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15 Beauty Tech Software Revolutionizing the Makeup Industry

By Makeup Trends No Comments

Key Points

  • Beauty tech is primarily seen through the use of artificial intelligence (AI), virtual reality (VR), augmented reality (AR), and smart tech devices;
  • For consumers, the main benefits provided are a personalized makeup/skincare experience, virtual try-ons, convenience, and inclusivity;
  • For businesses, the main benefits provided are the data-driven insights into consumer behaviors and preferences, as well as enhanced customer engagement and cost savings;
  • The beauty tech market is forecasted to see phenomenal continued growth between now and 2030 (with an approximate 19.7% CAGR);
  • Reports indicate that makeup buyers – especially Gen Z – already have experience with beauty tech and show growing interest in it;
  • Social media has major influence over beauty tech trends;
  • Beauty tech has the potential to be a major positive influence on the environment;
  • The 15 beauty tech trends to watch out for are:
    • (1) Virtual Try Ons
    • (2) Skincare Analysis
    • (3) Generative AI Skin Simulation Tech
    • (4) Smart Mirrors
    • (5) AI Foundation Shade Matcher
    • (6) Beauty Metaverse & Hyper-Personalized Product Recommendations
    • (7) Smart Tools for Makeup and Skincare
    • (8) Face Analyzer
    • (9) Wearable Beauty Devices
    • (10) High Definition Brow Filters & Brow Tech
    • (11) Auto Hair Analysis & Virtual Color Try Ons
    • (12) Fragrance Finder Tech
    • (13) 3D-Printed Makeup
    • (14) Virtual Reality Makeovers/Online Beauty Tutorials
    • (15) AI Beauty Advisors

Introduction

In today’s fast-paced world, the intersection of technology and beauty is creating waves – and it’s more than just a trend. Beauty tech software is revolutionizing how we approach makeup by offering personalized, high-tech solutions that enhance our beauty routines.

Let’s learn more about beauty tech – as well as 15 software innovations currently revolutionizing the industry!

What is Beauty Tech Software?

As its name suggests, beauty tech software encompasses a range of digital tools and applications designed to innovate the makeup and beauty industry. In order to redefine the consumer experience, these technologies use:

Furthermore, with the development of smart technology devices (like beauty mirrors and skin analyzers), beauty tech software is becoming increasingly accessible for everyday use. Whether it’s a virtual try-on feature that lets you “test” makeup products from home, or AI-driven skincare analysis providing personalized recommendations, beauty tech is all about personalization and enhanced user experiences.

Pro Tip: Here’s how you can work virtually as a professional makeup artist!

How is Beauty Tech Software Changing the Game?

The rise of beauty tech software is not just about the novelty factor. Rather, these innovative solutions are bringing practical benefits to both consumers and businesses in the industry. Here’s how:

For Consumers

Personalized Makeup

With AI technology, beauty apps can analyze a consumer’s features and create personalized makeup looks that cater to their specific face shape, skin tone, and style preferences.

Virtual Try-Ons

AR and VR technology allows users to try on makeup virtually, saving time and money by eliminating the need to physically test products.

Skincare Solutions

Beauty tech software can analyze skin concerns and provide personalized product recommendations for a more effective skincare routine.

Convenience

With beauty tech, consumers have the convenience of accessing beauty services anytime, anywhere. Whether it’s through mobile apps or smart devices, beauty is now at our fingertips!

Accessibility and Inclusivity

Beauty tech breaks down barriers, making beauty products and advice accessible to a wider audience, including those with disabilities.

For Businesses

Data-Driven Insights

With the use of AI and data analysis, businesses can gain valuable insights into consumer preferences and behaviors to improve their products and marketing strategies.

Enhanced Customer Engagement

Beauty tech software allows for interactive customer experiences that increase engagement and build brand loyalty.

Cost Savings

Virtual try-on features save businesses money on product samples while still providing customers with an accurate representation of products.

Important Stats About Beauty Tech

  • Growth of the Market: According to recent reports, the beauty tech market is projected to grow at a compound annual growth rate (CAGR) of approximately 19.7% between now and 2030, as well as reached upwards of $13.34 billion USD.
  • Consumer Adoption: A survey conducted in 2023 by The Benchmarking Company found that 31% of Gen Z makeup users experimented with AI beauty apps. Additionally, 58% of these same makeup users reported that that they had “used an AI filter or AI-powered beauty search tool to help them select a color cosmetic for purchase, compared to 40% of all beauty buyers”. These trends indicate a growing comfort with digital tools that enhance the shopping experience.
  • Investment Surge: According to FasterCapital, “The beauty tech segment […] is projected to grow at a faster pace than the overall market […] according to Zion Market Research. This indicates a huge opportunity for investors who can identify and support the most promising and innovative beauty tech solutions.”
  • Retail Transformation: Reports indicate that approximately 45% makeup buyers would be more likely to purchase products from a business that provides an AI or virtual reality experience. Furthermore, with each passing day, more and more beauty retailers are implementing some form of beauty tech in their stores – such as virtual try-on kiosks or digital skin analyzers. As a result, they are enhancing the shopping experience for their customers.
  • Influence on Sales: Brands that incorporate beauty tech solutions into their offerings have reported increases in consumer engagement, conversion rates, and overall sales. Clearly, this is a testament to the effectiveness of integrating technology in beauty marketing strategies.

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The Influence of Social Media on Beauty Tech

Social media platforms have become instrumental in shaping the evolution of beauty tech! By allowing consumers to easily share their beauty experiences and discoveries, social media has fostered a community-driven approach to product development and innovation.

Influencers, in particular, play a significant role by showcasing new beauty tech features and applications to their large audiences. They not only offer authenticity and reviews but also demonstrate how these technologies fit into daily routines, inspiring followers to explore these digital beauty tools themselves.

(In fact, nearly 50% of makeup consumers report that they have purchased beauty products specifically because they were recommended by an influencer they follow!)

Additionally, social media’s visual nature aligns perfectly with the aesthetically pleasing aspect of beauty tech. In turn, this makes it easier for brands to showcase vivid transformations through before-and-after shots, virtual try-ons, and real-time feedback. The interactive and immersive qualities of social media platforms continue to drive engagement, raising awareness and excitement around the latest tech trends in the beauty industry.

15 Beauty Tech Software on the Rise

Virtual Try Ons

Using AI and VR tools, this beauty tech software allows users to experiment with different makeup products virtually, thus helping them find the perfect shade or style before making a purchase. The gist of how this works is simple – first, the software uses facial recognition technology to map out a user’s features. From there, it then applies the desired makeup virtually.

Skincare Analysis

AI-powered skincare analysis tools help users understand their skin needs, providing personalized product recommendations and routines.

One popular example is L’Oréal’s Perso app. This app uses a smartphone camera to analyze skin conditions and adjust the formula of skincare products for optimal results. Another example is Estée Lauder’s Clinique Clinical Reality, which allows users to scan their face and receive a comprehensive analysis of their skin.

With the help of AI skin analysis tech, you can now take control of your skincare routine like never before!

Pro Tip: Don’t know your skin type? Find out here!

Generative AI Skin Simulation Tech

This cutting-edge technology simulates future skin conditions based on current habits, offering users a glimpse into the effects of their skincare routine. Say, for example, a user is prone to acne. This type of beauty tech software could show, for instance, the potential effects of not removing makeup thoroughly before bed.

As a result, this would encourage them to be more mindful of their skincare practices!

Smart Mirrors

Speaking of skin simulation tech, it’s worth mentioning the seamless integration of these tools with smart mirrors.

With the help of AI and AR technologies, smart mirrors can provide personalized skincare and makeup routines to users based on their skin types, preferences, and even weather conditions. A few real-world smart mirrors worth checking out are HiMirror, Panasonic’s AR Magic Mirror, and ModiFace Mirrors.

AI Foundation Shade Matcher

Finding the perfect foundation that color matches your skin can be a pain in the butt – but with the help of AI-powered foundation shade matching tools, it’s become easier than ever! This beauty tech uses a combination of facial recognition and color-matching algorithms in order to identify your perfect shade from various cosmetic brands. Some examples of brands that offer this technology are:

Beauty Metaverse & Hyper-Personalized Product Recommendations

Metaverse technology in beauty tech aims to create a hyper-personalized shopping experience, where consumers can try on different virtual looks and receive customized product recommendations based on their skin type, preferences, and previous purchases. This expands beyond just trying on makeup – some brands are even implementing metaverse technology for hair color changes or skincare recommendations.

Here’s the gist of how this would work: users will create avatars that resemble themselves. From there, people can then try on different virtual looks or experiment with different hair colors, makeup styles, and skincare routines. Based on their avatar’s features and preferences, they’ll receive personalized product recommendations to purchase in real life.

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Smart Tools for Makeup and Skincare

In addition to online smart tech, physical smart devices are also gaining popularity in the beauty world, too. These devices use IoT technology to capture data and provide users with a more personalized approach to their makeup and skincare routines. Some examples of smart tools are:

Face Analyzer

This AI-driven tool analyzes facial features to suggest contouring techniques, eyebrow shapes, and even makeup styles tailored to individual face shapes. Some current popular examples of this beauty tech software are ModiFace and YouCam Makeup.

Wearable Beauty Devices

Earlier, we discussed smart tech – but what about beauty tech devices that you can wear on your body? These gadgets use sensors to track a user’s skin condition and provide personalized skincare routines based on data collected. Some wearable beauty devices include:

High Definition Brow Filters & Brow Tech

Products like 3D shu:brow offer digital brow shaping and coloring solutions, enhancing the precision of brow styling. What’s more, there are high definition brow filters available on popular beauty apps like YouCam Makeup, allowing users to experiment with different brow shapes and styles before committing to them in real life.

Pro Tip: Want to be able to apply your brows by hand? Follow along with this awesome video tutorial (courtesy of QC Makeup Academy alumnus and professional MUA, Amanda Ramey)!

Auto Hair Analysis & Virtual Color Try Ons

Similar to virtual try-ons for makeup, there are also beauty tech tools that allow users to experiment with different hair colors digitally, too! Not only that – some advanced beauty tech software can even analyze a user’s hair type and recommend personalized hair care products and treatments. Examples of this type of beauty tech are:

Fragrance Finder Tech

Gone are the days of endlessly sniffing perfume testers until you find one you like. With fragrance finder tech, users can now simply answer a few questions about their preferences. From there, AI algorithms will then suggest personalized scents for them to try!

Some examples include FragranceX’s Perfume Finder Quiz, YSL Beauty’s Scent-Sation, and Sephora’s Fragrance IQ.

3D-Printed Makeup

Imagine if you were able to physically print out makeup and then literally wear it on your face… Well, with 3D printing technology, that’s now possible!

For example, according to Crème de Mint, Mink launched the very first 3D makeup printer. Similarly, Adorn released a 3D makeup pen that focuses on color-matching (up to 75,000 shades!) and providing foundation for all skin types. Back in 2016, Smashbox also had a campaign where winners were gifted with a 3D-printed version of lipstick. Chanel, back in 2019, also released a 3D-printed mascara brush.

Virtual Reality Makeovers/Online Beauty Tutorials

We can’t talk about the future of beauty tech without mentioning virtual reality makeovers and online beauty tutorials. With VR headsets and advanced software, users can virtually try on different makeup looks and even experiment with new hair colors in a realistic 3D environment. This allows for a more immersive and fun way to play around with different beauty looks before committing to them in real life.

Similarly, online beauty tutorials – such as those offered by YouCam Tutorials, Banuba, and Burberry Virtual Studios – allow users to learn new makeup techniques and try them out digitally before applying them in real life. Moreover, these tutorials also offer tips and product recommendations for a more personalized learning experience!

AI Beauty Advisors

Last but not least, AI beauty advisors are becoming increasingly popular in the beauty industry. Through chatbots and voice assistants, users can receive personalized beauty advice, product recommendations, and even purchase products directly through virtual consultations. Some brands that have implemented AI beauty advisors include:

The Environmental Impact of Beauty Technology

While the advent of beauty tech is undoubtedly exciting, there’s an even more important aspect to consider: its environmental impact. As brands innovate and integrate more technology into their products and services, they also face the challenge of ensuring these advancements are sustainable. Many companies now focus on eco-friendly packaging, using materials that are biodegradable or recyclable.

Additionally, virtual try-ons and personalized beauty recommendations can help reduce waste by minimizing unnecessary purchases, as consumers are more likely to buy products that suit their needs. The development of refillable beauty tech devices and recyclable materials in production can also lead to a smaller environmental footprint.

Thus, as the beauty industry continues to evolve, balancing innovation with sustainability is key to ensuring a greener future!

Conclusion

The innovation in beauty technology is reshaping how we explore and consume makeup, skincare, and other products. In particular, it makes both personalization and experimentation more accessible than ever before. With such advancements, consumers are empowered to tailor their beauty routines to fit their unique preferences and needs – all from the comfort of their home!

Whether it’s through AI-powered tools, virtual reality experiences, or smart beauty devices, the future of beauty is undeniably exciting and tech-driven. Embracing these technologies can make your journey in discovering the perfect products and styles an enjoyable, efficient, and personalized adventure.

So, which of the 15 beauty tech innovations listed above are YOU most excited about? 😘

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The 20 Hottest Makeup Trends Coming in 2025

By Makeup Trends No Comments

Key Points

The 20 most anticipated makeup trends expected to dominate the beauty industry in 2025 are:

  1. Modern-Meets-Nostalgic Eyes
  2. Bold Eyes
  3. Blurred, Feathered Lips
  4. “Blonzer” Blushes
  5. Smoky Cat Eyes (and Smoky Eyes in General)
  6. Unexpected Pops of Color
  7. Minimalist Beauty
  8. Vampy Lips
  9. A Case of The Blues
  10. Minimalist, Feathery Lashes
  11. ‘No Makeup’ Makeup
  12. Shimmery Shadows
  13. Bright and Bold Pastel Grunge
  14. Gothic Glam
  15. The Comeback of Silver
  16. Colorful Lashes
  17. Ditching The Mascara
  18. Natural Complexions
  19. Lollipop Lips
  20. Budget-Friendly Alternatives

Introduction

Hey there, makeup enthusiasts! If you’re anything like me, seeing new makeup trends is like unwrapping a present on Christmas morning. Whether you’re a pro makeup artist or just venturing into the world of beauty, keeping up with trends is always exciting.

And guess what? 2025 is promising to be a year full of bold, nostalgic, and fresh looks that will have everyone talking!

So, are you ready to explore what’s on the horizon?

Let’s dive in and discover the 20 hottest makeup trends coming in 2025!

2025 Vision: The Top 20 Makeup Trends to Jump on Now

Modern-Meets-Nostalgic Eyes

We’re taking a trip down memory lane, but with a modern twist! Think of your favorite eye looks from yesteryears brought back to life with a contemporary touch. For instance:

  • Neon liners paired with soft, pastel shadows
  • Glitter-laden lids with sleek, cat-eye flicks
  • Smoky eyes with an unexpected pop of color
  • Classic ’60s eyeliner with bold, graphic shapes

Bold Eyes

In 2025, it’s all about making a statement with your eyes. So, experiment with graphic liners, exaggerated lash lines, and vibrant shadows that scream confidence and creativity!

Pro Tip: Experiment and play with any/all of these 5 eyeshadow finishes!

Blurred, Feathered Lips

This makeup trend is perfect if you love a soft, romantic look. Blurred lips provide a diffused effect, making them look effortless yet chic. You can achieve this with the following 5-step process:

  1. Start with a lip balm to prep and hydrate your lips
  2. Use a lip tint or cream and apply it to the center of your lips
  3. Gently blend outward using a lip brush or your fingers for a soft-edge effect
  4. Layer different shades to create dimension and a personalized hue
  5. Finish with a light dusting of translucent powder to set the look

“Blonzer” Blushes

Say hello to “blonzer”! A chic fusion of blush and bronzer, this trend emphasizes a sun-kissed glow while adding a subtle flush of color. It’s the perfect way to achieve a radiant, natural complexion.

Smoky Cat Eyes (and Smoky Eyes in General)

A sultry take on classic smoky eyes, this makeup trend incorporates cat-eye flicks with smoky edges. As a result, you can create an intense and seductive look that’s perfect for nights out!

Furthermore, 2025 will see a continued appreciation for the smoky eye in general, too. Whether you prefer a dramatic black smoky eye or a softer, smudged effect using earth tones, there’s something for everyone in this trend. The beauty of this timeless trend lies in its versatility, as it can be tailored to suit any eye shape and personal style.

So, grab your favorite eye palette and have fun experimenting with different shades/techniques to make this timeless look uniquely yours!

Pro Tip: Check out this smoky eye step-by-step tutorial video by QC Makeup Academy alumnus, Devyn Gregorio!

Unexpected Pops of Color

Bring a splash of surprise to your makeup with vivid pops of color. It’s all about subtle yet striking accents! Think:

  • A bright inner corner highlight
  • Bold, colorful liners paired with otherwise neutral makeup
  • Vibrant lashes using colored mascara for an unforeseen twist
  • A cheeky splash of blush in an unconventional hue (like tangerine or lavender)
  • A bold, colorful lip paired with minimal eye makeup for a standout statement

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Minimalist Beauty

Now, that’s not to say that 2025 will be all about bold looks. On the contrary, minimalist beauty enthusiasts, rejoice—because this year, enhancing your natural features with a “less is more” approach is definitely another makeup trend on the radar!

