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Apr 22
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The Basic Skills EVERY Makeup Artist Should Know

By Career Advice, Makeup Tips and Tricks, Your Makeup Career No Comments

Makeup artists are responsible for making their clients look beautiful, no matter what the occasion. The best makeup artists not only have technical skills – but also a number of other important skills that help them do their job properly. In this article, we’ll discuss the basic skills that every makeup artist should know.

By possessing these specific, key skills, you’ll be able to find true success in the professional beauty industry!

But wait! Before we dive in, have you read our ultimate guide on becoming a makeup artist (even without any prior experience)? No? Then make sure to check it out here!

Is Doing Makeup a Skill?

A lot of people seem to think that applying makeup is a skill that anyone can do. And while it’s true that literally anyone can apply makeup – not everyone can do it well.

Think about it this way… You wouldn’t trust just anyone to give you a haircut, would you? The same logic applies to makeup. Just because someone knows how to put on a little foundation and mascara doesn’t mean they’re qualified to give you a full-blown makeover!

No, in order to be considered a skilled makeup artist, there’s MUCH more than that required… And this is exactly why professional training is critical to long-term success. So, let’s take a look at that, shall we?

What Subjects Do You Need to Be a Makeup Artist?

In order to be a successful makeup artist, you’ll need to have a firm understanding of basic artistry and color theory. We’re talking about concepts like shading, highlight, and contouring – along with an understanding of how light interacts with various colors.

You’ll also want to make sure you have a good grasp on hygiene practices (more on that later) and understand the different skin types people have. Oh, and don’t forget about the actual makeup application techniques themselves! The better you are at applying makeup, the happier your clients will obviously be.

See? There’s a lot more to being an MUA than just “putting on some lipstick”.

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Learning Via Social Media Vs. Proper Courses

Social Media

Importantly, the knowledge mentioned above isn’t something you can acquire simply by watching YouTube tutorials, or by following social media gurus. Why is this?

Simply put, most of these MUAs – while great at what they do – only know how to apply makeup to their own face. They can’t actually teach you the foundational knowledge required to know how to apply techniques to other faces. Sure, knowing how to create a stunning look on your own face is useful… But clients will have different bone structures, facial features, skin types, skin tones, etc.

If you can’t actually apply your skill to other people, you won’t be much use to them, will you?

Furthermore, most makeup gurus on social media only know how to create the “social media style“. A lot of the time, this style of makeup doesn’t actually utilize professional, classic techniques. As such, it won’t be overly useful in most areas of the professional beauty industry (such as in bridal makeup, editorial makeup, SFX makeup, etc.).

As a makeup artist, you have to be able to create any and every style of makeup the job is asking for – not simply one style. The only way to know how to create any style is by first understanding the core techniques of makeup artistry… And this is where a legitimate makeup school comes into play.

Professional Makeup Training

So, what’s the best way to learn how to legitimately do makeup to a professional standard? The answer is simple: by enrolling in a professional makeup training program!

In a proper makeup course, you’ll learn from qualified instructors who have years (if not decades) of experience in the industry. They’ll be able to teach you everything from the basics of color theory and artistry… To more advanced techniques like airbrushing, special effects makeup, and even henna tattoos.

What’s more, your practical assignments will also give you plenty of hands-on experience working with real models. This is critical, as it’ll give you the chance to put your newly-learned skills into practice. As a result, you can then grow in confidence as you see just how great you’re at doing makeup!

Not to mention, once you graduate, the right makeup course will arm you with an actual certification and professional designation. These will look amazing on your resume – and be sure to impress potential clients and prospective employers alike!

These are just some of the reasons why professional makeup training is so important, and why social media simply can’t compare. If you’re serious about becoming a skilled MUA, make sure to enroll in a quality course… It’ll be the best decision you ever make!

Did you know that QC Makeup Academy offers self-paced, online certification courses that you can complete in as little as 2-6 months? It’s true! QC has been a pioneer of distance learning since 1984 – and you can learn all about our school on our website!

Makeup artist doing makeup beautiful girl in the salon, beauty concept and style

Do You Need to Be Good at Drawing to Be a Makeup Artist?

No, you don’t need to be good at drawing to be a makeup artist. However, being able to understand and visualize different types of art can help you create better makeup looks.

For example, if you’re doing a period-inspired look, being familiar with classic paintings can give you a great starting point for your design. Similarly, if you’re creating a modern or avant-garde look, knowing about contemporary art styles can help you come up with something truly unique!

Of course, at the end of the day, the best way to improve your skills is simply by practicing as much as possible. The more looks you create, the better you’ll become at understanding what works and what doesn’t.

So even if you don’t consider yourself to be particularly “artistic”, don’t worry – you can still become a great makeup artist. The key is to simply never stop practicing, and to always be open to new ideas!

Makeup 101: Simple Makeup Skills All MUAs Need to Master

By the time any makeup artist is taking on paying clients, there’s a certain level of subject-matter expertise they’re expected to have. Otherwise, the customer likely won’t be getting their money’s worth – and you probably won’t get a very good review.

For instance, here are just 5 basic skills/techniques you’ll need to master BEFORE booking any jobs:

1. Skin Prep

The first step to any good makeup look is proper skin prep. This means cleansing, exfoliating, and moisturizing the skin to create a smooth, hydrated base.

If you don’t prep the skin properly, your foundation will look patchy and your concealer won’t stay put. Furthermore, if you don’t know how to identify your client’s skin type, you won’t know the right skin products to put on their skin – let alone the right makeup products!

In other words: take the time to do this step right, and your whole makeup look will be better for it!

Become an International Skincare Consulting Professional (ISCP) in as little as 2 short months by enrolling in QC Makeup Academy’s Skincare Course today!

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2. Hygiene

As a makeup artist, you’ll be working with all sorts of different people. This means it’s important to always practice good hygiene, both for your own sake and for the sake of your clients!

Some key things to remember:

  • Always wash your hands before starting any makeup application
  • Use clean brushes, sponges, and other tools
  • Use disposable applicators whenever possible
  • Never share makeup products with anyone
  • Disinfect your workstation before and after every application

By taking these simple precautions, you can help prevent the spread of bacteria and illness – and keep yourself (and your clients) healthy and happy!

3. Color Correcting

Color correcting is a technique used to neutralize discoloration on the skin. This can be anything from dark circles to redness, hyperpigmentation, or even bruises!

Makeup artists use color theory to determine which concealer shades will cancel out specific types of discoloration. For example, green concealer is typically used to neutralize redness, while yellow concealer can help cancel out dark under-eye circles.

If you don’t know how to color correct, your concealer will just end up looking muddy and won’t do a very good job of hiding imperfections. As a result, your client’s skin will look uneven and their makeup will appear cakey and heavy.

To avoid this, make sure you know the basics of color correcting before taking on any clients!

Not sure where to start? Watch this informative color correcting webinar by celebrity MUA and QC Makeup Academy executive instructor, Nathan Johnson!

4. Color Matching

Once you’ve prepped and corrected your client’s skin, it’s time to start matching them to the right foundation shade!

This might seem like a no-brainer, but you’d be surprised how many makeup artists get this step wrong. The wrong foundation shade can completely throw off the rest of your client’s makeup – and make them look either washed out or overly made-up.

To avoid this, it’s important to take the time to identify your client’s skin tone and then find their perfect foundation match. If you don’t have a product that already matches their skin tone, don’t worry! Your training will equip you to mix and match your foundations in order to create the color they need!

Foundation, powder, concealer pencil with make up brushes on crumpled paper. Makeup products to even out skin tone and complexion

5. Eyebrows

Eyebrows are arguably the most important feature on the face. As a makeup artist, it’s your job to make sure they look their best!

(And we’re not talking about the boxy, unnatural brows we’re all so used to seeing on social media… No, in the world of professional makeup, eyebrows still need to look natural!)

This means knowing how to shape your client’s brows, fill them in, and highlight them properly. It also means being able to identify the different eyebrow shapes and determine which one will suit your client’s face the best. If you don’t know how to do all of this, your client’s eyebrows will end up looking uneven, sparse, and just plain bad.

And let’s be honest – no one wants that!

So, if you’re serious about becoming a makeup artist, make sure you put in the time to master the art of eyebrow shaping. Once you’ve got that down, the rest will be a breeze!

Check out this incredible step-by-step tutorial by QC Makeup Academy Student Ambassador, Amanda Ramey, on how to achieve natural, realistic brows… Even if your client has no eyebrows at all!

The Basic Skills Every Makeup Artist Should Know: Soft Skills

Now that we’ve gone over some of the basic technical skills every makeup artist should know, let’s talk about the soft skills you’ll need to be successful in this industry.

While hard skills are important, they’re not the only thing that will make you a great makeup artist. In order to really excel in this field, you’ll need to possess certain soft skills as well.

Some of the most important soft skills for MUAs include the ability to:

  • Listen to and understand your client’s needs
  • Communicate effectively with your client
  • Build a respectful, positive rapport with your clients
  • Stay calm under pressure
  • Embrace and learn from constructive criticism

These are just a few of the essential soft skills you’ll need to master if you want to be a successful makeup artist. So, if you’re not already proficient in these areas, now is the time to start working on them!

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What Hard Skills Does a Makeup Artist Require to Run Their Own Business?

In addition to the basic technical skills and soft skills we’ve discussed, there are also certain hard business skills every makeup artist should have if they want to be successful long-term.

Some of the most important business skills for MUAs include the ability to:

  • Market and promote your business
  • Manage your finances
  • Network and build relationships with other industry professionals
  • Set goals and create a business plan

If you don’t already have these hard business skills, it’s okay! There are plenty of resources out there that can help you develop them. And, of course, your training at QC Makeup Academy will also provide you with some essential business education.

After all, EVERY one of our online certification courses comes with a full unit devoted entirely to business training!

Here’s our full list of online makeup and beauty courses, in case you’re interested in checking them out!

To Wrap Things Up…

There you have it! These are just a few of the basic skills every makeup artist should know. So, if you’re thinking about becoming a makeup artist, make sure you brush up on these essential skills before taking the plunge!

And, of course, don’t forget to enroll in a reputable makeup artistry course so you can receive proper training from experienced industry professionals.

At QC Makeup Academy, our online courses are designed to provide you with all the education and resources you need to launch a successful career in the beauty industry – no matter where in the world you happen to be!

So, what are you waiting for? The time to start your dream career is NOW!

Apr 14
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The Pros and Cons of Working as a Makeup Artist

By Career Advice, Your Makeup Career No Comments

Updated in 2024

Today, we’re here to explore both the pros and cons of working as a makeup artist. This way, that you can make an informed decision about your future!

After all, there are many reasons why one might want to become a professional MUA. The hours might be flexible, you can work from anywhere in the world, and it’s a very creative industry. That said, there are also some drawbacks that should be considered before making the decision to pursue a career in makeup artistry.

So, let’s take a look at both sides of the coin, shall we?

What is a Professional Makeup Artist?

A professional makeup artist uses their creative talents to apply cosmetics and enhance an individual’s appearance. This can be done for a variety of reasons, including but not limited to fashion shows, film productions, weddings, and photo shoots.

The Job Description of a Makeup Artist

A makeup artist’s job is to make their clients look and feel their best. This is done by using a combination of cosmetics, knowledge of color theory, and application techniques.

A typical day for an MUA could consist of the following tasks:

  • Meeting with clients to discuss their needs and wants (i.e. conducting consultations)
  • Applying makeup to clients
  • Touching up makeup throughout the day
  • Assisting with hair and wardrobe changes
  • Attending castings and auditions

Furthermore, if you run your own company, you’ll have daily responsibilities that cover the business side of things, too. For instance, you’ll have to:

  • Develop client contracts
  • Market your business
  • Handle finances
  • Network with other industry professional, etc.

Types of Makeup Artists

1. Beauty Consultant

There are many different types of MUAs, each with their own unique set of skills and specialties. The most common type of makeup artist is a beauty consultant, who works in department stores or cosmetic counters. These consultants advise customers on which products to purchase based on their skin type, eye color, etc.

2. Bridal MUA

As the name suggests, a bridal makeup artist is somebody who specializes in doing makeup for weddings. This includes the bride, as well as the bridal party.

3. Editorial Makeup Artist

An editorial makeup artist is somebody who works primarily in the fashion industry. This could include doing runway shows, photo shoots, and other events that are related to fashion.

4. Celebrity MUA

A celebrity makeup artist is somebody who works with, you guessed it – celebrities! This could be anybody from actors and actresses to models and musicians.

5. Special FX MUA

Another type of makeup artist is a special effects (SFX) artist. SFX artists use their skills to create special effects for movies, television shows, live performances, and theater. This might include creating fake wounds or bruises, applying prosthetics, and even playing with different types of hair and wigs.

6. Freelance Makeup Artist

Lastly, another common kind of makeup artist is a freelance artist. Becoming a freelance makeup artist allows you more freedom than working for a company.  They work independently and often have a more flexible schedule than other types of makeup artists, and have choice over their clients. They might also be hired to work on film sets, fashion shows, or weddings.

Benefits of Being a Freelance Makeup Artist

Some of the benefits of being a freelance makeup artist include:

  • The ability to work from anywhere in the world
  • A more flexible schedule
  • The opportunity to be your own boss and set your own hours
  • The chance to build a strong portfolio
  • Flexibility to set your own rates

Drawbacks of Being a Freelance Makeup Artist

Of course, there are also some drawbacks that come with being a freelance MUA. These include:

  • Not having health benefits or other employee perks
  • Having to constantly market yourself and find new clients
  • Dealing with the financial ups and downs that come with running your own business

Did you know that QC Makeup Academy‘s self-paced, online certification courses can train you to become any and all of the above types of MUAs? It’s true! Learn more about our full list of programs here!

The Pros of Working as a Makeup Artist

Now, let’s get to the main event: the pros and cons of makeup artistry as a professional career!

Pro #1: The Ability to Help People Feel Good About Themselves

One of the best things about being a makeup artist is that you have the ability to help people feel good about themselves. Makeup can be used as a tool to boost confidence and make people feel beautiful. It’s an amazing feeling when you can help somebody look and feel their best!

Pro #2: The Opportunity to Be Creative

Another great thing about being a makeup artist is that it allows you to be creative. If you’re somebody who loves experimenting with different looks, colors, and products, then this career is definitely for you! You’ll never get bored as an MUA because there are always new trends to try out and ways to express your creativity.

Pro #3: The Potential to Earn a Good Income

Makeup artists can earn a very good income, especially if they work in the fashion or entertainment industry. Even if you don’t make it to the big leagues, though, you can still do very well for yourself as a makeup artist. The potential to earn is unlimited and depends heavily on what you put into it. Makeup artists can do A LOT to make themselves stand out and increase their services. Some things include owning their own business, having a strong social media presence, working with luxury clients, and more!

Pro Tip: Check out our blog post “The 16 Most Profitable Careers as a Makeup Artist.”

Pro #4: The Chance to Travel

Depending on the type of MUA you are, you might have the opportunity to travel. For instance, freelance makeup artists, bridal artists for destination weddings, editorial MUAs, and makeup artists for film and television can potentially give you the chance to job.

This is a great perk of the job because it allows you to see new places and meet new people. It can also be a great way to learn about different cultures and their customs around beauty!

Pro #5: The Possibility of Working From Home

One final pro is that, depending on the type of makeup artist you are, you might have the opportunity to work from home. This can be a great perk if you don’t like working in an office or if you have young children at home that you need to take care of.

