is a physical embodiment of the best work you’ve done in the past. It’s a visual representation of your talent and skill. Your portfolio gives potential clients a taste of what you’re capable of achieving for them. No successful makeup artist would be where they are today without a solid portfolio under their belt!

Generally speaking, the “no makeup” look is the most requested type of makeup by clients. So, this is definitely a look to include in your portfolio! Especially for editorial work, this is because the focus is NOT on the makeup itself. Rather, the makeup application you do is but one puzzle piece in a much larger vision. Furthermore, another advantage of showcasing the “no makeup” look in your portfolio is that it’ll be much easier for potential clients to imagine hiring you for advertising jobs, fashion brands, etc.

That being said, I would also advise you to create a body of work which reflects what you love, too. Most of my paid work is natural or glamor makeup. However, I still do what I love and showcase that in my portfolio as well. For years, I’ve been told my work was too colorful, too bold, too dramatic, etc. But that hasn’t stopped me from creating painted faces with fluo colors!

In fact, this type of makeup actually brought me a LOT of work once I made a name for it. The truth is, as the old saying goes, “Do what you love and you’ll never work a day of your life.” So, it’s always best to create makeup looks for your portfolio that excite you!

Building Your Makeup Portfolio

It’s important to know that building your makeup portfolio is not going to bring you money in-and-of itself! In fact, some projects might even cost you a bit of money for specific products and material. However, don’t get it mixed up – this is absolutely a worthwhile investment!

Firstly, you’ll be developing a portfolio you’re truly proud of. Secondly, this portfolio WILL help you bring in money once it begins attracting clients your way. And lastly, you’ll then be able to carry this body of work with you throughout your career, and continue building upon it!

But when you’re brand-new to the industry, how exactly are you supposed to get started? How do you get professional photos taken, with the help of a professional creative team, if you don’t know anybody yet?

Photographer at desk, looking through selection of prints

Collaborative Projects

Get involved in a collaborative project, such as a stylized photoshoot! While these types of projects are typically done on a free basis (meaning you won’t get paid for it), there are tons of other benefits that are just as valuable.

If this sounds like something you’d be interested in, then you’ll need to find people who want to work with you, too. Speaking from personal experience, the hardest part of building your portfolio is connecting with local vendors for the first time. Of these vendors, arguable the most important ones to connect are photographers. After all, in order to create beautiful images, you need a photographer.

Here’s the thing: great photographers receive COUNTLESS emails every single week from makeup artists asking them to work with them. So, how can YOU stand out of the crowd? What can you do to set yourself apart, so that the photographers you want to work with want to work with you back?

Here are 5 tips to help you get started…

Your Makeup Portfolio: 5 Tips for Connecting with Photographers

Tip #1: Make it easy!

When it comes to photoshoots, the biggest part is organizing the shoot with the team. This includes finding an idea, acquiring models, putting together a creative team, artistic coordination, etc. All of this is a lot of work!

Usually the photographer is the one putting the team together. But if you already come with suggestions of stylists and models wanting to shoot with you, you’ll make the work much easier. Thus, the photographer will likely be more inclined to partner up with you!

Tip #2: Share your ideas!

Before I connect with a photographer, I first do my research by looking over their work. Then I’ll formulate an idea and/or concept for the photoshoot that I think would match the photographer’s unique style.

Typically, I’ll establish contact through emails or social media. When reaching out, I’ll send a few moodboards which I believe they could be interested to shoot. You can create an amazing moodboard on platforms such as Canva and/or use Pinterest for your reference images.

Importantly, I don’t reach out to them and say, “I would love to shoot ‘something‘ with you…” Instead, I introduce myself and say, “I would love to shoot ‘this‘ with you!”

How has this worked out for me over the years? Well, I’ve pretty much had a 100% success rate so far, so I’ll let you be the judge! Moreover, this approach has even given me the opportunity to art direct some editorial shots.

Happy woman on phone at home

Tip #3: Be persistent!