Imagine skin that actually looks like skin, with lightweight foundations or tinted moisturizers that give you a dewy glow. This trend is all about freshness—using just a hint of concealer where needed, a touch of mascara to open up the eyes, and a swipe of tinted balm for a hint of color on the lips.

We love this trend because this understated look celebrates individuality and self-confidence. Meaning, everyone is invited to embrace their unique beauty with minimal product interference!

Vampy Lips

Dark, vampy shades are making a comeback! Deep plums, rich burgundies, and almost black hues are perfect for adding drama to any look. We suggest pairing them with a simple eye for maximum impact!

A Case of the Blues

Remember when blue eyeshadow was all the rage in the early 2000s? We used to joke that that time in makeup history was a fever dream…. But it turns out this trend is making a comeback after all!

Blue is back, and it’s bolder than ever. From pastel baby blues to electric cobalt, incorporate this versatile hue into your makeup with shadows, liners, or even lip colors.

Here are a few tricks to make the most of this trend:

  • For a subtle pop, use blue eyeliner on your lower lash line
  • Create a statement look by pairing electric blue liner with neutral shadows
  • For a bolder approach, try an all-blue smoky eye for maximum impact

Pro Tip: Learn how to best apply eyeliner based on your client’s eye shape!

Minimalist, Feathery Lashes

For a while, it was all about thick, voluminous lashes. But in 2025, natural-looking lashes are making a comeback! Think feathery, wispy lashes that frame your eyes in a subtle yet captivating way.

You can achieve this look with lengthening mascaras, as well as individual false lashes, to add just the right amount of drama without looking overdone.

“No Makeup” Makeup

The “no makeup” makeup trend was first coined and began gaining popular back in 1986—and as we make our way into 2025, it seems to be here to stay forever!

This trend focuses on using makeup to enhance your features with a natural, barely-there look. It’s all about looking like you woke up flawless (even if we know you spent an hour getting ready). The key is to use products that match your skin tone and blend them seamlessly for a fresh-faced finish.

And remember: Less is more! With that in mind, we recommend the following tips:

  • Use a Primer: Always start with a good primer to ensure your makeup lasts all day and looks flawless. It creates a smooth canvas and helps minimize the appearance of pores.
  • Match Your Foundation: Choosing the right foundation shade is critical. Test a few shades on your jawline to find the perfect match that blends seamlessly into your skin tone.
  • Blend, Blend, Blend: Whether it’s eyeshadow, blush, or foundation, blending is key to achieving a polished and natural look. Use a good-quality brush or sponge for best results.
  • Highlight Strategically: Use highlighter on the high points of your face such as the cheekbones, the bridge of the nose, and the Cupid’s bow to give your skin a luminous glow.
  • Set Your Makeup: To keep your makeup in place and reduce shine, dust a bit of translucent powder over your T-zone and use a setting spray for a long-lasting finish.

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Shimmery Shadows

Get ready to sparkle! In 2025, shimmery shadows are going to add a touch of glamor to any look.

Whether it’s a subtle sheen or full-on glitter, these shadows are perfect for every occasion! For instance, you can try a neutral, shimmery shade all over the lid for an everyday look. Alternately, you can also opt for a bold, glittery color to rock at a special event.

Oh, and don’t be afraid to mix and match different textures for a dazzling effect!

Bright and Bold Pastel Grunge

Pastel grunge first swept the beauty industry by storm in 2020, and it’s still going strong in 2025! This trend combines soft, pastel shades with edgy grunge elements to create a unique and eye-catching look. Think light pink hair paired with dark, smoky eyes or pastel purple lips with a leather jacket.

It’s all about mixing feminine and edgy for a striking result!

Gothic Glam

Dark, moody, and dramatic—Gothic Glam is back! First seen in the late 70s/early 80s, this trend embraces all things dark and mysterious, from black lips to smoky eyes. But don’t worry, you don’t have to go full-on Morticia Addams to rock this look in 2025 (though you certainly can if you want to!).

Instead, try incorporating elements of Gothic Glam into your usual makeup routine, such as a bold, vampy lip or a touch of dark eyeshadow on the outer corners for added depth.

Pro Tip: Learn what it takes to launch a career as a beauty content creator!

The Comeback of Silver

Another makeup trend making its long-awaited comeback in 2025 is silver!

From metallic eyeshadows to silver-toned highlighters, this color adds a futuristic and edgy touch to any look. It’s perfect for adding a pop of shine or creating an all-over metallic effect. Plus, it looks great on all skin tones (though, admittedly, best on those with cool and/or neutral undertones).

Want to work some silver into your makeup applications but don’t know where to start? We’ve got you:

  • Try a silver eyeliner for a subtle yet striking look; it can really make your eyes pop.
  • Apply a metallic silver eyeshadow all over the lid for a bold statement, perfect for nighttime events.
  • Use a silver highlighter on your cheekbones and brow bones for a radiant glow and a modern, futuristic vibe.
  • Incorporate a touch of silver glitter on top of your regular lip color for an unexpected sparkle.
  • Create a graphic eyeliner look using silver for a unique twist on traditional black, adding a playful yet sophisticated element to your look.

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Colorful Lashes

Say goodbye to basic black—another popular makeup trend we’ll see in 2025 are colorful lashes! These are set to brighten up your makeup routine, with hues ranging from bold blues to playful pinks.

Here are a few key things to keep in mind if you want to go the route of rainbow lashes:

  • Choose a mascara shade that complements or contrasts with your eyeshadow for a coordinated look
  • Apply a coat of colorful mascara to the tips of your lashes for just a subtle hint of color
  • Experiment with ombré lashes by applying two different colors, blending from root to tip
  • For a more dramatic look, use a bold color like neon green or vibrant purple to make your eyes stand out
  • Remember to balance the colorful lashes with neutral makeup elsewhere to avoid overpowering your look

Ditching The Mascara

In contrast to the last makeup trend, there’s also a growing movement in 2025 to ditch the mascara altogether! This may sound counterintuitive, but many beauty enthusiasts are embracing their natural lashes and opting for more minimal makeup looks.

Not only does this save time and money on products; it also allows for a more effortless and low-maintenance approach to beauty. Plus, with the rise of lash extensions and lift treatments, achieving long, fluttery lashes without mascara is becoming easier than ever!

Natural Complexions

Speaking of makeup trends that embrace the au naturale, natural complexions are also making a comeback in 2025. The focus is on enhancing and embracing your natural skin, rather than covering it up with layers of foundation.

To achieve this look:

  • Use a lightweight, sheer foundation or tinted moisturizer to even out skin tone without looking heavy or cakey
  • Embrace freckles and other imperfections instead of trying to conceal them
  • Opt for cream-based products instead of powder for a more dewy and fresh finish
  • Use minimal concealer, only where necessary, to avoid masking the natural texture and color of your skin

Remember: the goal is to let your radiant skin shine through while still enhancing your features with subtle makeup techniques and products.

Lollipop Lips

Never heard of this makeup trend before? Essentially, it’s just as the name suggests; inspired by the sweet, sticky look of lollipop-stained lips. This trend is all about creating a glossy, slightly over-lined lip in candy-like shades.

Here’s how you can try out this look the next time you reach for your lip products:

  • Choose a bright, vibrant shade like cherry red or bubblegum pink
  • Apply a generous coat of clear gloss over the top to create a shiny, almost wet effect
  • Overline your lips slightly with a lip liner that matches or complements your chosen shade. This will give the illusion of fuller, more pouty lips
  • For an extra playful touch, add a tiny dot of white eyeliner or eyeshadow in the center of your bottom lip to mimic the look and shine of sugar on a lollipop

Budget-Friendly Alternatives

Finally, the last makeup trend we expect to dominate in 2025 focuses on saving your dimes. After all, in today’s economy, who doesn’t love a good budget-friendly option?

Here are just some of the ways you can add to your makeup kit without hurting your bank account:

  • Opt for cheaper brands: Often, especially at drug stores and pharmacies, you’ll come across those lesser-known (but still reliable!) makeup brands that sell products at a fraction of the price of bigger names. Don’t be afraid to give them a try!
  • Use multi-purpose products: Look for products that can pull double duty, such as a lip and cheek stain or an eyeshadow palette with versatile shades.
  • Get creative with household items: Did you know that coconut oil can work as a makeup remover? Or that baby powder makes a great dry shampoo? Don’t underestimate the power of everyday household items in your beauty routine.
  • Shop sales and use coupons: Keep an eye out for discounts, promos, and coupons when shopping for makeup. They can save you a lot of money in the long run!

By incorporating these budget-friendly options into your makeup routine, you can experiment with different trends and styles without breaking the bank. After all, looking fabulous doesn’t have to come at a high cost.

Conclusion

There you have it: the 20 hottest makeup trends to look forward to in 2025. Whether you’re ready to go bold with some colorful lashes or prefer the simplicity of ‘no makeup’ makeup, there’s something for everyone.

So, why not try mixing a few trends together to create your signature style?

And remember: makeup should always be fun and expressive. Don’t be afraid to experiment and find what makes you feel fabulous. Stay tuned for more insider tips and tricks, and be sure to share your own trend predictions in the comments below!

Until next time, keep slaying those looks! 💕

Disclaimer: This content is purely speculative and may not accurately reflect the actual makeup trends trends that unfold in 2025.

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How to Launch a Successful Career as a Beauty Content Creator Feature Image

How to Launch a Successful Career as a Beauty Content Creator

By Career Advice, Your Makeup Career No Comments

What You’ll Learn

  • The role of a beauty content creator
  • How it is the same – and how it differs – from that of an influencer
  • Five niche ideas for the type(s) of content you can create
  • What goes into developing your brand
  • Defining your target audience and the importance of engagement
  • Which social media platforms to target
  • Your earning potential (and 9 business-savvy ways to monetize your efforts)
  • How to produce incredible content and collaborate with others
  • The best – and worst – ethical practices
How to Launch a Successful Career as a Beauty Content Creator in-post image 1

Introduction

Dream of making it as a beauty content creator? Launching a successful career in this competitive field requires a unique blend of passion, creativity, and strategy. Because, let’s face it: practically everyone nowadays wants to be famous on social media.

As platforms continue to grow in popularity, beauty influencers and content creators alike have the opportunity to reach millions of potential followers worldwide… But becoming a successful beauty content creator takes more than just uploading pretty photos and swatches.

In order to stand out, aspiring creators must:

  • Develop a distinct brand identity;
  • Master various content production skills;
  • Continually engage with their audience in meaningful ways;
  • And so much more.

Our goal today is to provide you with all the essential insights and practical tips needed to navigate the dynamic world of beauty content creation. By the time you’re finished reading, you’ll be able to establish a thriving online presence as a beauty guru… The likes of which the world has never seen before!

Read on for all the secrets and tips to becoming a beauty content creator!

What Is a Beauty Content Creator?

A beauty content creator is someone who leverages their expertise, passion, and influence in the beauty industry to create engaging digital content. This can include:

  • Makeup tutorials;
  • Skincare reviews;
  • Beauty tips;
  • Trends on platforms (e.g., Instagram, YouTube, TikTok, and blogs);
  • And much more!

These creators often build their personal brand around their unique style, perspective, or area of expertise. For example, maybe that’s bold makeup looks, cruelty-free product recommendations, or minimalist beauty routines. Their content not only entertains and educates followers; it also often influences purchasing decisions.

Basically, beauty content creators play a vital role in shaping consumer behavior and trends within the beauty industry. This is why they’re such invaluable assets for brands and marketers looking to connect with their audience!

To thrive in this space, creators need to:

  • Stay informed about new developments;
  • Continually refine their skills;
  • And remain authentic to their personal brand.

To Summarize

Beauty content creation is all about storytelling. It’s about connecting with your audience on a deeper level and building trust in your recommendations. While having stunning visuals is important, it’s equally crucial to have an authentic voice and message behind your content.

This means being genuine, transparent, and relatable to your followers!

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Is a Beauty Content Creator the Same as a Beauty Influencer?

Honestly, the answer to this question depends on who you ask. Some may argue that content creators and influencers are two sides of the same coin, while others see them as distinct entities.

Generally speaking:

Beauty Influencers

  • Use their social media presence to influence or persuade their audience’s opinions, behaviors, or purchasing decisions
  • Often collaborate with brands in sponsored partnerships to promote products or services

Beauty Content Creators

  • Focus more on consistently producing high-quality digital content for their followers
  • May also partner with brands, but their main priority and passion is to create engaging and valuable content

A beauty influencer may be a beauty content creator, but not all beauty content creators are necessarily influencers. The key distinction lies in the primary motivation behind creating the content.

So, pause for a moment and ask yourself: why do you want to become a beauty content creator? Is it solely for the fame and free products? Or do you genuinely have a passion for creating valuable content and connecting with your audience?

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Beauty Influencer Niche Ideas

So, what types of content can beauty content creators and influencers create? Here are 5 popular avenues:

Starting a Beauty Blog

A beauty blog can be an awesome outlet for sharing in-depth product reviews, personal beauty tips, and tutorials. Plus, it offers so much flexibility, which is a massive perk!

For example, you can write long-form content that allows for detailed explanations and personal stories. (This sort of content might not fit well on shorter-form platforms like Instagram or TikTok.) Another great idea would be to guest blog for beauty influencers.

To get started, choose a blogging platform that’s easy to use and aligns with your needs. We recommend platforms like WordPress or Squarespace. Then select a unique and memorable domain name, and boom, you’re ready to go!

Pro Tip: Refer to our guide on How to Start a Beauty Blog for more info!

Launching a YouTube Channel

Love being on camera and have a knack for video editing? Then starting a YouTube channel could be your ticket to success in the beauty world!

Videos allow you to showcase makeup tutorials, skincare routines, and even product hauls in a dynamic and engaging way. With YouTube, you can develop a strong connection with your audience through your personality and on-screen presence.

Longer videos allow for more in-depth explanations and demonstrations, making it a valuable platform for sharing your expertise. On the other hand, thanks to YouTube Shorts, you can more effectively target the ever-growing mobile audience, too!

If you’re new to YouTube, don’t be intimidated by the technical aspects of video creation. There are many resources available online to help you get started, such as this Beginner’s Guide.

Building an Instagram Persona

Instagram is a visual-first platform – and it’s one of the most popular platforms out there. As such, it’s perfect for creating a stunning portfolio of beauty photos, from makeup looks to skincare snapshots.

The challenge – and the beauty – of Instagram lies in capturing attention in a fleeting moment. This is done via a scroll-stopping image or a catchy caption. Furthermore, you can utilize stories and reels to also enhance your engagement!

Going Live on Social Media

Going live on platforms like Instagram or Facebook gives you the opportunity to interact directly with your audience in real-time.

This format works great for live makeup tutorials, Q&A sessions, or even virtual beauty events. Not to mention, live sessions can build trust and rapport with your followers. This is because they get to see the real, unscripted you.

One key tip? Be sure to promote your live events in advance to maximize attendance!

Hosting a Podcast

Podcasts offer a unique platform to explore beauty topics in a more conversational and relaxed format. You can:

  • Conduct interviews with industry experts;
  • Share personal experiences;
  • Discuss the latest trends, etc.

As a beauty podcaster, you can dive deep into subjects that you’re passionate about. After all, podcasts are perfect for those who enjoy storytelling and have a talent for engaging listeners through audio!

Starting one can be as simple or as elaborate as you choose. Luckily, there are many tools available to help you record, edit, and publish your episodes. Begin by considering what unique angle or voice you can bring to your podcast that will resonate with your audience.

Consistency is crucial with all social media strategies – but especially so with podcasts! Regular episodes will keep your audience engaged. In turn, they’ll keep coming back for more insights and discussions!

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Building a Beauty Brand: Finding Your Niche

Now that you know exactly what a beauty content creator is and the type of content you can create, let’s dive into the practical steps you can take to establish yourself as one!

To begin your journey, start by identifying what sets you apart from others in the industry. What is your niche (that is, that special thing that sets you apart from everyone else)?

To determine this, ask yourself:

  • What unique perspective or expertise can you offer?
  • Is there an aspect of your personality that you feel sets you apart from everyone else?
  • Do you have a particular niche or aesthetic that makes you stand out?
  • What aspects of beauty are you passionate about (i.e. cruelty-free products, budget-friendly makeup hacks, etc.)?

Influencer Brand Development: What To Cover

Once you’ve identified your niche, it’s time to get to work on developing a cohesive brand identity. Your brand is what will immediately come to mind whenever people think of you.

Some things that encompass your beauty brand include:

  • Colors and/or images you repeatedly use throughout your content;
  • The tone of voice you use in your videos, post captions, blog posts, etc. (e.g. informative, relatable, bubbly);
  • The types of beauty products and brands you promote;
  • Consistency throughout all social media platforms.

Essentially, it’s your forever first impression on new viewers – and the lasting impression on everyone else. Because of this, you want to ensure your brand is accurate and positive.

At the end of the day, remember that your brand as a beauty content creator should be a reflection of YOU! Therefore, don’t be afraid to experiment with different ideas and styles until you find what feels most authentic.

Pro Tip: Here’s everything you need to continue developing your beauty content creator brand!

Knowing Your Target Audience

Full stop – you can’t engage with a beauty audience if you don’t know who they are. Therefore, your next step is to identify your target market. These are the people you want to attract to your social media channels and follow you.