Are YOU a stay-at-home mom? There’s no reason you can’t still pursue your dream career in the beauty industry! Discover how you can become a makeup artist as a SAH parent!

Pro #6: The Ability to Add Complementary Beauty Services

Another benefit of building a career in makeup is that you also have the option to add other beauty services to your repertoire. This can include hair styling, skincare, fashion styling, etc.

Adding these extra services can not only make you more in-demand – it can also lead to a higher income! Many makeup artists find that they earn more money when they offer multiple beauty services instead of just makeup alone.

Pro #7: The Potential to Work With Famous People

Without a doubt, one of the coolest things about being a makeup artist is that you might have the opportunity to work with famous people! If you want to work in fashion or entertainment, this is definitely a possibility. It’s always exciting to meet celebrities and see them up close – and it’s even more exciting when you’re the one responsible for making them look their best!

Pro #8: You Get to Work on Exciting Projects

As an MUA, you’ll never be bored because no two days are ever the same! You might find yourself working on fashion shows one day, photoshoots the next, and weddings the following weekend.

You’ll also have the opportunity to work on some pretty exciting projects, like music videos, commercials, and even movies! It’s always thrilling to see your work on screen or in print – and it’s a great feeling knowing that you helped make somebody look their best.

Pro #9: The Makeup Industry is Always Changing

The beauty industry is always changing, which means that there’s always something new to learn! This is great for curious minds who want to stay up-to-date on the latest trends and techniques.

Even if you’ve been working as a makeup artist for years, you’ll still find yourself learning new things all the time. The best part? You can take what you learn and incorporate it into your own unique style!

Pro Tip: One of the best ways to get more clients is to learn about skincare. QC’s skincare consultant course will teach you about the ingredients found in makeup and skincare products. This will allow you to recommend products to clients or create your own!

Pro #10: The Beauty Community is Incredibly Supportive

Another major perk of being a makeup artist is that you’ll be a part of an incredibly supportive community. No matter where you are in your career, you’ll always find somebody who is willing to help you out or give you advice.

This is especially true if you’re just starting out as a makeup artist. There are so many helpful resources available – all you have to do is look for them!

Pro #11: There’s No Shortage of Networking Opportunities

In the beauty industry, it’s all about who you know. Fortunately, as a makeup artist, you’ll have plenty of opportunities to network with other professionals!

You might meet other artists at events like makeup conventions or trade shows. Or, you could connect with them online through social media or forums. Either way, it’s always beneficial to have a strong network of contacts in the industry.

Pro #12: You Can Turn Your Passion Into a Successful Business

If you’re passionate about makeup, there’s no reason why you can’t turn it into a successful business! With hard work and dedication, anything is possible.

Many makeup artists start out working for themselves, and they eventually build up a strong clientele. If you want to be your own boss, this is definitely the career for you!

Started your very own makeup business and need help finding/booking clients? Check out our guide on getting clients – and keeping them!

Pro #13: You Can Work Indoors or Outdoors

As a makeup artist, you have the freedom to choose where you want to work. If you prefer working indoors, you can apply makeup in a salon or studio. Or, if you’re more of an outdoorsy person, you could work on location at photoshoots or events.

The beauty industry offers a ton of different opportunities – it’s up to you to find the one that’s right for you!

Pro #14: You Can Set Your Own Hours

Another great thing about being a makeup artist is that you can set your own hours! If you want to work traditional 9-to-5 hours, that’s no problem. But if you’d rather have a more flexible schedule, that’s an option, too.

This is perfect for people who have other commitments outside of work, like school or family. You can easily work around your schedule to make sure that everything fits together perfectly.

Pro #15: It’s Not That Physically Demanding of a Job

Unlike some other careers, being a makeup artist doesn’t require a lot of physical labor. Of course, there may be times when you have to stand for long periods of time – but for the most part, it’s not a physically demanding job.

This is great news for people who don’t want to work in a career that’s too physically taxing. It’s also perfect for those who want to pursue other interests outside of work, like fitness or hobbies.

Pro #16: You Don’t Need a University Degree

In most cases, you don’t need a university degree to become a makeup artist. Of course, if you want to work in film or television, you’ll likely need some form of post-secondary education. But the requirements vary heavily by location, and what matters most is having a strong portfolio and skillset.

This is great news for people who don’t want to (or can’t) go to university. It’s also perfect for those who want to get started in their career as soon as possible!

All this to be said, the most successful makeup artists out there got to where they are because they started their careers with some sort of professional makeup training under their belt. This is why we strongly recommend completing some sort of accredited training and obtaining a reputable certification.

Fun Fact: QC’s most popular certification course is undoubtedly our Master Makeup Artistry Course – which you certifies you internationally as a makeup artist!

Pro #17: You Can Work in Many Different Fields

As an MUA, you’re not limited to working in one specific field. You could find yourself working in fashion, film, television, theatre, weddings, print, or even special effects. The possibilities are endless!

This is perfect for people who want to have a varied and exciting career. It’s also perfect for those who want to try their hand at many different things before settling on one specific field.

Pro #18: It Can Be a Full-Time Career or a Part-Time Hustle

Another great thing about being a makeup artist is that it can be either a full-time career or a part-time side gig. If you want to make it your full-time job, you can definitely do that. But if you only want to work on the weekends or evenings, that’s an option, too!

This is perfect for people who want to have a more flexible career. It’s also perfect for those who want to pursue other interests outside of work, like school or family.

Pro #19: You Can Help Out Friends and Family

As a makeup artist, you have the opportunity to help out your friends and family with their beauty needs. If they need help getting ready for a wedding or a big event, you can be there to lend a hand!

This is perfect for people who want to be able to use their skills to help out those they care about. It’s also perfect for those who want to feel like they’re making a difference in the lives of others.

Pro #20: You Get to Do What You Love for a Living

Last but not least, one of the best things about being a makeup artist is that you get to do what you love for a living. If you’re passionate about makeup and beauty, then this is the perfect career for you!

It’s also the ideal situation for anyone who wants to be able to turn their passion into a successful, thriving career. It’s also a great fit for those who want to be able to wake up every day and love what they do.

Because as the age-old saying goes, “When you love what you do, you’ll never work a day in your life!”

Cons of Working as a Makeup Artist

Now that we’ve gone over some of the pros of being a makeup artist, it’s time to discuss some of the cons. While there are definitely more pros than cons, it’s important to be aware of both the good and the bad before making such a big decision. After all, no career is perfect!

So, without further ado, let’s take a look at some of the cons of being a makeup artist.

Con #1: The Hours Can Be Long and Irregular

One of the biggest cons of being a makeup artist is that the hours can be long and irregular. If you’re working in fashion or film, for example, you may have to work 12-hour days (or even longer). Similarly, if you’re working weddings or events, your hours will be dictated by the event itself.

This means that you may have to work early mornings, late nights, or even weekends.

This can be tough for people who want a more traditional Monday-to-Friday job with set hours. It can also be difficult for those who have other commitments outside of work, like school or family. But for those who truly love being an MUA, it’ll be a small price to pay to work your dream job!

Con #2: The Competition Can Be Fierce

Another con of being a makeup artist is that the competition can be fierce. Because it’s such a popular and in-demand industry, there are a lot of people vying for the same jobs.

This means that you’ll need to stand out from the crowd and make sure your portfolio is top-notch. That said, if you’re passionate about makeup and willing to put in the hard work, then you’ll definitely be able to succeed as an MUA!

Con #3: The Pay Can Be Inconsistent in The Beginning

While the pay for makeup artists can be great, it can also be quite inconsistent – particularly at the start of your career, as you make a name for yourself.

MUAs are paid per job, rather than receiving a regular salary. This means that you may have months where you’re making very little money, and then other months where you’re bringing in a decent income. So, if you’re not good at budgeting or saving money, this could pose a problem.

Con #4: You May Have to Travel for Work

Another potential con of being a makeup artist is that you may have to travel for work. If you want to work in fashion or film, for example, you’ll likely have to go where the jobs are. This means living in big cities like Los Angeles, New York, or London.

For some people, this is a dream come true! But for others, it’s not so desirable. If you have roots somewhere and don’t want to leave, then working as an an MUA may not be the best fit for you.

Con #5: You Might Have to Work With Difficult People

Another potential con of being a makeup artist is that you might have to work with difficult people. Because you’ll be working with clients one-on-one, there’s always the chance that you’ll come across someone who’s rude, demanding, or just plain unpleasant.

Of course, this isn’t always the case – but it’s something to keep in mind.

Con #6: You’ll Have to Deal with The Odd Choosing Beggar

As with any job where you’re providing a service, being a makeup artist means that you’ll have to deal with the odd choosing beggar. Choosing beggars are people who try to get their makeup done for free – usually by promising exposure or a “good review” on social media.

While it’s always nice to help out someone in need, you have to remember that your time and talent are worth something! So, don’t let anyone take advantage of you.

Pro Tip: Some people will want to use your services for free! Learn the signs of a choosing beggar and what to do.

Con #7: You’ll Often Be on Your Feet All Day

Another potential disadvantage of being a makeup artist is that you’ll often be on your feet all day. If you’re working long hours, this can take a toll on your body and leave you feeling exhausted at the end of the day. Of course, if you’re an active person who gets the “ick” at the idea of a desk job, then this probably won’t be a big deal at all!

Con #8: If You Aren’t Business-Savvy, You Won’t Thrive

It’s also important to point out that if you aren’t business-savvy, you likely won’t thrive as a makeup artist. Makeup artistry is a business – and like any business, there are certain things you need to do in order to be successful.

This includes things like marketing yourself, networking, and keeping track of your finances. If you’re not good with numbers or don’t like the idea of self-promotion, then working as an MUA probably isn’t for you.

If you are interested in running your own makeup artistry business, though, then learning the ins and outs of being an entrepreneur will be an exciting venture for you! And luckily, there are tons of high-quality makeup programs out there (such as the ones offered by QC Makeup Academy) that offer business training as part of their curriculum!

All in all, these are just a few of the cons of being a makeup artist. However, as you can see, they’re relatively small and manageable compared to all of the amazing pros! So, if you’re passionate about makeup and think this could be the right career for you, then go for it!

The beauty industry is an incredibly rewarding place to be.

Interesting Facts About Being a Makeup Artist

Now that we’ve gone over some of the pros and cons of being a makeup artist, let’s take a look at some interesting facts about this career!

  • The global professional makeup industry is worth $43 billion.
  • There are an estimated 50,000 professional makeup artists in the United States alone.
  • Makeup artists working in the film and television industry can earn up to $85 per hour.
  • Makeup artistry is one of the fastest-growing professions in the world.
  • In 2013, The New York Times named makeup artistry one of the “hottest jobs” in America.
  • Most MUAs start out working in salons, spas, or department stores before moving on to more specialized roles.
  • Makeup artists must have a strong understanding of color theory in order to create the looks they want.
  • Contouring was first popularized by makeup artist Dick Smith in the 1960s.
  • Nowadays, there are all sorts of specialized makeup artist roles, such as those who work in film, theater, and special effects.

Makeup Artist Salary

Now that you know the pros and cons of becoming a makeup artist, you’re probably wondering about the salary! Keep in mind, that this salary varies heavily depending on what industry you are working in. Additionally, factors such as owning your credentials, owning a business, working at a beauty counter, your clientele, and the services you provide will strongly influence your earnings as a makeup artist.

Makeup Artist Salaries in the USA 2024

Let’s get into it! We know the top pros and cons of becoming a makeup artist, but what do makeup artists earn in the US? In the USA the average base salary for makeup artists is $31.50 per hour. However, high-end makeup artists in the USA can make up to $79.55 per hour.

According to talent.com here are the top 5 states to earn money as a makeup artist:

  1. Hawaii
  2. Texas
  3. Florida
  4. Arizona
  5. California

Makeup Artist Salaries in Canada 2024

If you’re living in Canada, the average base salary for a makeup artist is $30.64 per hour. However, not every makeup artist has the same wage. Makeup artists on the high end of the payscale make up to $78.76 per hour in Canada.

According to Indeed, here are the cities with the best pay for Canadian makeup artists:

  1. Vaughan, ON
  2. Calgary, AB
  3. Vancouver, BC
  4. Toronto, ON
  5. Montreal, QC

Why You Should Get Professionally Certified with QC Makeup Academy

If you’re considering a career in makeup artistry, then you should look at getting some credentials behind your name! Although receiving formal education is not always required, it is recommended. As discussed, one of the ways you can increase your salary and credibility as a makeup artist is through taking formal education.

Benefits of a Makeup Certification

For starters, a certification will allow you to learn from some of the best makeup artists in the business. At QC, our instructors have years of experience working as professional MUAs and know all the tips and tricks of the trade. They’re also passionate about teaching and love helping students reach their full potential!

Additionally, an accredited certification will help you stand out from other makeup artists who don’t have one. In today’s competitive beauty industry, having a certification from a well-known school can give you a MAJOR edge.

Not only does learning from an accredited institution give you a competitive edge, but you also have the opportunity to learn how to start you own business. QC offers an optional business unit at the end of Master Makeup Artistry which teaches you how to market yourself, start a business, work with clients, and more!

Helpful Resources

Here are a bunch of handy resources for you to bookmark, to aid you in your journey into professional makeup artistry!

Becoming a Makeup Artist

While You’re Training

Finding and Working With Makeup Clients

Career Advice

Conclusion

Phew! That was a lot of information to take in. But now that you know the pros and cons of working as a makeup artist, you can make a more informed decision about whether or not this is the right career for you.

So, what do you think? Are you ready to pursue your dreams of becoming a makeup artist? Or are you going to think long and hard about it first? The choice is yours!

We hope this article has helped you in some way, and we wish you all the best in your future endeavors.

Become a Certified Makeup Artist

Build your skills in makeup artistry today!

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Apr 08
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The 16 Most Profitable Careers in Makeup Artistry

By Career Advice, Your Makeup Career No Comments

Do you have a passion for makeup and want a career that’s both creative and lucrative? If so, then you may want to consider becoming a makeup artist! There are many different career paths you can take within the field of makeup artistry, and each one has its own unique set of benefits. In this article, we’ll discuss 16 of the most popular and profitable careers in makeup artistry.

We’ll also answer some common FAQs so that you can gain a better insight into the professional makeup industry.

So, if you’re ready to learn more about these exciting careers, keep reading!

Before we get started, did you know that we’ve written the ULTIMATE guide on how to become a makeup artist? It’s true – and you can read it here!

Frequently Asked Questions

Before we reveal the top 16 careers in makeup artistry that you should seriously consider pursuing this year, let’s first address some of the most commonly asked questions. This way, you’ll have a better idea of what working as a professional MUA is like in the real world!

What is The Highest Qualification in Makeup?

There is no one-size-fits-all answer to this question because it depends on the country you’re living in and the specific job you’re applying for. In general, however, makeup artistry is an unregulated industry. Meaning, you aren’t technically required to have specific training or qualifications in order to do makeup professionally.

That said, most makeup artists have at least a high school diploma. Some jobs may require additional training or certification, but this will vary depending on the employer. With that in mind, the MUAs who go on to find major, long-term success more than likely have completed some sort of professional certification training – such as the kind offered by QC Makeup Academy.

So basically, even though getting a reputable certification isn’t mandatory, it’s still strongly encouraged!

Which Field is Best for a Makeup Artist?

This answer is subjective, because there are so many different fields that a makeup artist can specialize in! It all depends on your personal interests, strengths, and desired career path.