Sometimes, you’ll try to reach out to a photographer and not hear anything back. While it might be tempting to give up on this prospect entirely, I encourage you to try again! When it comes to networking, there is nothing to lose! So, if the photographer didn’t get back to you regarding a photoshoot? Kindly touch base again after a few weeks.

Remember: people sometimes get busy. But this doesn’t mean they are not interested!

Pro Tip: Just know when to draw the line. While there’s no harm in following up once or twice with a vendor who hasn’t gotten back to you, sending a million messages will likely put that person off and create a bad impression for you. Furthermore, if they do get back to you and decline your offer, respect their decision. Don’t keep pressing!

Tip #4: Keep in touch!

Let’s say that you’ve participated in a photoshoot that went very well. However, you haven’t heard back from the photographer regarding other projects. Why not add them to your newsletter and share your recent work?

(Not too often – but once a month, or once every two months, is enough!)

A simple newsletter that showcases your latest work is a great way to keep your network active and informed of what you’re doing! After all, you can’t only rely on social media to keep your network thriving. Newsletters are a great add-on for your business. Who knows – they could result in even more work to help strengthen your makeup portfolio further!

Not sure which platform to use for this strategy? Personally, I use MailChimp and I love it!

Tip #5: Make friends!

Reaching out to photographers can also come from word of mouth. You may befriend stylists, hairdressers, or models in the beauty industry who know the person you’re looking to connect with! So, make friends with those around you, always be professional, and never fail to do your best work. Your network could very well give you that foot in the door you’ve been needing! This has happened to me many times – often, without me even needing to ask for it!

Makeup artist applying liquid tonal foundation on the face of the woman in make up room

Building Your Makeup Portfolio: Final Thoughts

Building your makeup portfolio and connecting with people can look a bit frightening at first. But like all the other steps you will undertake in your career, it’s really only the first step that’s the hardest to take! Once you get going, it’ll become easier and easier, I promise!

Plus, you’ll soon realize that the makeup industry is much bigger than it looks! If a photographer doesn’t get back to you, despite your efforts to connect, don’t beat yourself up. It likely has nothing to do with you. Just see it as a new opportunity to connect with a different photographer. Something amazing will ALWAYS be waiting for you around the corner!

Learn everything you need to know to build a strong makeup portfolio by enrolling in QC Makeup Academy’s Portfolio Development Workshop today!

May 14
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Makeup jobs article, May 14 2021, Feature Image

8 Sins You Shouldn’t Commit During Makeup Jobs!

By Career Advice, From the Experts, Your Makeup Career No Comments

Charlotte is the proud owner of her very own hair and makeup business, A Date With Charlotte. From bridal to editorial, to film and television, and everything in-between – Charlotte’s extensive makeup training allows her to provide a wide variety of services that cater to ALL types of clientele!

Her extensive resume includes working for Prada, L’Oreal, and even the cast of the hit show, Glee! A developer of educational programs, Charlotte has even been awarded Best Makeup Educator of the Year by the Australian Industry Makeup Awards.

Planning to book makeup jobs this year? Then you’ll want to AVOID making these 8 critical mistakes!

Etiquette During Makeup Jobs

Experience teaches all. As a professional makeup artist, there’s a certain etiquette you always need to follow. This etiquette will help you ensure that you always provide clients with a safe and professional service. Over the years, I’ve learned quite a few things that I definitely recommend not doing during makeup jobs. Though some of them might seem like little things, I promise you that they make a big difference… and not in a good way!

Whenever you take on makeup jobs with clients, it’s important to remember that how you present yourself is EVERYTHING! The right impression can turn a one-time client into a devoted customer for life. The wrong impression, on the other hand, can result in a negative review that hurts your reputation.

We all have our sins. Sometimes, we don’t realize that these ‘sins’ can bother other people. Thus, it’s important to be mindful and avoid these mistakes during your makeup jobs. This way, you’ll better your chances of getting booked by your clients again in the future.