Here are some of the things you’ll need to research:

  • Demographics: Consider the age, gender, location, and income level of the audience you aim to reach. Is your content geared towards teenagers, young adults, or a more mature crowd? Perhaps you’re targeting a specific gender, or maybe you’re focusing on a more inclusive approach.
  • Interests and Preferences: What are the beauty trends or topics that interest your audience? Do they seek out new product releases? Or are they more interested in tips for sustainable and eco-friendly beauty practices? Understanding their preferences will help tailor your content to their interests.
  • Challenges and Needs: Identify the common beauty-related challenges or needs your target audience faces. Are they struggling with finding the right skincare products for their skin type? Are they looking for makeup tutorials suited for beginners? By addressing these challenges, you can help position yourself as a helpful and trusted resource.

The better you understand your audience, the more effectively you can meet their needs and build a strong community around your brand.

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The Best Social Media Platforms for Beauty Influencers

Keeping track of the latest and most popular social media platforms is Beauty Content Creation 101! Here are some platforms that tend to be more popular among beauty influencers than others:

Arguably the most popular platform for beauty content creators, Instagram allows you to showcase your work through photos and videos.

With over 2 billion monthly active users, YouTube is another go-to platform for beauty tutorials, reviews, and vlogs.

This short-form video app has taken the world by storm with its viral trends and challenges, making it an ideal platform for creative and engaging beauty content.

A visually-driven platform, Pinterest is perfect for sharing beauty inspiration and tips through images and infographics.

For beauty content creators who enjoy live streaming and engaging with their audience in real-time, Twitch can be a great platform to showcase makeup tutorials and have Q&A sessions.

While not as popular among younger generations anymore, Facebook still has a large user base and offers opportunities for building a community through groups and pages. That said, younger generations are still the target demographic for Facebook Reels. So, if you’re trying to target a younger crowd and are interested in creating short-form beauty videos, Facebook is worth considering.

Other Platforms to Consider

There are also many other niche-specific platforms such as Reddit, WeHeartIt, Discord, and Snapchat that may cater more directly to your target audience. Don’t hesitate to explore these options as well!

All of these options may sound like a lot, but it’s important to note that not all of these platforms will suit your style or audience. Rather, it’s best to experiment with different ones and see which work best for you. When it comes to which social media platforms you choose to focus on, quality over quantity is key.

Focus on creating top-notch content on one or two platforms, rather than spreading yourself thin across multiple. That said, keep in mind that new social media platforms are always on the horizon…

When the opportunity presents itself, give it a try! You never know, it could be the very thing that makes you go viral!

Produce High-Quality Beauty Content

Okay, so by now you have a solid idea of which social media sites you want to publish your content on. Moreover, you know which types of content you want to create (for example, you want to make TikTok videos and start a podcast).

So now, let’s take a look at actually creating that content. As a beauty content creator, the things you create should reflect your brand identity. At the same time, it should also be high quality and unique enough to stand out from the crowd.

Some key skills you’ll need include:

  • Photography and video editing;
  • Social media management;
  • Copywriting for captions and blog posts, etc.
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Beauty Influencer Tips for Creating Engaging Content

  1. Plan Ahead: Begin by creating a content calendar that can help you stay organized. From there, plan out your posts in advance with the help of a scheduling app. This can help you organize better, as well as ensure that your content is diverse and covers a range of topics.
  2. Collaborate: Partnering with other beauty creators or brands can help expand your reach and introduce you to new audiences. It’s also a great way to learn from others in the industry! We’ll touch more on this shortly.
  3. Stay Trendy: Keep an eye out for beauty trends and incorporate them into your content. For instance, try out new products or join in on hashtag challenges.
  4. Be Engaging: Don’t just post content; engage with your audience! People will like you better if they feel you’re actually relatable. You’re a real, three-dimensional person just like them – so act like it! Basically, acknowledge their support and make them feel like they matter.
  5. Use Analytics: Pay attention to your content’s performance and adjust accordingly. Use analytics tools like Instagram Insights or Google Analytics to track metrics such as engagement rate, reach, and conversions.

How to Develop Beauty Influencer Skills as a Beginner

Are any of the above skills NOT in your current wheelhouse?

Then consider taking online courses, or investing in equipment to elevate your content creation game!

For instance, if you’re not all that tech-savvy, you could start by learning the basics of video editing or photography. Alternately, if your writing skills are a bit rusty, you could enroll in a course on copywriting.

Not sure what goes into social media management or analytics? There are plenty of free online resources that can help you develop these skills! Furthermore, don’t hesitate to join online communities and seek advice from other beauty content creators. Oftentimes, they’re more than happy to share their knowledge and experience.

It’s also important to remember that, much like with any new endeavor, some skills can only develop through trial and error. Not everything you attempt will stick the first time around – and that’s okay! Experiment and have fun with your content to find what works best for you and your audience.

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The Beauty Content Creator’s Salary

Alright, by this point you’re probably wondering, “Can I actually make any money off of this?”

The short answer is YES!

The slightly longer answer is yes – but there’s unfortunately no clear-cut answer, in terms of solid figures. We feel it best to be as honest about that as we can be. The reality is, your earning potential as a beauty content creator will be influenced by many factors, such as:

  • Where you live;
  • The size and engagement level of your audience;
  • The platforms you use;
  • Your level of expertise and credibility in the beauty industry;
  • The types and number of brand partnerships you secure, etc.

Ways to Monetize Beauty Content

The good news is that there are multiple revenue streams available to beauty content creators. Here are just a few ways you can earn money doing what you love:

Sponsored Content

Brands may pay you to create posts featuring their products, which can be an excellent source of income, especially if you have a sizable following.

Brand Collaborations

Apart from sponsored posts, you can also collaborate with brands on various projects. For example, creating a product line together or doing a brand takeover for a day.

Affiliate Marketing

Through affiliate programs, you can earn a commission when your followers purchase products via your referral links.

Ad Revenue

If you create video content on platforms like YouTube, you can earn money through ad revenue. Basically, this works by displaying ads before, during, or after your video. So, the more followers you have, the better!

Product Sales

Launching your very own product line is another viable option for monetization. This could include everything from beauty merch to your own line of cosmetics.

Subscriptions

Platforms like Patreon allow content creators to offer exclusive content and experiences to subscribers in exchange for a monthly fee. Additionally, platforms like YouTube and Twitch offer membership options for fans to support their favorite creators.

Donations

Some content creators also offer a donation option for their followers who want to support their work.

Coaching Online Courses and/or Workshops

Sharing your expertise through educational content can offer another income stream, whether through a webinar, e-book, or subscription service.

Booking with Freelance Clients

You may also leverage your skills and knowledge to work with freelance clients, such as beauty brands or other content creators who need help with their own digital presence.

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How to Collaborate with Beauty Brands

Collaborating with beauty brands can be a powerful way to grow your influence and reach new audiences as a content creator. Here are 3 solid strategies to help you successfully partner with brands:

Types of Beauty Influencer Brand Collaborations

There are various ways to collaborate with beauty brands, such as:

  • Sponsored posts: Creating content that features the brand’s products in exchange for compensation;
  • Product reviews: Sharing honest feedback with your audience and building trust by being transparent about the product(s) you’re reviewing;
  • Giveaways: Increasing engagement and attracting new followers by incentivizing them with some type of gift;
  • Affiliate programs: Receiving a commission for any sales generated through your unique link or code promoted in your social media bio, videos, blog article, and/or content post descriptions.

Finding The Right Partnerships

First, start by looking into potential brands that align with your values and content style. Do thorough research! After all, you want to collaborate with companies whose products you genuinely believe in and would use yourself.

Next, when you find a brand you’re interested in working with, engage with their content by liking, commenting, and sharing their posts. This interaction can create an initial connection before you send a partnership proposal.

Need help stepping out of your comfort zone so you can get some proper networking done? These helpful tips will get the ball rolling!

Pitching Your Beauty Influencer Media Kit

After this, you have to actually pitch yourself. Clearly articulate to them why you want to work together – and how your collaboration would be mutually beneficial.

It’s at this stage in the game that you’ll also want to provide your beauty influencer media kit. This is basically your resume. It showcases your skills, audience, and past work.

Crafting Your Kit

First, make sure to include an engaging bio that highlights what makes you unique as a beauty influencer. Next, incorporate key statistics that demonstrate your influence and reach, such as:

  • High-quality visuals  (e.g., professional photos of yourself, screenshots of your social media profiles, and examples of your content);
  • A brief introduction to your personal brand;
  • What sets you apart from other influencers/content creators;
  • Your social media metrics (e.g., follower count, engagement rate);
  • A summary of who your target audience/demographic is;
  • Examples of previous collaborations or sponsored content you have done;
  • Testimonials from happy clients or brands you’ve worked with;
  • And contact information for potential partnerships or inquiries.

Including Your Rates

It can also be helpful to outline your rates for different types of content creation services. This transparency can ease brand negotiations and set clear expectations.

When approaching brands, always remember to be professional and concise. Furthermore, make sure to personalize your pitch for each specific brand. Don’t just use some generic, one-size-fits-all type of pitch.

They will be able to tell… And it won’t make you look good!

Pro Tip: When doing collaborations, make sure to disclose to your audience that it’s a sponsored post and/or includes affiliate links. This is not only ethically important – it’s also required by law!

Delivering Value

In any collaboration, make sure that you deliver value to both the brand and your audience. Create authentic, high-quality content that naturally incorporates the brand’s products. Moreover, maintain your voice and style to ensure your audience remains engaged.

This way, they’ll see that the collaboration as a natural fit!

Remember: successful collaborations stem from alignment in values, authentic engagement, and creating win-win scenarios for both you and the brands you partner with. By consistently hitting these checkpoints, you’ll build stronger relationships with brands. In turn, this will pave the way for endless future opportunities!

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Create a Beauty Influencer Platform: Your Audience Engagement

Audience engagement is important because it shows how well your content resonates with your followers – and where you need to improve. When you have a high level of engagement, brands will see that you’re influential – and an investment-worthy partner!

Captivating Your Followers

Ready to build strong audience engagement?

Then you need to make captivating content that resonates with your followers! This means consistently providing value through educational, entertaining, or inspiring posts, etc.

(Basically, whatever aligns best with your niche.)

You can also boost engagement by hosting Q&A sessions, polls, and interactive challenges on social media platforms. These types of activities encourage conversation, as well as make your audience feel more connected and involved with your brand.

And don’t forget to respond to comments and messages from your followers, too! This personal touch helps build a deeper connection. Plus, it shows that you legitimately value their support and feedback.

Building Trust as a Beauty Influencer

This step is essential for establishing long-term credibility and loyalty with your audience. Why? Because trust is the cornerstone that keeps your audience engaged and committed to your brand!

One of the most effective ways to do this is through transparency and authenticity. Clearly communicate your intentions – whether you’re promoting a product, sharing a personal experience, or offering advice.

Furthermore, be upfront about partnerships and sponsored content. This honesty reinforces your dependability. You can also provide genuine and unbiased reviews of products. After all, your followers need to know they can count on your insights as reliable and truthful!

Tracking Your Audience Engagement

Tracking your audience engagement is another crucial step. When you do this, you better understand what content resonates with your followers. On the other hand, it also shows where you might need to make improvements.

To effectively monitor engagement, keep an eye on key metrics like:

  • Likes
  • Comments
  • Shares
  • Saves

We also recommend using those social media analytic tools we talked about earlier to gain a deeper understanding of these metrics! Platforms like Instagram, YouTube, and TikTok offer in-depth analytics that allow you to track engagement rates and audience demographics. They can even show you the times when your followers are most active.

Leveraging this data will help you tailor your content strategy so that it better meets your audience’s interests and preferences. Importantly, don’t shy away from experimenting with different content styles and formats. Try mixing videos, carousel posts, stories, and live sessions to see what garners the highest engagement!

20 Best Ethical Practices for Beauty Influencers

If you want to launch a successful career as a beauty content creator, then your best bet is to follow ethical practices that support your long-term:

  • Sustainability;
  • Authenticity;
  • And credibility.

The following ethical practices check all of these boxes:

Disclose Partnerships, Sponsored Content, and Affiliate Links

As we mentioned earlier, this is not only ethically important but also legally required.

Prioritize Product Quality Over Quantity

Your audience trusts your recommendations. So, be selective in the brands you collaborate with and promote.

Avoid Promoting Harmful Products or Questionable Ingredients

Always do thorough research on the safety and ethics of a brand before featuring their products.

Be Transparent About Any Editing or Filters Used in Photos/Videos

This maintains authenticity and honesty with your audience. Not to mention, it’s also a good reminder that perfection isn’t the goal!

Avoid Spreading Misleading Information or False Claims

Your platform holds influence. So, make sure to fact check and always share accurate information.

Respect Copyrights and Intellectual Property

NEVER use someone else’s content without permission and ALWAYS give proper credit when necessary! This is one of the easiest ways to get cancelled, real talk.

Stay True to Your Values and Voice

Don’t compromise on who you are as a content creator in pursuit of partnerships or popularity. Be a leader, rather than a follower.

Don’t Overpromise or Underdeliver

Make sure you’re able to fulfill the commitments and expectations set in any collaboration. Otherwise, you’ll likely come across as unprofessional – and gain a negative reputation in the community!

Avoid Buying Followers or Engagement

It may seem tempting to boost your numbers quickly, but it’s not a sustainable strategy. Ultimately, pulling this stunt will harm your credibility, which will lead to a massive drop in the authentic followers you do have once the secret is inevitably out.

Engage with Your Community Genuinely

Respond to comments and messages with sincerity, and show appreciation for your followers’ support. This connection builds a loyal and engaged audience willing to support you through your journey.

Stay Updated With Industry Standards and Regulations

Being knowledgeable about ethical guidelines and industry changes helps you remain compliant and trustworthy.

Choose Diversity and Inclusivity In Your Content

Your platform has the power to influence societal norms. So, use it responsibly by representing diverse voices and promoting inclusivity. Feature different skin types, body shapes, ages, and cultural backgrounds in your content to celebrate diversity and promote inclusivity.

Be Mindful of Your Language and Acknowledge Biases

Use inclusive and respectful language. Additionally, be aware of any personal biases that may influence your opinions or recommendations.

Don’t Participate in Unethical or Harmful Trends

Just because something may be popular on social media doesn’t mean it aligns with your values or is safe for your audience.

Educate and Empower Your Audience

Use your platform to educate your followers about ethical beauty practices, sustainability, and self-love. Furthermore, encourage them to make informed choices and embrace their unique beauty. Avoid sounding preachy.

Take Breaks and Prioritize Self-Care

Being a beauty influencer can be demanding! So, make sure to take care of yourself mentally, physically, and emotionally.

Don’t Engage in Drama or Negativity

It’s tempting to get involved in online conflicts or controversies, but remember that it reflects poorly on you as a content creator. No cap – the age-old saying, “All publicity is good publicity,” is wrong. Don’t make the wrong name for yourself.

Practice Patience and Persistence

Building a reputable brand takes time, so stay committed and consistent in delivering quality content. Your dedication will shine through, attracting a loyal audience.

Use Your Platform for Good

Lastly, use your platform for more than just promoting products. Share important messages, support causes you believe in, and give back to your community.

10 Beauty Influencer Mistakes to Avoid

On the other hand, being successful also means knowing what not to do, too. So, here are 10 industry faux pas to avoid committing:

Ignoring Your Audience

One of the biggest mistakes is neglecting your followers. Make an effort to acknowledge comments, answer questions, and engage in discussions. Your audience will appreciate your efforts, and this interaction can significantly boost loyalty and engagement.

Alienating Your Followers

In a similar vein, avoid creating divisive content and alienating your audience. It’s important to express your opinions, but always do so in a respectful and inclusive manner.

Forgetting About Your Brand

When you collaborate with brands, it’s essential to maintain your brand identity and values. Be selective about the partnerships you accept, ensuring that they align with your niche and resonate with your followers.

Copying Others’ Content

Originality is vital for standing out and building a unique brand. So, avoid copying other beauty influencers’ content to maintain authenticity and credibility with your audience.

Lack of Transparency

As we’ve mentioned a couple times now, always be transparent about sponsorships, partnerships, and affiliate links. Not only is this ethically responsible; it also shows your audience that you value their trust and are committed to providing genuine recommendations and insights.

Over-Posting Sponsored Content

While collaborations are essential for revenue, bombarding your audience with too much sponsored content can make your platform seem more about sales than connection and authenticity. Balance is key! Mix promotional posts with organic content that adds value – without feeling commercialized.

Lack of Authenticity

Followers can sense when you’re not being true to yourself or are only motivated by sponsorship deals. As such, stay connected to your personal brand and voice. This will help ensure that all of your content reflects your true self and beliefs.

Ignoring Analytics and Feedback

Skipping on analyzing engagement metrics and dismissing constructive feedback from your audience can stall your growth. Rather, be open to adjustments based on performance data! Learn to pivot when something isn’t resonating with your followers.

Making a Negative Impression with Potential Collaborators

When attempting to approach prospective brands and sponsors, always be polite and professional. Remember: your reputation extends beyond your followers. The beauty industry is a tight-knit community, and word travels fast!

Underestimating How Much Work Goes Into This Job

With so much beauty content online, the bar has never been higher in terms of competition. Meaning: high-quality visuals and clear, captivating storytelling are imperative for standing out! So, invest in good equipment and editing tools. On top of that, continually hone your skills to ensure your content is top-notch!

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Beauty Content Creator FAQ

Q: What are the top 5 beauty influencer success strategies?