For example, some MUAs focus on doing special effects makeup for movies and TV shows. Others may prefer working with brides on their wedding day, or helping models get ready for photo shoots. Some makeup artists even go on to open their own salons or product lines!

The possibilities are truly endless.

What is The Average Makeup Artist Salary?

How much you’ll make as an MUA depends on a few factors. As with any other career, your success will depend largely on the amount of effort and dedication you put into your work. However, if you’re successful in building a thriving makeup artistry business, you can expect to earn a very comfortable salary.

Average Makeup Artistry Salary by Country

As a point of reference, here are some up-to-date salary ranges for makeup artistry professionals, based on a few example countries:

  • United States: Between approx. $31,200 USD and $75,270 USD per year. (Source: Talent.com)
  • Canada: Between approx. $28,000 CAD and $57,000 CAD per year. (Source: Glassdoor)
  • United Kingdom: Between approx. £29,250 GBP and £45,000 GBP per year. (Source: Talent.com)
  • New Zealand: Between approx. $32,000 NZD and $63,000 NZD per year. (Source: Payscale)
  • Australia: Between approx. $29,000 AUD and $116,000 AUD per year. (Source: Payscale)

Factors That’ll Impact Your Makeup Artistry Salary

When looking at the above numbers, keep in mind that where you fall on the scale will ultimately depend on a number of factors. Such factors include (but aren’t limited to):

  • Where you live
  • Your level of experience
  • The quality of your makeup portfolio
  • The demand for MUAs in your area
  • Local competitors
  • The type of makeup services you offer (i.e. bridal, editorial, special effects, makeup for film and TV, everyday makeup, etc.)
  • The quality of your website and social media channels
  • Your business brand
  • How much effort you put into your marketing, networking, and overall business strategies
  • Whether you offer in-person services, virtual services, or both
  • And more!

What Else Can a Makeup Artist Do?

There are endless opportunities for creative and business-minded makeup artists!

For example, some MUAs eventually go on to open their own salons, product lines, or schools. Others may become freelance educators; traveling the world to teach other aspiring makeup artists the ropes. Moreover, others may focus on writing books or creating online courses about makeup artistry.

In terms of additional services makeup artistry experts can offer, you also have plenty of room to get flexible and creative! For instance, tons of MUAs also get professionally trained to offer complementary beauty services to clients as well. Hair styling, skincare consulting, and fashion styling are 3 popular examples.

As you can imagine, the possibilities are truly endless. Ultimately, it all comes down to what you’re passionate about and what you want to achieve in your career!

What Are The Best Careers in The Makeup Industry?

Okay, now that we’ve answered some of the most commonly asked questions, let’s move on to the main event: the top 16 careers in makeup artistry!

Career #1: Bridal Makeup Artistry

As a bridal makeup artist, you’ll have the opportunity to help make a bride’s big day even more special! On average, bridal MUAs earn anywhere from $50-$100+ per hour. Not to mention, if you land some high-paying gigs, you could easily make upwards of $500 per job!

In as little as 2-6 months, become a master of bridal makeup applications by taking QC’s wildly popular Master Makeup Artistry certification course!

Career #2: Special Effects Makeup

This is a great career path for MUAs who are looking to get involved in the film, TV, and/or theater industry. Special effects makeup artists (often referred to as SFX MUAs) are responsible for creating various types of looks, ranging from natural beauty enhancements to full-blown character makeovers.

Salary-wise, SFX MUAs typically make between $150-$500+ per day, depending on the project. For example, those working on big-budget films or TV shows will obviously earn more than those working on local theater productions.

Fun Fact: QC Makeup Academy also offers a Special FX Makeup Course. In just a few short months, you can become an International Special FX Makeup Professional (ISMP)!

Career #3: Airbrush Makeup

Airbrush makeup is a type of makeup that’s applied using an airbrush gun. Unlike traditional makeup, which is applied with brushes, sponges, or even fingers, airbrush makeup is sprayed onto the skin using compressed air.

Airbrush makeup has a number of benefits; namely, that it’s gentle on the skin and provides a natural, long-lasting finish.

Like with any other career in makeup artistry, your exact rate will depend on a number of factors (i.e. experience level, location, etc.). Typically, though, an airbrush MUA, you can expect to earn anywhere from $50-$250+ per hour.

Earn your Airbrush Makeup Workshop certificate in as little as 2-6 months by enrolling in QC’s Airbrush Makeup Workshop today (and receive a FREE airbrush starter kit as part of your course)!

Career #4: Global Beauty Makeup

Another profitable way to take your makeup artistry career to the next level is by getting international specialization training – thereby allowing you to work on clients from all over the world!

There are a number of ways to become a global makeup artist. One option is to take QC’s Global Beauty Workshop. This 4-unit program will teach you everything from working with various skin tones and eye shapes, to cultural beauty standards, cultural weddings, and henna application.

Specializing in global beauty can boost your salary significantly, as global MUAs typically earn $75-$300+ per hour.

Career #5: Makeup for Film and Television

As a makeup artist for film and television, you will be responsible for creating looks for actors, actresses, and other on-screen talent. This could involve anything from natural beauty enhancements to special effects makeup. Makeup artists working in film and television typically earn $100-$500+ per day, depending on the project!

Career #6: Makeup for Theater

Makeup artists working in theater typically earn $50-$150+ per performance, depending on the size and scope of the production. For example, those working on Broadway shows will obviously earn more than those working on local community theater productions.

Career #7: Personal Shopping for Makeup

As a personal shopper for makeup, you will be responsible for helping your clients find the perfect cosmetics and skincare products to suit their needs. This could involve anything from giving advice on what products to buy, to physically going out and buying the products on behalf of your client.

Personal shoppers typically earn a commission on the sales they make, which means your exact rate will vary depending on how much you sell. However, personal shoppers for makeup typically earn $25-$50+ per hour.

Career #8: Celebrity Makeup Artist

A celebrity makeup artist is responsible for creating looks for, you guessed it, celebrities! This could involve anything from natural beauty enhancement to special effects makeup. The types of jobs you do could range from red carpet events, to on-set makeup, to everyday applications.

Considered to be one of the top makeup careers, celebrity makeup artists typically earn $500-$1000+ per day, depending on the project.

Did you know that QC Makeup Academy executive makeup instructor, Nathan Johnson, is also a renowned celebrity MUA? Learn more about his lucrative career here!

Career #9: Makeup Vlogger/Blogger

A makeup vlogger/blogger is someone who creates and posts videos or written content about all things beauty. This could involve anything from product reviews to tutorials to hauls. Popular platforms for makeup content creators include YouTube, TikTok, and Instagram.

As a makeup vlogger, you can expect to earn $50-$500+ per video, depending on your following and engagement rates. As a blogger, you can expect to earn $50-$200+ per article, again depending on your following and engagement rates. You can also earn even more by outsourcing your video and/or writing skills to third parties as well!

Career #10: Virtual Makeup Artist

A virtual makeup artist is essentially the exact same thing as a regular MUA – except that your services are provided online. Over the past couple years, beauty professionals from all around the world were able to stay in business by transferring their makeup services to the digital world. Even post-pandemic, it’s still a useful (and profitable) career move, because virtual services allow you to expand your client reach and work with people from all over.

Salary-wise, you could charge clients in a similar ballpark as you would your in-person services. Obviously, personal judgement will need to come into play. For instance, say you’re teaching a client how to apply their own makeup virtually. You may charge them a tiny bit less than you would if you were physically applying the makeup yourself – and using more of your own products – during an in-person appointment.

Career #11: Makeup Educator

As a makeup educator, you will be responsible for teaching others about the art and science of makeup. This could involve anything from giving lectures to leading workshops and classes. Makeup educators typically earn $50-$100+ per hour, depending on the type of work they’re doing.

For example, those who are teaching at a prestigious university will obviously earn more than those who are leading a small workshop at their local community center. That said, of course, if you market yourself correctly and amass a huge following (such as through social media, for example), you could run independent makeup classes and still rake in the big bucks!

Career #12: Makeup Department Head

A makeup department head is responsible for managing the entire makeup team on a film or television set. This includes hiring and firing makeup artists, managing budgets, and ensuring that the final product meets the required standards.

As a makeup department head, you can expect to earn $500-$2000+ per day, depending on the project. Of course, your exact rate will also depend on your experience and reputation.

Career #13: Mobile Makeup Artistry

Mobile makeup artistry is a service that allows clients to have a makeup artist come to them, rather than the other way around. This could involve anything from wedding parties to on-location photo shoots.

As a mobile makeup artist, you can expect to earn $50-$250+ per hour, depending on the type of work you’re doing. For example, if you’re working on a wedding party, you may earn less per hour than if you were doing an on-location photo shoot.

Of course, the amount of money you make will also depend on how many clients you’re able to take on. If you’re only able to work with 1 or 2 clients per week, you’re not going to make as much money as someone who’s able to work with 5 or 6 clients per week.

Career #14: Freelance Makeup Artist

A freelance makeup artist is someone who works independently, rather than for a specific company. This means that you’re responsible for finding your own clients and managing your own schedule.

As a freelance MUA, you can expect to earn $50-$250+ per hour, depending on the type of work you’re doing. For example, if you’re working on a wedding party, you may earn less per hour than if you were doing an on-location photo shoot.

Of course, the amount of money you make will also depend on how many clients you’re able to take on. If you’re only able to work part-time, you’re understandably not going to make as much money as someone who’s able to work full-time.

Career #15: Makeup Artist for a Cosmetic Company

As a makeup artist for a cosmetic company, you will be responsible for representing the brand and promoting its products. This could involve anything from giving demonstrations to working on photoshoots.

As a makeup artist for a cosmetic company, you can possibly earn a salary ranging anywhere from $40,000-$100,000+. Of course, this will depend on the size of the company and your level of experience. Oh, and did we mention that in many cases, you’ll also be given access to free products?

Talk about an added bonus!

Career #16: Editorial Makeup Artistry

Finally, we have editorial makeup artistry. This is a type of work that’s often seen in magazines, fashion shows, and other similar settings. As an editorial makeup artist, you’ll be responsible for creating looks that are both creative and visually appealing. More often than not, the overall look is meant to help sell a specific brand and/or product.

Editorial MUAs typically earn $50-$250+ per hour, depending on the type of work they’re doing. For example, if you’re working on a high-scale fashion show, you may earn less per hour than if you were doing a photoshoot for a magazine.

Of course, the amount of money you make will also depend on how many clients you’re able to take on. Again, if you’re only able to work part-time, you’re probably not going to make as much money as someone who’s able to do editorial makeup on a full-time basis.

QC Makeup Academy’s Pro Makeup Workshop will prepare you to take the editorial world of makeup artistry by storm! Learn all about this 3-unit course here.

Phew! That was a lot of information. But we hope that by now, you have a better understanding of the various career paths available to you as a makeup artist.

Which one sounds the most appealing to you? Let us know in the comments below! Thanks for reading! 💕

Start your dream career in makeup artistry by enrolling with QC Makeup Academy today!

Mar 15
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How to become a skincare consultant feature image

How to Become a Skincare Consultant: The Ultimate Guide

By Career Advice, Skincare No Comments

Do you love skincare? Are you passionate about helping people feel their best? If so, you’ve come to the right place! The skincare industry is growing rapidly, and there’s a high demand for qualified professionals. This is why today, we’ll be breaking down how to become a skincare consultant in 5 easy steps!

In this article, we will discuss everything you need to know to start a successful career in the world of professional skincare. We’ll cover topics such as training and certification requirements, job duties, and average salaries.

So, if you’re ready to get your dream career started, keep reading!

Frequently Asked Questions

Is Skincare a Career?

Absolutely! As we mentioned, the skincare industry is booming and there is a high demand for qualified consultants. Over the past couple of years, the pandemic resulted in a drastic increase in both popularity and profits within the skincare market. This makes sense! After all, being at home all of the time motivated people everywhere to take a more proactive approach to their self-care routines and skincare regimens.

As a result, if you have the passion and skill-set required, you can absolutely turn your love of skincare into a successful career!

In terms of demand, PR Newswire stated in December of 2021: “According to Brandessence Market Research, the skincare market size reached USD 132.64 Billion in 2020[,] and Global Skin Care Market Size is expected to reach USD 198.13 Billion by 2027.” In other words, skincare an excellent career choice if you’re looking for stability and job security!

How to become a skincare consultant in-post image 1

What Does a Skincare Consultant Do?

A skincare consultant provides individualized recommendations and advice on the best skincare products and practices for their clients. In addition, they may also provide facials, skin treatments, and other services.

It’s important to note, however, that skincare consultants are not qualified to perform any surgical cosmetic procedures. Similarly, they cannot prescribe medical treatments. If a client needs this type of assistance, a skincare consultant can use their expertise to advise them to seek out the help of a licensed dermatologist.

To become a skincare consultant, you will need to have in-depth knowledge about different types of skin, skin conditions, and available treatments. Furthermore, it’s important to be up-to-date on the latest industry trends and developments. This way, you can offer your clients the most current information and skincare advice possible!

Want to learn more about the similarities and differences between a skincare consultant and a dermatologist? Check out our two-part blog series here!

The Difference Between a Skincare Consultant and an Esthetician

This is a very important distinction to know! After all, both job titles have many similarities. However, they also have notable, key differences, too!

An esthetician is a type of skincare consultant that provides beauty treatments. Services they may offer include facials, chemical peels, waxing, and even makeup application. In contrast, a skincare consultant’s focus is on providing individualized recommendations about the best skincare products and practices for their clients.

As we mentioned above, a skincare consultant will not perform any duties that alter a client’s skin or general appearance. This means that skincare consultants cannot provide services like chemical peels or waxing. (However, if you’re also trained and certified as a makeup artist, you could offer makeup as a complementary service to your skincare consulting!)

Educational Requirements

Furthermore, the educational requirements are also different. In order to become an esthetician, you’ll need to complete a state-licensed cosmetology or esthetics program. This typically takes between 9 months to 2 years to complete. Once you’ve completed your training, you’ll also be required to pass a state board exam. This will earn you an esthetician license.

Now, you might be sitting here thinking: “I’m interested in becoming a skincare consultant, but I’m NOT interested in providing beauty treatments… I don’t want to have to go through all that schooling when a lot of it doesn’t even apply to me.”

Don’t worry! You don’t need to complete a state-licensed cosmetology or esthetics program in order to work as a skincare consultant. Instead, you can focus on completing a skincare consulting certification program, such as the one offered by QC Makeup Academy. We’ll delve into this more a little later on in the article!

Natural skincare products on white background

What is a Skincare Consultant Called?

Okay, we’ve answered the question, “What does a skincare consultant do?” Now it’s time to move on to another important topic: What is a skincare consultant called? After all, this particular profession can go by a handful of different names.

The title you use will likely depend on your specific job duties and responsibilities. However, some of the most common titles used by skincare consultants include:

  • Skincare Advisor
  • Skincare Specialist
  • Beauty Consultant
  • Image Consultant
  • Beauty Advisor

Fun fact: If you were to graduate from QC Makeup Academy’s self-paced, online Skincare Course, you’d be given the globally-recognized certification and designation of International Skincare Consulting Professional (ISCP)!

That said, you might just find it easier to refer to yourself as a “Skincare Consultant” when working in the field. We find that it’s the most accurate descriptor of what you’ll actually be doing in your day-to-day work life!

Do Skincare Consultants Make Good Money?

This is a question we get asked a lot! And rightfully so… After all, it’s an important factor to consider when pursing any type of career. So, do skincare consultants make good money?