Makeup jobs article, May 14 2021, in-post image

8 Sins You Shouldn’t Commit During Makeup Jobs

Sin #1: Having pointy nails

In my opinion, this is the number one thing to avoid when doing makeup jobs! Applying makeup with long, pointy nails can be dangerous. For instance, you could harm your client by accidentally poking or scratching their skin.

Often, you’ll be required to use your hands to apply makeup on the face or body. Even if you’re used to wearing long nails, they can be quite inconvenient in this kind of scenario. Wearing long nails can also be unsanitary. After all, there’s a better chance that product build-up and/or bacteria will get stuck underneath your nails.

For this reason, clean, rounded short nails are the recommended shape to wear during makeup jobs.

Sin #2: Improper wardrobe

By this, I specifically mean:

  • High heels;
  • Uncomfortable clothing;
  • And/or colorful clothes.

During most makeup jobs, you’ll be standing on your feet for hours. If you happen to be working on set, you could be on your feet for most of the day. Sometimes, you’ll need to literally run on set. Therefore, wearing comfortable clothes and shoes is a MOST! Ideally, you should be able to move easily. This way, you can be ready whenever you’re called for emergency touch-ups.

Closed-toe shoes and a convenient outfit are what you need to wear at work. Now technically, there’s no ‘mandatory’ uniform for makeup artists. That being said, there’s an industry understanding that makeup artists working in a studio tend to usually wear all black. There are several reasons for this.

Firstly, if you’re on set, you can be in the eye line of the actor. Bright colors can distract the eyes, which is the last thing you want to have happened. These days, cameras are so advanced that you could even be caught by the lens if you were standing by in the corner of the room.

Secondly, when working with makeup products, you can quickly get dirty. If your bright, colorful clothes look smudged, they won’t come off as overly professional. Black clothing, however, will naturally mask a lot of the flyaway debris.

Lastly, bright colors can also reflect on the complexion of your clients and mislead you when choosing your colors for makeup jobs.

Woman wearing natural-looking makeup

Sin #3: Wearing full glam makeup

Unless you’re sporting your very own signature style, or your private clients come to get this specific look, I would recommend wearing a clean and fresh application while doing makeup jobs. You never know what your client is looking for. If they don’t want a full glam look, seeing it on you might overwhelm or intimidate them.

Sin #4: Smoking at makeup jobs

Avoid this as MUCH as you can! If you do choose to have a cigarette or puff on your vape during breaks, make sure you have gum and perfume handy. I used to be a heavy smoker, so I know it’s hard!

But now that I’ve stopped, I can actually smell when someone else smokes. I don’t say this to judge, but solely so that you’re aware: to non-smokers, the smell of second-hand smoke is disgusting. Since you’re working up close and personal with your client’s face, that odor can quickly become overwhelming.

As a makeup artist, personal hygiene is extremely important. So, always make sure you smell and look your best!

Chatty woman

Sin #5: Being too chatty

Often, we’re the first person that clients or talents are spending time with before their big moment, wedding, live TV show, performance, etc. As such, it’s really important to make the person in your chair feel as relaxed as possible by the time they leave.

Asking too many questions – or questions that are too personal – is not always appropriate. In most cases, you won’t know the personal situation of the person sitting in front of you. Certain questions can quickly put them off, even if you don’t mean for them to. Instead, I recommend letting your client drive the conversation.

Most importantly, if the person DOESN’T want to speak, don’t force it! It’s not meant to be a slight against you. Often, your client’s lack of communication simply means that they might want to relax or focus, prior to a stressful time.

Sin #6: Acting like too much of a fan

The reality is: if your goal is to work as a celebrity makeup artist, then you eventually will meet famous people! But when you work with these stars, you NEED to act with professionalism at all times. Importantly, you have to remember that when they book makeup jobs with you, they want to be treated as a person.

Celebrities are often rushed by fans everywhere they go; getting requests for photos or autographs. This can become quite tiresome for them at times. As such, you should refrain from this same sort of behavior. It’s often seen as inappropriate and unprofessional. Of course, saying to someone that you love his/her work is fine! Just try to avoid the big fan moment during makeup jobs!