A:

  1. Building a Strong Personal Brand: To achieve success as a beauty content creator, cultivating a unique and recognizable personal brand is essential. This involves identifying your niche, being consistent with your style, and sharing your authentic personality. Your brand is what sets you apart from others – so, make sure it’s memorable and resonates with your audience.
  2. Consistent Content Creation: Regularly posting high-quality content is key to keeping your audience engaged and attracting new followers. Create a content calendar to plan out your posts and ensure a steady flow of fresh and relevant material. Consistency not only helps you remain visible on social media platforms; it also sets expectations for your audience.
  3. Engaging with Your Community: Actively interacting with your followers is crucial for building a loyal community. Respond to comments and messages, ask for feedback, and involve your audience in your content creation process. This engagement fosters a sense of community and makes your followers feel valued and connected to your journey.
  4. Collaborating with Other Creators: Partnering with fellow influencers and brands can expand your reach and introduce you to new audiences. Collaborations provide opportunities for creative exchange and help build your credibility within the beauty industry. Choose partners whose values align with yours to ensure authentic and beneficial partnerships.
  5. Staying Informed and Adapting: The beauty industry is constantly evolving, so staying updated on trends and industry changes is vital. Attend beauty events, follow industry news, and constantly seek to improve your skills. Being adaptable and open to change will help you stay relevant and innovative, ensuring ongoing success in your beauty influencer career.

Q: How can I stay updated with beauty trends?

A: Following industry leaders and fellow influencers on social media is an excellent starting point. Subscribe to beauty magazines and blogs that offer insights and predictions about upcoming trends to keep your insights fresh and relevant. Also, don’t forget to explore platforms like Pinterest and TikTok, where countless new ideas and styles emerge regularly.

Additionally, experimenting with trends yourself and sharing your genuine experiences with your audience can also establish your channel as an innovative source of beauty inspiration. Always remember to inject your own personality into each trend to make it truly yours!

Q: What are the best beauty editing apps?

A:

  1. Facetune: This app is perfect for retouching skin, whitening teeth, and refining selfies to achieve a polished look without sacrificing authenticity. The intuitive interface allows for easy adjustments, making it a favorite among beauty enthusiasts.
  2. VSCO: Known for its wide range of filters and precise editing tools, VSCO is ideal for beautifying your photos while maintaining a natural aesthetic. Its editing tools empower you to adjust exposure, contrast, and saturation effortlessly.
  3. Adobe Lightroom: For more advanced editing needs, Adobe Lightroom offers powerful tools to refine your images to professional standards. Its extensive range of customizable presets and editing options make it a go-to for serious content creators wanting fine control over their images.
  4. Snapseed: This free app by Google features a comprehensive suite of tools suitable for both novices and experienced editors. With its “Selective Adjust” feature, you can target specific areas of your photo to subtly enhance details or correct inconsistencies.
  5. Canva: While known for graphic design, Canva also offers a host of editing features that let you create eye-catching and cohesive social media posts. Its versatile templates and text options allow for adding creative flair to your content.

Q: What are the best video editing apps?

A:

  1. InShot: A favorite for its straightforward interface, InShot provides an array of features tailored for social media, including video trimming, merging, and speed adjustments. It also allows you to add music, text, and filters, ensuring your videos are engaging and polished.
  2. iMovie: Perfect for beginners, iMovie offers a clean and user-friendly platform for creating professional-looking videos on Apple devices. With its simple drag-and-drop tools, you can easily cut, arrange, and add effects to your videos. It also offers seamless integration with other Apple apps, making your editing process smooth and efficient.
  3. Adobe Premiere Rush: Designed for on-the-go editing, Adobe Premiere Rush is perfect for creators looking to edit from their mobile devices without compromising on quality. The app boasts powerful editing capabilities while allowing for easy transitions to more complex projects in Adobe Premiere Pro if needed.
  4. KineMaster: Known for its robust editing features, KineMaster offers multiple layers of editing, blending modes, and chroma key compositing for more creative video projects. Its precision controls and real-time preview make it an excellent choice for those ready to explore advanced editing techniques.
  5. Splice: With an intuitive design, Splice makes it quick and easy to create stunning videos by allowing you to splice, trim, and add transitions. It also provides a library of music and sound effects to perfectly complement your visuals.

Q: What is multi-platform beauty influencing?

A: Multi-platform beauty influencing involves leveraging several social media platforms to broaden your reach and connect with diverse audiences. By doing this, you share your content with a larger community. In turn, this maximizes engagement and expands your influence.

Each platform offers unique features and caters to different demographics. So, tailoring your content to suit each one is crucial. For instance, Instagram is ideal for sharing high-quality images and short beauty tips. YouTube, on the other hand, allows for more in-depth tutorials and product reviews. TikTok, with its focus on short, snappy videos, can help capture the attention of younger audiences.

Engaging on multiple platforms not only enhances your visibility – it also provides varied ways to express your creativity and connect with followers in more meaningful, personalized ways!

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QC Makeup Academy Graduate Spotlight: Samantha Herom

By About the School, Career Advice, Education, Graduate Feature, Industry Spotlight, Student Features No Comments
QC Makeup Academy graduate Samantha Herom Headshot
Meet QC Makeup Academy Graduate:

Samantha Herom

Master Makeup Artistry Graduate

Regina, Saskatchewan

Meet QC Makeup Academy graduate, Samantha Herom! Tell us a little bit about yourself, Samantha!

Hi, I’m Sam! I am a Registered Massage Therapist, a certified Master International Makeup Professional (as a QC Makeup Academy graduate), and a Lash & Brow technician.

When I’m not busy working one of my many jobs, I am knitting, reading, and/or hanging out with my husband and our three fur babies. We have two cats (Luna and Bean), as well as a dog Harley. I love golfing and hanging out at my cabin in the summer.

Oh, and I LOVE a good London Fog!

When (and why) did you realize you wanted to pursue a career in the makeup and beauty industry?

I’ve wanted to pursue a career in makeup for as long as I can remember. I always wanted to be doing my own makeup, as well as my friends’ makeup. However, it wasn’t until later in life (when I had what I like to call my “2nd quarter life crisis”) that I finally realized I still really wanted to pursue a career in makeup. So, I decided to take a course!

Why did you decide to pursue your certification training online (rather than in-person) – and how did you both hear of QC Makeup Academy?

I decided to take my course online because I was working full-time and it gave me the flexibility to work on my course at my own pace. I found QC Makeup Academy while researching online makeup schools in Canada.

Why did you choose to enroll with QC Makeup Academy? (E.g., What was it about our school that won you over, compared to other online makeup schools out there?)

I enrolled in QC Makeup Academy (as opposed to a different school) because QC was one that was internationally known. Plus, QC is an accredited school. On top of that, it’s really great that you get two years to finish the course, as working at my own speed was very important to me. I also liked that every unit came with verbal feedback from a real, professional makeup instructor.

You’re a QC Makeup Academy graduate of our self-paced, online Master Makeup Artistry Course – and thus, a globally-certified Master International Makeup Professional (MIMP). Tell us about your experience with this program! What was the most challenging aspect of this course for you? How about the most rewarding? Additionally, what was your favorite hands-on assignment and why?

I enjoyed this program! It was really great for being self-paced, and it has a great community via the private, student-only Virtual Classroom on Facebook. People are very helpful on there.

I think the most challenging aspect of the course was retraining myself from social media looks to learning proper techniques, and going back to the basics. The most rewarding thing about QC’s MMA program is when you finally get something that you’ve been struggling on, and it’s noticed by your peers and instructors.

My favorite hands-on assignment was basically all of Unit F! It had the most fun assignments. You really get to explore new areas of makeup and show your creative side!

QC Makeup Academy graduate Samantha Herom in-post image 1

What would you say is the #1 biggest and best lesson you learned in the Master Makeup Artistry Course?

The best thing that you can do for yourself is KNOW THE BASICS AND MASTER THE PROPER TECHNIQUES. Once you’ve mastered that, you can do anything!

Your tutor was QC executive instructor and celebrity MUA, Nathan Johnson. What was it like having him as a tutor? In what ways did he help you grow as a makeup artist?

Nathan is a “tell it like it is” kind of person. Sometimes, you wont like what he has to say. Just know, however, that it IS coming from a good place. He truly wants his students to succeed and have an amazing professional career!

I think he pushed me really hard; really made me look at my work and break out of my social media tendencies. And for that, I am extremely grateful.

RELATED: Get to know industry powerhouse and QC Makeup Academy executive instructor, Nathan Johnson!

Speaking as a QC Makeup Academy graduate, do you believe that all professional makeup artists should be properly trained and certified? Why or why not?

I think it’s very important for makeup professionals to be properly certified. There are so many things that you need to know, such as:

  • Proper sanitation of products;
  • Hygiene;
  • Skin types and conditions, etc.

Moreover, it’s also important to learn how products work, different techniques to use, and different styles of makeup. These are things you may not know unless you are properly trained!

How would you describe your style as an MUA?

My style is very natural. I don’t like full-coverage looks. Rather, I like to make people feel like themselves – just a little more enhanced.

That said, I also have a very creative side and really enjoy doing more theatrical and costume makeup! So, I guess you could say I go from one extreme to the next!

What made you decide to open your own makeup business, SH Massage & Aesthetics?

I am a Massage Therapist primarily. When I finished school for makeup, I decided that I wanted a space to call my own; one where I could combine ALL of my services. So, I opened up my own business and I couldn’t be happier!

Samantha Herom portfolio in-post image 2

What would you say have been the biggest challenges about launching/running your own business? Alternately, what would you say have been the greatest rewards?

The most challenging thing about launching my business is definitely marketing myself. I think, over time, I’ve gotten better at it. But it was a bit of a learning curve!

The most rewarding thing is gaining business and referrals. It’s such a great feeling, knowing you made someone so happy that they referred you to someone else. It’s also such a rewarding feeling, making someone feel beautiful with makeup.

PRO TIP: Discover how YOU can start a thriving makeup business from scratch!

What makeup services do you currently offer clients?

I offer a little bit of everything, but I would say I’m primarily a bridal artist. I’m from a small city, so bridal and special events are normally what make up the most clientele.

In addition to being a certified MUA, you’re also a Registered Massage Therapist and trained Lash/Brow Technician (as you’ve mentioned). Do you also offer these services to clients as well? If so, tell us more about that!

I am! I’ve been a RMT for five years now, going on six, and it’s an amazing job. I love knowing that I can help people with injuries and their general well-being. It is a super rewarding job and my clients are the best!

I just recently became a Lash & Brow Technician and it’s so much fun, too. I do lash lifts and tints, as well as brow lamination and tints. I thought it would be a great tool to add to my belt, alongside my makeup services.

QUIZ TIME: What are the differences between a cosmetologist and a makeup artist?

Of all the services you currently offer, which is your personal TOP favorite to provide and why?

Right now, I currently LOVE doing Brow Laminations and Tints. It’s just a new, fun, and creative thing that’s different from what I normally do. Even when I am doing a makeup service, I love doing people’s eyebrows. There’s just something about them that makes the face!

Tell us a little about your business strategies with regards to: marketing yourself, networking, attracting/booking clients, building your portfolio, etc.!

I mainly use Instagram for marketing myself. It’s also a great tool for building your portfolio and being able to share those photos of your work.

Additionally, I also have a website which I use to answer questions people have, as well as share more about myself. It also has a link to an online booking site, which is super convenient for clients to use.

RELATED: Make sure to check out our How-To Guide for building YOUR professional makeup artistry portfolio!

Which makeup technique do you feel you are strongest at? On the flip side, are there any techniques you’re currently working on improving?

Not to toot my own horn, but I am a pro at false lashes! I’ve been doing them since I was little for dance and cheerleading. So, I had a bit of an advantage when learning how to do them for the course. That said, I think I’ve gotten even better at it!

I also think that my strongest makeup techniques are eyeliner and eyebrows. I really enjoy doing both and find that they come really easy to me.

I’m still working on blush, bronzer, and highlight. I have come a long way, for sure. But it’s still something I want to continue to improve on so that it looks flawless!

You live in Regina, Saskatchewan – a large Canadian city with a population of just under 250,000. With so many competitors in and around your area, how does SH Massage & Aesthetics stand out from the rest? What makes you and your business unique?

I think what makes me stand out is that I offer a variety of services. It really helps with word-of-mouth clientele! For instance, I could be treating a massage client and they’ll ask me about brows or makeup. Then maybe, they come in for a different service, or they tell their friends and family about it.

I don’t see many – if any at all – RMTs that also offer makeup and lash/brow services. So, I think that makes my business pretty unique!

Do you have any advice for other aspiring MUAs and fellow QC Makeup Academy graduates alike who dream of running their own business?

Offer a variety of services and keep learning!! I have continued on to do other small makeup courses, in order to keep up with current trends, new products, etc. Never stop learning, as that will definitely help you to become successful in your own business AND make you stand out!

Also, believe in yourself! Things may start off slow, but keep going and pushing through when things feel like they’re getting tough. It gets easier and better… And it’s so rewarding to see all you can – and did – accomplish when looking back!

In your opinion, what are the most rewarding aspects of being a makeup artist?

I think the most rewarding part about being a makeup artist is the feeling you get when someone tells you they love the way they look after an application. It really makes you feel good when you can make someone’s day with just a little bit of makeup!

QC Makeup Academy graduate Samantha Herom in-post image 3

In your own words, can you tell us why you believe hiring a professional makeup artist is worth the cost?

I believe it’s worth the cost because we are trained professionals. Therefore, we know the techniques, the proper sanitization of products and brushes, and we have a lot of knowledge on products to use – and how to use them properly.

Do you remember your very first professional makeup job? Tell us about it! What did you learn from it, what went well, what didn’t go as planned, etc.?

My first professional makeup job was for a bride last summer, and it was my first bride ever. So, I was very nervous, because it’s their big day and you want to make sure you do your best work!

We did a trial, and from that trial, I was able to see the things I needed to work on before the actual day of the wedding. I always make the bride tell me how it wore throughout the trial day, if they liked something, or if they didn’t.

I would not say that things didn’t go as planned. Overall, actually, everything went very smoothly. That said, I’ve definitely grown as an artist from that first application until now!

What’s your favorite makeup style and why?

I LOVE a good glam moment. Give me a smokey eye with a sharp liner and some shimmer shadow any day!

Lately, mind you, I’ve been loving a more natural makeup look. Clean, minimal, and simple. I think I like the natural look because it’s a challenge for me. I was so used to going over the top with my makeup that it’s hard for me to tone it back.

Doing a “no makeup” makeup look makes me work harder, strangely!

Who are some of your makeup gurus/inspirations?

  1. Kelsey Deenihan Fisher – I just think that her work is flawless. I LOVE the way she does the skin. It just looks so clean and fresh, and not ever too much!
  2. Mario Dedivanovic, a.k.a. Makeup by Mario – I’ve loved him long before he started his brand (which I also love). I actually love watching him do makeup because he just makes it look so effortless!
  3. Ash K Holm – I’m always so obsessed with Shay Mitchell’s makeup. So, of course I had to find out who the artist was! Ash is another celebrity makeup artist who just clearly has mastered the art.

What words of wisdom would you give to other makeup lovers out there who dream of a career in the beauty industry, but are hesitant to take the leap?

I have two very cheesy words (or rather, sentences) of wisdom, but I swear by them:

  1. It’s never too late to start! Personally, I put off taking a makeup course for 11 years. But if it’s something you want to do, do it!
  2. The hardest part is getting there! I went back and forth thinking about whether it was a good idea or not (to pursue this career). But I hit the register button and I am SO happy I did!

As a QC Makeup Academy graduate, why would you recommend QC’s self-paced, online makeup certification training to others?

As a QC Makeup Academy graduate, I would recommend QC because you get to work at your own pace. Secondly, there is so much community within the school that’s super helpful and there to support you the whole way through. Plus, you get a tutor and actual verbal feedback from them, which is incredibly beneficial.

To date, what do you consider to be the proudest moment of your career so far?

I think my proudest moment is honestly just getting bookings. I thought it would take a while longer to get my foot in the industry… But it’s been so amazing to have people contact me because they know someone that worked with me, or they found me on social media and liked my work. It’s the best feeling, for sure!

What’s in store for you and SH Massage & Aesthetics the rest of this year and beyond?

There are a lot of things I would like to do to grow my business, such as starting one-on-one lessons (I’ve been asked lots for this; I just haven’t taken the plunge yet). I’ve also been asked to shop for people for makeup, which I think would be really fun. I just need to look into the logistics and pricing of it!

Also, I have a lot more weddings this year. So, I am excited to keep doing that. I also want to do another Halloween promo. I did one last year and it was so much fun!

Imagine: You’re trapped on a deserted island and can only have THREE makeup products and/or tools with you. Which do you choose and why?

  1. Moisturizer/tinted moisturizer with SPF. I choose this product because firstly, it’s going to help your skin from the sun. Secondly, you can put it on your face so you look fresh and healthy!
  2. Brow Gel (currently loving the Estee Lauder). I like my brows to look fluffy, and I really like the look of a clean face with nice, fluffy brows.
  3. For practical reasons, I am also going to bring a lip chap with SPF because we don’t want burnt lips!

Ready to follow YOUR dream of becoming a professional MUA, just like Samantha? Make that dream a REALITY in as little as 2-6 months by enrolling with QC Makeup Academy TODAY!

QC Makeup Academy graduate Vanessa Hernandez-Munoz Feature Image

Meet QC Makeup Academy Graduate, Vanessa Hernandez-Munoz!