In short, the answer is YES!

Skincare consultants can earn a very competitive salary, especially if you’re working in a high-end salon or spa. The same can also be said if you launch your own consulting company and approach things from a business-savvy perspective.

Average Salaries

To help put things into perspective, the average salary for a skincare consultant in the United States ranges anywhere from $26,000 USD to $58,500 USD per year! Similarly, skincare consultants in Canada tend to make between $22,000 CAD to $49,000 CAD annually, according to Glassdoor. Beauty consultants in the United Kingdom make between £15,000 GBP and £33,000 GBP per year. And in Australia, that number ranges between $42,000 AUD to $80,000 AUD per year.

Of course, your specific salary will depend on a number of factors. For example, your experience level, geographical location, and whether you’re working independently or for someone else will all come into play. However, as a general rule of thumb, you can to earn a pretty penny as a skincare consultant!

How to become a skincare consultant in-post image 3

How Do I Become a Skincare Consultant?

Okay, so now that we’ve answered the most need-to-know questions, it’s time to actually break down how to start a career as a skincare consultant. Luckily, we’ve summarized the entire process in these 5 easy steps! Let’s take a look at them, shall we?

How to Become a Skincare Consultant in 5 Steps

Step One: Learn The Career – What IS a Skincare Consultant?

If we asked you to tell us – specifically – what a skincare professional typically does on a daily basis, would you know how to answer that question?

If you’re unsure, no worries. That’s exactly what we’re here to help you with!

As a skincare expert, here are some examples of things you’ll be responsible for handling in your day-to-day work life:

  • Meeting with clients to discuss their skincare concerns
  • Assessing each client’s skin type and condition
  • Developing personalized skincare plans for each client
  • Recommending appropriate products and treatments
  • Providing education on proper skincare techniques

If you run your own business, you will also be responsible for these additional tasks on a regular basis:

  • Marketing your company (both online and in-person) to attract new clients
  • Maintaining a strong social media presence and accurate website
  • Tracking your finances and budgeting for new products/products/equipment
  • Hiring, training, and managing staff (if applicable), etc.

Only once you properly understand what a skincare consultant does on a day-to-day basis, should you move onto step two. That way, you can feel confident that you know exactly what to expect from this type of work… And more importantly, that you’ll actually enjoy doing it!

Step Two: Take a Course on How to Become a Skincare Consultant

The best way to learn more about ANY career is to take an accredited course on the subject.

Not only will this give you the opportunity to gain in-depth knowledge of skincare and its various treatments; you’ll also get first-hand experience working with clients. And as we all know, there’s nothing like hands-on learning when it comes to mastering new skills!

Portrait of a young female freelancer sitting on the couch and using laptop at home happily.

QC Makeup Academy’s Online Skincare Course

When it comes to reputable, accredited skincare training, look no further than QC Makeup Academy’s Skincare Course! This 5-unit program is done at your own pace, right from the comfort of home. Although you’ll be given a full 2 years to finish the course in full, how much of that time you need is entirely up to you.

To give you a good idea, many of our skincare graduates were able to successfully complete this course, earn their certification, and begin booking clients… All in as little as 2-6 months!

Here’s just a taste of what you’ll learn as a student of QC’s Skincare Course:

  • Skincare basics
  • The role of a skincare consultant
  • Skin anatomy and types
  • Understanding skincare labels
  • Recommending a cleanser, moisturizer, and other skincare tools
  • Makeup recommendations to pair best with one’s skin
  • Morning and nighttime routines
  • Skin concerns and conditions
  • Assessing skin types and concerns
  • Morning and nighttime routines for acne-prone skin
  • The causes of aging skin
  • Anti-aging products and ingredients
  • Evaluating an anti-aging cream
  • Anti-aging skincare for mature clients
  • Natural skincare basics
  • Selecting natural products
  • DIY recipes
  • How to conduct a successful client consultation
  • Consultation problem-solving
  • And more!

The best part? As soon as you graduate, you’ll receive a globally-recognized International Skincare Consulting Professional (ISCP) certification + designation! Not only will these look insanely impressive on your resume – they’ll attract more clients, land you more bookings, and increase your profits!

Want to learn even more about QC’s Skincare Course? Find everything you need right here!

Step Three: Build Your Skincare Business From The Ground Up

This section is mainly applicable to those who want to launch and own their own business. So, if this is you, don’t skip this vital step! After all, before you can start getting your name out there, you’re going to need an actual foundation for your company.

This is where things like branding, marketing, and budgeting come into play. But don’t worry – we’ll give you all the tips and tricks you need to succeed in each of these areas. Let’s dive right in!

How to become a skincare consultant in-post image 5

Branding Your Skincare Business

As a skincare professional, one of the first things you’ll need to do is create a strong and recognizable brand. After all, in order for clients to take you seriously, they need to know that your company is professional and trustworthy.

There are many aspects to consider when it comes to branding your business. But some of the most important include your:

  • Company name (and getting it legally registered)
  • Logo
  • Color scheme
  • Tagline
  • Website design and content
  • Social media presence

All of these elements should work together to create a consistent and cohesive look for your business. They should also be reflective of the type of clients you want to attract. For example, if you’re aiming to work with high-end clients, your branding should exude luxury.

Not sure where to start? Check out this helpful article on branding your business!

Marketing Your Business

Once you’ve got your branding sorted out, it’s time to start marketing your business! After all, no matter how great your services may be, you won’t be able to attract clients if they don’t know you exist.

In order to book new customers and grow your business, you’ll need to market yourself both online and offline. And luckily for you, there are a ton of great marketing strategies at your disposal!

Some of the most effective marketing strategies for skincare businesses include:

  • Creating a strong social media presence
  • Developing an email list
  • Running paid, targeted ads
  • Participating in local events and expos
  • Networking with other professionals
  • Collaborating with complementary businesses
  • Offering referral discounts or incentive programs
  • Giving away free samples or mini-products
  • Writing blog posts or articles (like this one!)

There’s no right or wrong way to market your business. But it’s important that you find what works best for you and your company. Also, don’t be afraid to get creative! The more unique and eye-catching your marketing strategy, the better!

Red up arrow and coin stacks on pink background. Financial success and growth concept

Budgeting Your Skincare Business

Last but not least, you’ll need to create a budget for your skincare business. This may seem like a daunting task, but it’s actually not as complicated as it seems.

When budgeting for your business, there are a few key things you’ll need to take into account, including the cost of:

  • Goods and supplies
  • Marketing and advertising
  • Renting space or equipment
  • Business insurance
  • Licensing and permits (if applicable)

If you’re self-employed, you’ll also need to consider your salary when approaching your overall budget. Once you’ve taken all of these factors into consideration, you can start creating a more detailed budget for your business.

Not sure where to start? Check out this helpful guide on small business budgeting!

Step Four: Gain Experience as a Skincare Consultant

By this point, you know what a skincare consultant does on a day-to-day basis, and you’ve completed an accredited course on the subject. You’ve also established the necessary foundation for your business in order to launch it successfully. So, now it’s time to start working and getting some much-needed hands-on experience under your belt!

If you’re not sure where to begin, here are some ideas:

  • Reach out to local spas and salons in your area, and inquire about renting space/working as an independent contractor!
  • Partner up with a local business that is complementary to yours (i.e. teaming up with a lash technician, makeup artist, etc.)!
  • Start your own mobile skincare business where you travel to clients’ homes or workplaces!
  • Look into working at a high-end department store or skincare counter!
  • Offer a complimentary consultation to people you know personally, such as friends and/or family!

The list goes on!

No matter how you choose to practice your skills and get experience in the field, always remember to put your best foot forward. Give 110%! After all, the more clients you can impress and build a strong rapport with, the better off you’ll be in the long run.

Firstly, this help ensure a steady stream of business. But secondly, it’ll also result in plenty of word-of-mouth marketing – a.k.a. the best kind of marketing there is!

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Step Five: Officially Start Your Career as a Skincare Consultant

Now it’s time for the moment you’ve been waiting for… You’re finally ready to start working as a skincare consultant!

If you’ve followed the steps outlined in this article, then congrats – you’re already well on your way to success. Just remember to stay focused, work hard, and always provide top-notch service to your clients. So long as you do this, you’ll be just fine.

Conclusion

There you have it! That’s everything you need to know about how to become a skincare consultant. Just remember the 5 steps outlined in this article, and you’ll be well on your way to starting a successful career in no time.

Do you have any questions or tips of your own? Feel free to share them in the comments. And as always, thank you so much for reading!

Become a skincare consultant in as little as 2-6 months by enrolling with QC Makeup Academy today!

Feb 28
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How to build a makeup artistry portfolio Feature Image

How to Build a Makeup Artistry Portfolio

By Career Advice, Your Makeup Career No Comments

If you’re looking to take your makeup career to the next level, one of the most important things you can do is create a high-quality portfolio. Luckily, we’re here to help!

In this article, we’ll provide a step-by-step guide on how to build a makeup artistry portfolio that’ll help you stand out from the competition and attract more clients than you can count!

Frequently Asked Questions

Before we jump into the actual steps involved in building a makeup artistry portfolio, let’s answer some commonly asked questions first…

What is a Makeup Portfolio?

A makeup portfolio is a collection of your best work. It’s meant to showcase your skills, experience, and range as a makeup artist. Your portfolio can be used for both personal and professional purposes. For example, you might use it to score jobs or clients, or simply to keep track of your progress over time.

Why is a Professional Makeup Artistry Portfolio Important?

There are a few reasons why having a strong portfolio is essential in the world of makeup artistry.

For one, it helps you stand out from the competition by giving potential clients or employers a better sense of your style and abilities. Next, it allows you to keep track of your progress and see how far you’ve come. This is always incredibly motivating!

Last but not least, a great makeup portfolio can help you attract higher-paying clients and jobs. This is because it showcases your professionalism and dedication to your craft. Both of these are qualities that clients are willing to pay top-dollar for.

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How Many Pictures Should Be in a Makeup Portfolio?

This is completely up to you! However, we recommend including at least 15-20 pictures in your portfolio. This way, potential clients and/or employers can get a good sense of your range.

What Should Be in a Makeup Portfolio?

The different types of styles you show off in your makeup portfolio will ultimately depend on the area(s) of the industry you wish to specialize in. For instance, if you wish to work primarily in special effects, it wouldn’t do you any good to jam your portfolio full of bridal applications and only a few SFX ones.

Similarly, it’s worth it to pick and choose a set handful of styles to showcase, rather than trying to demonstrate too much to your audience. After all, you don’t want to be a jack of all trades while being a master of none. It’s a smarter idea to focus on the types of makeup artistry where you excel the most.

That said, in general, some of the most popular looks to include in professional makeup portfolios are:

  • Natural makeup
  • Glamorous makeup
  • Smoky eyes
  • Bold lips
  • Cut crease eyeshadow
  • Wedding makeup

Of course, these are just a few examples, and they’re by no means a prerequisite for your own portfolio. Ultimately, it’s up to YOU to decide which makeup styles best represent your skills and abilities!

Pro Tip: In order to show even more diversity in your skill-set, make sure to include photos with models of different ages, genders, skin types, skin tones, etc.!

How Do I Make a Makeup Artist Portfolio?

Okay, now that you understand the importance of a solid makeup artistry portfolio, let’s break down how to actually put one together…

African young women portrait. Beautiful fashion model with wavy hair and natural make up isolated on white

How to Build a Makeup Artistry Portfolio in 10 Steps

Step #1: Gather Your Best Work

The first step in putting together your makeup portfolio is to gather all of your best work. This can be anything from client applications to photoshoots. Don’t worry if everything isn’t perfectly polished and styled just yet – the key in this step is to simply gather all of the images that you feel accurately showcase your range and skills as a makeup artist.

Step #2: Filter Out The Lower-Quality Photos

Now that you’ve gathered all of your best work, it’s time to start filtering out the lower-quality photos. This can be anything from pictures with bad lighting to images where the makeup itself isn’t up to par. Remember: you want your makeup artistry portfolio to only include your very BEST work!

Pro Tip: For this reason, this is why we discourage you from including selfies within your portfolio. Unless you’re an incredible makeup artist, own a professional camera, and can make yourself look flawless in every photo, selfies are generally not considered to be high-quality work.

Step #3: Decide Which Areas of Makeup Artistry You Want Your Portfolio to Showcase

As we mentioned earlier, your makeup artistry portfolio should showcase the different types of styles you’re able to do. However, it’s important to be selective in what you choose to include. After all, you don’t want to overwhelm your audience with too much information!

Instead, focus on the areas of makeup where you feel most confident and comfortable. This will help potential clients and/or employers get a better sense of who you are as an artist, as well as what kind of work you’re best at.

Not sure which areas of makeup artistry you want to hone in on? Check out QC Makeup Academy’s wide variety of self-paced, online makeup courses and get professionally trained + certified in multiple specializations!

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Step #4: Don’t Have Any Photos to Choose from Yet? Start Finding Work!

What if you don’t have any professional or client photos to choose from yet, and therefore can’t jump straight into Steps 1 through 3?

That’s okay! It just means that it’s time to start finding work!

This can be anything from booking freelance gigs to assisting other makeup artists on photoshoots. You can also take part in a stylized photoshoot, or even provide complimentary applications on friends and family, which you can take high-quality photos of afterwards.

One way or another, the more work you have under your belt, the easier it will be to put together a strong portfolio.

Step #5: Edit and Polish Each Photo

Now that you have a strong selection of high-quality images, it’s time to start editing and polishing each photo. This can be anything from basic touch-ups in Photoshop to adding text or borders.

That said, the best MUAs out there don’t tend to add any bells or whistles to their pics (such as text or borders). They let their work do all the talking! So, if your goal is to stand out among the best of the best and make the same impression, your best bet is to do the same.

Remember: your goal is to make each photo look as professional as possible so that potential clients or employers will take you seriously!

Step #6: Print Your Makeup Artist Portfolio

Once you’ve completed assembling your makeup portfolio, the next step is to print it out. This way, you’ll have a physical copy that you can bring with you wherever you go, such as client consultations and job interviews. Not only will this help show off your skills as a makeup artist; it also makes for a great conversation starter!

Step #7: Put Your Portfolio Online

That said, in today’s day and age, the vast primary place you’re going to want to display your makeup portfolio will be online. Simply put, the majority of people prefer to view portfolios online. So, in addition to printing out a physical copy, it’s also important that you create an online portfolio as well!

There are multiple ways you can do this, but the most popular option is to create a business website. This way, you’ll have complete control over how your work is presented. Moreover, people will be able to view your portfolio from anywhere in the world with an internet connection.

Another great option is to show off your work via the social media channels you’ve created for your business. This way, you’ll be able to reach a larger audience and potentially attract new clients from all over!

Pro Tip: When sharing your portfolio images online, always ensure to credit the photographer whenever possible, if applicable. Not only will they appreciate it – they may even wind up cross-sharing the photo on their own online platforms, too!

An elegant young black woman with short black hair & beautiful makeup and dangling earrings posing by herself indoors is wearing a pretty dress.

Step #8: Market Your Makeup Portfolio

Beyond housing your makeup artistry portfolio on your website and social media accounts, there are additional measures you can take to promote your work to the world! For example, you can:

  • Submit your work to online galleries
  • Get featured in magazines (online and offline)
  • Speak at industry events and promote your portfolio there
  • Start a business blog and use your portfolio images within articles
  • Reach out to other blogs/publications to see if they’d be willing to use your portfolio images within their articles
  • Teach makeup workshops or classes and promote your portfolio there, etc.