Makeup artist with makeup kit

Sin #7: Being lazy with makeup sanitization

In my opinion, this is one of the most important sins to avoid committing! Under no circumstance can you skip important, hygienic steps. Cross-contamination, allergies, and negative skin reactions are real risks that we can expose our clients to during makeup jobs.

This is especially a threat if we’re not being careful with sanitizing procedures. Cleaning your brushes and products thoroughly is a must. If your client reacts or catches a virus because you didn’t properly sanitize your makeup items, it can (and likely will) cost you your career!

Sin #8: Being late to makeup jobs

I’ll make this as clear as humanly possible: you CANNOT be late! Full stop. It doesn’t matter if it’s just been 5 minutes – don’t do it. Oftentimes, makeup artists are the ones who get the day started. Our clients have a whole whack of others things they need to do once their appointment is done. Being late can impact the whole schedule of their day.

If you’re working on set, the consequences are even direr. If you’re late, the production might have to pay extra hours to the talent and crew who were there on time… I’ll let you imagine the result of this situation! Needless to say, don’t expect them to call you for any other makeup jobs again!

Makeup artist working on client

Working on Makeup Jobs: My Final Thoughts

As for makeup artists, we are very lucky to work in an industry that is both entertaining and – most of the time – relaxed. The downside, though, is that a chilled environment can sometimes lead us to be a bit less cautious if we’re not careful. Even if you are not caught in the act, your clients WILL notice these sins… and probably won’t want to book with you again.

This is why it’s important to maintain the right etiquette for all makeup jobs! Being irreproachable is not always easy, but being professional is accessible to anyone! Start by avoiding these 8 sins during your makeup jobs. Then make sure to always smile, exude positivity, and do the best work you can. So long as you do this, you’ll definitely have a successful career!

Become professionally certified and book makeup jobs in as little as 3-6 months by training with QC Makeup Academy!

Apr 30
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Makeup portfolio article, Apr 30 2021, Feature Image

The 6 Best Ways to Market Your Makeup Portfolio

By Career Advice, From the Experts, Your Makeup Career No Comments

Want to know how to properly market your makeup portfolio? Professional MUA, Gabrielle Rivera, reveals 6 of the best ways to get it seen by the masses!

Gabrielle is a QC Makeup Academy Graduate. Visit her Instagram here!

Being a Makeup Artist in the 21st Century

As a professional makeup artist, you’ll quickly realize how saturated this career field can be. At the beginning of your career, you might feel that it’s difficult to stand out above the rest. One of the single greatest things you can do to get your name out there and shine is to not only have a solid makeup portfolio – but know how to market it correctly.

So, I’m going to share with you today 6 ways to market your makeup portfolio online. In my opinion, these 6 methods are the best! If maximized properly, they’ll help you grow your business, gain clientele, and open all sorts of doors for networking!

makeup artist and hair stylist working on model for photoshoot

6 Ways You Should Market Your Makeup Portfolio

1. Website vs. Social Media

When building your business, it’s always important to remember that you are a professional. It’s easy for many to get swept away by social media and the audience that “influencers” receive.

Yes, having a following on social media platforms can benefit your business because it can help you gain exposure. But at the same time, you’ll also be limiting potential clientele by only having your business and/or makeup portfolio on social media.

As an industry professional, if you want others to take you and your business seriously, using only social media is NOT be the way to go. Social media is an outlet that is extremely saturated with other makeup artists. These makeup artists are all promoting their work, same as you. However, when clients see that you have a social media presence AS WELL AS a professional website and makeup portfolio, they’ll be all the more inclined to work with you.

Having a professional website that showcases your portfolio will help put you above the rest because it’ll show your dedication and overall professionalism.

2. Know Your Brand

When it comes to marketing your makeup portfolio, another key tip is to seriously plan out the type of branding you envision for your business and work. Branding allows potential clients to visually understand your style. Your brand will give people a sense of who you are as a creator, an artist, and a professional.