By About the School, Career Advice, Education, Featured, Graduate Feature, Industry Spotlight, Student Features No Comments

Meet QC Makeup Academy graduate, Vanessa Hernandez-Munoz! Tell us a little bit about yourself, Vanessa!

My name is Vanessa Hernandez-Munoz, and I am a professional makeup artist and photographer in Canada! I’ve been working in the industry for 11 years now!

When (and why) did you realize you wanted to pursue a career in the makeup and beauty industry?

I knew my whole life that I wanted to be a makeup artist. However, I really started diving into it professionally in 2012 when I began training at QC Makeup Academy. Prior to that, I was working as a portrait photographer, doing the odd makeup here and there for friends and family.

RELATED: Check out QC Makeup Academy’s full list of self-paced, online certification courses!

Why did you decide to pursue your certification training online (rather than in-person) – and how did you both hear of QC Makeup Academy?

As a mother of two young children at the time (one of them being a new born), I knew that if I wanted to pursue this career path, I had to find a reputable school online because I was a stay-at-home mom. So, I began searching, but didn’t find anything that looked professional to me.

Then one day, I turned on my computer and QC Makeup Academy’s ad was running through my Facebook feed! I clicked on it, did my homework, and was SOLD! There is where my journey began!

Why did you choose to enroll with QC Makeup Academy? (E.g., What was it about our school that won you over, compared to other online makeup schools out there?)

I loved the flexibility, the courses, the materials, the school’s reputation – and most of all, the tutors! I wanted expert training and saw that this was the place where I would receive that!

QC Makeup Academy graduate Vanessa Hernandez-Munoz in-post image 1
QC Makeup grad Vanessa Hernandez-Munoz in-post image 2

You’re a multiple QC Makeup Academy graduate – but your journey started with our self-paced, online Master Makeup Artistry Course. Tell us about your experience with this program! What was the most challenging aspect of this course for you? How about the most rewarding? Also, what was your favorite hands-on assignment and why?

This course changed my life! When I came in, I thought I already knew everything and just needed that certification hanging on my wall. WOW, was I wrong!

I had to UN-LEARN everything I thought I knew, open my mind, and set aside my ego so that I could receive Nathan Johnson’s critiques and constructive criticism. All of this was intended to help me GROW as an artist. Bye-bye, everything I knew… HELLO to the new me!

And I would say that THAT was the most challenging aspect of the course for me! It isn’t easy to allow yourself to be broken down and then re-molded! By the end of it all, I would say that the most rewarding aspect of the course (for me) was seeing how I grew as an artist – simply because I DID stop, listen, and then do the work!

Also, I think my favorite hands on assignment was the bruise assignment! My husband is a professional fighter and will sometimes come home with a bruised eye. So, I had an idea of how that looked and was super excited to re-create it!!! It came out amazing! Nathan was impressed, haha.

FACT: Being able to positively and openly accept constructive feedback – both from your makeup instructor and when working in the real world – is one of the TOP skills that can either make or break your career!

What would you say is the #1 biggest and best lesson you learned in QC Makeup Academy’s Master Makeup Artistry Course?

I learned how to humble myself, how to receive constructive criticism, and how to be brave. Furthermore, I also learned that:

  • I’m capable of much more than I give myself credit for;
  • I have value in the eyes of people who are looking for makeup services;
  • And that I could 100% pursue my goals and dreams!

I also learned the UNDISPUTED VALUE of mastering foundational makeup techniques! When you learn those, you can do ANY makeup look!

After receiving your Master International Makeup Professional (MIMP) certification, you then went on to complete our Pro Makeup Workshop. How did this program build upon everything you learned in the MMA Course and take your skill-set to the next level? Moreover, would you recommend the Pro Makeup Workshop to MMA students/grads (and why or why not)?

This course fine-tuned everything that I learned in the MMA course. It takes your skill to the next level by zeroing in on specific techniques! I would highly recommend this course to ALL Master Makeup Artistry graduates! It forced my eye to zoom in on and correct even the tiniest discrepancies.

As an MUA, you specialize in global beauty, and even completed our Global Beauty Workshop to add to your professional qualifications. In your opinion, what were THREE of the most important lessons and/or skills you acquired from this program? Why would you recommend this course to other makeup artists?

This course was a game-changer for me! Prior to taking it, I always felt I held back to a certain degree when I had requests for makeup on women of color.

One of my biggest sources of insecurity as an artist was skin. ALL types of skin! I was always scared of messing that up. So, I decided that I needed to take QC’s Global Beauty Workshop because I needed to dive into the thing that scared me most!

The lessons I learned in this course have truly made me a confident, global artist. I’ve mastered skin because I took the time to really listen and apply what I learned! As a result, I can now work on anyone, anywhere – with gorgeous results!

Here are my three top takeaways:

  1. If you truly want to be a makeup artist, you need to have a global kit and be ready to work on anyone!
  2. Understanding the cultures and traditions of your clients, and being sensitive to that, is of utmost importance. QC’s Global Beauty Workshop will teach you how to be truly professional in this regard!
  3. COLOR CORRECTION! This course will teach you all you need to know about color correction for different skin tones. This is something that will not only bring an extra level of professionalism to your work; it will revolutionize your applications, too!

PRO TIP: Not the best at hiding blemishes and color correcting? Watch this informative webinar – hosted by QC Makeup Academy executive tutor, celebrity MUA, and certified skincare consultant, Nathan Johnson!

Finally, you also took QC Makeup Academy’s mini Virtual Makeup Training Course as well. What motivated you to take this course, how has it benefitted your makeup career, and why do you feel being able to offering virtual beauty services is such a smart business move nowadays?

My decision to take this course came during COVID. While I was unable to physically apply makeup to my clients, they would often call me and ask if I could advise them on how to do it themselves. It just made sense to me that this was a new avenue I could explore, in order to help my clients more efficiently!

I now have the opportunity to assist people in a way that helps them achieve amazing results! And in our current climate, more and more people appreciate being able to access this kind of information online! As a makeup artist, we can use this tool to help our clients AND grow our business!

QC Makeup Academy graduate Vanessa Hernandez-Munoz in-post image 3
QC Makeup grad Vanessa Hernandez-Munoz in-post image 4

You’re notorious for your high praise of QC Makeup Academy’s executive tutor (and celebrity makeup artist), Nathan Johnson. Obviously, we know why Nathan is the best – but tell us in your own words why you agree!

Nathan Johnson is a professional, through and through. His love for the industry, as well as his desire to educate and see his students grow into an incredible career, is evident in everything he does.

I needed a teacher in my corner who did not coddle me. I didn’t want someone who just told me everything was great and let me pass with flying colors – only to let me go out into the world with NO idea how fierce this industry can truly be… And watch me fail and fall flat.

Nathan gave me the grades I deserved, gave me the critiques I needed in order to grow, and helped me become a better artist. Yes, he was tough. Yet all the while, he never ceased to remind me that I was amazing and had something to offer. (Even when I needed to correct how I did my work.)

He believed in me, and I would not be where I am today if not for his guidance and tough love!

Speaking as a QC Makeup Academy graduate, do you believe that all professional makeup artists should be properly trained and certified? Why or why not?

Yes, I do believe that! I place so much value on education. You may be an amazing self-taught artist, but there are foundational techniques that can only be learned through proper guidance and education.

And that’s only with regard the application process! There is a WHOLE other world involved in this field, such as best sanitary practices, owning/operating a business, etc.! The business end of being a makeup artist, in particular, is over half of the equation.

RELATED: Join QC Makeup Academy graduate, Devyn Gregorio, as she discusses why business training is ESSENTIAL to every makeup artist’s career!

How would you describe your style as an MUA?

I think I would use the word CLASSIC. While I will/can do any makeup look requested of me, my passion definitely lies in clean, classic beautiful skin and makeup.

Where did the name of your business, WarBaby Cosmetics, come from?

My dad used to call me “warbaby” when I was young because I was obsessed with WW2 history, war documentaries, and 1940s makeup/fashion! So, when I was trying to come up with a name, this seemed like the perfect choice!

I love the courage, strength, innovation, and creativity of women during the war era. I find it truly inspiring!

Why did you decide to open your own business, as opposed to working as an MUA for someone else?

I wanted creative control over ALL aspects of my presentation, applications, client handling, etc. I’ve always been an entrepreneur. And because I was already a professional photographer, I could bring makeup applications into my business without any interference.

What would you say have been the biggest challenges about launching/running your own makeup business? Furthermore, what would you say have been the greatest rewards?

For me, right from the beginning, it was the feeling that I had to try and convince people that this was a good career choice; that I could make a living, and support myself and my family.

I finally stopped trying to convince people. Instead, I decided that my focus had to shift to my success, and not to what other people thought. The greatest reward has been doing the hard work, becoming exactly who and what I wanted to become, and having the most amazing career and business!!!

QC Makeup Academy graduate Vanessa Hernandez-Munoz in-post image 5
QC Makeup grad Vanessa Hernandez-Munoz in-post image 6

What services do you currently offer clients? Tell us about them!

I currently offer full makeup services with travel. I also teach classes, people can shop online for my products via my website, and I also offer connections to my photographer and hair stylist when those services are requested!

In addition to makeup application services, WarBaby Cosmetics also offers clients its very own line of loose shimmer eye pigments. Many aspiring makeup artists also dream of having their own line of cosmetics. How did you get started in having your own makeup products? Do you have any tips for other MUAs who want their own product line someday?

The journey to creating my own products came from a deep desire to have a brand, as well as to have my name on something that I created. When I started researching makeup ingredients, I realized that if I could get the time and the funds together, I could create something!

So, I began studying and would spend whole nights online at my computer, falling asleep on my keyboard! After about a year and a half, I was ready to start buying ingredients and experimenting! I would mix things, make mistakes, throw a lot of things out… It was a process!

When I was ready, all of my products had to be run through Health Canada. All of this took a lot of time, but it was worth it to see it all come together!

For anyone wanting to embark on the journey of actually formulating and manufacturing your own products, be ready for a LOT of work. It takes dedication and strict adherence to government guidelines to make it a success. But if you want it bad enough, you can bring your vision to life!

Figure out what makes what YOU have to offer unique from the rest!

PRO TIP: Make sure you know these 6 harmful ingredients that ALL professional makeup artists need to AVOID!

Tell us a little about your business strategies with regards to: marketing yourself, networking, attracting/booking clients, building your portfolio, etc.!

I once read a quote by a marketing professional that advised, “Shameless self promotion.” I liked that idea because it’s a challenge to present yourself in a way that’s not arrogant, while also asserting your presence in the industry! This takes courage and a strong belief in yourself.

Once I felt that I grew into that, I was ready to start sticking my neck out. I built a brand for myself and started messaging people, asking them to model for me. I also:

  • Messaged photographers and agencies as well;
  • Put a solid, professional booking system in place;
  • And built a clean, professional website and social media presence.

From there, I started dipping my toes into the waters of sharing my work with OTHER seasoned professionals. I did this in order to get their critiques, no matter how painful they were in the beginning.

Over time, people wanted to talk to me, ask me my opinions, learn, and grow from what I knew. This grew into a client base for me! And then I ventured into the creation of my own line of products, which immediately took off because of my already established client base!

In addition to being a QC Makeup Academy graduate, you’re also BARBICIDE® certified. Tell us more about what this means, and why this certification is so important for beauty professionals.

BARBICIDE® is a simple, online certification that your clients will really appreciate seeing when they sit in your chair. It tells them that you are a professional, and that you are up-to-date on the requirements for a clean and sanitized work environment. This certification gives your clients an extra measure of trust and confidence in both you and your work.

WarBaby Cosmetics has received some awards and features over the years! Humble brag for a moment and tell us more about those!

In no particular order, the immediate things that come to mind are as follows:

  • I have been published in the ‘Stanford New York Who’s Who’ Black Book of Elite Professionals’;
  • I was featured in the 2019, Volume 2 Issue of ‘Know Book’ YYC, Canada;
  • Moreover, I was also honored to be nominated as 2018 Alberta Woman Entrepreneur of the Year;
  • And I was also selected as one of 56 female entrepreneurs across North America to be featured in the 2014 edition of the Sexy and Wealthy in Heels, #successBABE eBook, and featured in the October 2019 issue of Community Now Magazine!

On top of all this, I also had my work on display at an art show in Europe, as well as having it published in a book for a New York Times Best Selling Author. I’ve also seen my work in newspaper articles and other local magazines!

You live in Calgary, Alberta – a major Canadian city. With so many competitors in and around your area, why does WarBaby Cosmetics stand out from the rest? What makes you and your business unique?

I think my branding, versatility, and reputation for being extremely real and authentic have definitely helped me to stand out from the crowd! The fact that I also manufacture and sell my own cosmetics – as well as working in the area of professional photography – has made me a bit of a “one stop shop”.

People really appreciate my expertise. I love my job so much. I have so much fun – and it shows! People always leave my chair feeling loved and appreciated because that is what means the most to me!

QC Makeup Academy graduate Vanessa Hernandez-Munoz in-post image 7
QC Makeup grad Vanessa Hernandez-Munoz in-post image 8

Do you have any advice for other aspiring MUAs who dream of running their own business?

Gain a solid understanding of how to run a business BEFORE you begin. Talk to people who already successfully manage their own company, learn how to handle your money, and price yourself accordingly. Moreover, learn about the importance of model release forms, contracts, deposits, etc..

Also, be comfortable putting all of these measures into place! You can be the best MUA in the world, but if you are a terrible businessowner, you will not see success. The business side of makeup artistry is a HUGE component to being successful.

Oh, and finally, hire a good accountant!

RELATED: These are just 5 key reasons why you need a professional contract as an MUA!

In your opinion, what are the most rewarding aspects of being a makeup artist?

The relationships you build with your clients! My favorite part of the job is the conversations I have with my clients, the special times we get to share, as well as inspiring and uplifting one another.

We have the power to make a difference in people’s lives… And that is EVERYTHING to me!

In your own words, can you tell us why you believe hiring a professional makeup artist is worth the cost?

Firstly, you’ll have someone working with you who is trained in foundational techniques, understands the products, and works with quality products and ingredients. Secondly, you’ll alleviate the risk of illness and disease if you invest in an artist who understands the importance of sanitary practices and how to implement them.

I’ve heard SO many horror stories from my clients. Risking your health to save a dollar is NOT worth it!

Do you remember your very first professional makeup job? Tell us about it! What did you learn from it, what went well, what didn’t go as planned, etc.?

I think my very first “real” job was a makeup I did for my sister-in-law for her wedding. I remember being terrified! This was the first time I would not do makeup my OLD way… Instead, I was going to do it using the new techniques I had learned as a QC Makeup Academy graduate.

I remember wanting to constantly revert back to my old ways, so it was a struggle! Plus, I was also battling serious heat and humidity because we’d traveled from Canada to Mexico. So, I was working with a world of new products in the way of primers, setting sprays, etc.

All that said, it actually came out amazing! The only thing I would have changed was the amount of highlight I used (which was too much). The highlight – plus the heat and sweating – made her look like a glazed donut by the time dinner rolled around. 😅

What’s your favorite makeup style and why?

I love clean makeup – the “no makeup, makeup”.  It’s challenging and pushes me out of my comfort zone. With every client, I feel like I learn something new, and get to expand my skills and ability!

Who are some of your makeup gurus/inspirations?

Kevin Aucoin will forever be my biggest inspiration. He never puts himself in a box. He’s so creative with his use of product, and would use anything and everything to get the job done.

What words of wisdom would you give to other makeup lovers out there who dream of a career in the beauty industry, but are hesitant to take the leap?

Be bold, be brave, and listen to your heart. If this is what you really, truly want to do, then jump into it! BUT – and I can’t stress this enough – jump into it prepared for the fact that you ARE going to need to set your ego aside and do some hard work.

This isn’t about being like everyone else. It’s not about the makeup fads and trends you see on Instagram or TikTok. Rather, it’s about taking this industry and your education seriously, mastering foundational techniques, and figuring out what makes YOUR unique style of application stand out from the rest!

There will be times where you’ll face rejection – and you need to be able to bounce back from that. You WILL be critiqued and given constructive criticism. So, receive it if you want to grow!

Believe in yourself, be assertive, and be loving, compassionate, and caring. Working on someone’s face is very personal! As such, you need to really care about people.

QC Makeup Academy graduate Vanessa Hernandez-Munoz in-post image 9
QC Makeup grad Vanessa Hernandez-Munoz in-post image 10

Overall, as a QC Makeup Academy graduate, why would you recommend QC’s self-paced, online certification training?

QC Makeup Academy’s level of training is exceptional! The tutors are highly experienced professionals who want, more than anything, to make sure you reach your potential. So much so, that they are willing to tell you the hard stuff in order to help you grow.

THAT is exactly what you want! There are no short cuts in this industry, and anyone with experience knows it! You can trust your tutors at QC to have your best interest at heart, always!

Furthermore, the courses contain absolutely everything you need to make your way into the world of professional makeup artistry! Any questions you may have are covered! The course units are easy to follow, the timelines for completion are excellent, and the course materials themselves are awesome!

Not to mention, the access you get to other students through the school’s private Virtual Classroom on Facebook is an invaluable tool for learning, growing, and interacting with other people who are at the same stage you are… As well as those who have gone through it before you!

To date, what do you consider to be the proudest moment of your career so far?

I think my proudest moment so far has been connecting with my creative team. On top of my own freelance work, I work with a fine art photographer and hair stylist in our own studio. I’ve had so many amazing clients in my chair! It has been a dream come true!