Doing any (or all!) of the above will help you attract attention to your portfolio – and in turn, help you grow your business as a makeup artist. Remember: in order to succeed in the competitive beauty industry, you have to be willing to go above and beyond in terms of your proactivity!

Step #9: Use Your Portfolio to Network

Hands down, one of the smartest ways to use your makeup portfolio is to network with other professionals in the industry. For starters, this will this help you make connections that could potentially lead to new business opportunities. Moreover, it’ll also allow you to get feedback on your work from people who know a thing or two!

One great way to do this is by attending industry events and meet-ups. This way, you’ll be able to rub elbows with some of the top MUAs in your area – and show off your portfolio while you’re at it!

Another awesome option at your disposal is to reach out to other makeup artists (particularly those whose work you admire) and see if they’d be interested in collaborating. This could involve anything from doing a photoshoot together to working on a makeup tutorial video.

The possibilities are endless when it comes to networking with other professionals in the beauty industry! By using your portfolio as a tool, you’ll be able to make valuable connections that can help take your career to the next level.

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Step #10: Take a Professional Course to Help Fine-Tune Your Makeup Portfolio

Last but not least, if you’re serious about building an impressive makeup artistry portfolio, it never hurts to take a professional course geared specifically towards refining your body of work. In the beauty industry, there’s never any shame in getting a little extra help – especially when it comes to perfecting your craft. In fact, the best MUAs out there are constantly taking new classes and adding to their skill-set all the time!

Taking a portfolio course will not only give you the opportunity to learn from some of the best in the business… It’ll also provide you with an invaluable chance to build your portfolio and make it that much better. This is something that potential clients will definitely take notice of.

Plus, it could be the very difference between securing a job interview or not.

QC Makeup Academy’s Online Portfolio Development Workshop

QC Makeup Academy is a globally-recognized makeup school that holds an A+ ranking with the Better Business Bureau. Among our many self-paced, online makeup and beauty courses, we also offer a Portfolio Development Workshop. This program is only 2 units long, but will teach you everything you need to know to take your makeup artistry portfolio to the next level!

In particular, you’ll learn all about:

  • The importance of makeup portfolios for professional MUAs
  • Researching the industry standard
  • How to plan your very own photoshoot
  • Conducting that shoot
  • High-quality portfolio presentation
  • Basic photo editing must-knows
  • Using your portfolio as an efficient marketing tool
  • Distributing and submitting your images for publishing
  • Marketing your services successfully

Interested in taking this workshop and graduating in as little as a couple short months? View the full course details here to get started!

Beautiful young asian woman with elegant earrings and necklace

By following the steps laid out in this article, you’ll be well on your way to building a makeup portfolio that’s sure to impress. Just remember to be patient, take your time, and always strive for quality over quantity!

Do you have any questions about how to build a successful makeup artistry portfolio? Let us know in the comments below – we’d love to help you out!

Ready to build the ultimate makeup artistry portfolio? Start your training with QC Makeup Academy today and learn everything you need to succeed!

Feb 28
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Tips to grow your makeup business Feature Image

15 Tips to Grow Your Makeup Business

By Career Advice, Your Makeup Career No Comments

Are you looking to take your professional makeup career to the next level? If so, you’re in luck! In this blog post, we’ll provide you with 15 tips to grow your makeup business. These tips will help you reach a wider audience, book more clients, and increase your income.

So, whether you’re just starting out as an MUA or you’ve been in the industry for years, this advice will help you reach new heights.

Let’s get started!

Frequently Asked Questions

First thing’s first: let’s address some of the most commonly asked questions surrounding this topic and give them some answers!

How Do Makeup Artists Grow?

First thing’s first: as a makeup artist, what can you do to better your skill-set and take your expertise to the next level? After all, in order to expand your business, you’re going to need the high-quality services to back it up!

Here are a few things you can do to make sure you’re always on top of your game:

  • Stay up-to-date with the latest trends! This means following popular (and professional) MUAs on social media, reading industry news, attending makeup shows and conferences, etc.
  • Practice, practice, practice! The more real-world experience you have working with different products and techniques, the better equipped you’ll be to handle any client request that comes your way.
  • Get feedback from clients and peers alike! It’s important to get an outsider’s perspective on your work so that you can identify areas for improvement.
  • On that note, always be open to constructive criticism! No one is perfect, and there’s always room for improvement.

Furthermore, the single best way to grow as a makeup artist is to ensure that you get proper, professional training – such as that offered by QC Makeup Academy! QC’s self-paced, online makeup and beauty programs can be done right from the comfort of home, provide tons of hands-on experience, and give you a full unit devoted entirely to business training.

Plus, once you graduate, you’ll receive an internationally-recognized certification AND designation. Not only can you then add this to your resume; it’ll also be sure to WOW clients and make them more likely to book with you!

Learn all about QC Makeup Academy’s wide variety of online makeup courses here!

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How Do Makeup Artists Get Noticed?

Now that we’ve covered ways in which you can improve your skills as an MUA, let’s move on to the topic of getting your name out there. After all, if you’re not busy with work, then it’s time to figure out how to change that!

Here are a few ideas:

  1. Start by branding yourself and creating an online presence. This could include setting up a website or blog, building a social media following, etc. Make sure your brand is consistent across all platforms and that your messaging is clear.
  2. Network with other professionals in the industry (i.e. other makeup artists, hair stylists, photographers, etc.) and collaborate whenever possible. Not only will this help expose your business to new people; it’ll also allow you to build positive relationships with others in your field.
  3. Consider exhibiting at local trade shows or other events related to the beauty industry. This is a great way to reach new potential clients and promote your business in person!
  4. Finally, don’t forget the power of word-of-mouth marketing! Encourage happy clients to leave reviews online and tell their friends about your services. Positive customer testimonials can be extremely valuable for attracting new business.

How Do I Do Freelance Makeup?

A freelance makeup artist is someone who is self-employed and works on a contract basis, usually with individual clients. This can be a great option for those who want more freedom and flexibility in their work schedule.

So, how do you become a freelance makeup artist? Here are a few tips:

First, start by building up your portfolio of work. This will give potential clients a better idea of the services you offer and the quality of your work. Next, develop a strong network of contacts within the industry and collaborate whenever possible.

Then, market yourself aggressively! Use all of the resources at your disposal (e.g. social media, online directories, word-of-mouth, etc.) to get your name out there and attract new clients. Finally, be sure to keep your business organized and efficient by staying on top of things like scheduling, invoicing, etc.

Ultimately, the better you are at running your business, the more successful you’ll be as a freelancer!

Need more help getting your freelancing career started? Check out this article by Entrepreneur for their 6-step path to success!

Close up of a stunning beautiful young woman getting professional makeup. Makeup artist applying lipstick on a female client

How Can I Grow My Makeup Business?

Alright, let’s get to the real reason why you’re here… You’ve more than likely been thinking to yourself, “How can I get more makeup clients? What can I do to take my business to the next level?”

Luckily, we’ve got 15 tips that can achieve these very goals! So, let’s take a look at them…

15 Tips to Grow Your Makeup Business

Tip #1: Stay up to date with the latest trends!

In order to be successful, it’s important that you’re always keeping up with the latest makeup trends. This means regularly checking out new products, watching makeup tutorials online, and attending industry events. By staying up-to-date, you’ll be able to offer your clients the latest and greatest services!

Tip #2: Get involved with social media!

Social media is a powerful tool that can help you reach a wider audience and promote your business. Make sure you’re active on all of the major platforms (e.g. Instagram, Facebook, Twitter, TikTok, Pinterest, YouTube, LinkedIn, etc.) and that your branding is consistent across all channels.

Here are some tips to keep in mind when creating your social media accounts:

  • Use original, high-quality images and videos
  • Write engaging captions
  • Offer exclusive deals and promotions
  • Host giveaways and contests
  • Follow and engage with other beauty experts you admire
  • Always respond to comments and messages others leave for you
  • Reflect your brand in everything that you post

A strong social media presence will have you attracting new clients and growing your makeup business in no time!

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Tip #3: Create a website for your makeup business!

A website is a must-have for any business, and the same holds true for makeup artists. Not only will it give potential clients a better idea of who you are and what services you offer – it’ll also allow you to build positive relationships with others in your field.

When creating your website, be sure to include the following:

  • Your professional biography
  • Examples of your work (a.k.a. your makeup portfolio)
  • Testimonials from previous clients
  • The services you offer
  • Links to your social media accounts
  • Prices (if applicable)
  • Contact information
  • An online booking form or e-commerce shop (optional)

Pro Tip: Keep in mind that designing and maintaining a website can be a lot of work. So, if you’re not confident in your web design skills, consider hiring a professional to help you out.

Tip #4: Get creative with your marketing!

There are endless possibilities when it comes to marketing your makeup business. So, get creative and think outside the box! Here are a few ideas to get you started:

  • Collaborate with other businesses in the industry (e.g. hair salons, spas, etc.) to cross-promote your services!
  • Sponsor a local event or charity! This is a great way to give back to the community and promote your business at the same time.
  • Create a blog or YouTube channel and share your expert knowledge with the world!

By getting creative with your marketing, you’ll be able to reach a whole new audience and grow your business like never before.

Tip #5: Don’t forget about online marketing, too!

These days, online marketing will be your best friend. Make sure you’re utilizing all of the available resources, such as directories (e.g. Yelp, Google, etc.), review sites (e.g. MakeupAlley), and social media platforms (again, Instagram, Facebook, Twitter, etc.).

Furthermore, a worthy investment for your makeup business will be in paid advertisements. With paid ads, you can specifically target your ideal clientele via social media, Google ads, etc., and see a great return on the money you’ve invested into this venture.

By taking advantage of online marketing tools, you’ll be able to reach a larger audience and attract more clients!

Happy young woman streaming a beauty vlog from home, online content creator applying a makeup

Tip #6: Keep your prices competitive!

In order for potential clients to choose YOU over your competition, it’s important that your prices are competitive. However, this doesn’t mean that you should be giving away your services for free! Rather, you should take some time to research the going rates in your area. This way, you can make sure you’re pricing yourself accordingly.

Remember, too, that you can always offer discounts and promotions to attract new clients. (We’ll cover this in the next tip.) Just be sure that you’re still making a profit!

We’ve put together some additional information on properly pricing your makeup business services, so make sure to check it out!

Tip #7: Consider offering discounts and incentives!

When first starting out, it can be tough to attract new clients. One of the best ways to do so is by offering discounts and promotions! This will show potential clients that you’re serious about your work, and that you’re willing to go above and beyond to earn their business.

Some ideas for discounts and promotions include (but aren’t limited to):

  • A percentage off your services for first-time customers
  • Free makeup consultations for first-time clients
  • A complimentary service with each booking (e.g. a free skincare consultation with every makeup application)
  • Two-for-one deals
  • Referral programs (e.g. $20 off your next service for every friend or family member you refer)

There are endless possibilities when it comes to offering discounts and incentives. So, get creative and find what works best for you and your makeup business!

Tip #8: Offer a variety of makeup and beauty services!

Makeup artists often specialize in one area or another – such as weddings, special effects, or everyday makeup looks. However, it’s always a good idea to offer a variety of services in order to appeal to a wider audience. This way, you’ll be able to attract more clients and book more jobs, since your business will be a one-stop-shop for their beauty needs!

Some of the most popular services that MUAs offer include (but again, aren’t limited to):

  • Wedding/bridal makeup
  • Special effects makeup
  • Hair styling
  • Airbrush makeup
  • Editorial/photoshoot makeup
  • Fashion styling
  • Global beauty
  • Runway and fashion makeup
  • Makeup for film and television

By diversifying your services, you’ll be able to appeal to more people and grow your business at the same time!

Did you know that QC Makeup Academy offers certification training for ALL of the above specialties? It’s true! If you didn’t do so earlier, discover our wide range of online beauty courses here!

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Tip #9: Develop a strong makeup portfolio!

Your portfolio is essentially your resume. It’s what potential clients will use to judge your skills as a makeup artist. So, make sure it’s up-to-date and includes a mix of both personal and professional work. Also, don’t forget to showcase your range by including photos of different makeup styles!

Never put together a professional makeup portfolio before? Then make sure to keep this advice in mind:

  • Only use high-quality photos
  • Keep your portfolio organized and easy to navigate
  • In addition to makeup, include photos of your other beauty skills (if applicable), such as hair styling
  • Make sure the overall look of the portfolio is polished, cohesive, and professional
  • Show a range of makeup techniques and styles – but make sure not to show too many, otherwise your portfolio will be overcluttered

If you need help putting together a strong makeup portfolio, QC Makeup Academy has your back! Our 2-unit Portfolio Development Workshop will teach you everything you need to know to create a stunning, jaw-dropping display of your best work!

Tip #10: Offer virtual makeup and beauty services!

Over the course of the pandemic, many people have opted to stay home and avoid public places. As a result of the on-and-off gathering restrictions over the past couple of years, in-person makeup services weren’t always an option. However, the world quickly discovered that this did not mean that beauty professionals can’t still provide clients with the services they need!

Thanks to today’s technology, you can offer virtual makeup and beauty services – such as video tutorials, makeup and/or skincare consultations, and even full makeup applications! All you need is a good internet connection and some basic video-chat software (like Skype or Zoom). This way, you can continue to book jobs and make money, even during these uncertain times.

Furthermore, virtual beauty services will still provide your makeup business with major benefits even long after the pandemic is over. Namely, because they’ll allow you to work with customers from all over the world. This means that your (or your client’s) location will never be an issue.

And who knows? You might even start getting more requests for virtual services than in-person services!

Learn how to take your makeup business online in less than a month by enrolling today in QC’s 1-unit Virtual Makeup Training mini course!

Tip #11: Offer private and/or group makeup lessons!

One of the best ways to grow your makeup business is to offer private and/or group lessons. This way, you can teach people about everything from basic makeup application techniques to more advanced skills, like special effects makeup.

Not only will teaching others help you hone your own skills as a MUA; it’ll also give you a chance to build relationships with potential clients! In addition, if you’re able to create a successful course, you could even start selling it online or through other channels.

Just remember, though, that you should only be training others if you’ve first been trained yourself. Teaching makeup lessons when unqualified can have disastrous results, and lead to your business getting bad reviews (which we know you don’t want)!

Young beautiful bride applying wedding makeup by makeup artist

Tip #12: Attend beauty conventions and trade shows!

Attending beauty conventions and trade shows is a great way to get your makeup business in front of new potential clients. Plus, you can also use these events as an opportunity to learn about the latest industry trends and products (hello, Tip #1!).

Just be sure to do your research before attending any convention or trade show. This way, you’ll know which ones are worth your time and money – and which ones you should avoid.

If you’re not sure where to start, we recommend checking out some of the smaller regional shows. Not only are they more affordable than larger events, but they also tend to have a more intimate atmosphere that’s conducive to networking.

On that note…

Tip #13: Network, network, network!

Networking is key in any business – but it’s especially important in the beauty industry. After all, word-of-mouth is still one of the best ways to grow your makeup business!

So, how do you network effectively? Start by attending industry events (like the ones we mentioned in the last tip), and get to know as many people as you can. You never know when one of those connections could come in handy.

In addition, social media is also a great tool for networking these days. So, be sure to make use of platforms like Twitter, Facebook, and Instagram to connect with others in your field. (Just remember to use caution when sharing personal information online.)