When you carefully plan out the branding of your business and makeup portfolio, you are telling the world what it is you offer. If you’re not sure how to brand your business, think about your logo, color scheme(s), and the overall style of makeup/photography that will best suit you.

building your business's brand concept

3. Know Your “Why”

Showcasing your skills and previous work is monumental when developing your makeup portfolio. Just keep in mind that your portfolio should also allow potential clients the chance to better get to know YOU, too!

Building a rapport with people is a major part of gaining loyal, long-term clients. Moreover, building rapport is critical for your networking opportunities. When building your website, make sure to create an eye-catching Homepage. Take it one step further by creating an About Me section that lets clients feel like they’re getting a glimpse into your life – and into who you are as a person.

In this industry, you’ll quickly find that most clients want to know your WHY. For example, why did you choose this field, and what drives you to be your very best? Why are you passionate about this line of work?

Clients want to know that to you, it’s about more than just making money. They want to book with someone who will provide them with some type of personal experience. Marketing a successful makeup portfolio is all about creating a lasting impression for clients… and a simple way to do this is by letting them get to know you.

4. Maximize Your Makeup Portfolio By Showcasing Your BEST Work

When I think about what makes a successful makeup portfolio, I try to put myself in the shoes of the customer. As a prospective client, I would want to see clean work, the versatility of skill or style, and clear, crisp images.

A big part of marketing your portfolio comes down to your images. There’s a lot to be said about the artists who go above and beyond; taking the time to ensure that the application, lighting, and quality of their photos always showcase their best work.

Obviously, high-quality photos are a MUST for any professional makeup portfolio. But there’s a lot more to it than just that! The organization and presentation of your photos can also help to make your portfolio successful, too. As you’re developing your own portfolio, ask yourself: do you prefer the “less is more” approach? Or do you prefer to provide more samples so that clients can see a wider range of your work?

makeup portfolio article, Apr 30 2021, third in-post image, excellent customer service review concept

5. Pair Your Makeup Portfolio with Testimonials on Your Website

As I mentioned earlier, social media is undoubtedly a great tool to help your business gain exposure. But if you want to set yourself apart from other artists on social media, include a Testimonials section on your professional website or makeup portfolio!

Just like with restaurants or movies, potential customers will often seek out reviews to get a better idea of your business – before they take the leap and book with you. Reviews will help them make their decision about you. So, make sure to give past clients the opportunity to write a testimonial about their experience with you! Furthermore, showcase these raving reviews directly on your website. As a result, potential clients will have a better understanding of what their own experience will be if they work with you.

In my experience, reviews are a great way to help alleviate any reservations a client might have about booking with your business. When they see how many people have had great experiences with you, it’ll reassure new clients that you truly are the best fit for their needs!

6. Make Yourself Accessible

My last tip to help you market your makeup portfolio is to make it easy for clients to contact you! I can’t tell you how many times I’ve heard clients complain that they didn’t know how to contact an MUA, or had trouble finding their contact information.

This doesn’t need to be complicated either. On your website, all you need to do is clearly list your:

  • Full name
  • Email
  • Business address
  • Phone number

Making this information public and easy to find will really go a long way! You don’t want clients to have a difficult time when navigating your makeup portfolio and/or website. You especially don’t want them to struggle with finding your contact information. If they do, it’ll drastically lower the chances of them wanting to book with you.

Photo portrait of funky young woman smiling cheerful showing call me sign winking blinking isolated on pastel purple color background

Likewise, on every platform you’re using, make sure to indicate the easiest or preferred way for client communication. This will help:

  • Ensure that you don’t miss any potential clients who are trying to reach out to you;
  • Keep your client contacts organized and in one place;
  • Keep a consistent and reliable source of contact with your client.

I guarantee that if you apply these 6 tips, you’ll be able to market your makeup portfolio successfully!

Got any additional tips to add to this list? Let me know in the comments below. Thanks for reading!

Learn everything you need to know about creating a strong, professional makeup portfolio by enrolling in QC Makeup Academy’s online Portfolio Development Workshop!

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