I do a lot of work with international models and agencies, and it’s so incredible. Most of all, I love the talks I get to have with the young models who sit in my chair. It’s my opportunity to encourage them, remind them of how special and beautiful they already are WITHOUT makeup, and have the privilege of walking beside them on their incredible journeys!

What’s in store for you and WarBaby Cosmetics the rest of this year and beyond?

As always, I have big plans for growth! This year, my eye shadow line will be sold NOT ONLY in my online store (via my website), but also in the studio. This way, it’s immediately accessible to my clients!

Our creative team has also been contacted by multiple magazines who would love to publish our work. So, I am very excited about that and am hoping we are looking into a possible trip out of the country. One of my regular clients is an international model, so I’m hoping to have the opportunity to travel with her as well.

Aside from all of that, I just hope to continue working on every face possible!

Imagine: You’re trapped on a deserted island and can only have THREE makeup products and/or tools with you. Which do you choose and why?

Oooohhhh… I’m definitely going to choose skin care products!

  1. SPF;
  2. Moisturizer;
  3. And lip balm with SPF!

My skin needs to be amazing when I eventually get OFF of the island, so that makeup still looks good on my face! Haha!

Love you all!!!!!

-Vanessa Hernandez-Munoz

QC Makeup Academy graduate Elena Franklin Feature Image

Meet QC Makeup Academy Graduate, Elena Franklin!

By About the School, Career Advice, Education, Featured, Graduate Feature, Industry Spotlight, Makeup Careers, Student Features No Comments

Meet QC Makeup Academy graduate, Elena Franklin! Tell us a little bit about yourself, Elena!

I am 21 years old, and was born and raised in Winnipeg, Manitoba with my parents and two older sisters. Here are some random facts about me:

  • I love my dog, being outside in my hammock, and will be happy any time of day at a cute coffee shop!
  • My favorite color is pink, I am a gold jewelry kind of gal, and I keep badminton rackets in my car so that I’m never without them (in case an opportunity for a rally comes up).
  • You will often find me listening to Hozier while wearing several different shades of brown.
  • I have a deep love for the ocean, despite not living anywhere near it.
  • If you had asked me when I was young what I wanted to be when I grew up, the answer would’ve been “a mom”. Yes, this is still true – but my point is, becoming a makeup artist was never on my mind as a kid.

I’m happy to be here and hope you can continue to get to know me a little more as you read on!

When (and why) did you realize you wanted to pursue a career in the makeup and beauty industry?

I decided to pursue makeup the year after I graduated high school, while attending Briercrest College in Saskatchewan. My original plan was to take theater and education in Winnipeg. However, I quickly realized that I am much more of a hands-on learner and was really bad at writing papers.

Makeup had always been a hobby throughout high school and so I thought it would be a good fit for me. But if I’m being completely transparent, I didn’t think much about what my goal with a makeup career was at the time… That said, I haven’t looked back since – and I am very happy to be on this path!

Thinking of pursuing a career in makeup artistry? Discover what a realistic day in the life of a professional makeup artist actually looks like!

Why did you decide to pursue your certification training online (rather than in-person) – and how did you both hear of QC Makeup Academy?

At the time, when I had decided to switch schools, we were all in the middle of the pandemic. As such, there weren’t any options for in-person training. So, online school it was!

Turns out, working online ended up being much better suited for me and my lifestyle! I found QC Makeup Academy through researching the different options for schooling.

Why did you choose to enroll with QC Makeup Academy? (E.g., What was it about our school that won you over, compared to other online makeup schools out there?)

I liked the idea of working at my own pace and really perfecting techniques before having to move on to the next assignment. Based on the reviews and student testimonies, it seemed like a very encouraging community; one that wants you to succeed. I have come to learn that it is indeed both of those things!

You’re a multiple QC Makeup Academy graduate – but your journey started with our self-paced, online Master Makeup Artistry Course. Tell us about your experience with this program! What was the most challenging aspect of this course for you? How about the most rewarding? Also, what was your favorite hands-on assignment and why?

I really enjoyed this course! The most challenging part was the very beginning. I came into this thinking I knew everything there is to know about makeup, but I was humbled very quickly by my tutor.

Once I opened up my mind, I realized there was so much to learn… And I’m still learning every day with each client I work with. I am so glad Nathan Johnson (my tutor) kicked me off my high horse. I’m a much better artist because of it!

The most rewarding thing about this course was being able to see my progress throughout, as well as seeing the change in my artistry. Every assignment is documented by pictures, and it’s so fun to look back and see how far I’ve come.

As for my favorite practical assignment, I really enjoyed the fantasy makeup assignment in Unit E! It was so fun to get out of my comfort zone and try and dream up something new; something never seen before.

Want to learn more about QC’s wildly popular Master Makeup Artistry Course? Then make sure to check out the full course curriculum to see exactly what you’ll be learning!

QC Makeup Academy graduate Elena Franklin in-post image 1
Photography by Tamara Boden.

What would you say is the #1 biggest and best lesson you learned in QC Makeup Academy’s Master Makeup Artistry Course?

I would have to say, it was opening up my mind to learn new techniques and not think that I know everything about makeup artistry. There’s so much to learn and so much room to grow as an artist, if you allow it!

After receiving your Master International Makeup Professional (MIMP) certification, you then went on to complete our Pro Makeup Workshop. How did this program build upon everything you learned in the MMA Course and take your skill-set to the next level? Moreover, would you recommend the Pro Makeup Workshop to MMA students/grads (and why or why not)?

I would totally recommend QC’s Pro Makeup Workshop to anyone looking to build off of their skills! This course forces you to use all the techniques learned in the MMA program – but you must be able to slightly change and/or adapt them in order to complete the assignments.

QC’s MMA Course gives you a solid tool box to work out of, while the Pro Makeup Workshop gives you all the fancy gadgets that’ll level up your work overall. Plus, it also gives you more opportunities to practice and really perfect your craft!

Check out how QC Makeup Academy’s Pro Makeup Workshop also helped accelerate fellow graduate Nadia Calabro’s makeup career!

You’ve also earned QC’s International Special FX Makeup Professional (ISMP) certification by completing our Special FX Makeup Course, too. How did this specialization training add to your overall skill-set? Also, in what ways has it benefitted your career as an MUA thus far?

This course was crazy (in the best possible way)! Before taking Special FX, I was strictly all about beauty makeup. I found it so wild that Special FX is basically the complete opposite of beauty makeup. It was allowed to be messy and asymmetrical – encouraged, actually!

It was definitely a big adjustment of mindset and skill-set, which has helped me think more creatively overall. I enjoy being well-trained in both ends of the makeup spectrum! I just completed QC’s Special FX Makeup Course at the beginning of May, 2023, so I’m actively seeking opportunities to use these skills!

As a graduate of QC Makeup Academy’s Skincare Course (and as a certified International Skincare Consulting Professional (ISCP)), tell us: why do you feel skin knowledge makes one a stronger, even more qualified makeup artist?

Knowing skin makes ALL the difference! If you know skin, you’ll be able to create a makeup application that’ll last all day – for any skin type. You will also be able to recommend products to your clients, which can be very beneficial to them and your business.

Clients want to work with professionals who know their stuff! You must know your canvas to be able to create beautiful art.

In what ways did QC’s Portfolio Development Workshop benefit you? Why would you recommend it to other makeup artists – especially ones who haven’t yet developed their professional portfolio?

I liked QC’s Portfolio Development Workshop because I had to seek out other professionals who I wanted to work with. It created connections for me and gave me the courage to reach out to those in the industry. And at the same time, it builds your own portfolio! I would definitely recommend taking this course after completing other makeup courses.

QC Makeup grad Elena Franklin in-post image 2
Photography by Kelsey Edel.

Speaking as a QC Makeup Academy graduate, do you believe that all professional makeup artists should be properly trained and certified? Why or why not?

Yes, this is SO important! As a makeup artist, you are working with people on some of the biggest, most important days of their lives. It’s so helpful to be able to lean on all your training when faced with a challenging look or difficult client. As previously mentioned, people want to work with professionals who know their stuff!

How would you describe your style as an MUA?

My style is very light and natural. My main goal is to always enhance the pre-existing beauty and help clients feel like their most beautiful selves. I always start with lots of skin prep, and will often reach for very light coverage or buildable skin products in order to create an effortless filter on the skin.

Furthermore, I tend to lean more into my brown/neutral color pallets for the eyes. I occasionally dabble in full glam makeup, but a majority of my clientele comes to me for very natural makeup looks.

What made you decide to open your own makeup business, Makeup by Len?

When I started my Instagram account, I was mostly posting photos of myself when I would try out fun, new makeup looks. It was a way to share my art with my close friends and family. But then I was shocked when the account took off in a short amount of time!

So, I quickly it changed it from only posting selfies to sharing my beautiful clients. Through Instagram doing its thing, the constant support from friends and family, and Nathan [Johnson] seeing my potential and pushing me towards greatness, I decided to just jump with both feet in and see where it could take me.

I LOVE running my own business!

Here’s how YOU can start your very own makeup business, too (even if you’ve never been a businessowner before)!

What would you say have been the biggest challenges about launching/running your own makeup business? Furthermore, what would you say have been the greatest rewards?

The greatest challenge was right at the beginning. I had lots of motivation, goals, and makeup… But no clients!

Anytime I heard of someone getting married, a photoshoot, or an event taking place, my immediate response was (and still is), “Do they need a makeup artist?” Business was very slow to start. In fact, this time last year, I had zero bookings and was extremely discouraged.

But through my friends and family spreading my name, posting as much as I could on Instagram, and another local makeup artist recruiting me to be a part of her team (Perry & Co), the bookings started rolling in! This summer, I am almost completely booked up and am loving every minute of it!

The most rewarding part of the job is seeing people’s reactions when they first look in the mirror. I think it’s so special that I’m able to help people feel their absolute best! I love getting to know all sorts of people through this job and experiencing the deep trust that comes with that.

What services do you currently offer clients? Tell us about them!

I am currently offering:

  • Bridal, event, and editorial makeup services;
  • Classic lash extensions;
  • One-on-one makeup lessons;
  • And skincare consultations.

Additionally, I hope to add lash lift and tints to the list in the winter!

QC Makeup Academy graduate Elena Franklin in-post image 3
Photography by Felicity Siemens.

Of all these services, which is your personal TOP favorite to provide and why?

My favorite service lately has been one-on-one lessons! They are the perfect option if you’re a DIY bride or you’re just looking to amp up your everyday makeup routine. Teaching is so fun and so fulfilling!

Tell us a little about your business strategies with regards to: marketing yourself, networking, attracting/booking clients, building your portfolio, etc.!

I try to:

  • Maintain a consistent presence on social media;
  • Always have a business card on me;
  • And bring up what I do in group settings or when meeting new people so I can get my name out there.

I’m by no means a social media influencer, but I do find it very fun to think of new ideas to post or looks to create. I strive for a balance of sharing my work, giving tips and tricks, and letting my followers get to know me a little better. Moreover, I seek out opportunities to expand my portfolio – which can often look like offering my services to photographers for styled shoots, or just planning something small with a friend to build new skills.

Seeking out those kinds of opportunities and making connections are going to be a HUGE game-changer if you’re just starting out as a makeup artist!

Behold – our Ultimate List of DO’S and DON’TS for ANY and EVERY professional makeup job!

What is “The Planet Policy”?

The Planet Policy is a new policy I am beginning to implement in my business. I’m in love with this earth and all the beauty that it holds. So, I try my best to be kind to it.

I’ve begun asking my clients to bring their own makeup sponges, mascara, and/or lip products (if they have). I ask this so that I can limit the amount of disposables used during each application. Since I can only use a sponge and mascara wand once, in order to keep things safe and sanitary for my clients, it ends up creating a lot of garbage.

But this way, the garbage stays empty and the clients stay safe from infection! Of course, I still carry all the necessary products and disposables, in case someone doesn’t have these items or forgets them. It’s simply an effort to reduce waste and keep this beautiful planet of ours safe!

Which makeup technique do you feel you are strongest at? On the flip side, are there any techniques you’re currently working on improving?

I feel that my strongest technique is a smooth, crisp eyeliner (in the natural liner style) or wedge. I’d like to work more on creating the flawless wing. It’s not typically a look I go for myself or will apply on my clients – so, I’d like to see that to be a very flawless technique of mine in the future!

You live in Winnipeg, Manitoba – a major Canadian city with a population of approximately 841,000. With so many competitors in and around your area, how does Makeup by Len stand out from the rest? What makes you and your business unique?

I try to be very welcoming, inclusive, and warm towards my clients. I strive to make everyone feel loved and listened to, while also creating beautiful makeup applications. Some ways I achieve this is by:

  • Really getting to know my clients;
  • Asking what makes them feel beautiful;
  • Making cards for my brides to thank them for trusting me, as well as to congratulate them on their big day, etc.

It’s little things like this that can really make someone stand out from the rest. I want my clients to not only remember how they looked after working with me, but also how they felt. I truly adore all my clients!

Do you have any advice for other aspiring MUAs and QC Makeup Academy graduates who dream of running their own business?

Get your name out there as much as you can. Offer your services for any type of styled shoot with a local photographer, and always be willing to learn from other makeup artists.

Also, tell everyone you meet that you are a makeup artist and people will remember that! It’s not every day that you meet a makeup artist. We are very cool… So, own it!

In your opinion, what are the most rewarding aspects of being a makeup artist?

It’s that moment when you’ve finished a makeup application, your client looks in the mirror for the first time, and their face just lights up! It is feeling so tired after a long day of clients, but knowing that you helped people feel confident and beautiful. I’m so grateful to be in such a unique industry that holds so many special moments!

In your own words, can you tell us why you believe hiring a professional makeup artist is worth the cost?

When you hire a professional makeup artist, you know you’re getting quality work. Not to mention, your application will be clean and safe for you. I’ve seen many makeup artists not have proper sanitation in their kits, as well as not sanitize in-between clients, and it is quite scary!

Not all clients will know what to look for, in terms of proper makeup sanitation. So, when hiring a professional, you can be rest assured that the MUA you’ve hired knows what they’re doing and will keep you safe from infection.

Not sure how to price your makeup services? This video has the answer!

Do you remember your very first professional makeup job? Tell us about it! What did you learn from it, what went well, what didn’t go as planned, etc.?

What I lacked most in my first ever makeup job was confidence. I wasn’t confident in my work and didn’t charge nearly enough for the services provided. I let people take advantage of me throughout my first couple months of offering wedding makeup. It was frustrating and discouraging!

I also didn’t have a makeup bag; just a utility cart full of products, which made traveling nearly impossible. Very quickly, I learned that that was not going to suffice. So, I bought an actual kit early on in my career.

What’s your favorite makeup style and why?

I would categorize my favorite style as “angelic makeup”. It’s very glowy, light, and natural. Plus, it looks good on everyone! It’s always highly requested and is guaranteed to make the client feel beautiful (while still feeling like themselves).

Who are some of your makeup gurus/inspirations?

When I was in high school, I watched a lot of Tati Westbrook and James Charles on YouTube. However, I wouldn’t say they are my inspirations now.

Lately, I’ve been following Barrie Gower closely. He’s a Special FX artist and incredibly talented! I found him through his work on Stranger Things. I can only dream of being that amazing at Special FX makeup!

Discover the 5 BEST ways to start learning Special FX makeup as a newbie!

What words of wisdom would you give to other makeup lovers out there who dream of a career in the beauty industry, but are hesitant to take the leap?

The pros of being a makeup artist far outweigh any cons. If you’re willing to put in the work, make connections, and perfect techniques, that’s a great place to start. Also, find mentors and ALWAYS be willing to learn!

Overall, as a QC Makeup Academy graduate, why would you recommend QC’s certification training?

The ability of going at your own pace in the makeup courses is a huge reason why I, as a QC Makeup Academy graduate, would recommended QC over any other school.

You still have to work very hard, but you can also really perfect a technique before moving onto the next. There’s no stress in keeping up with classmates or missing deadlines. Also, you also get personalized feedback that will help you develop your skills – as well as help you recognize in which areas you need to put in a little more work.

Want to hear a real-life example of the kind of feedback you could get from QC Makeup Academy’s tutors? Watch as QC student, Jordan Garcia, REACTS to his Unit B feedback from executive instructor (and celebrity MUA), Nathan Johnson!

To date, what do you consider to be the proudest moment of your career so far?

I can’t pinpoint a certain moment in time… But I know there have been several times over the past year where I was driving to a makeup job,  had just booked a good gig, or gotten really good feedback, and I got a little emotional thinking to myself, I am actually doing this.

Not only am I living out my dream; it’s going really well! If I think about these awesome moments for too long, I will get lost in some happy tears. I am so grateful for a career that is so fulfilling!

What’s in store for you and Makeup by Len this year and beyond?

This year, I hope to expand my lash services in order to grow my clientele. I want to be EVERYTHING my brides need me to be during the week of their wedding! I like to learn new skills slowly, so that I can really perfect them before learning something new.

So, that is the goal for now! I would also like to keep practicing my Special FX makeup and start advertising that more to the public, too!

Imagine: You’re trapped on a deserted island and can only have THREE makeup products and/or tools with you. Which do you choose and why?

Always, always, always SPF! I never leave home without it – especially not to a deserted island! Then I’m bringing my Rare Beauty Lip Gloss in the shade nearly neutral (she’s so beautiful!).