Finally, don’t forget about good old fashioned face-to-face networking! You can attend local meetups, join industry associations, or even host your own networking events.

Tip #14: Take part in a stylized photoshoot!

Another way to network face-to-face is to lend your makeup artistry skills to a stylized photoshoot. What’s a styled photoshoot? Well, it’s basically when a team of creatives come together to create a themed shoot. This could be anything from a fashion editorial to a wedding shoot.

By participating in stylized photoshoots, you’ll not only get the chance to work with other creatives; you’ll also have the opportunity to showcase your skills to potential clients! In addition, if the photos are published or go viral, you could see a surge in traffic to your website or social media pages.

Just be sure that you’re selective about which shoots you participate in. You don’t want your name associated with any shoddy productions – it’ll only reflect poorly on your business.

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Tip #15: Get involved in your community!

Finally, one of the best ways to grow your makeup business is to get involved in your local community. This could involve anything from volunteering at a women’s shelter to working with a local theater group.

Not only will getting involved in your community help you give back; it’ll also help you build relationships with potential clients. And, as we all know by now, word-of-mouth is still one of the best marketing tools around!

So, there you have it: 15 tips to help you grow your makeup business! We hope that this advice will help you reach a wider audience, book more clients, and increase your income. But most importantly, we hope they’ll help you achieve your dreams!

Which tip did YOU find the most beneficial?

Let us know in the comments below! 💕

Get your makeup business up and running in as little as 2-6 months by starting your professional training with QC Makeup Academy today!

Feb 18
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Start a skincare consulting business Feature Image

How to Start a Skincare Consulting Business

By Career Advice, Skincare No Comments

Starting a new business in skincare consulting can be a very profitable venture. However, it takes a lot of hard work and dedication to get started. In this article, we’ll teach you how to start a skincare consulting business from scratch in 6 easy steps!

We’ll also provide tips on how to market your new company, the type of certification training you should get, and more.

So, if you’re ready to start helping clients to get their skin looking and feeling its best, keep reading!

Frequently Asked Questions:

How Much Money Do You Need to Start a Consulting Business?

Okay, first thing’s first: you need to have of how much money you’ll need to build a skincare consulting business. The price of getting your business off the ground can vary, depending on a bunch of factors – such as the size of your company and the services you want to offer. However, generally speaking, you’ll need to invest in some basic start-up fees, such as:

  • A computer or laptop
  • A printer
  • Telephone line and headset
  • Business cards
  • Professional business website

Usually, it’s recommended that you save up at least $15,000-$20,000 before starting operations and opening your business up to the public. However, this number may be higher or lower, depending on how big you want your company to be (or if there are any legal restrictions in your area).

In a recent blog post published by Shopify, it was stated that in an entrepreneur’s first year of business, they’re likely to spend an average of approximately $40,000. It’s worth keeping in mind that many of Shopify’s customers are business owners selling and shipping physical products from an online store. This means that some of the data within this article may not necessarily apply to a skincare consulting business owner.

Still, the data they provide is definitely worth the read, in our opinion!

Also, you may want to consider purchasing business management software that can help you streamline the process. Ultimately, how much you end up spending on start-up costs will largely depend on YOUR specific needs and personal budget.

Start a skincare consulting business in-post image 1, woman at home on laptop

Is Skincare Business Profitable?

Next, you probably want to know if your investment will be worth it. So, can you make good money as a skincare consulting expert?

The answer is YES!

Here are the average annual salaries for skincare consultants, based on a few example countries:

  • United States: Between approx. $26,000 USD to $58,500 USD per year. (Source: ZipRecruiter)
  • Canada: Between approx. $22,000 CAD to $49,000 CAD per year. (Source: Glassdoor)
  • United Kingdom: Between approx. £16,000 GBP to £72,000 GBP per year. (Source: Glassdoor)
  • New Zealand: Between approx. $45,000 AUD to $50,000 AUD per year for a beauty consultant. (Source: SalaryBand)

Just keep in mind that these are merely averages and estimates, based on what other people have earned over time. You may end up making less or more than them, depending how savvy of a marketer you are and whether or not there’s high demand for services like yours within your area (and beyond).

In fact, if you play your cards right early on in this business venture, you could be pulling in a hefty profit by the end of your first year!

What Does a Skincare Consultant Do Day-to-Day?

Now that we’ve covered some of the basics, let’s move on to what a skincare consultant actually does on a daily basis. As a professional skincare consultant, you can expect to be responsible for a variety of tasks and duties, such as:

  • Meeting with clients one-on-one, in order to assess their skin type and needs;
  • Developing custom skincare regimens for each client;
  • Providing accurate product recommendations;
  • Educating clients about best practices for taking care of their skin;
  • Answering any questions or concerns that clients may have about their skin;
  • Managing online reviews and providing customer support via social media, email, phone calls, etc.;
  • Maintaining accurate records of client interactions and product recommendations;
  • And more!

As you can see, there’s a lot that goes into being a successful skincare consultant. However, if you have the passion and drive to help people look and feel their best, then this career path will be PERFECT for you!

beautician talking with a young woman about facial skincare recommendations

How Do I Become a Skincare Consultant?

Starting a skincare consulting business with no prior experience can be a daunting task, but it’s not impossible! In fact, many successful entrepreneurs began in the beauty industry by starting small and gradually building their business over time.

The BEST way for you to start your journey is to take an online course that specializes in skincare consulting. This kind of program will teach you everything from skincare basics, to products/tools/treatments, to pairing proper skincare routines with makeup, and SO much more. They can also help you get started by providing tips on effective marketing strategies and launching a thriving business.

Furthermore, completing an accredited online course will also arm you with a reputable certification that you can add to your resume! We’ll talk more about the type of online skincare consultant training you should get a little later on in this article…

How Much Should I Charge for Skincare Consulting Services?

There are many factors that go into pricing your consultant services. Some of the questions we recommend asking yourself include, but aren’t limited to:

  • How long have you been in business?
  • What are your qualifications as a skincare consultant?
  • How much real-world experience do you currently have?
  • How many clients do you have at the moment?
  • Do you also want to offer clients makeup services as well?
    • Can you pair the two services together, offer a bundled price, etc.?
  • Are you planning to launch your business with a team, or solo?
  • If the former, how experienced are your staff members/team members when it comes to skincare consulting and other beauty services?
  • Do you want to specialize in a niche, such as correcting acne, treatments for sensitive skin, etc.?
  • How much time does each client take up per month or year?
  • How profitable is the skincare industry within your particular area right now?

Once you’ve answered these questions, you can better determine how much money it would cost you to run your company over a set period of time (e.g. the first year, years 2-5, etc.). This article by The Balance Small Business provides even more info on properly pricing your services, which you should definitely read!

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Alright, now that we have some of the most popular FAQs answered, let’s look at the 6 steps involved in building a skincare consulting business from scratch!

Step One: Get Trained and Certified as a Skincare Consultant!

Skincare Consultant vs. Cosmetologist

The first thing you need to know is that a skincare consultant is NOT the same as a cosmetologist. To become a cosmetologist, you’ll need to get a different kind of schooling and get licensed in order to work. This is because as a cosmetologist, in addition to giving skin advice, you’ll also perform a variety of chemical treatments/procedures.

As a skincare expert, you will not perform chemical treatments. Rather, your job will be focused specifically on assessing clients’ skin and then providing product and/or treatment recommendations. This way, you can help your customers successfully address and correct the issue(s) at hand.

Recommended Skincare Training for Consultants

Furthermore, the education and qualifications required to work as a skincare consultant are a lot more lax. This is because technically, skincare consulting isn’t a regulated field. That said, this does NOT mean you can simply skip professional training.

If anything, we’d argue that getting professionally educated and certified is the single BEST way to become a skincare consultant and achieve real, long-term success!

When it comes to obtaining a solid skincare education, there’s no better option than to enroll in an accredited, internationally-recognized school! QC Makeup Academy, for instance, offers a self-paced, online Skincare Course that you can complete in as little as 2-6 months!

The beauty of this course is that it isn’t only geared towards those already working within the industry, who are looking to upskill or add additional services to their company. Rather, they’ve been carefully crafted for entrepreneurs who want to start their own business and break out into the skincare industry, too.

This means that regardless of your skill level or past experience, you’ll absolutely benefit from the knowledge and expertise offered in QC’s Skincare Course! Not to mention, once you’ve completed this program, you’ll become a globally-recognized International Skincare Consulting Professional (ISCP) and have a certification to add to your resume as well.

How awesome is that?

Talk about starting your career off on the best foot possible!

Want to learn even more about QC Makeup Academy’s wildly popular Skincare Course? Check out our full course page here!

Happy smiling girl applying facial charcoal mask portrait - Young woman having skin care cleanser spa day - Healthy beauty clean treatment and cosmetology products concept

Step Two: Figure Out What You Want Your Business to Look Like!

Now that you’ve got your education under your belt, it’s time to start thinking about what you want your business to actually look like. For instance, how will you structure it? How much money are you willing to invest in getting it started up and running smoothly (as well as how long)? Do you eventually want to hire on fellow team members/staff, etc.?

Now is also a great time for some honest self-reflection! So, ask yourself:

  • What kind of skincare consulting services do I want to provide to my clients?
  • How flexible am I when it comes to working evenings and weekends?
  • Do I have enough money saved up to get this business started, as well as support myself while I’m in the beginning stages?
  • How much money do I need/want to make?
  • How many hours am I willing to work per week, month, or year?
  • Do I want to provide additional beauty services as well, such as makeup?
  • What are my short-term and long-term goals for my skincare consulting business (i.e., what do you want it to look like a few years down the road)?

Your Business Name and Brand

During this step, you’ll also want to start thinking up some ideas for your business’s name! This can be fun and stressful at the same time, so don’t worry if you’re struggling at first to come up with one. One potential option is to try out an online business name generator. There are plenty of good ones out there that, if nothing else, can help you get the creative gears turning!

(Also, once you’ve chosen your company name, don’t forget to get it legally registered. This way, no one else can take it from you!)

Lastly, you’ll also want to figure out your brand. How do you want people to perceive your business? Do you have any colors you’d like associated with it? What kind of vibe(s) are you going for (i.e., fun, elegant, modern, etc.)?

We recommend doing research and figuring out what would work well with your target audience! The key is to find something that you feel comfortable with, while also allowing you to stand out from the crowd.

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Step Three: Come Up With a Plan for Your Skincare Consulting Business!

Okay, so by this stage, you’ve got your education under your belt. You’ve decided what kind of business you want to start up, and you’ve figured out how it’ll be branded…

Now it’s time for step three: putting your business plan together!

A solid business plan will help you outline all of the important details about your company. It’ll include what services you’ll offer, how you’ll market yourself, and what your expenses and revenue will be. Moreover, it’ll also help you determine who your target audience is.

Think of your business plan as a roadmap. When done properly, it can help you figure out what your next steps should be as you go forward. Plus, banks and other financial institutions typically require a business plan from anyone looking to take out a loan for their business. As such, you can also think of it as the blueprints for your company, too!

If you’ve never written a business plan before, there are lots of great online resources (such as this one) that can help you out.

Step Four: Build Your Skincare Consulting Business Website and Social Media Presence!

Once you’ve completed step three, it’s time to start building your website and social media presence! This is where you’ll be able to showcase all of your amazing work for the world to see. Plus, it’ll give potential clients a little taste of what they can expect from you.

If you’ve never built a professional website before, or run social media channels for a business, we have some EXCELLENT tips in this blog article that can help get you started!

Just remember: the key is to make sure that both your website and social media accounts are up-to-date at all times. Also, they should always reflect the brand that you worked so hard on in the last step.

Step Five: Establish How You’ll Get Clients and Market Your Skincare Consulting Business!

Next, it’s time to think about how you’ll actually get customers. How will people know that you’re a skincare consultant – and even more importantly, that they should hire YOU for their next big shindig? Furthermore, what kind of marketing materials will you need to create (like a website, business cards, online ad marketing, social media profiles, etc.)? How often will you need to update these things?

Social media theme with person working with a laptop

One great way to kick off this step is by creating a list of potential referral partners or affiliates. Do some research and compile a list of photographers, makeup artists, hair stylists, and other beauty service providers in your area that might be interested in working together. You can also meet with these businesses in-person to discuss how you can help each other out!

Online marketing will also be your very best friend when it comes to getting your name out there. After all, that’s the whole point of a website and social media presence in the first place!

Establishing a budget for your marketing efforts is always a smart idea. You can start by asking yourself how often you’ll be able to put money towards advertising. From there, you can then answer these questions:

  • How much do you have available each month, as well as each quarter?
  • How can this set amount of money be used to help get people interested in what you’re offering?
  • What do you know about SEO (Search Engine Optimization)? Are you willing to learn about it, and put in the efforts needed to maintain high-ranking SEO for your company?
  • What kind(s) of online marketing are you interested in utilizing? (E.g. paid ads on Google, paid ads on social media, email campaigns, monthly newsletters, etc.)

Perhaps you’ll even want to consider a marketing budget at the start of each new year. This way, you always have time to plan ahead!

Step Six: Start Networking and Getting Real-World Experience as a Skincare Consultant!

Last but certainly not least, it’s time to start networking and getting hands-on experience in the real world. One major way you can do this is by lending your skincare services to people you know, as we mentioned earlier.

Another idea, if you’re already, say, a working makeup artist, is to provide complimentary skincare services to existing clients as a sort of trial run. This way, you can gauge their response and feedback, as well as make any necessary adjustments to your game plan, before you start charging for these particular services.

By networking, you can also create professional connections with others in the beauty industry who may be able to recommend your business to their existing roster of clientele.

Regardless of how you choose to go about this last step, one thing is for certain: the more in-field experience you’re willing to get, and the more proactive efforts you’re willing to make, the more successful you’ll ultimately be!

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Conclusion

We hope this article has been helpful, and has outlined how YOU can start a skincare consulting business from scratch. Just remember to be patient, do your research, and above all else, have fun.

After all, as the saying goes, “Rome wasn’t built in a day”. But so long as you follow our 6-step process, you’ll be seeing success in no time. Thanks so much for reading!

Ready to start a skincare consulting business right from the comfort of home? Enroll in QC Makeup Academy’s online Skincare Course today!

Feb 07
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Services to offer as a makeup artist Feature Image

The Most Profitable Services to Offer as a Makeup Artist

By Career Advice, Your Makeup Career No Comments

As a professional MUA, you undoubtedly want to offer your clients the widest range of services possible. With that in mind, it’s also important to focus on specific services that are more likely to attract more clients and generate a higher income for your business.

In this article, we will discuss 8 niche services to offer as a makeup artist this year. So, let’s jump in!

8 Makeup Business Services You NEED to Offer Clients This Year

2022 has only just begun. So, it’s time to start planning your business goals for the year! If you’re looking to attract more clients and increase your income, then you should start focusing on specific services to offer as a makeup artist.

Today, we’re specifically going to look at 8 specific niche services that you can offer your clients this year, to help grow your business:

  1. Bridal and bridal party makeup
  2. Bachelorette party makeup
  3. DIY workshops/makeup classes
  4. Mobile services
  5. Skincare consultations
  6. Hairstyling services
  7. Fashion styling services
  8. Virtual makeup services
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1. Bridal/Bridal Party Services

When it comes to makeup, there’s nothing more important than looking your best on one of the most important days of your life: your wedding day! As a professional MUA, you should absolutely offer bridal and bridal party makeup services.

For starters, you’ll help make sure that all the women in the bride’s party look their best, as well as the bride herself. Secondly, it can also be a lucrative source of income for your business. In fact, many brides are willing to pay a premium for quality services from a professional makeup expert!

Plus, in light of the pandemic, countless weddings will now be taking place this year. In the United States alone, there are over 2.6 million weddings planned for 2022. This means that the demand for bridal MUAs will be extremely high, so don’t miss out on this opportunity!

The main takeaway?

If you’re looking to attract more clients and better your bottom line in 2022, start by offering bridal and bridal party makeup services!

2. Bachelorette Parties

While we’re on the topic of weddings, another great opportunity for makeup artists is to offer their services for bachelorette parties.

Nowadays, more and more women are choosing to celebrate their last days as a “single lady” with a party thrown just for them. And what’s the perfect way to complete the festivities? With professional makeup done by an expert!

Not only is it a great way to make some extra cash, but you’ll also be helping the bride and her squad look their best. As an added bonus, you can use these services as a way to get more clients for bridal/bridal party makeup parties. Because chances are, when the bride sees what a great job you did for her bachelorette party, she’ll be inclined to hire you for the big day itself.

So, if you’re looking for something fun to offer your clients this year, why not consider bachelorette parties? It’s sure to be a hit with ALL of your brides-to-be!

Bridal makeup application up close

3. DIY Workshops and Makeup Classes

One of the best ways to attract new clients and grow your business is by offering DIY workshops and makeup classes. Not only are these services a lot of fun for your clients; they’re also a great way for them to learn more about makeup and how to apply it themselves.

Plus, as the host of the workshop/class, you’ll be in a perfect position to market your other services to attendees. They’ll see you as an expert in all things makeup. In turn, they’ll be more likely to trust your recommendations and book future appointments with you.

Not to mention, it’ll increase your chances of class/workshop attendees recommending you to people they know as well! And as you know, word of mouth is one of the best forms of marketing there is. So, if your goal in 2022 is to attract more clients and take your business to the next level, start by offering DIY workshops and makeup classes to your customers!

4. Mobile Services

If you want your success to skyrocket this year, another thing we recommend is to offer mobile services. This means that instead of meeting your clients at a studio or salon, you’ll go directly to their homes!

In addition to being extremely convenient for both yourself and your customers, it’s also a great way to set yourself apart from other makeup artists in your area. After all, let’s face it: there are plenty of MUAs out there who offer similar services as you.

However, many of them might not have (or allow) the same flexibility. By providing this particular type of service, you’ll gain an edge over the competition and garner a lot more attention from potential leads!

The main takeaway? Mobile makeup services is one of many ways that you can provide added value for your customers. In terms of smart business-savvy moves you can make in 2022, this one should definitely be on your list!

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5. Skincare Consultations

One of the most lucrative services that a makeup artist can offer is skincare consultations. In fact, this particular service is so popular that it’s often in high demand, especially among women over 35 years old.

Why?

Because as we get older, our skin changes and requires different care and attention. This is where you come in! As an expert in all things makeup and skincare, you’re perfectly placed to help your clients find the best products and treatments for their individual skin type.

Not only will they appreciate your advice – they’ll also be more likely to book future appointments with you for additional skincare treatments. So, if you want to see a major increase in your income this year, start offering skincare consultations!

Become an International Skincare Consulting Professional (ISCP) in as little as 2-6 months by enrolling in QC Makeup Academy’s self-paced, online Skincare Course today!

6. Hairstyling Services

Another great way to make money as a makeup artist is by offering hairstyling services. After all, what good does it do if you can apply the perfect smoky eye… but your client’s hair looks like an absolute mess?

This is where you can come to the rescue!

With the help of your professional certification training, you’ll be an expert in all things beauty and styling-related. This means you’ll have the know-how needed to offer clients everything from updos for special occasions (such as weddings), to everyday styles that’ll keep their locks looking fabulous all day long!

So, why not add this service into your repertoire today? You’ll be surprised at how much extra cash these simple hairstyles can bring in. Not only that – this added service will also help build trust between yourself and future customers, since they’ll be getting such an amazing deal!

Plus, if they’re looking for someone who can do both makeup and hairstyling? You’ll be their first choice!

Guess what? QC Makeup Academy also offers hairstyling training, too! Learn everything you need to know about our Hair Styling Essentials Course here!

Creation of evening hairstyles fashionable stylish women's hairstyles. Hair styling process. Curls. Courses in hairdressing. Training hairdressing. Braiding hair.

7. Fashion Styling Services

Similar to hairstyling services, fashion styling is another great way to make money as an MUA. In fact, it’s often in high demand among celebrities and other high-profile individuals who need help with dressing for events or photo shoots.

As a professional makeup artist, you’ll have the skills needed to help your clients choose the right outfits that will reflect their personal style – whether they’re going for a classic or more daring look. You’ll also be able to provide helpful tips on how to accessorize their outfits for maximum effect!

So, if you want to expand your business to attract more luxury, high-paying customers this year, start offering fashion styling services! It could be just what you need to take your business to the next level.

You guessed it: QC Makeup Academy can get you internationally-certified as a fashion stylist, too! (Amazing, right?) Discover how our Fashion Styling Course will turn you into a Certified International Styling Professional (CISP™) in just a couple short months!

8. Virtual Makeup Services

The final service on our list is virtual makeup services. In fact, this particular type of offer has seen a major surge in popularity over the last couple of years… and for good reason!

Virtual makeup appointments are perfect for clients who want to try out different looks, without having to leave the comfort and safety of their home. You can even record yourself doing different styles so that your customers can take their time choosing which one they like best – before booking an appointment with you later on, down the line.

An added benefit of this service is that it drastically opens up your potential client reach. Instead of limiting yourself to customers in your local area, you’ll have the unique opportunity to book with people from all around the world! Could there be a better way to make your name a globally-known one and make your bookings go through the roof?!

As a professional makeup artist, virtual makeup services are a great way to show off your skills, attract new customers, and add another stream of income to your business. So, why not start offering them today? You may be surprised at just how popular they become!

In as little as 1 month (yeah, you heard us), learn everything you need to know from QC’s Virtual Makeup Training mini course to take your professional makeup services online!

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So, there you have it: 8 lucrative services that you can offer as a professional makeup artist in 2022. Not only are these services sure to help increase your income this year; they’ll also help build trust between yourself and future clients.

Which one(s) are YOU most excited to add to your business? Can you think of any others to add to this list?

Let us know your thoughts in the comments below! 💕

Become an internationally-certified makeup artist in as little as 2-6 months by enrolling with QC Makeup Academy today!

Dec 24
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How to get clients as a makeup artist Feature Image

How to Get Clients as a Makeup Artist

By Career Advice, Your Makeup Career 2 Comments

Updated 2024

So, you’ve decided to pursue your dreams of becoming a professional MUA. Awesome! To work in this field, you will need to learn how to get clients as a makeup artist.

Luckily, you’ve come to the right place!

Today, we’re going to break down 6 efficient ways you can market yourself. In turn, this will help you find makeup clients and get your business off the ground.

So, let’s get started!

How Do Makeup Artists Get Noticed?

If you’re serious about pursuing this as a legitimate career, you’re likely researching how to grow as a makeup artist. You want to learn how to stand out, build client relationships, and maintain them. Here’s the good news: in today’s day and age, there are all sorts of ways for you to get your name out there and gain exposure!

For starters, there’s the tried-and-true method of word-of-mouth. Referrals have been a staple networking strategy for as far back as we can remember… and with good reason! If a trusted person recommends your services to their friends, family, colleagues, etc., others may be more inclined to look into your business and give you a try.

Plus, there’s also the online world to consider, too. We all live online nowadays. Thus, a large portion of your marketing efforts will need to be tailored to the digital platform. Between business websites, paid advertisements, and social media platforms, there’s a lot of competition out there. As with word of mouth, getting strong client testimonials is everything.

This means that if you want to stand out as a makeup artist and get noticed, you’ll  NEED to maximize your presence online, build relationships, and plan out your strategy wisely.

The Stats Don’t Lie

HubSpot’s “Ultimate List of Marketing Statistics for 2024” provides the following data which supports the efficacy of online marketing:

  • “39% of marketers list optimizing on-page content based on keywords as their top SEO strategy (Hubspot State of Marketing Report, 2023)”
  • “80% of Gen Z, 62% of millennials, 66% of Gen X, 35% of Boomers, and 52% of the general population primarily use mobile search (Hubspot State of Marketing Report, 2023)”
  • “About 90% of people think voice search is easier and faster than traditional search (TechReport, 2023)”
  • “Facebook is the most popular social media platform marketers used in 2023, and marketers report that it has a better ROI than every other platform”
  • “Instagram Live has the highest ROI of any Instagram content format and is the most effective for gaining followers and shares (Hubspot State of Marketing Report, 2023)”
  • “Instagram posts generate 23% more engagement than Facebook, even though Facebook has twice as many monthly users (Hubspot State of Marketing Report, 2023)”
  • “Social media is the most preferred product discovery platform for consumers aged 18 to 44 (Hubspot State of Marketing Report, 2023)”
  • “66% of social media marketers report that funny content is the most effective for their brand, followed by relatable content (63%) and trendy content (59%) (HubSpot State of Marketing Report, 2023).”
  • “Infographics are 30 times more likely to be read than a written article, and they can increase website traffic by up to 12% (DemandSage, 2023)”
  • “71% of videos created by companies are made for use on social media (HubSpot State of Marketing Report, 2023).”
  • “22% of marketers have incorporated YouTube Stories into their video marketing strategy (Social Media Examiner, 2023)”
  • “Businesses that prioritize social selling are 51% more likely to reach their sales quotas (LinkedIn, 2023)”

How Do You Brand Yourself as a Makeup Artist?

Think of your “brand” as your unique fingerprint in the makeup industry. It’s the thing that’ll set you apart from other MUAs. Your brand is your business’s identity and personality. Moreover, it’ll will make you memorable in the minds of prospective clients and online followers.

A makeup artist who’s developed a solid brand will be much more likely to secure customers than a makeup artist without one.

Consider the following companies, for example:

  • Nike
  • McDonalds
  • MAC Cosmetics
  • Coca-Cola
  • Netflix

Each name alone probably sparks something in your mind, be it a color, a logo, an emotion, a purpose, a belief, etc. This is the case because these companies strategically worked hard to associate those specific things to their brand. That way, whenever someone – such as yourself – sees their company name, their mind will naturally go to the exact place that business wants it to go.

This is proper branding.

So, how can YOU achieve this for your own business? Our recommendation is to first sit down, grab a pen and paper, and answer the following questions:

  • Are there any particular colors you’d like to be associated with your makeup business?
  • What mood(s) or emotion(s) do you want people to automatic think of when they think of your business?
  • What makeup (and other beauty services, if applicable) would you like to offer?
  • Who is your target clientele?
  • Do you intend to strictly work locally, or would you also like to offer virtual makeup services as well?
  • Do you have a unique niche/would you like to have a unique niche?
  • Would you like your beauty business to embody a particular message and/or belief that’s near and dear to you?
  • Do you want your business to have a unique logo?

Coming up with clear, concise answers to all of these questions will help you brand yourself as a makeup artist. In turn, this will make it even easier to get clients!

Did you know that QC Makeup Academy’s self-paced, online certification training can help you identify your brand and apply it to your business model successfully? It’s true! Check out our full list of courses here!

6 Ways to Get Clients as a Makeup Artist

1. Build Up a Creative Portfolio

Your portfolio will show off high-quality images of makeup applications you’ve done on past clients and/or models. Basically, it’ll be physical proof of the quality of work you can do.

If you don’t have a professional makeup portfolio, you’ll have a hard time getting clients.

This is because, especially these days, prospective customers want to know that you can give them what they want, before they invest any money into your business. Asking potential clients to book you on a leap of faith alone is unrealistic – and frankly, a bad business move.

If it’s between you (without a portfolio) and another MUA (with an impressive portfolio), guess who the person is going to pick?

Not you. 

If you need help getting started, here’s a small handful of our past blog articles that can guide you in the right direction:

Want to develop the ULTIMATE makeup portfolio? Enroll in QC Makeup Academy’s Master Makeup Artistry course and learn everything you need to know in as little as 3-6 months!

2. Start Your Own Website

If you want to get clients as a makeup artist, a professional business website will be a MUST! Without your own site, you’ll be missing out on so many booking opportunities. Plus, and I cannot stress this enough, it’ll make you look unprofessional.

If your budget allows for it, you can always hire a professional website developer to create one for you. But if you don’t have the money for this, that’s okay! Luckily, there are all sorts of free website builders and hosts out there with simple, user-friendly templates that you can work off of.

Either way, it’s important to make sure that your business website contains the following key information:

  • An “About Me” page where people can better get to know you and your makeup experience, qualifications, certification(s), etc.;
  • A full list of all makeup/beauty services you currently offer, as well as rates (should you wish to disclose this information upfront);
  • Your credentials
  • Client reviews/testimonials;
  • Working links to your social media profiles;
  • Accurate contact information;
  • Your professional makeup/beauty portfolio;
  • An option for online booking.

You can up your credentials and improve client trust by taking accredited online makeup courses. These courses are flexible, so you can take them while working and look great to potential clients!

3. Show Off Your Skills on Social Media

As we already established earlier, social media marketing will be one of your BEST friends! After all, literally everyone uses social media these days. It’s undoubtedly one of the single best ways to meet others in the industry and attract clients as a makeup artist.

Facebook, Instagram, TikTok, YouTube, and Pinterest are all examples of extremely popular platforms on which you can establish a solid presence.

When the time comes that you’re ready to set up your social media accounts, keep these useful tips in mind:

  • Your social media handles should be the same as your registered business name.
  • Always link viewers back to your website (e.g. through your bio links, written content, etc.).
  • The aesthetic of your social media platforms (such as what you post, the colors you use, how you speak, etc.) should always reflect your brand.
  • Post original content – and post on a regular basis.
    • Pro Tip: If you’re busy, you can utilize scheduling apps (e.g. Later or Hootsuite) to post ahead of time and/or in bulk.
  • Always be fresh and innovative in your posts. You don’t want to be the same as all the other MUAs out there. Otherwise, your channel(s) might be easily forgettable!
  • Follow others in the makeup/beauty industry that you’d like to connect with, and regularly leave encouraging comments on their posts. Chances will be better that they’ll then do the same with you!
  • Whenever someone takes the time to engage with your posts and/or send you a private message, make sure YOU take the time to acknowledge and reply to them.
  • Use your social media channels as yet another way to showcase your makeup portfolio and promote your business!

4. Start a YouTube Channel

Makeup enthusiasts love watching MUAs; be it tutorials, product reviews, makeup challenges, etc. While other popular social media platforms – such as TikTok and Instagram Reels – are great for posting condensed, shortened videos, their time constraints can be limiting.

For that reason, we also recommend launching your very own YouTube channel!

YouTube is a wonderful platform to share your content on, especially for videos exceeding 3 minutes in length. Furthermore, it’s so easy to tie your YouTube content to what you post on other platforms. For instance, you could easily tease at a new video by posting enticing clips on TikTok or Instagram, and then encourage your following to watch the FULL video on your YouTube channel.

With the rise of YouTube shorts, you can easily up your content game by posting both the full video and clips turned into YouTube shorts.

Not to mention, if you happen to amass a large following, you could also earn some side coin from the money you’d get paid from YouTube! Either way, more platforms for your business = more opportunities for prospective clients to find your business and book you.

It’s a win-win!