And, of course, I’ll have my Maybelline Colossal Mascara. This is pretty much all I wear on a day-to-day basis! I’m a simple gal when it comes to makeup for myself!

Inspired by Elena’s story? Become a QC Makeup Academy graduate YOURSELF and launch an exciting, thriving career as an MUA in as little as 2-6 short months! Enroll with QC today to start your journey!

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QC Makeup Academy’s Ultimate Master List of Blog Resources

By About the School, Career Advice, Education, Your Makeup Career No Comments

Oh, hey! Are you a student of QC Makeup Academy – or thinking of enrolling? Maybe you’re a brand-new graduate who just got their internationally-recognized certification, but don’t know what your next step should be? Or perhaps you have dreams of launching your very own business in the beauty industry and have no idea where to start?

Either way, you’ve come to the right place!

In this ULTIMATE Master List, we’ll provide you with ALL our top recommended, in-house blog resources. These resources will cover virtually everything you need to know, whether you’re a QC student or a certified MUA in need of some career advice. Simply bookmark this list and refer back to it whenever you need it!

So, on that note, let’s get started!

Before We Dive In, Have You Joined QC Makeup Academy’s Virtual Classroom Yet?

Did you know that as soon as you enroll with QC Makeup Academy, you’re automatically eligible to become a member of our private Virtual Classroom on Facebook? It’s true!

In this exclusive group, you can:

  • Connect and network with other QC students and graduates;
  • Post your work and get constructive feedback that’ll help you grow as an artist;
  • Get any questions you may have answered by our awesome staff, as well as our amazing Peer Mentor(s);
  • Discuss the beauty industry and gain invaluable insights into what YOU can expect once you launch your career;
  • Get all sorts of helpful business/career tips and tricks;
  • And MUCH more!

So, what are you waiting for? Join QC’s free Virtual Classroom on Facebook today! 💕

QC Makeup Academy in-post image 1

Student Resources

Alright, now let’s get to the good stuff! If you’re thinking of enrolling with QC Makeup Academy, or you’re already a student, these blog resources are for YOU!

a makeup artist does makeup to a blonde for a holiday or a photo shoot. the concept of professional cosmetic services.
QC Makeup Academy in-post image 3

Makeup Artistry Resources

If you’re enrolled in (or a graduate of) any of QC Makeup Academy’s self-paced, online makeup programs, you’ll more than likely benefit from this section! So, give this list a look-over… There’s probably at least ONE article in here that’ll catch your eye!

Business & Career Resources for Makeup Artists:

Close up beauty girl with freckles and thick eyebrows, applying moisturizing skincare cream, lotion or mask for skin lifting and anti-aging detoxifying effect, white background. Makeup article.

Skincare Resources

Currently a student – or graduate – of QC Makeup Academy’s Skincare Course? Then you’ve guessed it… The blog articles below have been hand-picked just for you!

Working with actress to prepare stage makeup

Additional Beauty Industry Resources

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Connect with QC Makeup Academy on Social Media!

Want to follow us on social media? Maybe want to slide into our DMs for a chat? Sounds good to us! 😘

Here’s where you can connect with QC Makeup Academy:

Reach Out to Our Awesome Student Support Team!

Furthermore, don’t forget that whether you’re thinking of enrolling with QC Makeup Academy, or are already a student or alumnus, our wonderful Student Support Team is ALWAYS happy to help – however they can! Specifically, they’re available Monday through Friday (between 9am and 5pm EST) via phone, email, and live chat.

If you have any questions for them, here are all of their contact details. Don’t hesitate to reach out!

Got Any Comments or Questions?

Drop them down below! We always love to hear from you!

What’s more – if you have any blog topics that you’d like to read about, but didn’t see on this list, feel free to let us know. We’re always happy to hear your feedback and get inspiration for future articles!

Thanks for reading!

Did you know that once you’ve enrolled in one QC Makeup Academy Course, ALL other courses are 50% off – forever? It’s true! Take advantage of this amazing offer and add another internationally-recognized certification to your resume today!

How much should you charge as a skincare consultant Feature Image

How Much Should You Charge as a Skincare Consultant?

By Career Advice, Skincare No Comments

Starting a career as a skincare consultant can be an exciting and potentially lucrative venture – but setting the right price for your services is key! So, how much should you charge as a skincare consultant? Furthermore, how do you decide what pricing structure to use?

This article will explore these questions and more so that you can make sure you are properly charging for your services!

So, let’s get started!

How Should You Be Charging as a Consultant: The Different Pricing Structures

When it comes to pricing, there are several different options available at your disposal. The most common pricing structures for a skincare consultant are:

  • Hourly rate;
  • Flat fee;
  • Or package rate.

Let’s dive into each of these in more detail:

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1. Hourly Rate:

Some skincare consultants opt for an hourly rate model because it allows them to charge clients based on the amount of time they spend providing services. This makes it easy for clients to know exactly what they’re paying based on how long the job takes.

How to Set an Hourly Rate

When setting an hourly rate, consider your experience level, the type of services you’re providing, and how much your competitors are charging. It’s important to set a rate that’s fair for both you and your clients!

What is the Average Hourly Rate for a Freelance Skincare Consultant?

The average hourly rate for a freelance skincare consultant is $50-$100. Of course, this varies depending on the market and your experience level. So, it’s important to do your research before settling on a rate.

Not yet a certified skincare consultant – but want to become one? Our Ultimate Guide will break down the entire process for you in 5 easy steps!

2. Flat Fee:

A flat fee model is another option that you could choose because it allows you to set a single price for your services – regardless of how much time you spend working. Firstly, this makes it easier to plan for income potential. Secondly, it also allows you to charge a premium for your services.

How to Set a Flat Fee

When setting a flat fee, you should consider the scope of work and the type of services that you are providing. Additionally, it’s important to factor in the amount of time and energy you’ll be investing into the project. Lastly, research your competitors’ rates to ensure that you are setting a competitive price.

What is the Average Flat Fee for a Skincare Consultant?

The average flat fee for a skincare consultant can range anywhere from $500-$2,000 depending on the scope of work and your experience level.

3. Package Rate:

Lastly, some skincare consultants choose to offer package rates for their services. This means that you’d offer a discounted rate if the client purchases a certain number of services or products in one go. This can be a great way to get clients to commit to longer-term treatments. Plus, it’ll help you increase the average order value!

How to Set a Package Rate

When setting a package rate, you should consider the type of services and products that you are offering. You should also make sure to factor in any discounts or bonuses that you’d like to include in the package. Finally, as we mentioned already, research your competitors’ rates so that you can set a competitive price for your package.

What is the Average Package Rate for a Skincare Consultant?

On average, a package rate for a skincare consultant can range from $500-$1,500 depending on the scope of work and your experience level.

Consultation in cosmetology clinic. Female beauty doctor talking with patient and selling cream or mask. Skincare consultant article.

Determining Your Skincare Consultant Fees: Competitor Research

While it’s important to set a price that you know is fair for the services you are offering, it’s also important to remember that pricing should be competitive, too. Meaning, if your services are priced too low, clients may not take you seriously. On the other hand, if they’re priced too high, then it might be difficult to get clients in the first place.

To ensure that you’re pricing your services fairly, it’s always a good idea to do your own research and see what your competitors are charging for similar services. This will ensure that you’re not undercharging and you’re not overcharging either!

How to Conduct Competitor Research

When conducting competitor research, you need to take into consideration both their pricing structure and the type of services they offer. Additionally, it can also be helpful to pay attention to any additional bonuses or discounts that competitors might be offering as well.

So, start by doing a Google search and make a list of all the skincare consultants in your area. From there, look over their websites and social media. This will help you get a better understanding of what they offer and how much they charge for their services.

For more tips on doing a competitor analysis, we recommend this blog article by the U.S. Chamber of Commerce!

10 Key Factors to Consider when Pricing Your Consultant Services

1. Your Target Market

Knowing who your demographic is – and their average income in your area – will help you determine how much clients can afford to pay for your services. If you’re not sure who your target market is, here are some tips to help you identify them!

2. Your Time Investment

You should also factor in the amount of time it takes to complete a service or project. How many hours does it take you to do a full skincare consultation? Moreover, how much time will it take you to create a customized skincare routine for a client?

By taking the time to consider your time investment, you can ensure that you’re setting a price point that covers both your costs and any time spent on a service.

3. Your Education and Experience

Your knowledge, experience, and credentials are all factors that should be taken into consideration when pricing your services. For instance, how long have you been in the business? What certifications do you have? How much do other professionals with similar qualifications charge for their services?

Earn your globally-recognized International Skincare Consulting Professional (ISCP) in as little as 2 short months with QC Makeup Academy’s self-paced, online Skincare Course!

4. Your Overhead Expenses

When running a business, it’s important to factor in any overhead expenses such as rent, utilities, insurance, advertising costs, etc. The reason you need to factor these expenses into how much you charge as a skincare consultant is so that you can ensure your business is profitable.

5. Professionalism and Branding

How professional and polished your website, social media accounts, and other marketing materials look can also have an impact on your pricing. For example, if you have a sleek website and professional branding materials, it’s likely that clients will trust you more and be willing to pay more for your services.

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6. Your Location

Where you are based also plays a role in setting the fees for your services. For instance, if you’re based in a city with a high cost of living, then it could be reasonable to charge more for your services as compared to someone who is based in a rural area.

7. Your Delivery Method

This refers to how you provide your services – online or in-person? Depending on which delivery method you choose, certain costs might be associated with it (such as travel or technology fees). So, take these into consideration as well when setting your price points!

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8. Your Payment Terms

The payment terms you offer can also have an impact on how much you charge for your services. For instance, if you offer discounts for clients who pay upfront or in full, this could help you increase your profits. On the other hand, if you offer payment plans or installment options, then it’s likely that you’ll have to charge more for your services in order to cover any costs associated with these payment terms.

9. Your Reputation and Reviews

Your past clients’ reviews and testimonials could also affect how much people are willing to pay for your services. For example, if you have positive reviews from previous clients, potential customers might be more likely to trust in your knowledge and experience. In turn, this could lead them to paying a higher rate for your services!

Uh oh… Did someone leave your business a bad review? Never fear – here’s how to handle it properly and professionally!

10. Your Goals as a Skincare Consultant

Finally, it’s important to consider your goals with regards to pricing. For starters, how much money do you want to make as a skincare consultant? How much do you need to charge in order to meet these goals? And how much profit do you want to make each month?

Answering these questions can help guide your decision on how much you should charge for your services!

Frequently Asked Questions

Before we wrap things up, let’s answer some of the most common questions when it comes to pricing as a skincare consultant (and a consultant in general)…

Q1: Should you set your prices using a consultant fee structure template?

A1: While templates can be helpful, it’s important to remember that each consultant’s fees should reflect their individual experience and expertise. As such, it’s best for you to customize your fee structure based on the factors mentioned in this article.

Q2: Should you charge for the initial client consultation?

A2: This is entirely up to you! Some consultants choose not to charge for the initial consultation, while others do. It really depends on your preferences and goals.

Q3: How much should you charge for an online consultation? What about an in-person one?

A3: How much you should charge for an online consult will depend on factors such as your experience and expertise, the complexity of the services being provided, and the duration of the consult. As for in-person consultations, rates can vary depending on things such as travel expenses and duration.

On average, though, online skincare consultations typically start at around $75 per hour, while in-person consults can start from anywhere between $100 to $200 per hour.

Side view portrait of attractive woman in white bathrobe holding cosmetic product while sitting at the table with cosmetologist. They looking at each other and smiling. Skincare consultant article.

Q4: How do you negotiate consulting rates?

A4: Sometimes, you’ll encounter a client who wants to negotiate your rates. In this case, your first approach should be to try and stay firm on your fee structure. Don’t let yourself be taken advantage of! Be sure to explain the value of your services and, if needed, be willing to compromise on certain aspects.

Now, if your client is approaching things politely and respectfully, and you’re willing to barter, then you can certainly negotiate your rate. Just make sure that whatever changes you agree on are beneficial to BOTH parties (and not just your client)!

Q5: How do you bill for consulting services?

A5: How you bill for your services will depend on the type of payment method you offer. Generally, you can use a variety of options, including invoices (sent via email or snail mail), debit/credit cards, PayPal, etc.

It’s important to remember that, if you offer payment terms such as “Net 30” or “Net 60”, you should factor in the associated costs in your final fee structure.

Q6: What is the “rule of thirds” in consulting fees?

A6: The rule of thirds is a pricing strategy in which you compare the value of your services to the amount that you are charging for them. This way, you can make sure that your services are priced fairly and reflect their true worth.

To use this strategy, divide your fees into three parts:

  1. Cost of delivery (this includes your time, labor and materials);
  2. Overhead expenses (such as travel costs, software fees and office supplies);
  3. And finally, your desired profit margin.

Using the rule of thirds can help ensure that you are charging a fair and reasonable fee for your services and also make sure that you are able to meet all of your business goals.

Q7: Should consultant charge for travel time?

A7: Yes, you should definitely include travel time in your pricing structure if you expect to be compensated for it. This is especially important if you are providing services in person and traveling from one location to another. How much you charge for travel time will depend on factors such as the distance traveled, time spent on the road, and any associated expenses.

Furthermore, it’s important to note that you should always communicate your travel fees clearly with your clients BEFORE you agree to any services. That way, everyone will be on the same page from the start.

Q8: What is the average STARTUP consultant hourly rate?

A8: If you’re a brand-new skincare consultant with minimal experience under your belt, you should start out by charging around $50-75 per hour. This is a good starting rate as it allows you to gain experience, establish yourself in the industry, and get your feet wet.

From there, once you start to build a clientele and gain more expertise, you can then start increasing your rates accordingly. Ultimately, the amount you charge should reflect your experience and the value that you can provide to clients.

Q9: Do consultants charge up front?

A9: How you charge for your services will depend on the type of payment method and terms that you offer. Generally, it’s best to have some type of up-front payment before any services are rendered. This can be in the form of a deposit, retainer fee, or even a full payment up front.

Q10: What is the average markup for a consultant?

A10: If you’re unfamiliar with this term, a markup is essentially an amount that is added to the cost of a service or product. For example, as a skincare consultant, your markup would be the amount that you charge for a service above and beyond the cost of materials, labor, etc. One example of this could be charging a client $200 for a facial when the cost of materials and labor is only $150.

The average markup for consulting services can vary depending on many factors, such as your experience, expertise, and the value you can provide to your clients. Generally speaking, a markup of 20-50% is considered the standard.

Q11: What is a good profit margin for skincare consulting?

A11: A good profit margin for skincare consulting will depend on many variables such as your experience, services offered, cost of materials, and overhead expenses. Generally, we recommend aiming for a profit margin of 15-20% as a good starting point. This will give you enough room to make a profit without overcharging your clients for services.

Of course, as you gain more experience and become more in-demand in the industry, you can then start increasing your profit margins accordingly. Ultimately, your pricing should reflect the value that you are providing to your clients and make sure that your business stays profitable.

Q12: How do you get a true 30% markup?

A12: A “true 30% markup” is a term used to describe the amount that you should charge for services in order to make a profit of 30% – after accounting for expenses like materials, labor, etc.

To calculate your true 30% markup, you’ll need to determine the cost of materials and labor for a service (plus any additional overhead expenses) first. Then, you can add 30% of that total cost to get your true markup amount. This will ensure that you are making a profit while still providing fair pricing to your clients.

For example, if the cost of materials and labor for a service is $100, then your true 30% markup should be $130. By following this formula, you can make sure that all of your skincare consultant services are priced appropriately and that you are making a profit!

Q13: How many hours do skincare consultants work per week on average?

A13: How many hours a week you work as a skincare consultant will depend on your individual goals and preferences. Some consultants may prefer to work full-time, while others may opt for a more part-time approach.

On average, most skincare consultants tend to work about 30-40 hours per week. This can vary depending on:

  • Your client load
  • The services you offer
  • How often you take breaks and vacations, etc.

Ultimately, it’s up to you to decide how much time you want to dedicate to your business each week!

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So, How Much Should You Charge as a Skincare Consultant?

Whether you’re just starting out or you’ve been a skincare consultant for years, it’s important to understand how much to charge for your services. To ensure that you’re making a profit and providing fair pricing to your clients, we recommend using the “true 30% markup” formula with all of your services. Additionally, make sure to consider your experience, expertise, your competition, and the value you offer when deciding on your rates.

With this in mind, you can confidently start charging what you’re worth!

Good luck, beauties, and thanks for reading!

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10 Ways Special Effects Training Makes You a Better Makeup Artist

By Special Effects Makeup, Your Makeup Career No Comments

Special effects makeup isn’t just a fun way to express your creativity. It’s also an invaluable tool for professional makeup artists! Special effects training can also open the door to all kinds of amazing opportunities. For example, you can produce unique and innovative looks for film and television projects, as well as create stunning visuals for photo shoots.

So, if you want to take your career as a makeup artist to the next level, read on to discover 10 reasons why special effects training is the way to go!

First Thing’s First – What is a Special FX Makeup Artist?

As a special effects MUA, you must have an in-depth understanding of the human body and anatomy so you can create incredibly lifelike creations. You’ll also need to have strong artistic skills and attention to detail.

Special effects makeup is an incredibly rewarding and challenging field. After all, it requires a great deal of knowledge and skill to create believable illusions that look realistic in any setting!

What Does a Special Effects Makeup Artist Do?

Special effects makeup is a unique and highly specialized field of makeup artistry. It involves creating dramatic and realistic illusions using prosthetics, special effects products, and other materials. Furthermore, special effects makeup artists are often hired to create a variety of looks for film, television, theater, and even photography projects.