What are some of the most important DO’S and DON’TS of beauty vlogging? Find out here!

5. Network, Network, Network

The beauty industry is quite unique, in that everyone seems to know each other. Indeed, if you establish a positive reputation for both yourself and your business, it’ll get around and other MUAs will know all about you.

(Of course, the same can be said if you develop a bad reputation, too…)

One important thing to understand early on in your career is that other makeup artists are your FRIENDS – and not your enemies. Yes, they’re considered your “competition”. But at the end of the day, you all have the same goal: to transform clients’ lives for the better.

So, get to know the other beauty experts in your town or city! In addition to other makeup artists, connect with photographers, hair stylists, fashion stylists, etc. The benefits of proper networking are endless, and here are just some of the reasons why:

  • If another makeup artist’s schedule is completely booked, they could wind up referring a prospective client to YOUR business!
  • Similarly, if you’re the one totally booked up, you can help out people in need by referring them to talented MUAs that you recommend!
  • You can potentially collaborate with other beauty experts in your area!
  • If you get to know some local photographers, you could work with them on stylized photoshoots – which will help you build your professional makeup portfolio!
  • Others in the general beauty industry (i.e. hair stylists, skin consultants, etc.) could refer clients to you and/or request your help for a client they’re already working with!

6. Ask for Referrals

Nothing ventured, nothing gained, right? There’s NO harm in straight-up asking for referrals, so long as it’s done tactfully!

Thanking Your Clients

Before asking for a referral, you want to ensure your client has the best experience possible from start to finish. A way to set you apart, show appreciation, and have your client remember you is a simple thank you note. Thanking your clients will help build a genuine and strong relationship, making your work more fulfilling and putting you in a stronger position to ask them to recommend you to others.

Asking Clients

Once you’re done working with a satisfied customer, you can casually let them know that if they know anyone in need of professional makeup services, you’d be happy to work with them.

You can also provide a customer survey for them to fill out and include that request somewhere on the form. Using a survey is a great tactic because it also gives you client feedback which you can use to help improve the client experience and retain your makeup clients.

(But also, don’t forget to ask for a testimonial from that particular client. Remember: you can use this for your website and social media channels!)

Asking Friends and Family

Another option is to ask for referrals from the people you know personally. For instance, do you have a friend who’s getting married in the near future? What about a family member about to celebrate their birthday?

YOU can assist them by helping them look and feel their best on their big day!

By maximizing your personal connections, you’ll be able to acquire the materials needed (such as photos and success stories) to develop your professional portfolio and further elevate your website. Plus, your friends and family can also give you positive feedback that can then be added to the testimonials page on your site and social media posts.

And just as importantly, they can help spread word about your makeup business by recommending you to people they know!

There’s absolutely nothing wrong with drawing from your inner circle and getting some help, especially when you’re first getting your makeup career started. So, don’t hesitate to reach out to the people you trust and see if there’s any way you can lend your services to them!

Can you think of other ways to get clients as a makeup artist? Drop them in the comments below!

Attract even more clients by adding a professional, internationally-recognized makeup certification to your resume! Enroll with QC Makeup Academy today and graduate in as little as 2-6 months!

Oct 05
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How to become a fashion stylist Feature Image

How to Become a Fashion Stylist

By Career Advice, Fashion Styling No Comments

Dream of a successful career in the beauty industry? Learn how to become a fashion stylist!

Today, we’re here to answer all of the need-to-know questions you have about this exciting new career path. So, sit back and get comfy. By the time you’re finished reading, you’ll know EXACTLY where to begin and how to find success in professional fashion styling!

What Qualifications Do You Need to Be a Fashion Stylist?

Okay, first thing’s first: do you need professional training to start a career as a fashion stylist?

Technically, no, you don’t. But that said, your chances of success will drastically decrease if you choose to forego a proper education. The fact is, the majority of employers and clients alike will be looking for some kind of reputable qualification on your end.

Think of it this way: if YOU wanted to hire a fashion stylist, would you prefer booking someone who could prove that they know what they’re doing… or someone who can only claim to know what they’re doing?

I think we both know the answer, right?

For this reason, the most successful of fashion stylists will have either a certification or a degree in their field. If you want a fruitful career, it’s in your best interest to do the same. We’ll take a closer look at the sort of fashion styling course you can take shortly!

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How Much Does a Fashion Stylist Earn?

Next, if you want to know how to be a fashion stylist, it’s worth having an idea of the type of money you can make. When looking at this, it’s important to keep in mind that there’s no “one-size-fits-all” salary for this profession. Two fashion stylists living in the same city can make two completely different incomes.

Impacting Factors

Some of the key factors that can directly impact the amount of money you make include (but aren’t limited to):

  • Your location (i.e. big city vs. small town);
  • The demand for fashion stylist services in your area;
  • The quality of your professional portfolio;
  • How much hands-on, in-field experience you have;
  • Your local competition;
  • The amount of effort you put into networking;
  • Whether you’re working as a fashion stylist part-time vs. full-time;
  • Whether you’re employed by a business or run one of your own;
  • If your business also offers other beauty services, such as professional makeup, for example;
  • How you’ve priced your service rates;
  • How you market your business/services;
  • And more!

Average Salary Ranges for Fashion Stylists by Location

Of course, I can provide some annual salary ranges for full-time fashion stylists, based on country. Here’s what’s typically being made throughout the world:

  • United States: Between $44,000 USD to $61,000 USD per year (Source: Salary.com)
  • Canada: Between $39,000 CAD to $46,000 CAD per year (Source: PayScale)
  • United Kingdom: Between £15,000 GBP to £35,000 GBP per year (Source: PayScale)
  • New Zealand: Between $36,000 NZD to $51,000 NZD per year (Source: PayScale)
  • Australia: Between $76,000 AUD to $133,000 AUD per year (Source: Salary Expert)

The Added Value of an Accredited Certification

When you get proper fashion styling training, you’re investing time, money, and effort into your skill-set. As a result, once you graduate from your course, you earn the right to price your services in a way that properly reflects that.

Plus, if your business offers any additional beauty services, as I mentioned above, then you can raise those rates, too!

Moreover, having a credible fashion styling certification will do wonders in terms of helping you stand out from your competitors. Setting yourself apart from the crowd will not only elevate your career – it’ll definitely help you earn a higher income!

Did you know that ALL of QC Makeup Academy‘s self-paced, online certification courses are accredited and internationally-recognized? Check out our full list of programs here!

Best suit. Young fashionable stylist helping his client to get dressed while standing in his workshop

Is Fashion Stylist a Good Career?

Here’s the thing: even the best-paying job in the world won’t be worth it if you aren’t actually enjoying yourself. So, this begs the question: is it worth your time and effort to actually become a fashion stylist?

Is it truly a good career to pursue?

That depends on you, your goals, and your personal preferences.

Here are a few questions to help you get a better idea of whether or not fashion styling is the perfect fit (heh) for you:

  • Do you love getting creative?
  • Are you a “people person”?
  • Do you have a natural eye for fashion?
  • Are you passionate about helping others look and feel their very best?
  • Are you eager to learn everything you can about the industry?
  • Do you already have a beauty career and want to expand your services?
  • Would you love the chance to be your own boss and start your very own business?

If you answered “yes” to these questions, then guess what? You should DEFINITELY get started as a fashion stylist, because it sounds like you were born to do this job!

Furthermore, another awesome perk to this profession is that there are so many possible career opportunities at your feet. For instance, you could strictly offer in-person consultations – but you could also offer virtual consultations, too. This would open up your client reach and allow you to book with people from anywhere in the world!

Additionally, there are countless different areas of the beauty industry that you could specialize in and branch out into. These are just some of the industries you could lend your expertise to:

  • Everyday clients (i.e. fashion styling for day-to-day needs);
  • Editorial and photoshoots
  • Fashion and runway
  • Film, television, and live theater
  • Bridal fashion
  • Maternity fashion
  • Fashion styling for mature clients
  • Fashion styling on a budget
  • Boutique and/or fashion display styling
  • And SO much more!

As you can see, the possibilities are endless!

Alright, now that you know what it takes to be a fashion stylist, how can you actually become a fashion stylist?

These 4 steps will walk you through the process!

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Step One: Learn The Career – What IS a Fashion Stylist?

If I were to ask you, “What does a fashion stylist actually do?”, would you know how to answer this question?

If not, don’t worry, because you’re about to find out!

As a fashion stylist, you’ll be responsible for any/all of the following tasks:

  • Conduct initial client consultations and follow-up appointments;
  • Help your client determine (and then work within) their allotted budget;
  • Collaborate with other professionals in the beauty industry (e.g. makeup artists, hair stylists, photographers, etc.);
  • Get to know your clients on a more personal level, so you can best determine the style(s) that suit them and their lifestyle;
  • Being a subject-matter expert on style basics (i.e. fit, weight, drape, appropriate sizing, fabrics, textures, colors, patterns, prints, body types, balance, etc.);
  • Accessorizing clothing;
  • Creating efficient wardrobes with versatile pieces for clients of any age, gender, body type, etc.;
  • Owning and successfully operating your own business (should you choose to go this route), etc.

To get an even better idea of what a fashion stylist does on a day-to-day basis, I’d recommend doing a bit of detective work on your end. Read publications and check out successful fashion stylists on social media. Their channels could provide some eye-opening, inspiring insights into what their lives (and careers) truly look like!

Step Two: Take Courses on How to Become a Fashion Stylist

At this stage of the game, it’s time to decide where – and how – you’d like to obtain your professional fashion styling education. As such, the first step is to determine whether you’d like your schooling to be done in-person or online.

Brick-and-Mortar Training

This is the obvious choice if you’re the kind of learner who best thrives when physically surrounded by your peers and instructor. However, one downside to keep in mind is that in-person courses can get ridiculously expensive!

Not to mention, you’ll be forced to go at the same pace as everyone else. Meaning, if your fashion styling program is, say, 6 months long, then you won’t be able to graduate any sooner than that.

Online Training

Online schooling, on the other hand, is a LOT cheaper because there’s no physical campus to maintain. Plus, it can often be done at the student’s preferred pace, which is definitely another bonus.

QC Makeup Academy’s online training, for example, is 100% self-paced! Once you enroll in your program, you get a full 2 years to finish it. That said, during that 2-year timeframe, YOU get full control over when and how often you want to work on your studies.

To put this into perspective, if you were to devote a mere 1-2 hours per week on your studies, you could graduate and earn your internationally-recognized certification in as little as 2-6 months!

You woman lying on couch with laptop. Home shoot.

QC Makeup Academy’s Fashion Styling Course

For aspiring fashion stylists, QC Makeup Academy’s Fashion Styling Course will teach you everything you need to know! In this 8-unit online program, you’ll discover:

  • Historical and modern fashion trends;
  • Fashion icons from both the past and present;
  • The role a fashion stylist plays for clients;
  • Various different career opportunities at your disposal;
  • How to conduct a successful consultation;
  • How to master basic fashion elements;
  • Styling for men and women alike;
  • Layering and creating a balanced silhouette;
  • Fashion styling for specific purposes (i.e. everyday wear, business attire, etc.);
  • Accessorizing;
  • Styling on a budget;
  • How to work with all body types, ages, genders, etc.;
  • What goes into building your professional brand;
  • How to start your very own business and/or add fashion styling services to an existing business;
  • How to maximize social media and other online platforms to market your business;
  • And more!

Within 1-2 business days after you’ve enrolled in this course, you’ll receive your login details for QC Makeup Academy’s Online Student Center. From here, you’ll have direct, online access to your digital textbooks, assignments, instructional videos, etc. That said, we’ll also mail you a physical copy of your course materials, too, which you should receive within 1-2 weeks after you enroll.

The best part of this entire experience?

Once you graduate, you’ll receive your internationally-recognized Certified International Styling Professional (CISP™) certification! You can then proudly add this qualification to your resume and wow all prospective clients and employers alike.

Read the full Fashion Styling Course breakdown and curriculum here!

Step Three: Get Hands-On Industry Experience

Once you graduate and enter the industry, you’re going to need two very important things in order to book legitimate, paying clients:

  1. Real-world experience and
  2. A stunning portfolio of your fashion styling work.

After all, potential clients (as well as possible employers) will want to see that you know what you’re doing before they choose to hire you. Plus, you’ll be a lot more confident in your skill-set if you’ve taken the time to truly hone it first. This can only really be done through hands-on experience.

Here are a few ways you can gain this crucial experience, while also developing your professional portfolio at the same time:

  • Practice your fashion styling skills on friends and family
  • Offer complimentary services to people you know
  • Demonstrate the techniques and skills you’ve acquired from your training using your own wardrobe
  • Get involved in a stylized photoshoot
  • Lend your fashion styling expertise to a good cause (i.e. not-for-profit and/or charitable events), etc.

It’s worth noting that you probably won’t get paid for any of the practice acquired above. However, at the beginning of your career, this is okay. What you won’t be gaining in financial profit, you will be gaining in hands-on experience! Not to mention, these opportunities will allow you to grow your portfolio and stock it with high-quality images. That on its own is 100% invaluable!

Remember: you won’t be giving away freebies forever. Just think of it as a necessary step to get to where you want to be!

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Step Four: Stay on Top of Fashion Trends

If this is truly the path you’re passionate about pursuing, then taking one course at the beginning of your career won’t be enough. Rather, you’ll be motivated to absorb as much new information as possible and advance your skill-set at every opportunity!

After all, this is one of the single smartest ways to keep your craft current – and that’s EXTREMELY important in every single job field.

So, stay in the loop about popular fashion styling and beauty trends! Follow other industry experts on social media, read fashion publications, and further your education by taking more courses. Plus, you can also join online communities and attend networking events, which is always a smart idea.

All of these are things that will help you remain up-to-date on what’s going on in the fashion/beauty industry. Obviously, what “keeping up-to-date” means is different – and subjective – to everyone. Either way, it’ll be in your best interest to do so.

In the end, committing to and embracing lifelong learning will only ever help you. It’ll be the very thing that, ultimately, allows you to leave a long-term mark as a fashion stylist and beauty professional. And really, isn’t that the goal?

How Do I Start as a Freelance Fashion Stylist?

Lastly, if you know in your heart that the dream is to run a business of your own, then here are some tips and brainstorming questions to help you get the ball rolling:

  • Decide what you’d like to name your business, confirm that this name isn’t already taken, and then register your business name who no one else can take it in the future.
  • Sit down and really think about what you want your brand to be. How can your business’s imagery and aesthetic convey your brand? What message(s) do you want to associate with your business?
  • Who is your target clientele and how can you reach them?
  • Start researching what goes into building a professional business website and brainstorm all of the key information you want to include on your site (e.g. About Me page, contact info, client testimonials, your portfolio, etc.).
  • How can you start developing your portfolio?
  • Do you want to travel to your clients, invest in a physical business location, etc.?
  • Do you want to offer virtual fashion styling services in addition to in-person ones?
  • What’s the industry standard in your area, in terms of service rates?
  • Do you have an idea of what you’d like to charge for your styling services?
  • Would you like your business to offer any other types of beauty services? If so, what sort of training should you get, in order to be best qualified?
  • Which social media platforms would you like to establish a presence on, and what will your strategy be on these platforms?
  • How else can you market your business efficiently?
  • How can you start growing your professional network?

Do you have any additional tips to add to this list? Let us know in the comments below!

Now that you know how to become a fashion stylist, it’s time to get started. Enroll with QC Makeup Academy today and book your first client in as little as 2-6 months!

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