Special Effects Makeup Artist Responsibilities

A Special Effects Makeup Artist must have the skills and knowledge to create believable illusions. They must also be able to work with a variety of materials, including prosthetics and special effects products.

Furthermore, SFX makeup artists need to be able to think outside the box and come up with creative ideas that will help bring the client’s vision to life. You’ll need to be able to look at a script, bring the story to life, and work with a variety of materials.

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10 Reasons Why Special Effects Training Make You a Better MUA

1. You’ll Gain a More Well-Rounded Skill-Set

Special effects makeup involves the use of a variety of products and techniques, from prosthetics to airbrush artistry. As such, special effects training gives you the opportunity to learn about all these different methods and apply them in your work. In turn, you can also apply all of these new techniques to the rest of your makeup artistry services as well (i.e. adding airbrush makeup to your bridal services, etc.).

Pro Tip: New to the world of special effects makeup – but interested in learning? Here are 5 easy ways any beginners can get started!

2. You’ll Learn How to Create Lifelike Prostheses and Special FX Pieces

Special effects makeup requires a deep understanding of the human body and anatomy. Special effects training teaches you how to create prostheses and special FX pieces that look incredibly lifelike – whether for film, theater, or photography projects.

3. You’ll Be Able to Take on More Challenging Projects

The more skills and knowledge you have in any given field, the more opportunities you have to take on bigger and better projects! When you learn special effects makeup, you’re opening the door to all kinds of exciting and challenging work. For instance, you could create monsters, aliens, prosthetic creatures, or even fantasy characters for television and film!

4. You’ll Be Able to Create Specialized Looks for Different Projects

Special effects training teaches you how to create specialized looks for different projects. For example, you’ll learn how to create specific looks for horror films, as well as more subtle and realistic effects for medical dramas – all with a single special FX makeup course!

And how will this benefit your career in the grand scheme of things?

Special effects makeup gives you the ability to create truly unique and innovative looks for any kind of project – which can help make your portfolio stand out from the competition!

5. You’ll Stand Out From the Crowd

Speaking of standing out from the competition… Most makeup artists don’t have any experience in special effects makeup. If you get special effects training, you’ll have a significant advantage over other MUAs in your area. Not to mention, you’ll be that much more appealing to prospective clients, employers, and makeup brands!

Special effects makeup artist applying fake wound to client's arm.

6. You’ll Be Able to Command Higher Rates

With special effects makeup training, you can position yourself as an expert in the field. As a result, this gives you the confidence to command higher rates for your services! Special FX makeup requires a lot of skill, knowledge, and experience – which are all invaluable traits that should be properly compensated for.

Pro Tip: Need help pricing your makeup services? We’ve got you covered!

7. You’ll Have Access to Specialized Product Lines

In addition to learning new techniques, special effects training also grants you access to specialized product lines that are only available through certain makeup brands or suppliers. Special FX makeup requires certain products and materials. However, you may not be able to find in your local drugstore or beauty supply store.

But your special effects training will connect you to the right resources, as well as educate you on how to properly use them for your projects!

Pro Tip: Check out the different makeup brand discounts you’ll automatically be eligible for as a QC Makeup Academy student!

8. The Special Effect Makeup Artist Salary Can Be Killer

Special effects makeup artists can make some serious money in their field, depending on the type of work they do. After all, this is a highly sought after niche and skill-set! To give you a bit of an idea of what you could potentially earn, check out what the average salary ranges are in the following countries:

  • United States: Between approx. $52,560 and $71,655 USD per year (Source: Salary.com)
  • Canada: Between approx. $42,000 and $110,000 CAD per year (Source: Glassdoor)
  • United Kingdom: Between approx. £40,779 and £64,961 GBP per year (Source: Salary Expert)
  • Australia: Between approx. $100,299 and $159,776 AUD per year (Source: Salary Expert)

9. There Are SO Many Types of Jobs in The SFX Makeup Field

Okay, we’ve already discussed the obvious career paths – which is to work in film and television. But the SFX makeup field has so much more to offer than that! For example, special effects makeup artists can also find lucrative and fulfilling work in fashion, theater, editorials, photography, and the rest of the beauty industry!

10. Special Effects Makeup is a LOT of Fun

Last but not least, special effects makeup is a seriously wicked and exciting profession! Special FX makeup opens up a whole new world of creativity and self-expression. Not to mention, it will challenge you to think outside of the box and push the boundaries of beauty standards.

And if that’s not enough, then just remember: special effects makeup is a lot of fun! So if you’re passionate about makeup and want to take your career to the next level, then special effects training is the perfect way to do so!

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Frequently Asked Questions

Q: What are the benefits of being a special effects makeup artist?

A: Special effects makeup artists can stand out from the competition, command higher rates for their services, have access to specialized product lines, and even make an excellent salary! Moreover, SFX makeup is also a lot of fun! Plus, it allows you to express your creativity in new and innovative ways.

Q: Any advice on how to become a special effects makeup artist?

A: Of course! Special effects makeup is a specialized skill-set. So, it’s important to get the proper training. Although there are no mandatory educational requirements to become a special effects makeup artist, taking a course from a reputable institution like QC Makeup Academy can give you the foundation you need to start your career.

Plus, you’ll also have access to their amazing student support, business training, and additional resources that you may need in your journey!

Pro Tip: Interested in taking a special effects makeup course? Learn all about QC’s self-paced, online Special FX Makeup certification course to see if it’s the right fit for you!

Q: What can you do to promote yourself for jobs as a special effect makeup artist?

A: Special effects makeup artists should always be prepared to showcase their portfolio, complete with before and after photos. Having a strong social media presence is also essential to get your name out there and attract more clients.

Additionally, networking with other makeup artists, attending industry events, and joining professional organizations are all great ways to network and promote yourself. Finally, it’s important to stay up-to-date with the latest trends and techniques in the SFX makeup industry.

Q: How do you become a successful SFX makeup artist?

A: If you want to be truly successful, you’ll need to be highly knowledgeable in a variety of makeup techniques, as well as special effects materials and tools. It’s also important to be creative and have an eye for detail. You’ll need to have a strong work ethic and commitment to quality, as well as a well-developed business plan.

Finally, don’t forget to capture the right kind of attention with an online presence and portfolio that stands out!

Golden eggs. Luxurious model. Gold bodypainting. Glamorous beautiful model in gold paint. Brilliant fantasy makeup. Golden creative makeup. Fantasy image. Special effects article.

Final Thoughts

Special effects makeup is an exciting and creative way to express yourself. With the right training, you can take your career to new heights and make a name for yourself as an amazing special effects makeup artist. For some extra guidance and support, consider taking a course at QC Makeup Academy or one of their Special FX Makeup certifications – you won’t regret it!

Good luck on your special effects journey, beauties!

Become a globally-certified International Special FX Makeup Professional (ISMP) in as little as 2 short months! Enroll in QC Makeup Academy’s self-paced, online Special FX Makeup Course and start your dream career today!

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11 Guaranteed Ways to Get CANCELED as a Beauty Influencer

By Career Advice, Your Makeup Career No Comments

Have you ever dreamed of becoming a viral beauty influencer? I know – the thought of having thousands upon thousands of followers, and leveraging your talent for amazing opportunities, is an exciting prospect. But before you take the plunge, you NEED to know what not to do first. After all, once you get canceled as a beauty influencer, it’s a lot harder to make a comeback.

In this blog post, we’ll take a close look at 11 guaranteed ways to get canceled as a beauty influencer… And why. So, read on to learn how to avoid them at all costs!

11 Guaranteed Ways to Get Canceled as a Beauty Influencer

Before we dive in, I want to make one thing clear: when I talk about getting “canceled” in this article, it isn’t always in the super dramatic way we’ve all come to think of it. Sometimes, yes – getting canceled is when you MAJORLY mess up (in a colossal way) and you’re ostracized immediately.

However, other times, getting canceled is simply a matter of you continually making the wrong career moves, until it reaches a point where you force yourself to fade from relevance.

With that in mind, let’s jump into our list!

Mistake #1: Ignoring Your Followers

Obviously, this is hard when you have thousands (or even millions!) of followers. After all, you can’t be expected to be able to reply to everybody – or come even close. But ignoring everyone’s comments is a surefire way to get cancelled as a beauty influencer.

Why?

Because your followers are your biggest asset. They’re the ones who will help you get noticed, and create an engaged community of dedicated fans. If you never engage directly with them (i.e. not replying to any comments or DMs, never addressing commonly asked questions you get, etc.), they’ll begin to feel alienated from you.

This is the kind of mistake that may not get you canceled suddenly and immediately. However, it’s definitely one that can force you to gradually fade from the public’s eye the more your followers feel you don’t care about them.

So, make sure you reply to at least some of your followers’ comments. This way, they’ll know you appreciate them!

Mistake #2: Not Being Authentic

The modern consumer is savvier than ever – and that’s especially true when it comes to social media. If it looks like you’re not being authentic, your followers won’t hesitate to call you out on it.

This makes perfect sense! Obviously, no one wants to follow or support a fake influencer. People want to see real people with real experiences… Not someone just faking it to make a quick buck.

So, if you want to stay relevant, make sure you’re always being authentic. Post genuine content, answer questions honestly – and don’t be afraid to show both the positive and negative sides of your life.

After all, an influencer who’s too perfect isn’t all that relatable.

Pro Tip: Want to go viral on TikTok as a makeup artist? These tips and tricks can help you achieve this goal!

Mistake #3: Being a Little Too Authentic

There’s a flip side to Mistake #2… And that is, being a little too authentic.

No, I’m in no way discouraging you from being yourself! I’m just pointing out that there’s a thin line between authenticity and oversharing. Furthermore, there’s still a level of tact, professionalism, and respect needed whenever you post something to the public – especially if it’s your job.

(Do any beauty influencers who’ve been canceled in the past come to your mind who fit this description?)

So, make sure you don’t cross this line! Be judicious with what you post and respect both your audience and yourself. Furthermore, don’t share personal information that could be used against you.

Mistake #4: Always Being Involved in The Drama

You’re a beauty influencer – not the star of a reality TV show. So, when drama starts happening, it’s best to stay out of it.

Remember the infamous feud between Jeffree Star and James Charles? At one point, their entire PR teams were called in to help smooth things over. And while there’s a certain level of entertainment that drama like this brings the audience, it’s definitely not worth getting involved in.

Why?

Because if you’re always choosing sides and stirring up drama, your followers will grow tired of it and stop engaging with you. This can create a lot of tension between you and your audience – and make them question where your true loyalties lie.

Plus, you don’t want to get caught in the middle of a battle between two popular beauty influencers. That’s a surefire way to get canceled!

So, if unnecessary drama is brewing, it’s best to avoid the tea altogether.

Mistake #5: Lying About Paid Sponsorships and/or Brand Deals

This is another one that could get you canceled in an instant – and for good reason. Nobody likes being lied to. Especially when your followers are trusting you to recommend products and services they can use.

Furthermore, and this is especially worth noting, lying about paid sponsorships and/or brand can land you in legal trouble. For example, in the US, FTC guidelines require influencers to clearly disclose any sponsored content or paid partnerships.

If you don’t, you could be fined!

So, make sure that when it comes to sponsorships and brand deals, you don’t mislead your followers. Be transparent and honest about the products you’re promoting – and always disclose any sponsored content in a clear manner. This way, you can avoid getting canceled and/or fined.

Mistake #6: Outright Lying to Your Followers

Look, I don’t want to weigh in too heavily on the whole #mascaragate situation that recently happened on TikTok, but it’s an excellent example to highlight the damages of lying to your audience.

Therefore, I’m going to attempt to summarize what happened as objectively as possible…

Basically, a mega popular beauty influencer was accused of lying to her followers about the results of using a certain mascara. The overwhelming majority of the people flooded to the comments, pointing out what everyone felt was an obvious use of false lashes.

In turn, this influencer doubled down in her comment replies and stuck to her story that no fake lashes were used.

And while she may have thought nothing would come of it in the long run, thousands upon thousands of people believed her words to be a lie. And if this did happen to be a lie, it was one that not only cost her thousands of followers – it even brought a number of beauty guru legends out of the woodwork to call her out!

The moral of the story?

If you want to be a successful beauty influencer, you need to be honest with your followers. If they can trust and believe in you, they will stick around for the long haul. But if you try to deceive them?

Canceled.

Mistake #7: Not Taking Accountability When You Mess Up

Yes, I know, this article kind of has no chill… It’d be easy to assume that because this mistake is specifically following the last one, I’m trying to get a subtle jab in at this particular influencer.

But this is not the case. Once again, I’m trying to be neutral here and not definitively point any fingers. But one way or another, it IS a current and relevant example of the point I’m making…

For the sake of the argument, let’s say that this influencer was lying. Importantly, that’s what a LOT of her fans and followers believe. And yet, after going silent following the #mascaragate situation and then making a return… This influencer has yet to actually address what happened.

No apology, no explanation – nothing.

This has happened plenty of times with social media influencers from all sorts of niches and industries. One mistake is made, and it’s almost like they completely ignore the fact that anything ever happened.

But people WILL remember if you do this. Not only will they never fully feel like that can trust you again – you’ll lose so much of your credibility as a beauty professional in general.

So, if you want to be a successful beauty influencer, here’s the deal: if you mess up and your followers call you out for it, own up to it and apologize. Taking responsibility and being honest with your followers is the only way to truly gain back any trust you may have lost.

Pro Tip: Make sure you know the DOs and DON’Ts of beauty vlogging before you attempt to go viral!

Mistake #8: Not Knowing What You’re Talking About as a Beauty Expert

Real talk (and I’m aware this might be an unpopular opinion): learning makeup through social media is not the same as completing a professional makeup course.

Yes, obviously there are a fair number of famous beauty and makeup influencers out there with remarkable talent, who didn’t get professionally trained. But they’re like a rare butterfly. In reality, most people who aren’t properly trained can’t make it very far as an influencer because there’s too much they either:

  • Don’t know about, or
  • Can’t execute properly.

So, if you are serious about becoming a beauty influencer, I highly recommend getting the education and certification that comes with it. This way, you’ll actually know what you’re talking about and can help teach your audience the correct way to do things and use products.

Pro Tip: Earn YOUR professional, internationally-recognized makeup certification in as little as 2 short months with QC Makeup Academy’s self-paced, online training!

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Mistake #9: Fighting with Your Followers

Okay, there are two things I want to preface with this one:

  1. I’m not referring to instances where someone is being abusive towards you and you’re merely standing up for yourself;
  2. And I’m also not referring to the odd argument that may happen on a very rare occasion.

What I’m referring to are the kind of fights that start because you’ve either:

  • Said something controversial and are now getting called out for it, or
  • Responded to someone in an aggressive, negative, and/or unacceptable manner.

In either case, fighting with your followers is a BIG no-no and can quickly lead to you getting canceled. Also, while we’re here, please don’t be the kind of influencer who is actively going out of their way to look for fights when their followers comment on their content.

It gets old really fast, it’s exhausting, and it only makes you look super immature.

No matter how passionate you are about something, always remember to be respectful and polite when interacting with your followers online. Being kind goes a long way!

And if someone is being abusive towards you?

It’s better to simply block them than engage.

Mistake #10: Abandoning Your Platform

Another way to get canceled as a beauty influencer is by you abandoning your platform. Maybe you’re going through a rough patch and need to take a break, and that’s totally understandable.

But if you decide to just up and leave your followers with no warning and no explanation, they’ll more than likely think you’ve just run away from the consequences of something you did – or have lost interest and moved on all together.

Either way, they won’t be happy and you’ll quickly get canceled.

So, if you need to take a break for whatever reason, make sure you’re honest and transparent with your followers about it. Let them know what’s going on and when you hope to be back. From there, if you need more time away then expected, simply post a quick, short update to keep your audience informed.

Doing this will help maintain trust, respect and loyalty within your community – even when you’re not active.

Mistake #11: Saying Something Horrifically Offensive

This is probably the worst mistake you can make as a beauty influencer (or any social media influencer, for that matter). Chances are, if you mess up in this way, your career isn’t coming back from it.

Because the fact is, it’s 2023… And yet, unfortunately, people still say and do racially insensitive, homophobic, transphobic, sexist – you name it – things on the internet.

No matter how passionate you are about something, always remember to be respectful and polite when interacting with your followers online. Saying anything offensive or hateful will get you canceled in no time – particularly if it’s something that is completely and utterly wrong.

So, please think before you post anything and make sure you aren’t crossing any lines. If it’s not something that everyone can get behind and accept, don’t post or say it.

Bearded man professional beauty make up artist vlogger or blogger recording makeup tutorial to share on website or social media. Getting cancelled article.

Food for Thought

As we wrap things up, I encourage you to ask yourself:

  • What kind of beauty influencer do you want to be?
  • Who are your current beauty influencer idols – and why?
  • Are there any beauty influencers you don’t want to be like – and again, why?
  • What can you do to be more like the influencers you admire, and less like the ones you don’t?

Answering these questions will give you a good idea of the kind of content and social media presence you want to cultivate as a beauty influencer. Remember: content should be your first priority – but with great power comes great responsibility!

So, always remember to be mindful of what you’re posting, how often you’re engaging with your followers, and most importantly, staying true to yourself and your values.

Doing this will help you become a successful beauty influencer that people admire – and also help you avoid getting canceled!

Good luck, beauties! 🤞

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